What Education Alliance Finland does

Education Alliance Finland (legal entity: Kokoa Agency Ltd.) operates a third-party quality certification standard for educational technology products. Founded in 2018 and headquartered in Espoo, Finland, the company is a micro-cap private firm with 1–10 employees that conducts paid, evidence-based pedagogical evaluations of EdTech products against a proprietary EAF Evaluation Tool grounded in the Engaging Learning Model developed with University of Helsinki researchers. Each evaluation is scored by a panel of three trained Finnish teacher-evaluators drawn from a network of 110+ credentialed pedagogists with master's degrees, and products scoring 80/100 or higher (roughly 50% of submissions) receive the Education Alliance Finland certificate, digital badges, and inclusion in a curated online catalog of currently 254 certified products spanning multiple subjects, ages, and languages.

The business model combines professional-services evaluation fees paid by EdTech developers and publishers with a licensing/royalty component associated with the certificate mark and catalog listing. Distribution is hybrid: a sales-led direct-sales process for evaluation engagements, a self-serve online catalog for schools and educators to discover certified products, and a channel-partner relationship with EdTech Impact following the November 2022 alliance. The company operates globally, with named clients including Kahoot, Makeblock Education, CodeMonkey, Explain Everything, Maths Pathway, School Day, Blackbird, Makers Empire, Sparkmind, and the Austrian OeAD agency.

Revenue, funding, and management details are not publicly disclosed, and the company is founder-owned with no parent, no venture capital backing on record, and no AI/ML capability disclosed. Strategic activity has been incremental: the 2022 EdTech Impact partnership and a 2023 expansion into Uzbekistan textbook evaluation represent the most notable recent moves, while the core certification framework and evaluator network remain the central operating assets.

Name

Education Alliance Finland

Legal name

Kokoa Agency Ltd.

Website

https://educationalliancefinland.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Education Alliance Finland (operated by Kokoa Agency Ltd.) is a Finland-headquartered third-party quality certification provider that evaluates and certifies EdTech products using a proprietary framework developed with University of Helsinki researchers, serving EdTech developers, schools, and educators globally.

Ownership category

akta.pro rank

Product category

EdTech Quality Certification

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Testing Laboratories (8734)

akta.pro primary industry

Accreditation Standards, Benchmarking & Framework Organizations (EDADACAJ)

akta.pro secondary industries

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Assessment & Item Writing / Test Content Development (EDAGAKAE)

Keywords

• EdTech certification
• Educational quality assessment
• Pedagogical evaluation
• Learning solutions validation
• EdTech quality standard

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Evaluation & Certification Services: Education Alliance Finland provides paid evaluation and certification services to EdTech product companies. The evaluation process is conducted after receiving order confirmation and payment. Payment options include credit cards and invoicing.
2. Quality Certificate: Products achieving an evaluation score of 80/100 or above are granted the Education Alliance Finland certificate, which enables companies to market their validated educational quality to educators and learners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Education Alliance Finland provides a paid product evaluation and certification service for EdTech products based on a science-based global quality standard for learning solutions. Products are assessed by trained Finnish teacher-evaluators using the proprietary EAF Evaluation Tool and the Engaging Learning Model framework, and products scoring 80/100 or higher receive the EAF Quality Certificate and inclusion in the catalog of certified products.

Product overview

Education Alliance Finland offers a two-part product: (1) an Educational Product Evaluation & Certification Service that provides evidence-based pedagogical quality assessment of learning solutions using Finnish educational expertise and an academically sound evaluation framework developed with University of Helsinki researchers; and (2) a Catalogue of Certified EdTech Products that serves as a curated marketplace of EdTech solutions that have met the company's certification criteria (scoring 80/100 or above). The evaluation method involves three Finnish teacher-evaluators using an engaging learning model based on educational psychology, with criteria covering learning goals, pedagogical approach, and learning engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Product Evaluation & Certification Service

Quantifiable outcome

• Products scoring 80/100 or above receive certification
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EdTech ImpactcoreStrategic or Co-development Partner · 1 November 2022Education Alliance Finland joined forces with EdTech Impact in November 2022. This partnership represents a strategic realignment where EAF became part of the EdTech Impact ecosystem, providing expanded reach for certified products and enhanced visibility for the certification standard.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EdReports: Independent nonprofit that publishes rigorous reviews of K-12 instructional materials. Comparable to EAF in producing evidence-based quality reviews that schools and districts use as procurement signals for learning products.
• EdSurge: EdTech product catalog and reviews platform widely used by educators and districts for tool discovery. Comparable to EAF's certified-products catalog as a curated discovery surface that informs school purchasing decisions.
• Digital Promise: US nonprofit that verifies and certifies the educational impact of edtech products through its Learner Variability Project and product certification programs. Closely comparable as an independent EdTech quality-verification body serving schools and vendors.
• EdTech Impact: UK-headquartered EdTech evaluation and comparison platform for schools. Most directly comparable to EAF: both rate EdTech products on pedagogical effectiveness and surface them to school buyers, and the two firms formally joined forces in November 2022.
• Common Sense Education: US-based nonprofit that produces independent EdTech reviews and ratings used by K-12 schools and districts. Comparable to EAF in offering independent pedagogical quality assessment of learning products and acting as a trusted filter for school procurement.

Others

• LEARNING HEROES: US nonprofit providing research and tools to help parents and educators evaluate learning resources. Adjacent to EAF in producing evidence-based quality assessments that inform education stakeholders, though focused on parent-facing resources rather than EdTech certification.
• EdTech Digest: EdTech industry recognition program publishing awards and trend coverage. Comparable to EAF as an external recognition/quality signal that EdTech vendors use to differentiate, though it operates as awards/editorial coverage rather than rigorous evaluation.

Broad incumbents

• European Schoolnet: European network of education ministries that runs pan-European EdTech evaluations and pilots. Comparable as a larger, publicly-backed institutional body performing educational quality reviews, though broader in remit than EAF's product certification.
• ISTE (International Society for Technology in Education): Major US-based membership organization that sets standards and offers recognition programs for educational technology. Comparable to EAF as a standards-setting body in EdTech, though ISTE's portfolio spans professional development, standards, and advocacy rather than per-product certification.
• SIIA CODiE Awards: Long-running EdTech industry awards program run by the Software & Information Industry Association. Comparable to EAF as an established third-party signal of EdTech product quality used by buyers and vendors for marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EduAllianceFi
• Facebookfacebook.com/EduAllianceFi
• LinkedInlinkedin.com/company/education-alliance-finland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Alliance Finland