Support in Mind Scotland

What Support in Mind Scotland does

Support in Mind Scotland, now operating under the legal name Change Mental Health, is a registered Scottish charity (SC013649) founded in 1972 and headquartered in Edinburgh. It is a national mental health charity delivering non-clinical, person-centred support to people affected by mental illness in communities across Scotland, with a stated mission to ensure no one faces mental illness alone. The organisation places lived experience at the heart of service design and operates across communities rather than through clinical settings.

The charity's core product portfolio comprises: a national advice and support service accessed via a free helpline (0808 8010 515) covering mental health concerns and money worries; a Mental Health Training programme for organisations and communities; the Resilience Project, embedded within housing associations such as the Fife Housing Association Alliance; the Take Some Breathing Space community initiative (physical benches in public spaces providing calm reflection points and signposting); and a Scottish Firearms Mental Health Awareness and Support Partnership serving rural communities in collaboration with police and licensing stakeholders. Distribution is primarily through community partnerships, a national helpline, a digital platform (changemh.org), and embedding services within partner organisations such as housing associations.

The business model is that of a donation-led non-profit. Income is generated through public donations and likely supplemented by government and institutional grants for mental health service delivery; services are provided free of charge to beneficiaries. The charity is governed by a board, has no parent company or institutional investors, and operates with 101-250 staff. Its go-to-market is community-led, leveraging partnerships with housing associations, police services, and community organisations to reach beneficiaries rather than a traditional sales motion. No proprietary technology platform, AI capabilities, or commercial pricing model are evident in the source data.

Name

Support in Mind Scotland

Legal name

Change Mental Health

Website

https://supportinmindscotland.org.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Support in Mind Scotland (operating as Change Mental Health) is a Scottish charity delivering non-clinical, person-centred mental health support to individuals affected by mental illness across Scotland via a national helpline, community partnerships, and embedded services such as housing-based resilience programmes.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health support
• Charity advice services
• Mental health training
• Community mental health
• National advice helpline

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Charitable Funding: As a registered charity (SC013649), Change Mental Health operates primarily through donations from the public. The organization mentions accepting donations to deliver mental health support across Scotland and provide transformational support to people affected by mental illness. Additional funding likely comes from government and institutional grants for mental health services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Support in Mind Scotland is a registered Scottish charity that provides a national mental health advice and information service, self-management resources, community-based peer support, and mental health awareness training to individuals, families, and professionals across Scotland. Its portfolio includes branded programmes such as Take Some Breathing Space, the Resilience Project, and the Scottish Firearms Mental Health Awareness and Support Partnership with Police Scotland.

Product overview

Change Mental Health is a national mental health charity offering non-clinical, person-centred support services across Scotland. The organization provides a unified portfolio of services including a national advice and support helpline, mental health training programs, and community-based initiatives. Key offerings include the Resilience Project (embedded within housing associations), the Take Some Breathing Space community bench initiative, and specialized partnerships like the Scottish Firearms Mental Health Awareness and Support Partnership. These services work together to ensure people have access to transformational support when they need it.

Differentiator

Problem solved

Functional benefit

Products and services

• Advice and Support Service Scotland-wide mental health advice line and information service providing direct support, signposting, and resources to individuals, families, and carers affected by mental illness.
• Mental Health Training Accredited mental health awareness and self-management training delivered to employers, public sector bodies, and professionals across Scotland to build capacity in frontline mental health response.
• Take Some Breathing Space A branded mental health self-management programme providing resources, tools, and content to help individuals cope with mental ill-health and improve wellbeing.
• Resilience Project A resilience-building project offering structured support and tools to help people affected by mental ill-health develop coping strategies and recovery skills.
• Scottish Firearms Mental Health Awareness and Support Partnership A partnership programme with Police Scotland delivering mental health awareness and support services in connection with firearms licensing and holder welfare.
• National Mental Health Workers Network A national membership network for mental health workers across Scotland, providing professional connection, resources, and peer support for those working in the mental health sector.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Scottish Firearms Mental Health Awareness and Support PartnershipcoreStrategic or Co-development Partner · 1 January 2026A pioneering new partnership to build awareness and understanding of mental health and wellbeing in relation to firearms licensing. Key members of the partnership work together to provide mental health support in rural contexts, particularly in areas like Perthshire.
• Fife Housing Association AlliancecoreStrategic or Co-development Partner · 1 January 2025A strand of the Resilience service will be embedded within the Fife Housing Association Alliance, offering essential support to tenants. This partnership integrates mental health resilience services directly into housing support.
• Mental Health UKminorGTM or Marketing PartnerChange Mental Health is shown as a partner charity under the Mental Health UK umbrella, indicating collaborative marketing and awareness activities at the national level.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mind: UK-wide mental health charity providing advice, support, and information. Comparable in mission and service model but operates at a much larger national scale with similar helpline and community-based support offerings.
• Mental Health Foundation: UK charity focused on mental health research, prevention, and community-based programmes. Comparable in mission to support people affected by mental illness with national scope and training/community engagement services.
• Rethink Mental Illness: Major UK mental health charity offering advice, support, and services for people affected by mental illness. Comparable mission and service portfolio but operates at national UK scale rather than Scotland-only.

Direct peers

• Scottish Action for Mental Health (SAMH): Scotland's largest mental health charity providing information, support, and campaigning. Directly comparable as a national Scottish nonprofit delivering community-based mental health services to similar beneficiary populations.
• Penumbra: Scottish mental health charity providing personalized support services across Scotland. Direct peer offering non-clinical, person-centred mental health support with similar geographic focus and beneficiary approach.
• Richmond Fellowship: UK mental health charity providing supported housing, community, and care services for people with mental health needs. Direct peer delivering community-embedded mental health support with similar partnership-based delivery model.
• Together (mental health charity): UK mental health charity providing personalized support, advocacy, and community-based services. Direct peer offering person-centred, non-clinical support to people affected by mental illness in community settings.

Regional players

• See Me (Scotland's anti-stigma programme): Scotland-focused programme tackling mental health stigma and discrimination. Comparable as a Scotland-based mental health initiative working to improve outcomes for people affected by mental illness through community engagement.
• HUG (Health in Mind Scotland): Scottish mental health charity offering counselling, training, and wellbeing services across Midlothian and Scotland. Comparable Scotland-based nonprofit providing community mental health support and training services.

Others

• Mental Health UK: Umbrella organization coordinating mental health charity partnerships across the UK, of which Change Mental Health is itself a partner. Comparable as an alliance of mental health charities providing support and resources to similar beneficiary groups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/suppinmindscot
• Facebookfacebook.com/suppinmindscot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Support in Mind Scotland