FK Austria Wien
FK Austria Wien is an Austrian football club founded in 1911 operating men's and women's Bundesliga teams, youth academies, and inclusive programs, serving fans, members, corporate sponsors, and community participants from the Generali-Arena in Vienna.
- Company typePrivate
- Founded1911
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2C
- OfferingServices
What FK Austria Wien does
FK Austria Wien is an Austrian professional football club founded in 1911 and operated through FK Austria Wien AG, an Aktiengesellschaft (public limited company) headquartered at Horrplatz 1, A-1100 Wien. The club is the most successful in Austrian football history with 24 Bundesliga championships and 27 cup titles (51 total), competing under the 'Die Veilchen' (The Violets) brand in the ADMIRAL Bundesliga. The legal structure separates professional football operations (FK Austria Wien AG) from the broader membership-based club (FK Austria Wien Verein), which encompasses community, youth, and amateur programs.
The club operates a portfolio of teams including the men's first team (Profis), women's team (Frauen) competing in the ADMIRAL Frauen Bundesliga and UEFA Women's Champions League qualifiers, youth academies (Akademie with U15, U16, U18 boys and the new Frauen-Akademie for girls), and inclusive programs (Special Violets, Allstars). The home venue is the Generali-Arena in Vienna's 10th district Favoriten, a 15,600-capacity stadium (14,500 for international fixtures) featuring fully cashless payments via open-loop card acceptance and the Mastercard/LAKS iCard digital wallet, free public Wi-Fi, and expanded video surveillance. Additional products include Viola TV multimedia content, a 350m² official fanshop (retail and e-commerce), stadium tours, a BEKO virtual stadium tour, and Austria Soccer Camps.
Revenue is generated through matchday ticketing and season subscriptions (Abonnement), annual memberships (Austria-Mitglied with 15% Abo discount and Wiener Linien transport integration), merchandise (via the NIKE/Macron partnership), corporate sponsorship (Generali naming rights, Macron kit, ADMIRAL betting, plus partners Verbund, Schwechater, Frankstahl, Wienholding, Harreither), VIP hospitality, event location rental, and youth/community programs. Distribution is direct-to-consumer via the club website, physical fanshop, stadium service centre, and owned social channels (Facebook, Instagram, Threads, X, Bluesky, TikTok, YouTube).
FK Austria Wien firmographics
Firmographics- Name
- FK Austria Wien
- Legal name
- FK Austria Wien AG
- Website
- https://fk-austria.at
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FK Austria Wien is an Austrian football club founded in 1911 operating men's and women's Bundesliga teams, youth academies, and inclusive programs, serving fans, members, corporate sponsors, and community participants from the Generali-Arena in Vienna.
- Ownership category
- akta.pro rank
FK Austria Wien industry classification
Industry- Product category
- Professional Football Club Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where FK Austria Wien is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
FK Austria Wien business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others
Revenue model
- Matchday & Ticket Revenue: Revenue from day tickets and season tickets (Abonnement) for Bundesliga, Cup, and UEFA Conference League home matches at the Generali-Arena. Season ticket holders receive 15% discount and Wiener Linien public transport integration.
- Memberships: Annual membership program ('Austria-Mitglied') offering benefits including priority access, discounts, and exclusive content. The 2026 membership features a David Alaba campaign.
- Merchandise & Fanshop: The 350m² fanshop in the East grandstand of the Generali-Arena sells official merchandise including NIKE-branded clothing, memorabilia, and club merchandise. Online shop available at fanshop.fk-austria.at.
- Sponsorship & Commercial Partnerships: Corporate sponsorship agreements including stadium naming rights (Generali), kit supplier (NIKE via Macron), sports betting (ADMIRAL), and partner sponsors (Frankstahl, Wienholding, Harreither, Verbund, Schwechater).
- VIP Hospitality: Business VIP and Arena VIP hospitality experiences including premium seating, culinary offerings, and event spaces within the Generali-Arena.
- Event Location Rental: The Generali-Arena is offered as an event venue for external events, including corporate functions, with dedicated B2B and event location services.
- Youth & Community Programs: Revenue from Austria Soccer Camp, football school programs, school visits ('Austria ist Klasse'), and class excursions to the stadium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket (Abonnement) 2026/27 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
FK Austria Wien product offering
Product offeringCore offering
FK Austria Wien operates as a professional football club delivering elite men's football in the Austrian Bundesliga, women's football in the ADMIRAL Frauen Bundesliga, and youth development across U15–U18 academies, Young Violets, and Special Violets inclusive teams. Its commercial core consists of matchday ticket sales and season tickets (Abo) at the 15,600-seat Generali-Arena, club membership (Austria-Mitgliedschaft), and a NIKE-stocked Fanshop (physical and online).
Product overview
FK Austria Wien is a professional football club operating multiple competitive teams including the first team (Profis), women's team (Frauen), youth development teams (Young Violets, U18, U16, U15), and inclusive teams (Special Violets, Allstars). The club's product portfolio centers on live football entertainment at the Generali-Arena, supported by media streaming (Viola TV), retail merchandise (Fanshop in partnership with NIKE), and membership programs. Additional offerings include stadium tours, virtual stadium experiences, youth soccer camps, and special events. The club competes in Austrian Bundesliga, Cup competitions, and UEFA competitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Generali-Arena Stadium Experience Matchday attendance and stadium experience at the 15,600 (national) / 14,500 (international) capacity home ground in Vienna's 10th district, featuring fully cashless payments, free Wi-Fi, full video surveillance, family corner, and VIP areas. Sold to fans attending Bundesliga, Cup, and UEFA Conference League home matches.
- Season Ticket (Abo) 2026/27 Annual season ticket subscription for Bundesliga and cup home matches. Members receive a 15% discount and the season ticket functions as a Wiener Linien public transport ticket before and after matches. Marketed as the most child- and member-friendly Abo in the Austrian Bundesliga.
- Austria-Mitgliedschaft (Club Membership) Annual club membership offering benefits including priority ticket access, a 15% discount on the season ticket (Abo), and participation in club activities. The 2026 membership features a David Alaba campaign.
- Viola TV Official multimedia platform providing video content including match highlights, interviews, behind-the-scenes footage, and full-length match re-lives accessible to fans via MyClub login.
- Generali-Arena Fanshop and Online Fanshop 350m² physical retail store in the east grandstand of the Generali-Arena, complemented by an online shop at fanshop.fk-austria.at. Stocks NIKE-branded clothing, official merchandise, memorabilia, and accessories. The store also serves as the club's service centre for tickets, memberships, and customer enquiries.
- Stadium Tour & Museum Ticketed guided tours of the Generali-Arena including museum access, offering visitors an inside view of stadium facilities, changing rooms, and historical exhibits of the club.
- Virtual Stadium Tour (Virtuelle Stadiontour by BEKO) Digital visualisation of the Generali-Arena developed in partnership with BEKO, enabling users to virtually experience the stadium facilities.
- Austria Soccer Camp Ticketed football training camps for young players organised by FK Austria Wien, providing professional coaching and club experience for children.
- Viola Run Ticketed running event challenge held at the Generali-Arena, asking participants how far they can run in 90 minutes.
- VIP Hospitality (Business VIP & Arena VIP) Premium hospitality experiences at the Generali-Arena including Business VIP and Arena VIP areas with premium seating, culinary offerings by DO & CO, and event spaces, sold to corporate clients and premium individual customers.
- Event Location Rental (Generali-Arena) Rental of the Generali-Arena as a venue for external corporate events, with dedicated B2B contact handling and event location services.
- Austria Wien Fußballschule (Football School) Recurring football training program for children delivered by Austria Wien coaches, offered as an ongoing enrolment-based service.
Companies that use FK Austria Wien
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
FK Austria Wien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FK Austria Wien partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- GeneralicoreGenerali holds the stadium naming rights for the Generali-Arena (Horrplatz 1, 1100 Vienna). The partnership provides major brand visibility for Generali as the primary venue name sponsor of Austria Wien's home stadium.
- MacroncoreMacron is the official kit supplier for Austria Wien, providing sportswear and official apparel for all teams. The partnership includes the fanshop fitting with over 250 memorabilia items and 100m² football merchandise area.
- NIKEcoreNIKE is the sportswear brand supplying the official apparel range sold in the Austria Wien fanshop, featuring the NIKE 'swoosh' logo across clothing and accessories.
- DO & COcoreDO & CO supplies stadium catering and kiosk food and beverage services at the Generali-Arena, providing matchday hospitality for stadium visitors.
- ADMIRAL SportwettenminorADMIRAL Sportwetten is Austria Wien's sports betting partner, providing marketing and promotional association with the club.
- Mastercard (with LAKS)coreMastercard and LAKS provide the iCard digital wallet accepted at the Generali-Arena kiosks and throughout the Viola Park, enabling cashless payments without a bank or credit card.
- FrankstahlminorFrankstahl is listed as an official partner of Austria Wien, appearing in the partner/sponsor section of the club's website.
- WienholdingminorWienholding is listed as an official partner of Austria Wien.
- HarreitherminorHarreither is listed as an official partner of Austria Wien.
- VerbundminorVerbund is listed as an official partner of Austria Wien.
- SchwechaterminorSchwechater is listed as an official partner of Austria Wien, providing beverages.
- ADMIRAL Bundesliga / Frauen Bundesliga / 2. LigacoreAustria Wien participates in the ADMIRAL Bundesliga (men's top division), ADMIRAL Frauen Bundesliga (women's top division), and competes with its second team in the second division (ADMIRAL 2. Liga). The league titles and cup are branded under the ADMIRAL naming rights sponsor.
- Sky Sport AustriaminorSky Sport Austria is a broadcast and media partner covering Austria Wien matches and related sports content.
- SchullerminorSchuller is listed as an official partner of Austria Wien on the club's website.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
FK Austria Wien competitors and assessment
Company assessmentDirect peers
- LASK: Upper-Austrian Bundesliga club that has recently challenged the Salzburg/Austria Wien duopoly. Comparable in stadium scale (Raiffeisen Arena ~19,000) and in operating a multi-team academy setup, providing a useful peer for stadium monetization and youth development benchmarks.
- Wolfsberger AC: Austrian Bundesliga club with similar stadium scale (Lavanttal Arena ~9,000–12,000) and a Red Bull-affiliated history. Useful comparable for mid-tier Austrian club economics, sponsorship composition, and UEFA Conference League-level commercial potential.
- TSV Egger Glas Hartberg: Austrian Bundesliga club operating out of a smaller provincial market. Useful comparable for understanding how Austria-based clubs without major-urban catchment areas monetize memberships, sponsorships, and matchday revenue.
- SK Sturm Graz: Historic Austrian Bundesliga club and recurring title challenger. Similar scale and revenue profile to Austria Wien; competes in the same domestic sponsor pool and regularly faces Austria Wien on the pitch, making it a tight benchmark for Austrian top-flight economics.
- FC Augsburg: German Bundesliga club with a WWK Arena of comparable capacity (~30,000) and a similar mid-table historic profile. Useful European peer for cross-league benchmarking of matchday revenue, fan membership economics, and sponsorship rates in a top-5 league.
- SK Rapid Wien: Vienna's other Bundesliga club and historic cross-town rival. Operates the Allianz Stadion with similar commercial structure (memberships, sponsorships, fanshop, corporate hospitality), making it the most directly comparable peer for fan-share, matchday revenue, and sponsorship pricing dynamics.
- Red Bull Salzburg: Currently dominant Austrian Bundesliga club and regular UEFA Champions/Europa League participant. Comparable as another Austrian top-flight football club competing for the same national sponsorships, broadcast rights, and Champions League prize money, though with materially larger commercial resources.
- WSG Tirol: Austrian Bundesliga club with similarly modest stadium capacity (Gernot Langes Stadion ~5,800). Comparable as a domestic peer at the smaller end of stadium scale, useful for benchmarking how clubs with constrained matchday revenue diversify via memberships and sponsorship.
- SK Austria Klagenfurt: Austrian Bundesliga club based in Klagenfurt with a smaller stadium footprint. Comparable as a domestic peer competing for the same ADMIRAL Bundesliga broadcast and sponsor pool, useful for benchmarking lower-mid tier club revenue.
- 1. FSV Mainz 05: German Bundesliga club with comparable stadium scale (Mewa Arena ~33,000) and a similarly strong youth/community engagement profile. Comparable as a European mid-tier football club that monetizes a modern stadium plus membership-based fan engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FK Austria Wien social profiles
Digital presenceFK Austria Wien compliance and trust
Trust signalCompliance3 records
FK Austria Wien financial estimates
Financial estimateRevenue estimate
Valuation estimate
FK Austria Wien leadership team
Management profileNumber of profiles
Profiles3 records
FK Austria Wien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FK Austria Wien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FK Austria Wien
What does FK Austria Wien do?
FK Austria Wien operates as a professional football club delivering elite men's football in the Austrian Bundesliga, women's football in the ADMIRAL Frauen Bundesliga, and youth development across U15–U18 academies, Young Violets, and Special Violets inclusive teams. Its commercial core consists of matchday ticket sales and season tickets (Abo) at the 15,600-seat Generali-Arena, club membership (Austria-Mitgliedschaft), and a NIKE-stocked Fanshop (physical and online).
Is FK Austria Wien a public or private company?
FK Austria Wien is a private company. It is classified as unknown and is currently operating.
When was FK Austria Wien founded?
FK Austria Wien was founded in 1911. It employs 101 to 250 people.
Where is FK Austria Wien based?
FK Austria Wien is headquartered in Vienna, Austria, in the Europe region.
How does FK Austria Wien make money?
Seven revenue lines are on record. Matchday & Ticket Revenue is the primary driver. The others are memberships, merchandise & Fanshop, sponsorship & Commercial Partnerships, VIP Hospitality, event Location Rental and youth & Community Programs.
Who are FK Austria Wien's main competitors?
Direct peers on record are LASK, Wolfsberger AC, TSV Egger Glas Hartberg, SK Sturm Graz, FC Augsburg, SK Rapid Wien, Red Bull Salzburg, WSG Tirol, SK Austria Klagenfurt and 1. FSV Mainz 05.
Does FK Austria Wien have an API?
No public API is recorded for FK Austria Wien.
What industry is FK Austria Wien in?
FK Austria Wien's product category is Professional Football Club Services. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.