Sales House

What Sales House does

Sales House is a 30+ year-old field marketing and sales promotion agency headquartered in the Czech Republic, with operations in Slovakia via the Sales House SK subsidiary. The company delivers in-store and trade marketing services to multinational brands across FMCG, electronics, beverage, and sportswear categories — covering merchandising, sales outsourcing, retail audits, warehouse and logistics support, Sales Academy training, promotional events, sampling, and digital marketing. Named clients include P&G, Nestlé, Red Bull, Sony, JTI, Jan Becher, Budvar, adidas, Heineken, CHEP, Roamler, and Hubert.

The company has built a proprietary technology stack to augment its field operations: a SalesApp CRM for managing distributed field teams, the Shelf Inspector AI image-recognition platform for shelf and merchandising audits, ePromoter and eMerchandiser digital shelf management tools, and analytics/reporting powered by Tibco Spotfire and PowerBI. Since 2016, Sales House has been a member of the SSI Network, a pan-European field marketing alliance that extends the company's cross-border deployment capability for multinational clients operating across multiple European markets.

Sales House operates on a managed services / professional services model, deploying dedicated field teams on long-term contracts for major enterprise clients. Pricing is project-based, structured around hourly rates for field workers, monthly retainers, and project-based fees for promotional campaigns and events. The company is privately held, with 11-50 employees at HQ coordinating a substantially larger distributed field workforce across Czech Republic and Slovakia.

Name

Sales House

Legal name

Sales House s.r.o.

Website

https://saleshouse.eu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales House is a 30+ year Czech-based field marketing and sales promotion agency serving multinational FMCG, electronics, and beverage brands, with proprietary AI-powered shelf inspection, CRM, and digital shelf management technology across Czech and Slovak retail.

Ownership category

akta.pro rank

Product category

Field Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Field marketing services
• Retail merchandising
• Sales outsourcing
• Promotional marketing
• Brand activation

Headquarters

HQ city

Bratislava

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Merchandising Services: Field merchandising services ensuring products are in the right place, at the right time, and at the right price. Includes recruitment and management of merchandiser teams.
2. Sales Outsourcing: Custom business team building and management services. Finding and building sales teams to client specifications, managing operations, guaranteeing quality, and providing monthly billing for the entire business unit.
3. Audit Services: Measuring brands, products, and sales teams through audits. Includes brand position audits (visibility, distribution) and employee audits (time studies).
4. Warehouse & Logistics: Storage and delivery of merchandise and promotional materials. Includes POS production, storage, distribution, launch support, and targeted distribution services.
5. Sales Academy: Customized training courses for merchandisers, promoters, and entire sales teams conducted by trainers with real-world experience.
6. Promotion & Sampling: Promotion activities including brand launches, sampling campaigns, event marketing, and guerrilla marketing campaigns.
7. Digital Marketing: Online brand promotion using AI technologies including ePromoter, eMerchandiser, Social Media Management, and e-promotion services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sales House is a full-service field marketing and sales promotion agency operating in the Czech Republic and Slovakia since 1993. The company recruits, builds, and manages dedicated field teams of merchandisers, sales representatives, promoters, and auditors to execute in-store presence, product placement, promotional campaigns, sampling, events, audits, and warehousing for international brand owners. Services span the entire sales cycle including merchandising, sales outsourcing, audit, warehouse & logistics, training (Sales Academy), promotion, sampling, events, and digital marketing, supported by proprietary technology platforms.

Product overview

Sales House is a field marketing and sales promotion agency operating since 1993 across Czech Republic and Slovakia. The company offers a comprehensive portfolio of core services including Merchandising, Sales Outsourcing, Audit, Warehouse & Logistics, Sales Academy, Promotion, Sampling, Events, and Digital Marketing. These core services are supplemented by a suite of digital products and internal platforms including SHG ePromoter (omnichannel customer support), SHG eMerchandiser (digital shelf management), SHG SOME Management (social media management), SFA/CRM Systems (retail activity management), Dashboard Reports (dynamic business intelligence), Shelf Inspector (AI-powered image recognition for retail analysis), E-merchandising, E-promotion, E-learning, and HW Rental. The company also operates an internal CRM platform called SalesApp and is a member of the SSI Network for pan-European coverage. The strategy is 'Smart & Human' with focus on people-driven field marketing services enhanced by technology solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Merchandising

Quantifiable outcome

• 340 brand locations serviced for Red Bull on Czech market
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• SSI NetworkcoreStrategic or Co-development Partner · 1 January 2016Sales House became a member of SSI Network in 2016, gaining pan-European coverage. This unique cluster allows international clients to execute Europe-wide projects on the same principles in almost all European countries. SSI Network provides active links to the international market for the Czechoslovak regional operations.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Advantage Solutions: Large North American retail solutions provider offering merchandising, in-store sampling, and sales promotion services to consumer brands - the closest direct competitor to Sales House's field execution model.
• CROSSMARK: Retail marketing services firm providing merchandising, in-store execution, and promotional event services to leading CPG manufacturers - a direct functional match for Sales House's core offering.
• Acosta: Global sales and marketing agency focused on retail merchandising, promotion, and brand activation for CPG/FMCG manufacturers, with heavy enterprise client base overlapping Sales House's P&G/Nestlé/Red Bull segment.
• Smollan: Global retail execution and field marketing services firm with deep EMEA presence, providing merchandising, audit, and brand activation for FMCG clients in markets overlapping Czech/Slovak region.
• CPM Group: European sales promotion and field marketing agency operating across EMEA with merchandising, activation, and brand representative services - comparable to Sales House's pan-European ambition via SSI Network.
• BARE International: Specialized mystery shopping, audit, and customer experience measurement firm - directly comparable to Sales House's audit and mystery shopping services (e.g., Budvar, Roamler engagements).

Emerging players

• Planorama: Emerging image recognition and retail execution SaaS company competing in AI-driven shelf analytics - functional overlap with Sales House's Shelf Inspector technology offering.

Broad incumbents

• Publicis Groupe: Global marketing services network with direct marketing, sales promotion, and in-store activation capabilities through Publicis Touchpoint Solutions - a large competitor in the broader sales promotion category.
• WPP: Global advertising and communications holding company with Ogilvy Action and VMLY&R retail activation arms - represents broader-scale incumbents competing for enterprise FMCG relationship lead.

Others

• NielsenIQ: Global consumer intelligence and retail audit data provider - adjacent to Sales House's audit/mystery shopping services through quantitative market measurement; serves overlapping FMCG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saleshouseagency
• LinkedInlinkedin.com/company/sales-house-s-r-o-
• Instagraminstagram.com/saleshousegroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales House