TSV Prolactal Hartberg - Fußball

What TSV Prolactal Hartberg - Fußball does

TSV Hartberg is an Austrian professional football club based in Hartberg, Styria, founded in 1946 and operating through the legal entity TSV Hartberg Spielbetriebs GmbH. The club competes in the ADMIRAL Bundesliga (Austrian top tier), entering its ninth consecutive top-flight season in 2026/27, and operates a vertically integrated football pyramid that includes the professional first team (branded TSV Egger Glas Hartberg), the JUNIORs Hartberg youth academy, the FSC Hochegger Dächer Eggendorf Hartberg Amateure side in the Regionalliga Süd (third tier), and the SPG Südburgenland/TSV Hartberg women's team in the ADMIRAL Frauen Bundesliga. Its matchday operations are anchored at the newly renovated Profertil Arena Hartberg (capacity 5,085, inaugurated November 2025), home to all league and ÖFB Cup fixtures.

Revenue is generated across five streams: (1) matchday and season-ticket sales through the ticket-onlineshop.com storefront, in-stadium Geschäftsstelle, and external pre-sale outlets; (2) annual memberships (EUR 33/year) granting pre-sale access and season-ticket discounts; (3) sponsorship and commercial partnerships — led by main naming sponsor Egger Glas, kit supplier Adidas, betting partner Admiral, broadcaster Sky Sport, stadium sponsor Profertil, and the Sorare fantasy platform — providing branding exposure, kit placement, and stadium signage; (4) merchandise and licensed beverages via the fanshop (powered by 11teamsports) plus club-owned brands Siegerelixier and DA TSV-HOLLER produced in partnership with Grapos; and (5) VIP and corporate hospitality sold through dedicated VIP staff (Kurt Riedl, Barbara Muhr). Consumer segments are B2C fans in the Hartberg and East Styria region, organized through fan clubs (Blau Weiß Panthers, Local Unity) and supported by organized away travel.

The go-to-market is hybrid — sales-led for ticketing/hospitality/season subscriptions, community-led for broader fan engagement (fanzones, WhatsApp service, social media across Instagram, Facebook, X, and LinkedIn, newsletter). Leadership includes President Brigitte Annerl, Chairman/CEO Erich Korherr, and Head Coach Markus Schopp (appointed summer 2026, replacing Manfred Schmid). The club is privately held with no external parent or institutional investor, currently mid-transition after a 2025 ÖFB Cup Final appearance, first-ever away win at Red Bull Salzburg (3-1, May 2026), and a major squad rebuild that saw 11 players depart in summer 2026.

Name

TSV Prolactal Hartberg - Fußball

Legal name

TSV Hartberg Spielbetriebs GmbH

Website

https://tsv-hartberg-fussball.at

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

TSV Hartberg is an Austrian professional football club based in Hartberg, Styria, competing in the ADMIRAL Bundesliga and serving regional fans via matchdays, season memberships, sponsorship, merchandise, and VIP/hospitality at the renovated Profertil Arena.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Events & Match Tickets (THAJAFAE), Sports Ticketing (HSACALAB)

Keywords

• Professional football club
• Bundesliga matchday tickets
• Football season memberships
• Vip hospitality packages
• Youth football academy

Headquarters

HQ city

Hartberg, Steiermark

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from matchday ticket sales (day tickets and season tickets/memberships) across multiple price categories and tribunes at the Profertil Arena. Season ticket holders also receive pre-sale rights and discounts, contributing to predictable recurring revenue per season cycle.
2. Sponsorship & Commercial Partnerships: The club generates significant commercial revenue from sponsorship arrangements including main naming sponsor Egger Glas, kit supplier Adidas, betting partner Admiral, fantasy football platform Sorare, broadcasting partner Sky Sport, and numerous regional/local businesses. Sponsors receive branding exposure on the stadium, team kits, official website, and social media channels.
3. Merchandise & Fan Products: Revenue from the official fanshop (both online and at-stadium), including replica kits, apparel, accessories, and club merchandise. Additionally, the club sells branded beverages including the 'Siegerelixier' energy drink and 'DA TSV-HOLLER' elderflower lemonade in partnership with Grapos.
4. Membership Fees: Annual membership fees of EUR 33 per calendar year, offering benefits including pre-sale rights for top matches, up to EUR 60 discount on season tickets, and exclusive newsletter and WhatsApp service access. Members are the core supporter base.
5. VIP & Hospitality: VIP season packages and hospitality offerings sold via dedicated VIP staff (Kurt Riedl, Barbara Muhr), including premium seating, catering, and exclusive event access at home games in the Profertil Arena.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

TSV Hartberg is a professional football club that fields a team in the Austrian ADMIRAL Bundesliga, selling match tickets, season subscriptions, club memberships, and VIP hospitality at its home Profertil Arena in Hartberg, Steiermark. The club also operates an official fanshop (online via tsv-fanshop.at and at-stadium), youth academy, amateur and women's teams, organized fan travel, and club-branded beverages (Siegerelixier, DA TSV-HOLLER). Revenue is complemented by commercial sponsorships with Egger Glas, Profertil, Admiral, Adidas, Sky, and Sorare.

Product overview

TSV Hartberg is a professional Austrian football club competing in the ADMIRAL Bundesliga. The club operates as a single-sport organization centered around its professional football team, supplemented by youth academy (JUNIORs Hartberg), an amateur/reserve team (FSC Hochegger Dächer Eggendorf Hartberg Amateure) in the Regionalliga Süd, and a women's team (SPG Südburgenland/TSV Hartberg Damen) in the ADMIRAL Frauen Bundesliga. Revenue streams include match tickets and season subscriptions for Bundesliga and ÖFB Cup matches at the Profertil Arena Hartberg, official merchandise through the fanshop, club memberships offering annual benefits, and VIP hospitality packages. Additional services encompass organized fan travel to away matches and youth football camps. The club does not operate as a technology platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• Siegerelixier: Club-owned energy drink launched in 2019 in cooperation with Grapos company
• DA TSV-HOLLER

Products and services

• TSV Egger Glas Hartberg - Professional Football Team The professional football team competing in the ADMIRAL Bundesliga (Austrian top football league), representing the core sporting product of the club for fans, sponsors, and broadcast audiences.
• Profertil Arena Hartberg Stadium Experience The club's home stadium with approximately 5,085 spectator capacity, hosting Bundesliga matches and corporate events. Renovated and officially reopened in November 2025.
• Match Tickets (Day Tickets) Single-match ticket sales for ADMIRAL Bundesliga and UNIQA ÖFB Cup home games across standing (Stehplatz) and seated tribunes; presale priced EUR 1 cheaper than matchday rates. Available via online shop, at-stadium business office, and external outlets.
• Season Tickets (Saisonkarten) Annual subscriptions providing access to all Bundesliga home matches across multiple tribunes, with benefits including free entry to potential Europacup playoff home game, 75% discount on UNIQA ÖFB Cup home matches, priority seat reservation during pre-sale, and optional 10-month installment plan.
• TSV Fanshop Merchandise Official club merchandise including replica kits, apparel, scarves, accessories, and fan articles available at the stadium shop and online via tsv-fanshop.at.
• Club Membership Annual membership program costing EUR 33 per calendar year, offering pre-sale rights for top matches, up to EUR 60 discount on season tickets, and exclusive newsletter and WhatsApp service access.
• VIP and Hospitality Packages Premium season packages including VIP lounge access, premium seating, catering, and exclusive event access at home games, sold to corporate clients and individual premium fans via dedicated VIP staff.
• JUNIORs Hartberg Youth Academy Youth development program covering multiple age groups and training squads, providing a structured pathway from regional youth football to the professional first team.
• Football Camps (Fussballcamp) Football training camps for children and youth during school holidays, providing professional coaching and development opportunities at the club's training facilities.
• Women's Team (SPG Südburgenland/TSV Hartberg) Women's football team playing in the ADMIRAL Frauen Bundesliga under the SPG Südburgenland/TSV Hartberg cooperation.
• Organized Fan Travel (Fanreisen) Organized fan trips to away matches including transportation (fan bus at EUR 15 per person), multi-day packages with accommodation (EUR 170 per person double room, EUR 40 single supplement), and match tickets for club supporters.
• Amateur/Reserve Team (FSC Hochegger Dächer Eggendorf Hartberg Amateure) The amateur/reserve team of the club competing in the Regionalliga Süd Steiermark, the third-highest division in Austrian football.
• Club-Branded Beverages (Siegerelixier and DA TSV-HOLLER) Club-branded beverages including the 'Siegerelixier' energy drink (launched 2019) and 'DA TSV-HOLLER' elderflower lemonade (available since 2023), produced with partner Grapos and sold at the stadium Geschäftsstelle and all home games.

Quantifiable outcome

• 3x Meistergruppe qualification (2019/20, 2022/23, 2024/25) out of 9 Bundesliga seasons
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and support.

• SorarecoreTechnology or IntegrationSorare is an official fantasy football platform partner of the ADMIRAL Bundesliga. TSV Hartberg players can be used on the Sorare platform, connecting the club's digital presence with global fantasy football communities.
• GEPA picturescoreTechnology or IntegrationGEPA pictures is the official photography partner of TSV Hartberg, providing professional match photography, player portraits, and event coverage used across all club channels.
• Waymark GmbHsupportTechnology or IntegrationWaymark GmbH provides web hosting services for the TSV Hartberg website (tsv-hartberg-fussball.at), as documented in the club's privacy policy.
• Google Ireland LimitedsupportTechnology or IntegrationGoogle Ireland Limited provides font analytics (TagManager), advertising (AdSense), and security services (ReCaptcha) for the TSV Hartberg website.
• Blau Weiß Panthers (Fan Club)coreChannel Partner/ Reseller/ DistributorThe official supporter club of TSV Hartberg, founded in June 2019 with over 100 members. Organizes away travel, choreographies, and fan activities for home and away matches. Coordinates with the club's Fanbeauftragte on organized supporter activities.
• Local Unity (Fan Club)supportChannel Partner/ Reseller/ DistributorEstablished in early 2024, Local Unity has quickly built a reputation for impressive choreographies and vocal support at all TSV home and away matches. Active fan club growing in influence and membership.
• Grapos (Siegerelixier / DA TSV-HOLLER)supportTechnology or IntegrationGrapos is the production partner for TSV Hartberg's proprietary beverage brand, which includes the 'Siegerelixier' energy drink (launched 2019) and 'DA TSV-HOLLER' elderflower lemonade (available since 2023), sold at the stadium Geschäftsstelle and all home games.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WSG Tirol: WSG Tirol is a small-budget Austrian Bundesliga club operating from Wattens with a tight squad, similar to TSV Hartberg in scale, regional identity, and reliance on selling talent to top-tier clubs to sustain Bundesliga competitiveness.
• Wolfsberger AC: Wolfsberger AC is the closest direct peer: another small-town Austrian Bundesliga club (Wolfsberg, Carinthia) that consistently over-performs relative to its modest stadium size and corporate base, mirroring TSV Hartberg's small-market Bundesliga model with similar sponsorship and youth-development economics.
• SCR Altach: SCR Altach competes in the ADMIRAL Bundesliga from Vorarlberg's smallest market, with a similarly small stadium and reliance on regional sponsors and fan travel — directly comparable in scale, commercial model, and mid-table positioning to TSV Hartberg.
• SC Austria Lustenau: Austria Lustenau is a Vorarlberg-based Bundesliga side with a similar small-stadium, small-market profile and history of punching above its weight; comparable to TSV Hartberg in operational scale and fan-driven economics.
• SV Ried: SV Oberbank Ried is an Upper-Austrian Bundesliga club from a similarly small city, operating with a comparable stadium capacity and a sponsorship-led revenue mix; widely used as a benchmark for sustainable small-town Bundesliga operations.
• Grazer AK (GAK): GAK is a Styrian Bundesliga club with overlapping regional fan base and geographic proximity to TSV Hartberg, comparable in commercial model and Styrian sponsorship market — a relevant peer despite its Graz-based rather than rural profile.

Regional players

• SK Sturm Graz: SK Sturm Graz is the largest Styrian football club and a regional peer — same state, shared sponsor and fan pools, and recent transfer counterpart (Jürgen Heil). Larger budget and stadium scale, but directly comparable as a Styria-based Bundesliga operator.
• FC Juniors OÖ (formerly FC Juniors OÖ / Juniors OÖ): FC Juniors OÖ is a young Austrian club (formerly a Red Bull Salzburg feeder) operating in the 2. Liga with a similar youth-development-heavy model and small-market Bundesliga-adjacent economics; comparable on talent-development and operational leanness, though at a lower division.

Emerging players

• Blau-Weiß Linz: FC Blau-Weiß Linz is a recently promoted Austrian Bundesliga side from a smaller Upper-Austrian city with a comparable stadium size and commercial model, making it a relevant emerging peer to TSV Hartberg in the small-market Bundesliga segment.
• SKU Amstetten (or First Vienna FC): Lower-division Austrian clubs with strong community-driven, membership-based models analogous to TSV Hartberg's fan-club ecosystem — relevant comparables for grassroots economics, though operating outside the Bundesliga.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tsv_hartberg
• Facebookfacebook.com/tsvhartbergfussball
• LinkedInlinkedin.com/company/tsv-hartberg
• Instagraminstagram.com/tsvhartbergfussball

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSV Prolactal Hartberg - Fußball