Hanfama

What Hanfama does

Hanfama, legally organized as CanAdelaar Distribution GmbH, is an Austrian family-owned CBD company that cultivates cannabis and manufactures a portfolio of consumer wellness products at a 146,000 m² greenhouse facility in Styria, Austria — described as one of the largest hemp greenhouse productions in Europe. The company traces its lineage to a family herb-cultivation business founded in 1890 that supplied the Habsburg nobility, with a strategic pivot to cannabis cultivation in the early 2000s and formalization under the Hanfama brand. Its technical foundation rests on two proprietary assets: the Königs Cannabis® registered genetic line (Cannabis Rex), developed through more than a century of selective breeding, and in-house CO2 supercritical extraction technology that yields THC-free, laboratory-tested CBD inputs without solvent residues. The greenhouse facility uses solar power and recycles up to 90% of water, with latent expansion capacity to 200,000 m².

The product portfolio spans oral-care CBD oils in 5%, 10%, and 15% concentrations (€28.90 to €74.90 per 10ml), topical gels for warming, cooling, and joint applications (€19.95 to €24.95), essential oil roll-ons for stress and headache relief (€9.95 to €14.99), dietary supplement complexes for sleep and anti-stress (€19.90), oral CBD sprays, and product bundles. The company sells exclusively direct-to-consumer through its own hanfama.com e-commerce storefront, shipping only to Austria and Germany via Austrian Post, with no physical retail or third-party marketplace distribution. The customer base consists of German-speaking health-conscious consumers seeking natural wellness solutions for sleep, stress, and muscle/joint discomfort, and the company is managed by Florian Lorenz as Managing Director.

Name

Hanfama

Legal name

CanAdelaar Distribution GmbH

Website

https://hanfama.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

51–100 employees

Short description

Hanfama is an Austrian family-owned CBD company operating a 146,000 m² greenhouse in Styria, producing THC-free CBD oils, topical gels, sprays, and dietary supplements under the proprietary Königs Cannabis® genetics, sold direct-to-consumer via its own e-commerce storefront to consumers in Austria and Germany.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAB

CBD/Hemp Topicals & Beauty Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYAFAGAFAC

Industrial Hemp Farming (Fiber-Grade)

Agriculture & Food Production/Crop Farming/Fiber Crop Farming (Cotton, Flax, Hemp)

Keywords

• CBD wellness products
• Cannabis cultivation
• CBD oil manufacturing
• Hemp extraction
• Natural health supplements

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of premium CBD products including oils, topical gels, sprays, and wellness products. Revenue generated through online purchases on the company's e-commerce platform. Products sold at fixed retail prices with free shipping available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hanfama cultivates EU-certified hemp at its 146,000 m² greenhouse facility in Styria, Austria, using proprietary Königs Cannabis® genetics, and extracts CBD via CO2 supercritical extraction to manufacture and sell a portfolio of premium CBD wellness products — oral CBD oils, topical warming/cooling/joint gels, essential oil roll-ons, sleep and anti-stress supplement complexes, and oral CBD sprays — directly to consumers in Austria and Germany through its own e-commerce storefront at hanfama.com.

Product overview

Hanfama is an Austrian CBD company offering a portfolio of premium cannabis-based wellness products manufactured in Styria. The product line includes oral care CBD oils (5%, 10%, 15% concentrations), topical CBD gels (warming, cooling, and joint formulations), essential oil roll-ons for stress and headache relief, dietary supplements with sleep and anti-stress complexes, and oral CBD sprays. All products feature the proprietary Königs Cannabis genetics and are THC-free, vegan, and laboratory tested.

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Öl 5%

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CalitamexminorOthersCalitamex is a partner company specializing in CBD products for dogs. Hanfama features guest blog posts promoting Calitamex products on their platform. The partnership involves cross-promotional content marketing, with Calitamex offering CBD oils and treats (Happies) for pets developed with veterinary input.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Canopy Growth: Global cannabis major with European CBD and wellness brands (e.g., This Works, Spectrum) and pan-EU distribution. Functions as a broad incumbent benchmark for category economics rather than a direct niche competitor to Hanfama.
• Tilray Brands: Large publicly-listed Canadian cannabis incumbent with European cultivation, extraction, and CBD wellness operations. A broader incumbent that competes in the European CBD and cannabis wellness space where Hanfama operates.

Direct peers

• BioBloom: Austrian organic hemp and CBD producer founded in 2003, also based in Austria with cultivation and finished CBD products. Closest geographic and vertical-integration peer to Hanfama within the DACH CBD wellness category.
• Naturecan: UK-founded CBD wellness brand selling oils, topicals, and supplements across Europe including DACH. Comparable premium CBD wellness positioning with multi-SKU portfolio and e-commerce-led distribution.
• Nordic Oil: European CBD brand headquartered in Denmark with strong DACH (Germany/Austria) e-commerce presence, offering oils, cosmetics, and topicals. Directly comparable in DTC-led CBD wellness across German-speaking markets.
• Endoca: European CBD pioneer (Denmark-based) with vertical integration from hemp cultivation through CO2 extraction into finished CBD oils, topicals, and cosmetics. Comparable vertically integrated, sustainability-led premium CBD model.
• CBD Vital: Austrian-founded CBD brand with a broad portfolio of oils, topicals, capsules, and cosmetics marketed for sleep, stress, and pain relief. Direct competitor in the same DACH e-commerce and wellness positioning as Hanfama.
• Cann-Help: Austrian cannabis and CBD company selling oils and wellness products to Austrian consumers. A direct DACH peer operating in the same Austrian market and regulatory environment as Hanfama.
• Hempamed: German premium CBD brand selling oils, capsules, and topicals through its own storefront with pharmacy distribution. Comparable DACH-focused DTC-plus-retail CBD model targeting similar wellness consumers as Hanfama.

Emerging players

• SwissXtract: Swiss-origin CBD brand using CO2 supercritical extraction for premium oils and wellness products. Comparable extraction-technology positioning to Hanfama's CO2 process, focused on premium DACH-adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hanfamacbd
• Instagraminstagram.com/hanfama.cbd
• LinkedInlinkedin.com/company/hanfama-vertriebs-gmbh-a-company-of-canadelaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanfama