What homes.co.nz does

homes.co.nz is a New Zealand residential property information platform operated by PropertyNZ Limited, a wholly-owned subsidiary of Trade Me Limited. It serves New Zealand homeowners, buyers, sellers, and real estate agents with a free, consumer-facing web platform comprising four core products: an interactive map-based property search across the North and South Islands, a 'Track Your Home' service with the proprietary HomesEstimate automated valuation feature delivering fortnightly value updates and 12-month capital growth metrics, a 'Find Agents' directory allowing comparison of approximately 9,500 agents by sales history and career overview, and a 'Homes Inspiration' content vertical featuring room-by-room galleries. The platform indexes approximately 1.8 million New Zealand houses and attracts roughly 1 million monthly users, giving it near-complete national coverage of the residential market.

The underlying technology is a property valuation estimation system that combines publicly available property records, historical sales, and location-level market analytics to generate estimated values and growth metrics; the platform also serves as a content and lead-generation surface rather than participating in real estate transactions. Operationally, the company is a lean 29-person team headquartered in the Wellington region, with registered office in Wellington and listed operations in Lower Hutt.

The business model is freemium to consumers, with revenue generated through two streams: third-party advertising served across the website (per the privacy policy) and real estate agent listing/subscription services that allow agents to market properties and themselves to platform users. Go-to-market is product-led and community-led — users self-serve property searches and valuations, while the homeowner tracking feature and agent directory create a two-sided network that also benefits from cross-promotion through Trade Me Property, New Zealand's dominant property marketplace.

Name

homes.co.nz

Legal name

PropertyNZ Limited

Website

https://homes.co.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

homes.co.nz is a New Zealand residential property platform providing free property data, automated valuations, sales histories, and an agent directory to homeowners, buyers, and sellers across both islands. Operated by PropertyNZ Limited, a Trade Me subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising & Promotional Services: The platform hosts third-party advertisements. The privacy policy indicates advertising from third parties is present on the website.
2. Real Estate Agent Listings: Real estate agents can market properties and their services through the platform, likely generating revenue through listing fees or premium placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

homes.co.nz provides a free New Zealand property information platform that aggregates residential property listings, sales histories, and automated property valuations (HomesEstimate) on an interactive map. It also operates an agent directory (Find Agents), a homeowner property tracking tool (Track Your Home), and a home-improvement content gallery (Homes Inspiration), with revenue generated primarily through advertising and agent-side subscriptions.

Product overview

homes.co.nz is a New Zealand property information platform operated by PropertyNZ Ltd (a Trade Me Limited subsidiary). The platform comprises a unified suite of interconnected services: an interactive property map search for browsing listings across NZ, a home tracking/valuation tool (HomesEstimate) providing fortnightly value updates and suburb market insights, an agent directory for comparing and connecting with real estate professionals, and an inspiration gallery featuring room-by-room home improvement content. The platform hosts 1.8 million houses, attracts 1 million monthly users, and connects users with approximately 9,500 real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Properties (Map Search) Interactive map-based residential property search across New Zealand, allowing consumers to browse for-sale listings, sales histories, and property details by location.
• HomesEstimate Automated property valuation tool that provides an estimated market value for New Zealand residential properties based on the platform's property data and analytics.
• Find Agents Directory of approximately 13,000 New Zealand real estate agents that lets consumers search, view profiles, and contact local agents from within the homes.co.nz platform.
• Track Your Home Property tracking tool for New Zealand homeowners that monitors the estimated value of an owned property over time, supporting decisions around sale timing, refinancing and renovation.
• Homes Inspiration Home-improvement content and inspiration galleries aimed at New Zealand homeowners and renovators, providing ideas and visual references for residential projects.
• Agent Portal Backend portal for real estate agents and agencies to list properties, manage their agent profile, and access tools supporting their presence on homes.co.nz.

Quantifiable outcome

• 1.8 million properties covered on the platform
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Trade Me PropertycoreGTM or Marketing PartnerTrade Me Property is listed as a partner, providing cross-promotion and integration. Trade Me is New Zealand's largest online marketplace and property portal, offering significant distribution reach for homes.co.nz property listings.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Zillow: US-based property portal and valuation platform (Zestimate) that pioneered free automated valuation plus agent/ad marketplace monetization. Closest functional analog globally to homes.co.nz's product mix.
• Realtor.com: US residential property portal with listings, home valuation estimates, and agent marketplace. Same model (listings + valuations + agent leads) and consumer-facing freemium orientation as homes.co.nz.
• Trade Me Property: NZ's dominant property listings portal and a sister brand under the same Trade Me parent. Same category (property search, listings, agent marketing), same market, and potentially the most direct substitution threat and complement in NZ.
• realestate.co.nz: One of the largest NZ property portals, listing residential properties for sale and rent. Directly competes with homes.co.nz for buyer/seller traffic and agent marketing dollars in the NZ market.
• OneRoof: NZ property portal operating under NZME, providing property listings, sales data and valuation insights. Comparable in scope (listings + valuations) and competes head-to-head in the same NZ consumer flow.

Regional players

• Domain Group: Australia's leading residential property portal with listings, valuations, and agent marketing. Highly comparable model in a trans-Tasman market; functions as a regional comparable rather than direct competitor.
• Rightmove: UK's largest property portal with listings, valuation estimates, and agent advertising. Operates the same freemium-listing + lead-generation business model as homes.co.nz, but in a different geography.
• PropertyGuru: Leading property portal across SE Asia (Singapore, Malaysia, Thailand, Vietnam, Indonesia) operating a listings-plus-agent-lead model that closely parallels homes.co.nz's monetization mechanics.

Emerging players

• Open2view: NZ and AU property listing and photography platform with valuation tools. Niche overlap with homes.co.nz in NZ residential listings and neighborhood-level property data.

Broad incumbents

• CoreLogic: Global property data, analytics, and platform company that powers valuations for lenders, governments, and portals. Comparable on the data/valuation technology stack and adjacent enterprise data licensing angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/homes.co.nz
• LinkedInlinkedin.com/company/3754059
• Instagraminstagram.com/homes.co.nz.official
• Xx.com/homesnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about homes.co.nz