Country Navigator
Country Navigator is a UK-based cultural intelligence SaaS platform that helps multinational enterprises improve cross-cultural collaboration through its proprietary Worldprism™ assessment, Carla AI coach, country guides, learning pathways, and certified coaching services.
- Company typePrivate
- Founded1992
- HeadquartersGuildford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Country Navigator does
Country Navigator, founded in 1992 and headquartered in Leatherhead, Surrey (United Kingdom), is a private cultural intelligence (CQ) training company that operates a cloud-based SaaS platform for enterprises with globally distributed workforces. The platform is built around the proprietary Worldprism™ assessment framework — a 9-dimension cultural profiling tool developed over 30+ years of research — and integrates AI-powered coaching (Carla AI, supporting 100+ languages), gamified CQ scoring (CultureFlex™), expert-authored country guides covering more than 100 countries, structured learning pathways, organization-level analytics, and live human coaching delivered by Worldprism-certified practitioners. The platform is offered in 10 languages, supports SSO and LMS/HRM integration for enterprise accounts, and is sold alongside standalone certification programs for individual coaches (Worldprism Strengths at $995 and Teams at $1,990 per person, with a combined bundle at $1,393).
The company monetizes through four primary streams: enterprise SaaS subscription licensing (quote-based, annual), individual/self-service subscriptions via web checkout, fixed-fee professional certifications, and live coaching, masterclass, and custom learning-path professional services. Go-to-market combines enterprise field sales for large accounts, self-service PLG for individuals and small teams, a partner/reseller channel anchored by relocation specialists (notably Santa Fe Relocation) and HR consultancies, and event-driven demand generation through public masterclasses and keynote engagements. Named enterprise customers span automotive (Stellantis, Audi), pharmaceuticals (Novartis, Xellia), energy and resources (BP, ArcelorMittal), financial services (Moody's, Ayvens), technology (Criteo), consumer goods (L'Oréal), and government/education (UK Sport, IE Business School), with claimed usage by over 2 million professionals across 160 countries. The company reports 1–10 employees, no external venture or private equity funding, and is led by CEO Chris Crosby.
Country Navigator firmographics
Firmographics- Name
- Country Navigator
- Legal name
- Country Navigator Limited
- Website
- https://countrynavigator.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Country Navigator is a UK-based cultural intelligence SaaS platform that helps multinational enterprises improve cross-cultural collaboration through its proprietary Worldprism™ assessment, Carla AI coach, country guides, learning pathways, and certified coaching services.
- Ownership category
- akta.pro rank
Country Navigator industry classification
Industry- Product category
- Cultural Intelligence Training Software
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Human Resources Consulting Services (541612)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Language & Cross-Cultural Training (BPACANAL)
- akta.pro secondary industries
- Corporate & Workforce Language Training Platforms (EDAFAOAJ), Multilingual, Cross-Cultural & Global Support (EDABACAN), Language & Cultural Training (HSAKAJAK)
Keywords
Where Country Navigator is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Country Navigator business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription Licensing: Annual or multi-year subscription access to the Country Navigator platform, including Worldprism assessments, country guides, learning pathways, Carla AI, and analytics. Pricing varies by organization size and license count. Admin can assign learning paths to teams and organizations.
- Certification Programs: Worldprism™ Strengths certification at $995 per person and Worldprism™ Teams certification at $1,990 per person. Combined bundle available at $1,393 (30% discount). Instructor-led training with expert coaches, platform access, and global community membership.
- Live Coaching Services: Personalized one-on-one or group coaching sessions with certified intercultural experts. Covers topics including cross-cultural management, inter-cultural communication, team performance, leadership, global mobility, country-specific coaching, and global sales mastery.
- Live Training & Masterclasses: Public masterclasses (up to 500 attendees) and closed in-house workshops. Interactive sessions on cultural intelligence topics with expert facilitators. Keynote speaking services for events.
- Custom Learning Paths: Tailored learning content developed for specific organizational goals, needs, and values. Includes industry-specific examples and customized cultural intelligence training programs.
- Partner Referral & Reseller Revenue: Partners earn commission through competitive referral fees (percentage of sale). Reseller partners can resell solutions directly to clients with co-marketing opportunities and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Worldprism™ Strengths Certification - Individual coach certification |
| One time/ perpetual license | Multi-year contract | Worldprism™ Teams Certification - Team coaching certification |
| One time/ perpetual license | Multi-year contract | Combined Training Bundle - Both certifications |
| Subscription | Annual | Enterprise Platform License |
| Subscription | Annual | Individual/User Platform Access |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Country Navigator product offering
Product offeringCore offering
Country Navigator provides a cloud-based SaaS platform for cultural intelligence training, featuring the proprietary Worldprism™ 9-dimension cultural assessment framework, Carla AI coaching available 24/7 in 100+ languages, CultureFlex™ gamified scoring tool, Country Guides covering 100+ countries, and Learning Pathways for developing cross-cultural collaboration skills. The company also delivers standalone Live Coaching services with certified intercultural experts, public and in-house Masterclasses, and Worldprism™ Strengths and Teams certification programs for coaches and trainers. The platform is licensed to enterprises via annual or multi-year subscriptions with admin controls, LMS/SSO integration, and organization-level analytics.
Product overview
Country Navigator is a cultural intelligence training platform consisting of a core Country Navigator Suite platform and multiple integrated modules. The platform centers on the proprietary Worldprism™ cultural assessment framework, which evaluates cultural preferences across 9 dimensions. Key product components include Carla AI (an AI-powered culture coach), CultureFlex™ (a cultural intelligence scoring tool), Country Guides (covering 100+ countries), Learning Pathways (interactive courses), Live Coaching services, and Masterclasses. The platform is available in 10+ languages and supports LMS integration and Single Sign-On for enterprise deployments. The company also offers professional certification programs (Worldprism™ Strengths and Teams) for coaches and trainers.
Differentiator
Problem solved
Functional benefit
Products and services
- Country Navigator Suite Cloud-based SaaS platform providing a complete digital toolkit for building cultural intelligence across organizations. Includes AI-powered coaching (Carla), personalized Worldprism assessments, Country Guides covering 100+ countries, Learning Pathways, and Reporting & Analytics. Licensed to enterprises via annual or multi-year subscriptions with admin controls, user assignment, and SSO/LMS integration. Available in 10+ languages with web and mobile access.
- Worldprism™ Strengths Certification Standalone certification program training participants to assess cultural strengths and weaknesses using the Worldprism model, structure coaching feedback, and build personal CQ development plans. Includes instructor-led training, discounted access to the Country Navigator platform, and global community membership. Priced at $995 per person. Targets coaches, trainers, and L&D/HR professionals seeking formal credentials.
- Worldprism™ Teams Certification Standalone certification program training participants to support teams in leveraging cultural differences, design collaborative culture workshops, and analyze team culture to increase performance, productivity, and inclusion. Priced at $1,990 per person (with $1,393 promotional bundle pricing). Recommended after completing Worldprism Strengths certification. Targets coaches and consultants working with multicultural teams.
- Live Coaching Standalone professional coaching service with Worldprism-certified intercultural experts covering cross-cultural management, inter-cultural communication, team performance, leadership, global mobility, country-specific coaching, and global sales mastery. Available as one-on-one sessions or structured multi-session programs for individuals and teams. Used by enterprises for debriefing assessments, team building, and global mobility support.
- Masterclasses Standalone public and private training sessions covering cultural intelligence application topics such as leadership, decision-making, and cross-cultural communication. Public masterclasses accommodate up to 500 attendees and are delivered by CQ expert facilitators without a sales pitch. Closed in-house workshops are tailored for individual organizations. Includes on-demand recordings and keynote speaking engagements.
Quantifiable outcome
- Trusted by 2M+ professionals across 160+ countries
- +4 more outcomes
Companies that use Country Navigator
Customer profileNamed customers12 records
Segments11 records
Ideal customer profiles1 record
Country Navigator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
Country Navigator partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Santa Fe RelocationcorePartnership announced for enhancing global mobility services. Santa Fe Relocation provides employees and families with cultural knowledge and confidence to adapt to new cultures. Enables Country Navigator to reach relocating employees through relocation service providers.
- Global LTminorFeatured partner in Country Navigator's partner network logo display. Global LT likely provides relocation or global mobility services.
- IOR (Institute of Relocation)minorFeatured partner providing relocation services. Part of partner ecosystem for reaching global mobility clients.
- Go Relocation ServicesminorFeatured relocation partner offering services through Country Navigator platform integration.
- Eldam & PartnerminorFeatured relocation and mobility consulting partner.
- DifferanceminorFeatured partner providing cultural or HR consulting services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Country Navigator competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Skillsoft provides enterprise learning content including DEI, leadership, and intercultural topics through its Percipio platform, sold into the same L&D buyer personas as Country Navigator. Comparable as a broad L&D incumbent adding cultural intelligence content into comprehensive enterprise training catalogs.
- Berlitz Corporation: Berlitz is a global language and intercultural training incumbent with deep enterprise relationships and corporate cross-cultural training programs. Overlaps with Country Navigator on cross-cultural training and global mobility preparation but offers a much broader portfolio including language instruction.
- LinkedIn Learning: LinkedIn Learning (via LinkedIn's enterprise platform) offers cultural intelligence and DEI courses at scale, bundled into existing enterprise contracts. Represents the broad-incumbent threat to Country Navigator: a much larger distribution machine entering the cultural training category at lower incremental price.
Emerging players
- Speexx: Speexx combines language training with intercultural and business communication skills on a digital platform for enterprise. Comparable to Country Navigator on the EdTech delivery model, enterprise sales motion, and combining language/cross-cultural content for global workforce development.
- Kozai Group: Kozai Group delivers intercultural training, global team workshops, and DEI consulting for multinational clients across APAC, Europe, and the Americas. Comparable as a cross-cultural training specialist with enterprise and global mobility clients, overlapping with Country Navigator on coaching and masterclass delivery.
- NetExpat: NetExpat provides cultural training and intercultural support specifically for global mobility, expat assignment success, and family integration. Competes with Country Navigator's global mobility use case through complementary (and sometimes overlapping) services offered via relocation partners.
Direct peers
- RW3 CultureWizard: RW3 CultureWizard provides cultural training, expatriate preparation, and global team effectiveness programs through a digital platform serving Fortune 500 clients. Directly comparable to Country Navigator in cultural intelligence assessment, country-specific content, and enterprise L&D focus.
- Aperian Global: Aperian Global's GlobeSmart platform is the closest direct competitor to Country Navigator, offering cultural intelligence assessments, country guides, and team collaboration tools for global enterprises. Both companies target L&D and HR leaders at multinationals with subscription-based cultural intelligence platforms.
- Hofstede Insights: Hofstede Insights commercializes Geert Hofstede's cultural dimensions research through training, certification, and consulting. Competes directly with Country Navigator's Worldprism model in the cultural assessment and cross-cultural training category, particularly with corporate clients and coach certification.
- Cultural Detective: Cultural Detective offers intercultural training materials, self-assessment tools, and country-specific frameworks for global teams. Directly comparable as a niche cultural intelligence training provider with assessment methodologies and partner/distributor networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Country Navigator social profiles
Digital presenceCountry Navigator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Navigator leadership team
Management profileNumber of profiles
Profiles1 record
Country Navigator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Navigator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Navigator
What does Country Navigator do?
Country Navigator provides a cloud-based SaaS platform for cultural intelligence training, featuring the proprietary Worldprism™ 9-dimension cultural assessment framework, Carla AI coaching available 24/7 in 100+ languages, CultureFlex™ gamified scoring tool, Country Guides covering 100+ countries, and Learning Pathways for developing cross-cultural collaboration skills. The company also delivers standalone Live Coaching services with certified intercultural experts, public and in-house Masterclasses, and Worldprism™ Strengths and Teams certification programs for coaches and trainers. The platform is licensed to enterprises via annual or multi-year subscriptions with admin controls, LMS/SSO integration, and organization-level analytics.
Is Country Navigator a public or private company?
Country Navigator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Country Navigator founded?
Country Navigator was founded in 1992. It employs 1 to 10 people.
Where is Country Navigator based?
Country Navigator is headquartered in Guildford, United Kingdom, in the Europe region.
How does Country Navigator make money?
Six revenue lines are on record. Platform Subscription Licensing is the primary driver. The others are certification Programs, live Coaching Services, live Training & Masterclasses, custom Learning Paths and partner Referral & Reseller Revenue.
Who are Country Navigator's main competitors?
Broad incumbents on record are Skillsoft, Berlitz Corporation and LinkedIn Learning. Emerging players are Speexx, Kozai Group and NetExpat. Direct peers are RW3 CultureWizard, Aperian Global, Hofstede Insights and Cultural Detective.
Does Country Navigator have an API?
No public API is recorded for Country Navigator.
What industry is Country Navigator in?
Country Navigator's product category is Cultural Intelligence Training Software. Its primary akta.pro industry code is BPACANAL, Language & Cross-Cultural Training, with a secondary code of EDAFAOAJ, Corporate & Workforce Language Training Platforms. Its NAICS code is 6114 and its SIC code is 8200.