Humap

What Humap does

Humap Consultation Oy (trading as Humap) is a privately held Finnish organizational transformation consultancy founded in 1999 and headquartered in Helsinki, with additional offices in Turku and Jyvaskyla. The firm helps large Finnish enterprises and public-sector organizations run participatory strategy processes, leadership team development, organizational change programs, and collaboration culture initiatives. Its deliverable model combines senior consultants (e.g., CEO Terhikki Rimmanen and Board Chair Ilkka Makitalo oversee a named bench of organization consultants such as Annika Ranta, Janne Korpi, Marjo Heikkinen, Riitta Hyppanen, Pekka Pirhonen, and Matti Hirvanen) with the third-party Howspace digital collaboration platform, which enables real-time, AI-assisted synthesis of large-group contributions across thousands of participants.

The core service portfolio spans four interconnected practice areas: Muutos (Change Management), Strategia (Inclusive Strategy), Johtaminen (Leadership Development), and Yhteistyokulttuuri (Collaboration Culture). Humap also operates the Reimagining Work ecosystem (launched 2021), which bundles its work with partner expertise (e.g., Third Rock Finland for sustainability, HSD for complex-adaptive-systems thinking, and several Finnish universities), and offers the Fast Expert Teams (FET) methodology for rapid digital co-creation across organizational boundaries. Customer evidence includes large-scale public deployments (Tulli engaging 1,900 employees, KEHA-keskus spanning approximately 6,000 employees across 31 agencies, Verohallinto, City of Helsinki, Regional State Administrative Agency) and enterprise work (Elisa, DNA, Turku Energia, Valmet, Efima, ID BBN, Hankkija, Pirkanmaan Jatehuolto, ALSO Finland, Tampere University).

The business model is predominantly project-based professional services, with quote-based engagement pricing that is not publicly disclosed. Go-to-market is consultative and relationship-driven, relying on inbound from a case-study-rich website, thought-leadership content (blog, podcasts, video, LinkedIn), speaking at Finnish industry forums (e.g., Suomen Strategisen Johtamisen seura seminars), and the partner network inside the Reimagining Work ecosystem. There is no self-serve product, marketplace listing, or disclosed funding; ownership appears closely held and the company is not a public reporting entity.

Name

Humap

Legal name

Humap Consultation Oy

Website

https://humap.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Humap is a Finnish organizational transformation consultancy founded in 1999 that helps large enterprises and public-sector agencies run participatory strategy, change management, leadership development, and collaboration-culture programs using senior consultants paired with the Howspace digital collaboration platform.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

Keywords

• Change management consulting
• Organizational transformation services
• Leadership development programs
• Participatory strategy facilitation
• Collaboration culture consulting

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: Humap generates revenue through consulting engagements focused on organizational change, strategy facilitation, leadership development, and culture transformation. Engagements include facilitated strategy processes, change management programs, leadership team development, and collaborative culture building, typically structured as project-based professional services engagements.
2. Training and Development Programs: Humap delivers training programs, workshops, and coaching engagements on topics including remote/hybrid leadership, self-leadership, and project management culture, often structured as multi-session programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Humap is a Finnish consulting firm that provides organizational transformation services across four interconnected practice areas: change management, inclusive strategy development, leadership development, and collaboration culture. The firm engages entire workforces—including staff, customers, and partners—in participatory processes using the Howspace digital collaboration platform, enabling strategy deployment, culture change, and leadership team development at scale across large enterprises and government agencies in Finland.

Product overview

Humap (Humap Consultation Oy) is a Finnish consulting firm founded in 1999, specializing in organizational transformation, strategy, leadership, and culture. Its core offerings are structured around four interconnected service domains: Muutosprosessi (Change Management), Strategia (Inclusive Strategy), Johtaminen (Leadership Development), and Yhteistyökulttuuri (Collaboration Culture). Humap delivers these services using the Howspace digital collaboration platform, which provides the technological backbone for large-scale participatory engagements. The firm also operates within a broader Reimagining Work Ecosystem (launched 2021) that incorporates sustainability expertise from partner Third Rock Finland, and employs a Fast Expert Teams (FET) methodology for rapid cross-organizational problem-solving.

Differentiator

Problem solved

Functional benefit

Products and services

• Muutos (Change Management) Transformative change consulting that integrates strategy, leadership, and culture to engage entire workforces in change initiatives, enabling organizations to achieve lasting behavioral and operational shifts. Targeted at organizations undergoing significant transformation requiring organization-wide engagement.
• Strategia (Inclusive Strategy Development) Inclusive strategy development and implementation services that engage all stakeholders—including staff, customers, and partners—in co-creating organizational direction and vision. Delivered through participatory processes enabling large-scale workforce engagement in strategy formulation and deployment.
• Johtaminen (Leadership Development) Leadership development programs focused on coaching, executive team effectiveness, and equipping leaders to guide hybrid and distributed teams with humanity and performance. Includes leadership team dialogue coaching and dynamic assessment.
• Kulttuuri (Collaboration Culture) Collaboration culture development services that help organizations build the conditions for high-performance teamwork and belonging in hybrid work environments. Addresses cross-functional collaboration, employee experience, and customer experience outcomes.
• Fast Expert Teams (FET) A structured multi-stakeholder co-creation methodology for assembling temporary expert teams across organizational and sector boundaries to solve complex challenges within defined timeframes, facilitated digitally. Developed in collaboration with LUT University, Aalto University, and Sitra during the early pandemic period.
• Reimagining Work Ecosystem A holistic transformation ecosystem launched in 2021 that integrates growth culture, sustainability, and change management expertise from Humap and its ecosystem partners (including Third Rock Finland for sustainability expertise) for comprehensive organizational renewal. Combines research-based knowledge, human interaction, and technological advancement into a unified transformation framework.

Quantifiable outcome

• Tulli (Finnish Customs) engaged all 1900 employees in strategy deployment within two weeks, collecting over 13,000 comments with peak attendance of 600+ participants per session.
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Third Rock FinlandcoreStrategic or Co-development Partner · 1 January 2022Third Rock Finland joined Humap's Reimagining Work ecosystem as a sustainability and responsible business partner. Third Rock specializes in helping organizations transition toward carbon-neutral circular economy and biodiversity enhancement. Leo Stranius, Third Rock's CEO, serves as Humap's ecosystem partner for responsible business expertise.
• HowspacecoreTechnology or Integration · 1 January 2021Howspace is Humap's primary digital collaboration platform partner, providing the technology infrastructure for large-scale strategy and change engagements. The platform enables real-time interaction, AI-powered synthesis of participant inputs, and asynchronous collaboration for thousands of users. Howspace's capabilities directly enable Humap's service delivery model and scale advantages.
• Reimagining Work Ecosystem (Various Partners)coreStrategic or Co-development Partner · 1 January 2021Humap's Reimagining Work ecosystem brings together multiple expertise domains including growth culture, sustainability, organizational development, leadership, and systemic thinking. Ecosystem partners collaborate on client engagements and knowledge development. Authors from the ecosystem (including Sari Kola, Janne Korpi, Annika Ranta, and external partners) co-produce thought leadership content.
• LUT (Lappeenranta-Lahti University of Technology)minorStrategic or Co-development PartnerHumap collaborated with LUT University and Aalto University to model and pioneer the Fast Expert Teams (FET) method for digital self-organization and self-directing solution teams during the early pandemic period.
• Sitra (Finnish Innovation Fund)minorStrategic or Co-development PartnerSitra collaborated with Humap in the initial Fast Expert Teams (FET) process to model digital co-direction and self-organizing solution team practices from a practical perspective.
• Human Systems Dynamics Institute (HSD)minorStrategic or Co-development PartnerHumap works with HSD (Human Systems Dynamics Institute) as a professional partner in complex adaptive systems. Glenda Eoyang, PhD and Executive Director of HSD, co-authored content with Humap on culture change as pattern emergence in complex adaptive systems.
• Jyväskylä University of Applied Sciences (JAMK)minorStrategic or Co-development PartnerJAMK's vocational teacher education department was partnered with Humap in the VIRTU project (led by KEHA-keskus) to develop virtual operating culture using remote work tools and methods.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Slalom: Globally distributed boutique transformation consulting firm with deep capabilities in organizational change, strategy execution, and digital transformation. Comparable in transformation focus and consultative delivery model, though US-headquartered and substantially larger.
• Implement Consulting Group: Nordic-based management consulting firm specializing in strategy, transformation, and organizational change. Most directly comparable to Humap given similar boutique-to-mid scale, Nordic home market, and overlapping focus on change management and strategy execution.
• C-Clear Partners: Finnish consulting firm focused on strategy, organizational development, and leadership — a direct Finnish-market peer with overlapping service portfolio and similar boutique positioning.

Broad incumbents

• McKinsey & Company: Global management consulting leader with a dedicated Organization Practice covering change management, leadership, and culture. Competes with Humap for large transformation mandates in Finland but operates globally with vastly greater resources.
• Egon Zehnder: Global leadership advisory firm with practices in leadership team development, executive coaching, and organizational culture. Overlaps with Humap's leadership development work but specializes at the executive level and operates globally.
• Heidrick & Struggles: Global leadership advisory firm combining executive search with leadership development, culture, and organizational consulting. Comparable to Humap in leadership and culture focus but primarily focused on C-suite advisory at much larger global scale.
• Korn Ferry: Global organizational consulting firm with significant leadership development, organizational effectiveness, and culture practice. Overlaps with Humap's leadership and culture offerings but operates at vastly larger scale and includes executive search.
• BearingPoint: European management and technology consulting firm with strong Nordic presence, offering strategy and organizational transformation services. Comparable scope to Humap's offering but operates across multiple countries at significantly larger scale.
• Bain & Company: Global management consulting firm with deep expertise in organizational design, results delivery, and change management through its Bain Capability Center. Comparable in change management focus but at global incumbent scale.
• Capgemini Invent: Global digital transformation consulting arm of Capgemini with strong Nordic and European presence. Competes with Humap on digital transformation mandates including organizational change, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/humapcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humap