Paediatric Physiotherapy Centre

What Paediatric Physiotherapy Centre does

Paediatric Physiotherapy Centre is a privately held, paediatric-only physiotherapy practice headquartered in Moonee Ponds, Melbourne, Australia. Founded in 1990 by Director and Principal Physiotherapist Mary-Anne Xenitelis, the firm exclusively serves children from birth to 18 years with developmental delays, neurological conditions, genetic disorders, musculoskeletal issues, autism spectrum disorder, gross motor delays, and infant conditions such as torticollis and plagiocephaly. It operates two locations in Moonee Ponds: the primary clinic at 300 Ascot Vale Road and the Moore Intensive Therapy Studio at 9 Moore Street (opened 2021), which is dedicated to intensive two-week physiotherapy programs. The team comprises six physiotherapists plus practice management and allied health assistant staff, with combined experience of more than 50 years and specialized certifications including Dynamic Movement Intervention (DMI) and Bobath Concept.

The core offering is evidence-based, family-centred paediatric physiotherapy delivered through 60-minute individual sessions, supported by a differentiated equipment base that includes suspension walkers, vibration plates, spider cages, Pilates reformers, and OnForm video analysis software. Beyond standard physiotherapy, the firm sells intensive two-week programs (daily 1-hour sessions Monday to Friday), 50-minute hydrotherapy sessions at Ascot Vale Leisure Centre and other public pools, home and school/kinder mobile visits, telehealth speech pathology, allied health assistant sessions at lower price points, assistive technology prescription, and group/community programs such as bike club, surfing, indoor sports, and ice skating. Pricing is fee-for-service and unit-based, with standard sessions at A$242 (initial) and A$232 (follow-up), premium founder sessions at A$315/A$297, NDIS Plan-Managed clients billed at the NDIS hourly rate, and travel-dependent pricing for mobile and hydrotherapy services. Medicare EPC rebates of approximately A$58 per session (up to 5 sessions per year across disciplines) are available but the clinic does not bulk bill.

The go-to-market is sales-led and direct: families and caregivers book appointments via an online form, phone, or email, with top-of-funnel demand generated by GP and support-coordinator referrals and by NDIS plan-manager networks. The clinic is NDIS registered (confirmed compliant as of July 2025), accepts Plan-Managed and Self-Managed NDIS participants, and supports NDIS paperwork and applications. There are no external investors, no disclosed funding rounds, and no public revenue figures; the firm operates as a founder-led small business with a long-established local brand.

Name

Paediatric Physiotherapy Centre

Legal name

Paediatric Physiotherapy Centre

Website

https://paediatricphysiotherapycentre.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Paediatric Physiotherapy Centre is a founder-owned Melbourne physiotherapy practice, established in 1990, that delivers evidence-based paediatric physiotherapy, intensive therapy programs, hydrotherapy, speech pathology, and allied health assistant services exclusively to children from birth to 18 years, primarily funded through NDIS.

Ownership category

akta.pro rank

Product category

Paediatric Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Pediatric In-Home Rehabilitation Therapy (PT/OT/SLP) (HSABADAM)

akta.pro secondary industry

Pediatric Home Health & Pediatric Private Duty Nursing (HLAFAEAJ)

Keywords

• Paediatric physiotherapy services
• Intensive physiotherapy programs
• Hydrotherapy sessions
• Speech pathology telehealth
• Assistive technology assessment

Headquarters

HQ city

Moonee Ponds

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Physiotherapy Services: Fee-for-service model for individual physiotherapy sessions including initial and follow-up consultations. Session lengths are 60 minutes (50 minutes treatment, 10 minutes for notes and disinfection).
2. Intensive Physiotherapy Programs: Daily 1-hour sessions from Monday to Friday for two weeks, with two-hour session options available for unique needs. Includes Goal Attainment Scale (GAS) measurement and report.
3. Hydrotherapy Sessions: 50-minute hydrotherapy sessions led by physiotherapist or allied health assistant. Cost depends on travel time.
4. Allied Health Assistant (AHA) Sessions: AHA sessions carry out hydrotherapy and home exercise programs at more affordable rates.
5. Home and School Visits: Mobile physiotherapy services at home, kinder, school, park, or community centre. Cost depends on travel time.
6. Baby Moves and Massage Workshops: Parent workshops for therapeutic massage techniques and gross motor milestone education.
7. Group Programs: Innovative group programs including surfing, indoor sports, hydrotherapy, ice skating experiences, and bike club sessions.
8. Speech Pathology: Telehealth speech pathology sessions offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Paediatric Physiotherapy Centre is a specialist private practice that provides evidence-based physiotherapy exclusively for children from birth to 18 years. The core offering is individual paediatric physiotherapy assessment and treatment, supported by intensive therapy programs, hydrotherapy, speech pathology, assistive technology prescription, home and school visits, and allied health assistant sessions delivered across two Melbourne clinic locations.

Product overview

Paediatric Physiotherapy Centre operates as a single-location healthcare practice with a second intensive therapy studio, offering a unified suite of paediatric physiotherapy services. The core offering is individual physiotherapy sessions, which connects to intensive physiotherapy programs at Moore Intensive Therapy Studio for accelerated progress, hydrotherapy for aquatic-based rehabilitation, and home/school visits for accessible care. Allied Health Assistants support session frequency, while Bike Club, Innovative Group Programs, and Baby Moves & Massage provide specialized, activity-based interventions. Speech Pathology and Assistive Technology services complement the core physiotherapy offerings as integrated support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Evidence-based paediatric physiotherapy for children of all ages and abilities, including thorough assessment using standardised outcome measures and video analysis, holistic management using techniques such as Dynamic Movement Intervention, suspension walker, and clinical Pilates reformers, and continuous progress monitoring.
• Intensive Physiotherapy Research-based intensive physiotherapy program featuring daily 1-hour sessions Monday to Friday for two weeks, with two-hour session options available, delivered at the Moore Intensive Therapy Studio using state-of-the-art play-based equipment. Includes Goal Attainment Scale (GAS) measurement and report.
• Hydrotherapy Aquatic physiotherapy using the Archimedes principle, delivered as 50-minute physiotherapist-led sessions at Ascot Vale Leisure Centre or Allied Health Assistant-led sessions at nearby public pools, with hydrotherapy-specific equipment.
• Home & School Visits Mobile physiotherapy delivered at homes, parks, community centres, kindergartens, and schools to make care accessible, translate gross motor skills into everyday environments, and advise on equipment and environment modification (subject to NDIS travel limits).
• Assistive Technology Expert assessment and prescription of equipment including wheelchairs, power wheelchairs, walking aids, standing frames, bicycles, seating systems, and strollers, with support through the NDIS application process.
• Speech Pathology Telehealth speech pathology sessions to help children achieve communication goals.
• Allied Health Assistants Hydrotherapy and home exercise programs carried out by trained Allied Health Assistants under physiotherapist supervision at more affordable rates, enabling more frequent exercise sessions.
• Bike Club School holiday bike riding program at Essendon Traffic School teaching bike skills and road safety to children of all ages and abilities, delivered as 1.5-hour sessions for 3 days with a 1:2 physio-to-child ratio.
• Innovative Group Programs Group programs including surfing, indoor sports, hydrotherapy, and ice skating experiences designed to develop high-level motor control skills in real-world environments while building confidence and social connections.
• Baby Moves & Massage Screening and early intervention program for infants with gross motor delays, including assessment for common infant conditions such as plagiocephaly, torticollis, and positional talipes, plus parent education workshops on therapeutic massage techniques and gross motor milestones.

Quantifiable outcome

• Appointments typically available within one week with 6 physiotherapists offering accessible and flexible appointments
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Moore Intensive Therapy StudiocoreOthersMoore Intensive Therapy Studio is the company's second clinic location at 9 Moore Street, Moonee Ponds VIC 3039, specializing in intensive physiotherapy programs. It is owned and operated by the same organization (founded 2021 by Mary-Anne Xenitelis). The studio features state-of-the-art equipment including spider cage, rock climbing wall, monkey bars, rope ladder, flying fox, and advanced therapy tools.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Life Without Barriers: Large Australian NDIS and disability services provider offering paediatric allied health supports. Much larger and more diversified organization, but the paediatric therapy component overlaps with Paediatric Physiotherapy Centre's positioning.
• Northcott: Large Australian disability and NDIS service provider delivering paediatric therapy, including physiotherapy and assistive technology. Larger scale and broader portfolio but overlapping paediatric rehab and assistive tech capabilities.
• Healthia Limited: ASX-listed allied health network owning physiotherapy, podiatry, and related clinics across Australia. Less paediatric-specialized but competes for NDIS and family-funded therapy dollars with broader geographic footprint and capital backing.
• Scope Australia: Australian disability services organization providing paediatric therapy, including physiotherapy, with NDIS funding. Larger and broader in scope than Paediatric Physiotherapy Centre, with overlapping therapy and assistive equipment offerings.
• Yooralla: One of Australia's largest disability service providers, offering paediatric physiotherapy and therapy services. Significantly larger scale and broader service range, with overlapping NDIS-funded paediatric therapy delivery.
• Cerebral Palsy Alliance: Major Australian disability services organization offering paediatric physiotherapy, therapy programs, and NDIS supports. Much larger scale and broader service scope, but overlapping paediatric physiotherapy capability and NDIS positioning make it a relevant comparator.

Direct peers

• Concentric Healthcare: Australian allied health provider offering paediatric and adult physiotherapy, including NDIS-funded services. Comparable service model targeting similar NDIS participant segments with similar multidisciplinary therapy delivery.
• Better Rehab: Australian allied health provider offering paediatric physiotherapy, occupational therapy, and speech pathology across multiple states. Closest direct peer — same NDIS-aligned multidisciplinary model and similar family-of-choice positioning, with broader geographic reach.

Regional players

• Therapy Focus: Western Australia-based NDIS allied health provider offering paediatric physiotherapy, occupational therapy, and speech pathology. Comparable multidisciplinary paediatric model, though primarily serving a different Australian region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PaediatricPhysiotherapyCentre
• LinkedInlinkedin.com/company/paediatric-physiotherapy-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paediatric Physiotherapy Centre