AutoSense

What AutoSense does

AutoSense is the automotive-focused brand of Hansa Customer Equity Private Limited, an India-based private limited company incorporated in 2013, headquartered in Mumbai (Kurla) with additional offices in Chennai. It operates as a B2B enterprise AI and data consultancy targeting automotive OEMs, dealer networks, and fleet operators in India, delivering an integrated Smart Mobility Intelligence Platform that spans the full vehicle lifecycle — from first digital enquiry and digital commerce through test drive, financing, sales, ownership, service, and aftermarket subscription monetisation.

The platform is architected as an API-first Digital Backbone with microservices and edge computing, unifying fragmented DMS, CRM, telematics, financial, KYC, payment, and workshop systems into a single data layer. On this backbone sit five capability modules: Smart Ownership (predictive maintenance, connected workshop, IoT data, OTA portal, subscription enablement), Platform & Connectivity, Customer Experience & Growth (unified CDP, WhatsApp Business API, GenAI Creative Factory, GEO), Digital Commerce (Unified Commerce Layer, conversational orchestrator, co-pilot, e-contracting), and AI & Data/Vehicle Data Science (agentic AI, unified data lake, real-time scoring engine). AI capabilities span predictive analytics (lead scoring, LTV, propensity models, RUL), autonomous agents (telematics-triggered service scheduling), NLP including Indian regional-language intent, speech/audio voice AI, generative AI (diagnostic copilot, marketing creative), anomaly/fraud detection, and optimisation routines for workshop, parts, and RSA dispatch — with documented quantified outcomes such as 25–30% reduction in unexpected breakdowns and 15–22% improvement in service retention.

The business model combines professional services engagements (AI and data consultancy, integration projects) with recurring managed services and platform subscriptions, plus enablement of OEM-side subscription revenue (feature unlocks, battery-as-a-service, connected services). GTM is exclusively direct enterprise field sales with no self-serve or consumer channels, supported by website CTAs, thought-leadership content, and named Board-led engagement. Pricing is quote-based and not publicly disclosed. The company holds ISO/IEC 27001:2022, ISO/IEC 27701:2019, and ISO 9001:2015 certifications, complies with GDPR and India's DPDP, and maintains PCI DSS-aligned payment infrastructure.

Name

AutoSense

Legal name

Hansa Customer Equity Private Limited

Website

https://autosenseindia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

AutoSense is an India-based B2B AI and data consultancy (legal entity: Hansa Customer Equity Pvt Ltd) that builds an integrated Smart Mobility Intelligence Platform — Digital Backbone, Agentic AI, unified data lake, digital commerce, and connected-ownership modules — for automotive OEMs, dealer networks, and fleet operators across the full vehicle lifecycle.

Ownership category

akta.pro rank

Product category

Automotive AI Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic Computers (3571)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

akta.pro secondary industry

Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)

Keywords

• Automotive AI platform
• Smart mobility intelligence
• Connected vehicle solutions
• Automotive customer experience
• Predictive maintenance analytics

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. AI & Data Consultancy Services: Professional services engagements delivering AI-driven customer experience solutions, predictive analytics, and digital transformation projects for automotive OEMs and dealers. engagements are project-based and/or retainer-based, combining implementation and managed services.
2. Managed Services & Platform Subscriptions: Ongoing managed services around platform operations, AI model management, and continuous campaign optimisation. Subscription-style recurring revenue from platform monitoring, maintenance, and intelligence services.
3. Connected Ownership & Subscription Enablement: Enabling automotive brands to offer subscription-based features (ADAS unlock subscriptions, battery-as-a-service, connected services packs) — monetising the post-sale vehicle lifecycle.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AutoSense sells an AI-powered Smart Mobility Intelligence Platform for automotive enterprises (OEMs, dealer networks, and fleet operators) in India. The platform comprises five capability modules — Smart Ownership, Platform & Connectivity (Digital Backbone), Customer Experience & Growth, Digital Commerce, and AI & Data — and combines agentic AI, predictive analytics, and an API-first digital backbone to unify manufacturing, sales, service, and telematics data across the vehicle ownership lifecycle. Revenue is generated through enterprise consulting/implementation services and recurring managed services and platform subscriptions.

Product overview

AutoSense is an AI-powered Smart Mobility Intelligence Platform comprising five integrated capability modules: Smart Ownership (proactive vehicle care and subscription management), Platform & Connectivity/Digital Backbone (API-first infrastructure unifying factories, vehicles, and dealer networks), Customer Experience & Growth (algorithmic marketing automation with unified CDP, WhatsApp Business API, and GenAI Creative Factory), Digital Commerce (Unified Commerce Layer connecting OEM websites, dealer DMS, and F&I ecosystems from click to keys), and AI & Data/Vehicle Data Science (predictive analytics via unified data lake and real-time scoring engine). Supporting technologies include Varta CX Suite (AI-driven service request management), IoT Data Intelligence (vehicle sensor data processing), Connected Workshop Infrastructure, and Gen AI Diagnostic Copilot. The platform follows an API-first architecture enabling integrations with DMS platforms, telematics systems, payment gateways, government KYC portals, CRM systems, and regional APIs. Agentic AI powers autonomous service scheduling while LLMs and classical ML models drive predictive analytics, sentiment analysis, and generative AI capabilities across the automotive value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoSense Smart Mobility Intelligence Platform AI-powered automotive intelligence platform that unifies vehicle data science, digital commerce, and customer experience solutions across the complete ownership lifecycle from first inquiry to service bay visits, for automotive OEMs, dealer networks, and fleet operators in India.
• Smart Ownership Connected Ownership Loop module that uses real-time vehicle data and agentic AI to shift ownership from reactive to predictive, anticipating vehicle needs before warning lights or service calls to reduce churn and grow aftermarket lifetime value, for automotive OEMs and dealer networks.
• Platform & Connectivity (Digital Backbone) API-first digital infrastructure unifying factories, vehicles, and dealer networks through cloud-native microservices architecture with embedded security, edge computing, and telematics ingestion, enabling seamless real-time data exchange across the automotive value chain, for automotive OEMs and large dealer networks.
• Customer Experience & Growth Algorithmic marketing automation module unifying media, creative, and personalisation through a unified Customer Data Platform (CDP), WhatsApp Business API integration, and Gen AI Creative Factory, designed to carry customer intent from first impression to dealer engagement, for automotive OEMs and dealer networks.
• Digital Commerce Unified Commerce Layer module connecting OEM websites, dealer DMS, and F&I ecosystems into a single automotive transaction flow from click to keys, including e-contracting, algorithmic vehicle valuation, GenAI conversational orchestrator, and sales agent co-pilot, for automotive OEMs and dealer networks.
• AI & Data (Vehicle Data Science) Predictive analytics module unifying manufacturing, sales, and service data into forward-looking intelligence through agentic AI models, a unified data lake, and a real-time scoring engine, including predictive lead scoring, LTV modelling, predictive maintenance, sentiment analysis, and Gen AI Diagnostic Copilot, for automotive OEMs, dealers, and fleet operators.

Quantifiable outcome

• 25–30% reduction in unexpected vehicle breakdowns through agentic AI telematics analysis
• +7 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability14 records

Feature17 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDK Global: CDK Global is a major provider of dealer management systems, CRM, and integrated retail solutions to automotive dealers and OEMs globally. It is comparable to AutoSense as a broad incumbent in the automotive dealer technology stack, though CDK is much larger and more established.
• Cox Automotive: Cox Automotive operates a portfolio of automotive brands (including VinSolutions, Dealertrack, Autotrader) serving dealers, OEMs, and consumers. It is comparable to AutoSense as a broad incumbent offering overlapping dealer CRM, digital marketing, and data capabilities across the automotive ecosystem.
• Salesforce (Automotive Cloud): Salesforce offers an Automotive Cloud solution providing CRM, customer engagement, and partner management for OEMs and dealers. It is comparable to AutoSense as a broad incumbent targeting automotive enterprise customers with overlapping CDP, customer journey, and AI capabilities.
• Solera Holdings: Solera provides data, intelligence, and software to the automotive and insurance ecosystem, including vehicle lifecycle management and claims solutions. It is comparable to AutoSense as a broad incumbent with overlapping connected vehicle data and analytics capabilities serving automotive enterprises.
• Microsoft (Cloud for Automotive): Microsoft Cloud for Automotive provides connected vehicle, mobility, and AI capabilities on Azure for automotive enterprises. It is comparable to AutoSense's Digital Backbone and AI/Data modules as a broad incumbent platform, and represents a competitive threat as well as a potential partnership channel.

Emerging players

• Roadster: Roadster provides a digital automotive retail platform for dealers, including e-commerce, desking, and CRM tools. It is comparable to AutoSense's Digital Commerce module as an emerging player focused on modernizing the online-to-dealer transaction flow for automotive retail.

Regional players

• MotorK: MotorK is a European-headquartered automotive digital retail and marketing platform serving OEMs and dealers across EMEA. It is comparable to AutoSense as a vertical automotive SaaS player, but operates in a different geography and does not directly compete in India.

Direct peers

• VinSolutions: VinSolutions is a dealer CRM and customer engagement platform owned by Cox Automotive, focused on lead management, desking, and equity mining. It is directly comparable to AutoSense's Customer Experience & Growth and predictive lead scoring capabilities for dealer networks.
• Impel: Impel provides AI-powered customer engagement and lifecycle automation for automotive dealers and OEMs, with a focus on conversational AI, lead nurturing, and retention. It is directly comparable to AutoSense in targeting the same buyer (dealer networks and OEMs) with similar AI-driven customer experience and retention use cases.
• Tekion: Tekion is a cloud-native automotive retail platform that unifies dealer CRM, DMS, and consumer experience workflows. It is directly comparable to AutoSense's Digital Commerce and unified platform modules, both targeting dealer digital transformation with API-first, AI-enabled architectures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Autosense-Private-Limited-100054434263313
• Instagraminstagram.com/autosense.india?igsh=ejkwZWxxNTdrYmNj
• Xx.com/autosenseindia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoSense