Purity Distillery

What Purity Distillery does

Purity Distillery is a privately held, family-owned Swedish craft distillery headquartered in Malmö, Sweden, founded in 2010, that manufactures and sells a portfolio of certified-organic, gluten-free, and vegan-friendly premium vodkas and gins. Its core technology is a proprietary copper surface distillation process performed slowly with maximum copper contact on organic winter wheat and malted barley, with flagship vodka SKUs distilled 34 or 51 times over 20+ hours and finished with soft natural spring water. The product range includes two flagship vodkas (Connoisseur 51 Reserve and Signature 34 Edition), two flavored vodkas (Citron and Mediterranean Citrus Spritz 30% ABV), and three gins (Nordic London Dry 34, Old Tom 34, Navy Strength 34 at 57.1% ABV), all using the same 34-times-distilled organic vodka as a base.

The business operates a multi-channel distribution model that combines direct-to-consumer e-commerce through its own website and mobile app, dedicated US and International sales teams supporting wholesale distributor relationships, and on-premise placement in upscale bars, restaurants, and private settings worldwide. Master Blender Mathias Tonnesson and Master Distiller Stefan Magnusson are central to the brand identity, and the company is recognized as the highest-rated unflavored vodka by Wine Enthusiast Magazine since 2017. Purity generates revenue exclusively from one-time sales of spirits (no licensing or subscription model is disclosed) at premium price points that are not publicly listed; pricing is communicated directly to distributors and retailers through a dedicated Brand Central partner portal. The company has 11-50 employees, no disclosed institutional investment, and no public financials.

Name

Purity Distillery

Legal name

Purity Distillery

Website

https://puritydistillery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Purity Distillery is a privately held Swedish craft distillery (Malmö, founded 2010, 11-50 employees) that produces certified-organic premium vodkas and gins using a proprietary copper surface distillation process, selling globally via DTC e-commerce, dedicated US and International sales teams, and upscale on-premise accounts.

Ownership category

akta.pro rank

Product category

Premium Organic Spirits

NAICS

Distilleries (31214)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Organic vodka production
• Craft spirits distillery
• Copper surface distillation
• Premium gin manufacturing
• Organic grain spirits

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Sales (Vodka and Gin): Purity Distillery generates revenue through the manufacture and sale of premium organic spirits, including vodka and gin products sold in various bottle sizes (50ml, 375ml, 700ml, 750ml, 1L, 1750ml). Revenue comes from wholesale distribution to retailers and restaurants, as well as direct-to-consumer e-commerce sales.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Purity Distillery is a Swedish craft distillery that manufactures and sells premium organic vodka and gin made from organic winter wheat and malted barley, using a proprietary copper surface distillation process with up to 51 distillations. The product line includes two flagship vodkas (Connoisseur 51 Reserve and Signature 34 Edition), two flavored vodkas (Citron and Mediterranean Citrus Spritz), and three organic gins (Nordic London Dry, Old Tom, and Navy Strength), all certified organic, gluten-free, and vegan-friendly.

Product overview

Purity Distillery is a Swedish spirits company producing a portfolio of award-winning organic vodkas and gins. The product line includes two flagship vodkas (Connoisseur 51 Reserve, distilled 51 times, and Signature 34 Edition, distilled 34 times), two flavored vodkas (Citron with lemon and Mediterranean Citrus Spritz), and three organic gins (Nordic London Dry, Old Tom, and Navy Strength, all using the 34-times distilled organic vodka as base). All products utilize the proprietary copper surface distillation process and are certified organic, gluten-free, and vegan-friendly.

Differentiator

Problem solved

Functional benefit

Brands

• Purity Vodka: Organic vodka product line including Connoisseur 51 Reserve and Signature 34 Edition
• Purity Gin
• Purity Citron
• Purity Mediterranean Citrus Spritz
• Connoisseur 51 Reserve
• Signature 34 Edition
• Navy Strength 34
• Old Tom 34
• Nordic London Dry 34

Products and services

• Connoisseur 51 Reserve Organic Vodka The premium flagship vodka, distilled 51 times through copper surfaces over 20 hours, made from organic winter wheat and malted barley. Recognized as the highest-rated unflavored vodka by Wine Enthusiast Magazine since 2017.
• Signature 34 Edition Organic Vodka A refined vodka distilled 34 times with copper surface contact, crafted from organic winter wheat and malted barley, finished with soft natural spring water for signature smoothness.
• Purity Citron 34 Flavored Organic Vodka Flavored vodka infused with natural lemon essences from Amalfi Coast lemons, made from the same 34-times copper-distilled organic vodka base.
• Mediterranean Citrus Spritz 34 Vodka Flavored vodka infused with bergamot, grapefruit, and sweet oranges, made from 34-times distilled organic vodka. 30% ABV, designed for refreshing spritz cocktails.
• Nordic London Dry 34 Organic Gin A modern organic gin based on the historic London Dry recipe, using 34-times distilled organic vodka as base, infused with juniper, basil, thyme, lingonberry, European blueberries, and lavender.
• Old Tom 34 Organic Gin A smooth, soft gin with subtle sweetness, based on the 17th-century London style. Made from 34-times distilled organic vodka, with juniper, organic botanicals, and organic sugar cane.
• Navy Strength 34 Organic Gin A bold, high-strength gin at 57.1% ABV, crafted from the award-winning 34-times distilled organic vodka base. Celebrated for remarkable smoothness and explosive botanical flavor.

Quantifiable outcome

• Distilled up to 51 times over 20+ hours for the Connoisseur 51 Reserve expression
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grey Goose: Iconic French premium vodka with deep on-premise penetration and similar craft-rendered, smooth-positioning narrative. A primary competitor in the same ultra-premium tier as Purity.
• Chopin Vodka: Small-batch Polish vodka emphasizing single-ingredient quality and multiple distillation. Closely comparable craft production positioning, scale, and on-premise focus to Purity.
• Tito's Handmade Vodka: Award-winning US craft vodka that scaled from small-batch origins into the top US vodka brand. Provides a comparable trajectory benchmark for Purity's craft premium vodka thesis.
• Crystal Head Vodka: Canadian multi-distilled premium vodka with award recognition and distinctive packaging. Comparable craft positioning, premium tier, and on-premise-led go-to-market.
• Hangar 1 Vodka: Small-batch craft vodka with multiple expressions and a clear focus on quality and provenance. Comparable in scale and craft positioning to Purity's vodka portfolio.
• Belvedere Vodka: Premium Polish rye vodka positioned in luxury on-premise accounts. Directly competes with Purity Connoisseur 51 for top-shelf placement in upscale bars and restaurants.
• Sipsmith Gin: Premium London craft gin with strong on-premise presence and a craft-led brand narrative. Directly comparable to Purity's gin range (London Dry, Old Tom, Navy Strength).
• Absolut Vodka: Sweden-based premium vodka and the most direct geographic and category peer to Purity. Both compete in unflavored premium vodka with strong global distribution and on-premise focus.
• Reyka Vodka: Icelandic craft vodka with a similar origin-story-driven, small-batch premium positioning. Comparable to Purity in scale, marketing approach, and target hospitality segment.

Broad incumbents

• Ketel One: Established Dutch premium vodka with broad distribution and a similar craft-family heritage story. Competes for the same on-premise premium accounts at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purity-distillery
• Instagraminstagram.com/purity_distillery
• Xx.com/purityvodka

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purity Distillery