BioBloom
BioBloom GmbH is an Austrian, vertically integrated producer of certified organic CBD oils, hemp supplements, natural cosmetics, and aromatherapy products, serving EU consumers via D2C e-commerce and 200+ retail/pharmacy partners across Austria and the UK.
- Company typePrivate
- Founded2016
- HeadquartersApetlon, Austria
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BioBloom does
BioBloom GmbH is an Austrian privately-held company founded in 2016 and headquartered in Apetlon, Burgenland, that produces certified organic CBD oils, hemp supplements, natural cosmetics, aromatherapy products, and pet wellness items. The company operates a vertically integrated production model, cultivating hemp on its own bio-certified fields and controlling the full chain through in-house extraction and finished-product manufacturing. Its core technology is full-spectrum hemp extract (Vollextrakt), which retains the plant's complete compound profile rather than using isolated CBD, and all products carry Bio Austria (ABG), ARGE CANNA Gütesiegel, GMP, and vegan certifications.
The business operates a hybrid D2C and B2B model. The primary channel is a direct-to-consumer e-commerce storefront at biobloom.at, offering German and English versions, with EU-wide shipping (free over €25 in Austria, €49 in Germany). Pricing is unit-based across a broad SKU range, with 10% CBD oils starting at €49.90 and 20% oils from €79.90. A complementary B2B channel supplies over 200 retail partner locations across Austria—including Reformstark Martin, Sonnentor, Bushdoctor, the Mag. Job's Apotheke pharmacy chain, and DrGreen specialty stores—plus an international partner (The Ageless, London) and an Apothekerlinie pharmacy-exclusive product line. Commercial mechanics include a 15% affiliate program via Refersion, a 15% student discount via iamstudent.at, and a points-based loyalty program (Treuetropfen).
Customer-facing marketing spans Klaviyo-driven email, Instagram, Facebook, YouTube, WhatsApp (via chatarmin.com), SEO content through the BioBloom Magazine, and industry association participation (WVCA, EIHA). The company serves health-conscious consumers, pain and discomfort sufferers, natural cosmetics users, nutrition enthusiasts, pet owners, and B2B retail partners seeking certified organic CBD and hemp products. Leadership includes Elisabeth Denk B.A. (Managing Director / Founder), Thomas Denk (Founder, Managing Director), and Christoph Werdenich (Chief Business Development Officer, Co-Founder), with headcount in the 11-50 range.
BioBloom firmographics
Firmographics- Name
- BioBloom
- Legal name
- BioBloom GmbH
- Website
- https://biobloom.at
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BioBloom GmbH is an Austrian, vertically integrated producer of certified organic CBD oils, hemp supplements, natural cosmetics, and aromatherapy products, serving EU consumers via D2C e-commerce and 200+ retail/pharmacy partners across Austria and the UK.
- Ownership category
- akta.pro rank
BioBloom industry classification
Industry- Product category
- Organic CBD & Hemp Wellness Products
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF)
Keywords
Where BioBloom is headquartered
LocationHeadquarters
- HQ city
- Apetlon
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
BioBloom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales of CBD, hemp, and natural products through their e-commerce website (biobloom.at) to end consumers in Austria, Germany, and across the EU. Products include CBD oils (4-20% concentrations), sprays, capsules, topicals, cosmetics, superfoods, and pet products.
- B2B / Wholesale: Business-to-business sales to retail partners, pharmacies, and other distributors. The company offers custom product development and allows business partners to participate in the production process to create individually tailored end products.
- Affiliate Program: Outbound affiliate program where partners earn 15% commission on sales through their referral links using the Refersion platform. Cookie validity is 30 days.
- Loyalty Program: Treuetropfen (Loyalty Drops) program where customers collect points with each purchase that can be redeemed as discounts on future orders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBD Oils (4-20% concentration) |
| Unit Pricing | Pay-as-you-go | Pharmacy Line Products |
| Unit Pricing | Pay-as-you-go | Skincare/Cosmetics |
| Unit Pricing | Pay-as-you-go | Supplements |
| Unit Pricing | Pay-as-you-go | Pain Products |
| Unit Pricing | Pay-as-you-go | Superfood |
| Unit Pricing | Pay-as-you-go | Animal Products |
| Transaction based/ take rate | Pay-as-you-go | Student Discount Program |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Commission |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
BioBloom product offering
Product offeringCore offering
BioBloom GmbH produces and sells certified organic CBD oils, hemp supplements, aromatherapy products, and natural skincare made from hemp grown on their own bio-certified fields in Apetlon, Austria. Their product portfolio spans CBD oils (4-20% concentration), sprays, capsules, gummies, pain topicals, face creams, skin oils, herbal essences, dietary supplements, hemp superfoods, aromatherapy with hemp terpenes, and pet products, sold via D2C e-commerce, pharmacies, and 200+ retail partners across Austria and the EU.
Differentiator
Problem solved
Functional benefit
Products and services
- Bio CBD Oils
Quantifiable outcome
- 2000+ five-star customer reviews
- +2 more outcomes
Companies that use BioBloom
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
BioBloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
BioBloom partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Refersion.comcoreAffiliate marketing platform used by BioBloom to manage their affiliate partner program. Content creators, publishers, influencers, and bloggers can register to earn 15% commission on qualified sales with 30-day cookie validity.
- KlaviyocoreNewsletter and email marketing platform used for newsletter distribution. BioBloom uses Klaviyo to send newsletters, promotional emails, and manage subscriber communications.
- iamstudent.atminorStudent verification partner enabling BioBloom to offer 15% student discounts. Students verify their status through iamstudent.at to access exclusive discounts.
- WVCA (Wirtschaftsverband Cannabis Austria)coreIndustry association membership. WVCA is the Austrian Cannabis Industry Association representing companies in the cannabis/hemp sector.
- EIHA (European Industrial Hemp Association)coreEuropean industry association membership. EIHA represents the European industrial hemp industry and provides networking and industry advocacy.
- Reformstark MartincoreMajor retail chain with numerous locations across Austria selling BioBloom products. One of the largest reform/health food store chains in Austria.
- SonnentorcoreAustrian organic retailer with stores across Austria (Vienna, St. Pölten, Krems, Wels, Salzburg, Kitzbühel, Klagenfurt, Villach) selling BioBloom products.
- BushdoctorcoreSpecialty CBD/hemp retail chain with stores in Vienna, Vösendorf, Brunn, and Graz. Dedicated hemp specialty retailer.
- Mag. Job's ApothekecorePharmacy chain including Essenz Apotheke Mariahilf, Marienapotheke, and Kreis Apotheke selling BioBloom pharmacy line products.
- The Ageless (London)minorInternational retail partner in London, UK selling BioBloom products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BioBloom competitors and assessment
Company assessmentRegional players
- Dr. Hempel: Austrian CBD brand with retail and pharmacy presence. Direct regional competitor to BioBloom within the Austrian market with overlapping SKU categories.
- Hempmate: German-focused CBD retailer and brand. Comparable as a DACH regional CBD peer with overlapping product categories and DTC-led distribution.
- Cannaklinik: German online retailer focused on CBD and hemp products. Comparable as a DACH regional peer operating in the same organic/wellness CBD segment.
Direct peers
- CBDfx: Multi-category CBD brand with oils, topicals, pet products, and beauty SKUs. Comparable on breadth of CBD product portfolio spanning wellness, beauty, and pet use cases.
- Hemptouch: European (Slovenian) organic CBD skincare and wellness brand. Closely comparable to BioBloom's organic certification, full-spectrum positioning, and CBD-skincare crossover.
- Elixinol: Hemp-derived CBD brand offering oils, topicals, and capsules with emphasis on quality and traceability. Comparable to BioBloom's premium-quality, full-spectrum product positioning.
- Naturecan: CBD wellness brand with a broad SKU portfolio (oils, skincare, pet) and strong EU/US DTC presence. Closely comparable to BioBloom on certified-quality positioning and multi-category product strategy.
- Nordic Oil: European-focused CBD brand selling oils, capsules, and skincare across multiple EU markets. Directly comparable to BioBloom in product mix (full-spectrum CBD oils, topicals, pet), DTC-led GTM, and emphasis on quality certifications.
- Endoca: Vertically integrated organic CBD producer (cultivation through finished product) selling globally. Highly comparable to BioBloom's vertically integrated, organically certified, full-spectrum positioning.
Broad incumbents
- Charlotte's Web: One of the most established US CBD brands with broad SKUs and significant brand equity. Comparable as a reference incumbent in the premium, full-spectrum CBD category that BioBloom competes within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BioBloom social profiles
Digital presenceBioBloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
BioBloom leadership team
Management profileNumber of profiles
Profiles3 records
BioBloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BioBloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BioBloom
What does BioBloom do?
BioBloom GmbH produces and sells certified organic CBD oils, hemp supplements, aromatherapy products, and natural skincare made from hemp grown on their own bio-certified fields in Apetlon, Austria. Their product portfolio spans CBD oils (4-20% concentration), sprays, capsules, gummies, pain topicals, face creams, skin oils, herbal essences, dietary supplements, hemp superfoods, aromatherapy with hemp terpenes, and pet products, sold via D2C e-commerce, pharmacies, and 200+ retail partners across Austria and the EU.
Is BioBloom a public or private company?
BioBloom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BioBloom founded?
BioBloom was founded in 2016. It employs 11 to 50 people.
Where is BioBloom based?
BioBloom is headquartered in Apetlon, Austria, in the Europe region.
How does BioBloom make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are B2B / Wholesale, affiliate Program and loyalty Program.
Who are BioBloom's main competitors?
Regional players on record are Dr. Hempel, Hempmate and Cannaklinik. Direct peers are CBDfx, Hemptouch, Elixinol, Naturecan, Nordic Oil and Endoca. Charlotte's Web is listed as a broad incumbent.
Does BioBloom have an API?
No public API is recorded for BioBloom.
What industry is BioBloom in?
BioBloom's product category is Organic CBD & Hemp Wellness Products. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 325411 and its SIC code is 2833.