Raasm
- Company typePrivate
- Founded1975
- HeadquartersSan Zeno, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Raasm firmographics
Firmographics- Name
- Raasm
- Legal name
- RAASM S.p.A.
- Website
- https://raasm.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Raasm industry classification
Industry- Product category
- Industrial Fluid Management Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Pumps & Pumping Equipment (3561), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
- akta.pro secondary industries
- Industrial Hoses & Tubing (Rubber/Elastomer) (IMANALAA), Pressure Washing & Jetting Equipment (IMAHALAB), Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC)
Keywords
Where Raasm is headquartered
LocationHeadquarters
- HQ city
- San Zeno
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Raasm business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fluid Management Equipment Sales: RAASM generates revenue through the manufacture and sale of fluid management equipment including hose reels, cable reels, diaphragm pumps, pneumatic pumps, oil equipment, centralized lubrication systems, and related accessories. Products are sold through direct sales, distributors, and online configurators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact sales for pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Raasm product offering
Product offeringCore offering
RAASM S.p.A. manufactures industrial fluid management and handling equipment, including hose reels, cable reels, rotary slip rings, diaphragm pumps, pneumatic pumps, oil and grease dispensing equipment, centralized lubrication systems, and related accessories. The company offers over 5,000 catalog items used for transferring air, water, oil, grease, diesel, and other industrial fluids across workshops, manufacturing facilities, and harsh-environment operations. Made in Italy with proprietary monitoring technologies such as FLS (Fluids Level System) and FCS (Fluids Control System).
Product overview
RAASM S.p.A. is an Italian manufacturer offering over 5,000 products for advanced fluid management and electricity distribution. The product portfolio centers on hose reels (spring, manual, motorized variants in steel/stainless steel/ABS), cable reels, industrial hose and cable reels, and rotary slip rings (electric, electrofluidic, fluidic). Supporting product lines include diaphragm pumps (aluminum, polypropylene, stainless steel with cataphoresis treatment), pneumatic pumps (distribution series 650 with R 5:1 and R 1:1 ratios), oil equipment (drainers, pumps, dispensers, meters), grease equipment, and cleaning equipment (foamers, water dispensing guns). Advanced systems include FLS (Fluids Level System) for tank monitoring and FCS (Fluids Control System) for garage fluid management. Centralized lubrication systems offer Single line, Dual line, Multidelivery, and Progressive configurations with electric (C30B15, C30B18, C30B18M, C30S) and air-operated (C30F) pumps. Service columns, trolleys, and ram hoists provide installation infrastructure. Web-based configurators support product selection for hose reels and diaphragm pumps.
Differentiator
Problem solved
Functional benefit
Brands
- Oasis Park: The botanical park surrounding the RAASM production facility, spanning 12 hectares of green areas, ponds, and ecological corridors, housing wildlife including storks and peacocks.
Products and services
- Hose Reels Hose reels for air, water, oil, grease, and diesel transfer, available in spring, manual, and motorized variants in painted steel, stainless steel, and ABS materials. Used in workshops, industrial settings, and aviation fueling operations.
- Cable Reels
Companies that use Raasm
Customer profileSegments12 records
Ideal customer profiles2 records
Raasm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Raasm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Buston RappresentanzeregionalBuston Rappresentanze serves as RAASM's regional distribution partner in Italy, collaborating on participation in SamuExpo trade show in Pordenone (February 1-3, 2024).
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Raasm competitors and assessment
Company assessmentBroad incumbents
- Graco Inc. US-listed global leader in fluid handling equipment including pumps, hose reels, and lubrication systems across industrial, automotive, and contractor segments. Overlaps directly with RAASM's pump, reel, and dispensing product lines, but at substantially larger scale and broader portfolio.
- Gates Industrial: Global manufacturer of fluid power and power transmission solutions including industrial hoses and hose-related systems. An adjacent incumbent with overlapping hose and fluid-handling applications, though focused upstream on hoses rather than reels and pumps.
- Lincoln Industrial (SKF): Lincoln Industrial, part of SKF, is a long-established manufacturer of lubrication systems, pumps, and fluid handling equipment for automotive and industrial markets. A direct overlap with RAASM's lubrication and pump offerings, backed by SKF's broader bearing and rotating-equipment portfolio.
Direct peers
- Husky Corporation: Manufacturer of fuel dispensing nozzles, pumps, and fluid handling equipment for retail and industrial fueling. Comparable product family to RAASM's diesel and aviation fueling reels and dispensing systems.
- SAMOA Industrial: Spanish manufacturer of lubrication equipment, fluid handling, hose reels, and diaphragm pumps for automotive and industrial markets. Closely comparable product portfolio and customer base to RAASM, with strong overlap in workshop fluid management.
- Piusi S.p.A. Italian peer manufacturer of fluid handling equipment including pumps, hose reels, meters, and dispensing systems for fuel, oil, and AdBlue. Directly competes with RAASM in European automotive aftermarket and OEM channels.
- Pressol Schmiergeräte: German manufacturer of lubrication, oil, and grease dispensing equipment including hand pumps, guns, and drum handling. Competes with RAASM in workshop and industrial lubrication product categories, particularly across DACH and broader European markets.
- Balcrank: US-based manufacturer of fluid handling, lubrication, and dispensing equipment for automotive service shops, heavy-duty fleets, and industrial customers. Closely comparable product set, particularly around oil and grease dispensing reels and pumps.
- Alemite (SKF): Manufacturer of lubrication equipment, grease guns, pumps, and fluid handling systems serving automotive, industrial, and heavy equipment markets. Direct overlap with RAASM's lubrication, grease, and dispensing product lines.
Regional players
- Beta Utensili: Italian manufacturer of professional hand tools, workshop equipment, and fluid handling accessories for automotive and industrial markets. Comparable Italian footprint and overlapping workshop customer base, though broader in tool categories than RAASM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Raasm social profiles
Digital presenceRaasm compliance and trust
Trust signalCompliance2 records
Raasm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raasm leadership team
Management profileNumber of profiles
Profiles2 records
Raasm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raasm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raasm
What does Raasm do?
RAASM S.p.A. manufactures industrial fluid management and handling equipment, including hose reels, cable reels, rotary slip rings, diaphragm pumps, pneumatic pumps, oil and grease dispensing equipment, centralized lubrication systems, and related accessories. The company offers over 5,000 catalog items used for transferring air, water, oil, grease, diesel, and other industrial fluids across workshops, manufacturing facilities, and harsh-environment operations. Made in Italy with proprietary monitoring technologies such as FLS (Fluids Level System) and FCS (Fluids Control System).
Is Raasm a public or private company?
Raasm is a private company. It is classified as family owned and is currently operating.
When was Raasm founded?
Raasm was founded in 1975. It employs 51 to 100 people.
Where is Raasm based?
Raasm is headquartered in San Zeno, Italy, in the Europe region.
How does Raasm make money?
One revenue line is on record: fluid Management Equipment Sales.
Who are Raasm's main competitors?
Broad incumbents on record are Graco Inc., Gates Industrial and Lincoln Industrial (SKF). Direct peers are Husky Corporation, SAMOA Industrial, Piusi S.p.A., Pressol Schmiergeräte, Balcrank and Alemite (SKF). Beta Utensili is listed as a regional player.
Does Raasm have an API?
No public API is recorded for Raasm.
What industry is Raasm in?
Raasm's product category is Industrial Fluid Management Equipment. Its primary akta.pro industry code is IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets), with a secondary code of IMANALAA, Industrial Hoses & Tubing (Rubber/Elastomer). Its NAICS code is 333914 and its SIC code is 3561.