Property Suite

What Property Suite does

Property Suite is a CRM software product for real estate agencies, owned and operated by MRI Software LLC, with regional headquarters in Takapuna, Auckland, New Zealand. The platform serves residential, commercial, and rural real estate agencies across New Zealand and Australia, and the company states it works with over 100 agencies in those markets. The product was founded in 2007 and operates with a headcount in the 11-50 range, suggesting a regionally focused sub-product team within MRI's broader global portfolio (which itself claims 45,000+ clients across 170+ countries).

The core platform combines five modules: a configurable CRM for lead and client tracking; listing management with real-time team visibility; financial accounting covering offer/sale, trust accounting, commissions, salesperson accounting, and payroll; property showcasing with access to major real estate web portals; and email plus print/digital marketing automation. Its primary technology differentiator is the native Xero integration, which links Property Suite's marketing, settlement, referral, and salesperson invoicing workflows to Xero's general ledger, payroll, and IR-compliant reporting. Implementation is delivered through an exclusive partnership with WorkSmart in New Zealand, while direct enterprise field sales and inside sales (via phone and web) handle new-logo acquisition.

The business model is subscription-based with annual billing and quote-based pricing that is not publicly disclosed. Distribution combines direct enterprise sales, inside sales, and the WorkSmart channel; an EOFY 25% promotional discount has been used to drive acquisition. Revenue is not separately disclosed because Property Suite is a sub-product within MRI Software LLC rather than an independently reporting entity, and parent-company financials are not attributable to this single product line.

Name

Property Suite

Legal name

MRI Software LLC

Website

https://propertysuite.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Property Suite is a subscription CRM platform owned by MRI Software LLC, serving residential, commercial, and rural real estate agencies across New Zealand and Australia with integrated listings, trust accounting, marketing automation, and Xero accounting integration, deployed via an exclusive WorkSmart implementation partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Property Suite operates as a CRM software platform sold as a subscription to real estate agencies, with customizable configurations and professional services for implementation

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Property Suite is a fully customisable CRM software platform designed for residential, commercial, and rural real estate agencies. It centralises listing management, financial accounting (offer/sale, trust accounting, commission, salesperson accounting, payroll), property showcasing via real estate web portals, email marketing, and print/digital marketing into a single platform with Xero accounting integration.

Product overview

Property Suite is a unified CRM platform for real estate agencies, consisting of a core Property Suite CRM with integrated modules including Listing Management, Financial Accounting, Property Showcasing, Email Marketing, and Print/Digital Marketing. The platform combines marketing, finances, communication, and listing systems all in one place, supporting residential, commercial and rural real estate agencies. The system is fully customisable and adapts to the growing needs of businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Suite CRM Fully customisable CRM platform for residential, commercial, and rural real estate agencies. Tracks leads and clients at all stages of their relationship, creating smooth streamlined interactions that impress clients and salespeople. Combines listing management, financial accounting, property showcasing, email marketing, and print/digital marketing in one platform.

Quantifiable outcome

• Time savings through elimination of double-handling and streamlined workflows

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• WorkSmartcoreImplementation/ SI/ Consulting PartnerWorkSmart serves as the exclusive implementation partner for Property Suite in New Zealand, ensuring clients receive expert advice and support from a team that understands both Xero accounting software and Property Suite CRM integration. WorkSmart provides implementation, training, and ongoing support services.
• XerocoreTechnology or IntegrationXero integration enables seamless connection between Property Suite and Xero accounting platform. Property Suite creates marketing, settlement, referral and salesperson invoicing while Xero handles financial performance tracking, IR requirements, and non-salesperson/listing transactions. Provides simple debt management solution.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HubSpot: HubSpot is a global CRM and marketing automation platform. While not real estate-specific, it is increasingly adopted by real estate agencies for lead management, email marketing, and sales pipelines — overlapping with Property Suite's CRM and Email Marketing modules.
• Salesforce: Salesforce is a global CRM incumbent with industry-specific real estate clouds and AppExchange integrations. Real estate agencies are an addressable segment, and Salesforce competes broadly with Property Suite's CRM core in larger multi-region agencies.
• REA Group (REA Software / Ignite): REA Group, the operator of realestate.com.au, offers CRM and agency productivity tools to the Australian real estate industry. It competes in the broader NZ/AU agency software stack where Property Suite operates.

Direct peers

• Console Group: Console Group is an Australian provider of real estate agency software including CRM, trust accounting, and property management. It directly overlaps Property Suite's agency workflow and trust accounting capabilities in the AU market.
• LockedOn: LockedOn is a New Zealand and Australia-focused real estate CRM and agency platform serving residential and commercial agencies. It is the most direct regional competitor to Property Suite, with overlapping sales/listing management, marketing, and accounting workflow capabilities.
• Re-Leased: Re-Leased is a New Zealand-based commercial property management and accounting software platform. While more focused on commercial property management than residential sales CRM, it overlaps with Property Suite's commercial listing management and financial accounting modules.
• VaultRE: VaultRE is an Australian cloud-based CRM and agency management platform for residential real estate agencies. It competes directly with Property Suite in the AU segment with CRM, listings, and marketing automation features.
• Realbase: Realbase is an Australian real estate CRM platform targeting residential sales agencies with lead management, listings, and marketing automation. It is a direct regional competitor in the AU market for real estate agency CRM software.
• MRI Palace: Palace is MRI Software's residential property management software (vs. Property Suite's agency sales CRM). It is a sibling product targeting overlapping NZ/AU customers (residential property managers vs. sales agencies) within the same MRI Software portfolio.

Emerging players

• ActivePipe: ActivePipe is an Australia-based real estate lead nurturing and email marketing platform that integrates with major CRMs. It competes with Property Suite's Email Marketing module and serves the same NZ/AU agency customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/mrisoftware
• Facebookfacebook.com/MRISoftwareAPAC
• LinkedInlinkedin.com/showcase/mri-software-apac
• Instagraminstagram.com/mrisoftwareapac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Suite