Secure Wrap
Secure Wrap operates physical baggage-wrapping service stations at major international airports across the Americas, applying tamper-evident recyclable film and QR-coded seals to checked luggage. It serves individual travelers at point-of-check-in and is the only TSA-authorized rewrap provider in the U.S.
- Company typePrivate
- Founded1995
- HeadquartersMiami, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Secure Wrap does
Secure Wrap Group, Inc. is a privately held U.S. corporation, founded circa 1994-1995 and headquartered in Miami, Florida, that operates professional baggage-wrapping service stations at major international airports across the United States, Canada, Mexico, Jamaica, and Guatemala. The company's core product is an on-site wrapping service that applies durable, tamper-evident, 100% recyclable plastic film to checked luggage at point-of-check-in, accompanied by a unique QR-coded seal that supports bag identification, registration, and tracing for lost-luggage recovery. Secure Wrap is the only TSA-authorized company in the U.S., which permits its employees to operate within TSA baggage screening areas (CBRA) and offer complimentary rewrapping after inspection, a regulatory distinction that also carries approvals from U.S. Customs and Border Protection, USDA, and the Department of Homeland Security.
The business model is straightforward and transactional: Secure Wrap earns per-bag wrapping fees charged at the point of service, with pricing varying by airport and country. The company monetizes each transaction through the core wrapping service and layers on three ancillary revenue or value-add products — the Secure Wrap Guarantee (supplementary compensation up to $5,000 USD for total loss and $2,000 USD for damage when combined with airline payment), the QR-coded Luggage Tracing Service, and the ReWrap Service. A mutual partnership with SOSTravel adds a Lost Luggage Concierge Service for customers. A client portal supports account management for registered users.
Go-to-market is direct-to-consumer at the physical airport stations near airline check-in, with awareness driven by airport signage and physical presence rather than digital marketing. The website (securewrap.com) serves primarily as an informational channel for locations and pricing, available in English and Spanish. Customer segmentation is horizontal: the primary use case is international travelers on multi-leg journeys where bags are out of sight for extended periods, with general air travelers as a secondary segment. The company has no disclosed parent, no funding history, no subsidiaries, and no public listings.
Secure Wrap firmographics
Firmographics- Name
- Secure Wrap
- Legal name
- Secure Wrap Group, Inc.
- Website
- https://securewrap.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Secure Wrap operates physical baggage-wrapping service stations at major international airports across the Americas, applying tamper-evident recyclable film and QR-coded seals to checked luggage. It serves individual travelers at point-of-check-in and is the only TSA-authorized rewrap provider in the U.S.
- Ownership category
- akta.pro rank
Secure Wrap industry classification
Industry- Product category
- Airport Baggage Protection Services
- NAICS
- Packing and Crating (488991)
- SIC
- Services-Detective, Guard & Armored Car Services (7381), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Baggage/Personal Belongings Protection Platforms (THALALAD)
- akta.pro secondary industries
- Security Services for Travelers (Executive Protection, Secure Transport) (THACAEAE), Hold Baggage & Cargo Screening Services (BPAKAMAB), Tamper-Evident Flexible Packaging Features (TE Zippers, Tear Notches, Reseal Indicators) (IMALANAI)
Keywords
Where Secure Wrap is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Secure Wrap business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Baggage Wrapping Service: One-time per-bag wrapping fees charged at airport service stations. Pricing varies by airport location and country. Service is purchased at point of check-in before airline baggage drop-off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-bag wrapping fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Secure Wrap product offering
Product offeringCore offering
Secure Wrap operates physical service stations at major international airports where it wraps travelers' checked luggage in durable, tamper-evident, recyclable plastic film before airline baggage drop-off. Each bag is sealed with a unique QR-coded label supporting identification, registration, and lost luggage tracing, and the company offers a supplementary compensation guarantee for total loss or damage.
Product overview
Secure Wrap operates as a service-based company offering baggage protection primarily through its core Baggage Protection Service — a professional wrapping service that uses tamper-evident, recyclable plastic film applied at airport stations worldwide. The service portfolio consists of the core wrapping product, the Secure Wrap Guarantee (supplementary compensation add-on for total loss/damage), ReWrap Service (complimentary rewrapping after TSA inspection), Luggage Tracing Service (QR code-based bag recovery), and the SOS Travel Lost Luggage Concierge Service partnership. A Client Portal provides account management functionality. The company has been in operation for over 30 years with stations at major international airports.
Differentiator
Problem solved
Functional benefit
Products and services
- Secure Wrap Baggage Protection Service
Quantifiable outcome
- Supplementary compensation up to 5,000 USD for total loss and 2,000 USD for damage when combined with airline payment
Companies that use Secure Wrap
Customer profileSegments2 records
Ideal customer profiles2 records
Secure Wrap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Secure Wrap partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Miami International Airport (MIA)coreSecure Wrap operates service stations at Miami International Airport, one of their key U.S. hub locations for baggage wrapping services.
- Houston AirportscoreSecure Wrap operates service stations at Houston airports, providing baggage protection services to travelers.
- Tampa Airport AuthoritycoreSecure Wrap operates service stations at Tampa International Airport.
- Toronto Pearson International AirportcoreSecure Wrap operates service stations at Toronto Pearson International Airport, serving Canadian travelers.
- MBJ Airports (Montego Bay, Jamaica)coreSecure Wrap operates service stations at Sangster International Airport in Montego Bay, Jamaica.
- La Aurora International Airport (Guatemala City)coreSecure Wrap operates service stations at La Aurora International Airport in Guatemala.
- SOSTravelminorSOSTravel provides a Lost Luggage Concierge Service for Secure Wrap customers. Terms and conditions available in English, Spanish, and French.
- Transportation Security Administration (TSA)coreTSA has authorized Secure Wrap employees to be positioned within TSA baggage screening areas (CBRA). Secure Wrap is the only TSA-authorized company in the U.S., enabling complimentary rewrapping of luggage after TSA inspection.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Secure Wrap competitors and assessment
Company assessmentEmerging players
- Luggage Free: Door-to-door luggage shipping and protection service for travelers, addressing overlapping pain points (theft, damage, lost bags) with a non-airport delivery model — emerging alternative that partially substitutes for Secure Wrap's wrapping service on long-haul trips.
- Send My Bag: International luggage shipping and tracking platform that competes for traveler 'baggage peace of mind' spend, overlapping with Secure Wrap's protection-and-tracing value proposition through a different (shipping-based) delivery mechanism.
- Luggage Forward: Door-to-door luggage shipping service for travelers; comparable to Secure Wrap on the 'protecting against loss and damage' value proposition, though delivered via shipping logistics rather than tamper-evident wrapping.
- AirPortr: Tech-enabled airport luggage transfer service that collects, tracks, and delivers bags for air travelers; competes for the same traveler worry (mishandled luggage) using a digital-first model rather than physical wrap.
- Trunkster: Smart-luggage hardware brand integrating built-in tracking and tamper-resistant features; competes indirectly with Secure Wrap by embedding protection into the bag itself rather than as a third-party wrap service.
Broad incumbents
- SITA: Air transport IT and communications specialist providing baggage tracking solutions (including the mishandled-baggage statistics Secure Wrap cites); broader incumbent shaping the tracking and recovery infrastructure adjacent to Secure Wrap's QR tracing service.
- Travel Sentry: Owns the TSA-recognized luggage lock system used globally at airport security; broader security/standards player in the air-travel baggage space with regulatory positioning similar to Secure Wrap's TSA authorization.
Direct peers
- BlueRibbon Bags: Lost-luggage tracking and recovery concierge sold to air travelers; competes directly with Secure Wrap's QR-coded tracing service and SOSTravel Lost Luggage Concierge for the same discretionary purchase moment at the airport.
- Wrap-N-Bag: Airport baggage wrapping service operating at multiple U.S. airports, directly comparable to Secure Wrap in service offering (shrink-wrap style bag protection) and distribution model (physical stations near airline counters).
- Bags Inc: U.S. operator of airport baggage wrapping stations near check-in areas, offering the same core plastic-film wrapping service Secure Wrap provides, with similar concession-based station economics and traveler-facing positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Secure Wrap social profiles
Digital presenceSecure Wrap compliance and trust
Trust signalCompliance4 records
Secure Wrap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secure Wrap leadership team
Management profileNumber of profiles
Secure Wrap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secure Wrap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secure Wrap
What does Secure Wrap do?
Secure Wrap operates physical service stations at major international airports where it wraps travelers' checked luggage in durable, tamper-evident, recyclable plastic film before airline baggage drop-off. Each bag is sealed with a unique QR-coded label supporting identification, registration, and lost luggage tracing, and the company offers a supplementary compensation guarantee for total loss or damage.
Is Secure Wrap a public or private company?
Secure Wrap is a private company. It is classified as unknown and is currently operating.
When was Secure Wrap founded?
Secure Wrap was founded in 1995. It employs 501 to 1,000 people.
Where is Secure Wrap based?
Secure Wrap is headquartered in Miami, United States, in the North America region.
How does Secure Wrap make money?
One revenue line is on record: baggage Wrapping Service.
Who are Secure Wrap's main competitors?
Emerging players on record are Luggage Free, Send My Bag, Luggage Forward, AirPortr and Trunkster. Broad incumbents are SITA and Travel Sentry. Direct peers are BlueRibbon Bags, Wrap-N-Bag and Bags Inc.
Does Secure Wrap have an API?
No public API is recorded for Secure Wrap.
What industry is Secure Wrap in?
Secure Wrap's product category is Airport Baggage Protection Services. Its primary akta.pro industry code is THALALAD, Baggage/Personal Belongings Protection Platforms, with a secondary code of THACAEAE, Security Services for Travelers (Executive Protection, Secure Transport). Its NAICS code is 488991 and its SIC code is 7381.