PATONA

What PATONA does

PATONA is a privately held wholesale brand for mobile energy products operated under the legal entity PATONA International S.L.U., incorporated in Palma de Mallorca, Spain, with its operational office in Hilzingen, Germany, and sales conducted by PTS-Trading GmbH. The company distributes replacement batteries, chargers, power banks, portable power stations, foldable solar panels, EV wallboxes, e-scooters, e-bike batteries, and adjacent accessories (LED lighting, V/G/B-mounts, microphones, cables, vacuum and ventilation filters) to B2B resellers, retailers, and dealers, primarily across the DACH region with English- and French-language storefronts extending reach into broader Western Europe.

The core technology stack is consumer-electronics hardware rather than software: products are built around Grade A branded cells with high energy density, integrated heat and overcharge protection, and a tiered quality architecture (Standard, Premium, Platinum, Protect) under the PATONA master brand, with the separate Berenstargh sub-brand focused on camera battery grips and chargers. Compatibility coverage spans more than 100 device brands including Sony, Canon, Nikon, Panasonic, HP, Dell, IBM/Lenovo, Apple, Samsung, Bose, JBL, Sennheiser, DJI, Dyson, and others, and products carry CE certification with an externally audited environmental management system.

The business model is wholesale B2B: resellers register for a dealer account (Händlerkonto) on pts-trading.de, patona.eu, or berenstargh.de to access trade pricing, with payments processed via PayPal and Sofort/Klarna, customer support delivered through Userlike live chat, and trust signaled via Trusted Shops certification. Pricing is unit-based across the four quality tiers rather than subscription or license-based, and revenue is generated through one-time product sales across more than a dozen product categories. Distribution is concentrated in the DACH wholesale channel with growing footprint in France and broader Western Europe, and the company is led by Managing Director Patric Schwärmer with no disclosed external institutional ownership.

Name

PATONA

Legal name

PATONA International S.L.U.

Website

https://pts-trading.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PATONA is a privately held, DACH-focused B2B wholesale brand (operated by PTS-Trading GmbH) that distributes replacement batteries, chargers, power banks, power stations, solar panels, and e-mobility products to resellers and dealers across 100+ device brands.

Ownership category

akta.pro rank

Product category

Mobile Energy Products (Replacement Batteries & Chargers)

NAICS

Audio and Video Equipment Manufacturing (334310), Small Electrical Appliance Manufacturing (33521)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

akta.pro secondary industries

Wearables & Personal Electronics Distribution (CRAOACAI), Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)

Keywords

• Replacement batteries wholesale
• Battery chargers distribution
• Mobile energy solutions
• E-mobility power products
• Camera broadcast accessories

Headquarters

HQ city

Palma

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Battery Sales (Wholesale): Wholesale distribution of replacement batteries for cameras, laptops, smartphones, audio equipment, gaming consoles, drones, power tools, and other electronic devices. Products sold in multiple quality tiers (Standard, Premium, Platinum, Protect) targeting different price points.
2. Charger and Power Adapter Sales: Sale of battery chargers, car chargers, and power adapters compatible with multiple device brands. Includes universal and brand-specific charging solutions.
3. Power Stations and Power Banks: Sale of portable power stations and power banks with stylish design, MagSafe compatibility, and wireless charging capabilities for mobile device charging.
4. E-Mobility Products: Wallboxes for electric vehicles, height-adjustable e-scooters, and high-performance e-bike batteries.
5. Solar and Photovoltaic Products: Portable folding solar panels and energy storage systems for mobile energy generation, camping, travel, and emergency use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PATONA is a wholesale distributor of mobile energy products, primarily replacement batteries and chargers for cameras, laptops, smartphones, audio devices, power tools, gaming consoles, and broadcasting equipment, available in multiple quality tiers (Standard, Premium, Platinum, Protect). The portfolio also includes power stations, MagSafe-compatible power banks, foldable solar panels, EV wallboxes, e-scooters, and e-bike batteries, sold through a B2B dealer network with multi-language e-commerce platforms across the DACH region and Western Europe.

Product overview

PATONA (operated by PTS-Trading GmbH) is a wholesale distributor specializing in mobile energy solutions. The product portfolio centers on replacement batteries and chargers across multiple consumer electronics categories including camera/broadcasting equipment, laptops, smartphones, tablets, power tools, audio devices, and e-mobility products. The company operates as a multi-brand platform offering its own PATONA and Berenstargh sub-brands alongside universal accessories. Core offerings span: Akkus (Standard/Premium/Platinum/Protect tiers) and Ladegeräte (2-in-1 rapid chargers) for cameras; Powerstations and Powerbanks with MagSafe/wireless charging; Solarpanels and Energiespeicher for mobile solar power; E-Mobility solutions including Wallboxen, E-Scooter PT13, and E-Bike batteries; Laptop/Tablet PC accessories; Smartphone/Smartwatch batteries; Audio batteries and microphones; LiFePO4/AGM universal batteries; Barcode-Scanner batteries; Powertool batteries; Gaming/RC accessories; Navigation batteries; and household products including Automatic Cleaner VM16, vacuum accessories, and air filters. The company also provides B2B wholesale services through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Berenstargh: Brand offering camera battery grips and chargers
• PATONA Platinum
• PATONA Premium
• PATONA Protect

Products and services

• Akkus (Camera & Broadcasting Batteries - Standard, Premium, Platinum, Protect Tiers)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Trusted ShopsminorOthersTrusted Shops certification providing customer review system and buyer protection for the e-commerce platforms. Displays Trusted Shops badge on website indicating verified customer satisfaction.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ansmann: German-based manufacturer and wholesaler of batteries, chargers, power banks, and mobile energy solutions. Closely comparable to PATONA in product breadth, DACH distribution focus, and B2B reseller model.
• Camelion: Global battery manufacturer and wholesaler offering consumer and specialty cells, chargers, and power solutions. Overlaps PATONA in universal/AGM batteries, chargers, and power products.
• Powerex / Maha Energy: Specialist in rechargeable batteries and professional charging systems, including camera batteries and chargers. Comparable to PATONA in the prosumer/photographer charging ecosystem.
• Watson: Camera battery brand distributed through B&H and other photography channels. Competes head-on with PATONA in replacement lithium-ion cells for popular camera models.
• Hähnel: Ireland-headquartered camera battery and charger specialist, with strong penetration among Sony, Canon, and Nikon users. Mirrors PATONA's emphasis on branded replacement cells and broadcast accessories like V-Mount batteries.
• Jupio: Camera and consumer electronics battery/charger brand with multi-tier offerings (e.g., Pro, Platinum) sold through a worldwide dealer network. Directly overlaps PATONA's camera/broadcasting battery range and tiered quality strategy.
• Wasabi Power: US-based third-party battery and charger brand targeting camera, camcorder, and professional video users. Comparable to PATONA's positioning as an aftermarket alternative to OEM camera batteries.

Broad incumbents

• GP Batteries: Global battery manufacturer with broad consumer and rechargeable cell ranges plus power banks. Comparable as a broad-line competitor in PATONA's universal battery and power bank categories.
• Duracell: Iconic consumer battery brand with growing presence in rechargeable and power bank categories. Sets the brand-pull benchmark PATONA competes against in retail/reseller channels for replacement cells and mobile charging.
• Varta: Large German battery manufacturer with branded consumer cells, energy storage, and OEM relationships. Represents the incumbent scale player whose brand pull and shelf access PATONA must compete against in power banks and energy storage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/patona_es
• YouTubeyoutube.com/user/PTSTrading
• Facebookfacebook.com/akku.netzteile.grosshandel
• LinkedInlinkedin.com/company/pts-trading-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PATONA