What GreenShoot does

GreenShoot SAS is a French artisanal food producer founded in 2008 and headquartered in Boulogne-Billancourt, France. The company specializes in fresh, ready-to-eat vegetable-based soups, gaspachos, veloutés, purées, hoummous, fresh pestos, dips, and croutons, organized around two seasonal collections: an Autumn-Winter range of hot soups (October–April) and a Spring-Summer range of cold gaspachos (May–September). Its core preparation technology emphasizes manual ingredient incorporation in a precise order and gentle cooking without boiling, designed to preserve flavor and texture, with premium and AOP-protected inputs (Grana Padano, Pecorino, acacia honey, Costoluto tomatoes, Indonesian coconut milk) sourced from identifiable origins. The product line spans formats from 300ml urban cups to 1L sharing sizes and chilled gaspacho bottles (330–750ml).

GreenShoot monetizes primarily through one-time retail product sales distributed via major French supermarket chains (Carrefour, Auchan, Leclerc, Monoprix, Franprix, Casino, SuperU), Swiss retailers (Coop, Migros, LeShop, Manor Food), and Luxembourg banners (Cactus, Auchan), complemented by online grocery (Houra, Ooshop) and the HelloFresh meal-kit channel. A secondary B2B revenue stream comes from the 'Bar à soupes' franchise concept, in which the company supplies self-service soup dispensers and consumables to corporate cafeterias, salad bars, and local shops. End consumers are health-oriented shoppers seeking convenient, creative, additive-free vegetable-based meals. Pricing is not publicly disclosed; products are positioned at premium supermarket price points.

The company is privately held by its founders, with no disclosed institutional, PE, or VC investment, no M&A activity, and no leadership changes in the available data. It maintains an English-language site (greenshootfoods.co.uk) alongside its French flagship, and its marketing is centered on its website, newsletter subscription, and organic social media presence.

Name

GreenShoot

Legal name

GreenShoot SAS

Website

https://greenshoot.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenShoot SAS is a French artisanal producer of fresh soups, gaspachos, veloutés, purées, pestos, and dips, distributed via major retail chains across France, Switzerland, and Luxembourg and through online/meal-kit channels, targeting health-conscious consumers and B2B foodservice via its 'Bar à soupes' dispenser franchise.

Ownership category

akta.pro rank

Product category

Fresh Prepared Foods

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Seasoning and Dressing Manufacturing (31194)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Fresh prepared soups
• Artisanal food products
• Ready-to-eat gazpacho
• Soup bar franchise
• Gourmet spreads and dips

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: GreenShoot generates revenue through the sale of fresh soups, gaspachos, purees, and spreads via retail distribution channels including supermarkets, convenience stores, and specialized retailers across France, Switzerland, and Luxembourg.
2. Online sales: Products sold through online grocery platforms including Houra, Ooshop, and HelloFresh meal kits.
3. Bar à soupes franchise: GreenShoot offers a 'soup bar' franchise concept where businesses install self-service soup dispensers. The company supplies the dispensers and ongoing soup products to these establishments.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

GreenShoot is a French artisanal food producer that manufactures and distributes fresh ready-to-eat soups, veloutés, gazpachos, purées, hummus, fresh pestos, dips, and croutons. The product line is organized into two seasonal collections — an Autumn-Winter hot soup range and a Spring-Summer cold gazpacho range — sold under the GreenShoot brand through retail, online grocery, and meal-kit channels across France, Switzerland, and Luxembourg. The company also operates a "Bar à soupes" self-service dispenser concept sold to businesses for installation in canteens, salad bars, and shops.

Product overview

GreenShoot is a French food company (SAS) specializing in creative, seasonal soups and spreads. The product portfolio is organized into two seasonal collections: the Autumn-Winter Collection (October to April) featuring hot soups and veloutés in sizes ranging from 300ml urban cups to 1-liter sharing formats, and the Spring-Summer Collection (May to September) featuring cold gazpachos in 330ml, 500ml, and 750ml formats. The product line includes three additional product ranges: Purées (mashed potatoes, zucchini, butternut/sweet potato), Houmous & Pestos frais (hummus and fresh pestos), and Croûtons (croutons). GreenShoot products are distributed through major French retail chains (Carrefour, Auchan, Leclerc, Monoprix, Franprix, Casino, Simply Market, Carrefour Contact, Carrefour City, Carrefour Market, Auchan, A2Pas, Super U), specialized distribution, online retailers (Houra, Ooshop, HelloFresh), and internationally in Switzerland (Coop, Migros, LeShop, Manor Food) and Luxembourg (Cactus, Auchan). The company also offers a Bar à soupes (Soup Bar) self-service concept for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Soupe Courgette, fromage frais & noisettes A creamy hot soup featuring young zucchini blended with local fresh cheese and toasted hazelnuts, described as 'creamy and woody' in flavor profile; part of the Autumn-Winter collection.
• Soupe Potiron, Lait de coco & citronnelle A voluptuous and acidic hot soup combining pumpkin with high-quality Indonesian coconut milk (24% fat content) and slightly spicy Thai lemongrass; part of the Autumn-Winter collection.
• Soupe Petits pois, ricotta & basilic A sweet and melting hot soup featuring fresh garden peas with Lombardy ricotta and Mediterranean basil, offered year-round.
• Soupe Carotte, miel & gingembre A suave hot soup inspired by honey-glazed carrots, featuring late-variety carrots with acacia honey from Danube forests and a hint of ginger and cream.
• Velouté 5 légumes bio A 100% plant-based organic velouté combining five organic root vegetables and squashes: sweet potato, carrot, butternut squash, parsnip, and French turnip.
• Soupe Thaïs bio An organic hot soup featuring zucchini with coconut milk, green curry made from organic green chilies, fresh herbs, and Himalayan pink salt.
• Velouté de Courges bio An organic velouté featuring a trio of squashes (potiron, potimarron, and butternut) balanced for a velvety texture and warm flavor.
• Velouté Retour de Marché A creamy and delicate velouté inspired by local markets, celebrating authenticity and simple, good flavors.
• Velouté de cèpes & noisettes A comforting and woody hot soup combining creamy cep mushrooms with toasted hazelnuts and freshly minced garlic.
• Soupe Repas Pois cassés Bacon A hearty meal soup reimagining the classic Potage Saint-Germain, featuring split peas with smoked bacon and French-origin split peas.
• Soupe Repas Lentilles Chorizo A warming meal soup with Iberian accents featuring a duo of green and coral lentils with slightly spicy chorizo pieces.
• Soupe Repas Poulet Thaïs A Thai-inspired meal soup featuring French chicken thigh, silky coconut milk, sweet corn, chili, and fresh basil.
• Soupe Repas Orientale An Orientale meal soup inspired by Moroccan harira, featuring chickpeas, green lentils, simmered tomatoes, oriental spices, fresh coriander and parsley.
• Gaspacho Original bio An organic gazpacho containing 95% fresh and local vegetables, crafted in Murcia under the Spanish tradition, gluten-free, available in slim bottle format; part of the Spring-Summer collection.
• Gaspacho Original A universal, intergenerational gazpacho made from fresh vegetables sourced from the Murcia region, described as consensual and addictive.
• Gaspacho Andalou Bio au Vinaigre de Xérès An organic Andalusian gazpacho respecting pure Spanish tradition with Bio plein champ tomatoes and Xérès vinegar aged at least 6 months in oak barrels in Cadiz, Andalusia.
• Gaspacho Vert Bio au jus de citron & basilic An organic green gazpacho featuring green tomatoes, green peppers, and cucumber with a citrus note of lemon and basil, made with Costoluto heirloom variety tomatoes.
• Velouté Petits pois, ricotta & basilic A sweet and melting chilled velouté featuring fresh garden peas with Lombardy ricotta (13% fat content) and basil, designed to be enjoyed chilled during summer.
• Soupe Courgette, fromage frais & noisettes (cold version) A versatile 'chic country' style soup featuring local Breton fresh cheese and toasted hazelnuts, equally delicious cold or hot.
• Purée extra de Pomme de Terre au Beurre demi-sel An extra smooth mashed potato with semi-salted butter, made from carefully selected potatoes and quality butter for an ideal balance of sweetness and character.
• Purée de Courgette au fromage frais et basilic A smooth green purée featuring double-cooked zucchini with creamy fresh cheese and basil, with no colorants or preservatives.
• Purée de Butternut, Patate douce et Coriandre A 180g purée combining sweet butternut squash and sweet potato with coriander, offering a rich, sweet, and warm flavor profile.
• Houmous Extra aux herbes fraîches A green goddess-style hummus featuring a blend of mint, coriander, parsley, basil, and chives added to traditional Mediterranean ingredients.
• Houmous Extra goût fumé A smoky hummus offering a memorable Middle Eastern trip with an addictive smoked flavor.
• Pesto Alla Genovese A green pesto with Grana Padano AOP, featuring 35% fresh basil, toasted pine nuts, extra virgin olive oil, and garlic with no artificial colors or aromas.
• Pesto Rosso A red pesto with sun-dried tomatoes, Grana Padano AOP, Pecorino, pine nuts, and extra virgin olive oil, offering intense umami depth without preservatives or artificial flavors.
• Pesto Edamame A creative pesto featuring edamame beans with olive oil, representing the brand's culinary creativity.
• Dip Patate Douce A dip featuring sweet potato's smoothness elevated with a touch of chili pepper, designed for dipping with breadsticks or tortilla chips.
• Bar à soupes (Soup Bar concept) A self-service soup bar franchise concept that businesses can install in their establishments (company cafeterias, salad bars, retail stores) to offer ready-to-use hot soup; GreenShoot supplies the dispensers and ongoing soup products.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Cassegrain: Bonduelle-owned French canned/preserved vegetable brand; competes more loosely in canned/ambient formats but shares the French premium-vegetable-product positioning that GreenShoot targets in fresh.
• St. Hubert (pestos and spreads): Established French brand in sauces, pestos, and spreads (now under General Mills); overlaps GreenShoot's hummus, fresh pesto, and dip product extensions at a much larger scale.
• Liebig: Iconic French soup brand owned by Continental Foods with a broad ambient soup and velouté portfolio across European grocery—competes for the same premium soup shelf but at much larger scale.
• Knorr: Unilever's global soup, stock and sauce brand; a broad incumbent offering ambient soups, veloutés and meal solutions that overlap GreenShoot's premium soup positioning at scale.
• Royco: Long-standing Unilever-owned French soup and instant soup brand; competes with GreenShoot in the same French grocery soup aisle but as part of a much broader Unilever portfolio.
• Bonduelle: Global French vegetable and prepared-food group; adjacent via ready-meal, vegetable purée, and refrigerated convenience categories that intersect with GreenShoot's fresh soup and purée range.

Emerging players

• Pocket (by Hédiard / Soupologie-type concepts): Emerging French and European players offering fresh-soup subscription and on-the-go formats, intersecting with GreenShoot's Bar à soupes dispenser and fresh-pack concepts in early-stage markets.

Direct peers

• Boco: French premium soup-on-the-go brand packaged in single-serve glass bottles—a direct fresh-soup competitor with similar convenience and premium positioning aimed at French retail and foodservice.
• La Potagère: French organic soup and velouté brand selling fresh, plant-based soups in retail and foodservice channels across France—directly comparable to GreenShoot's premium fresh-soup positioning and product format.
• La Belle Potagère: French organic soup and ready-meal brand with a similar premium, vegetable-led positioning to GreenShoot, distributed through French retail and online channels including meal kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenShoot