AGE-u-cate
- Company typePrivate
- Founded2011
- HeadquartersBedford, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
AGE-u-cate firmographics
Firmographics- Name
- AGE-u-cate
- Legal name
- AGEucate LLC
- Website
- https://ageucate.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AGE-u-cate industry classification
Industry- Product category
- Dementia care training & education
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (611710), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Family Caregiver Training & Dementia Coaching (HSABAEAI)
- akta.pro secondary industries
- Caregiver Support, Coaching & Training (HLADALAG), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
Keywords
Where AGE-u-cate is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AGE-u-cate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Training Program Licensing & Certification: AGE-u-cate licenses its training programs (Dementia Live, Compassionate Touch, REVEAL Aging, Facilitator Dementia Education Series) to partner organizations. Organizations pay licensing/coaching fees to become authorized providers and to train their staff as certified coaches (e.g., Dementia Live coaches, Compassionate Touch coaches).
- Online Learning Courses: The company offers online learning courses through its training portal (eLearn AGE-u-cate TalentLMS), likely on a subscription or per-seat basis.
- Virtual Training Events & Webinars: The company conducts virtual road trip webinars and other online events, which serve as both marketing and revenue generation opportunities for partner engagement.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
AGE-u-cate product offering
Product offeringCore offering
AGE-u-cate Training Institute delivers experiential dementia care education through a Train the Trainer licensing model. It sells the Dementia Live®, Compassionate Touch®, REVEAL Aging™, Facilitator Dementia Education Series, and Flashback™ programs to healthcare, senior living, hospice, higher education, government, and community organizations, certifying internal coaches who then deploy training within their facilities and communities. Delivery spans in-person workshops, a virtual Dementia Live Experience, and self-paced online courses hosted on a TalentLMS learning portal.
Product overview
AGE-u-cate Training Institute offers a suite of experiential dementia care training programs designed to transform how caregivers understand and support people living with dementia. The core offerings include Dementia Live® (an immersive dementia simulation experience), Compassionate Touch® (a gentle touch and calming communication technique), Facilitator Dementia Education Series (ready-to-use training resources), REVEAL Aging Training Courses (online skill-building courses), and Flashback™ (a reminiscence program). These programs operate on a train-the-trainer model, enabling partner organizations to build internal coaching capabilities and deliver training both internally and as community outreach education.
Differentiator
Problem solved
Functional benefit
Products and services
- Dementia Live® Immersive, experiential dementia simulation program that uses specialized sensory gear and guided activities to allow participants to experience the cognitive and sensory challenges of living with dementia, fostering empathy and understanding; delivered to caregivers, students, and the general public by licensed program partners.
- Compassionate Touch® Caregiving technique program combining gentle touch and calming communication to reduce agitation, nurture trust, and improve quality of life for people living with dementia; certified coaches deliver the program within partner organizations.
- Facilitator Dementia Education Series Ready-to-use training resource kit for caregivers and the professionals who support them, providing HR leaders, trainers, and community educators with everything needed to deliver impactful in-service dementia training sessions internally.
- REVEAL Aging Training Courses Short, focused online training courses that demonstrate practical dementia care skills and enhance emotional intelligence for caregivers and aging services professionals, delivered through the eLearn AGE-u-cate TalentLMS portal.
- Flashback™ Reminiscence program designed for all ages that helps evoke positive memories and emotional connections through nostalgic content and guided engagement activities for individuals living with dementia.
Quantifiable outcome
- Measurable increases in empathy among nursing and occupational therapy students persisted six weeks after Dementia Live simulation training (University of Southern Maine study, 125 students).
- +4 more outcomes
Companies that use AGE-u-cate
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles6 records
AGE-u-cate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AGE-u-cate partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- The Beryl InstitutecoreAGE-u-cate partnered with The Beryl Institute, a global community of healthcare professionals committed to transforming the human experience in healthcare. The Beryl Institute's Certified Patient Experience Professionals (CPXP) are increasingly focusing on the Aging Services industry. AGE-u-cate hosted The Beryl Institute's Stacy Porter as a guest presenter on a Virtual Road Trip Webinar titled 'Becoming the Best Place to Be.'
- University of Southern MainecoreUniversity of Southern Maine conducted a mixed-methods research study with Dementia Live program partners, exploring how dementia simulation influences empathy among 125 nursing and occupational therapy students. The study measured empathy levels before, immediately after, and six weeks following the simulation experience.
- Presbyterian Senior LivingcorePresbyterian Senior Living (PSL), based in Dillsburg, Pennsylvania, has integrated Compassionate Touch into their culture of care since 2015. They have trained over 230 certified Compassionate Touch Coaches and 989 caregivers, and continued the program even during the COVID-19 pandemic.
- The Arbor CompanycoreThe Arbor Company, a senior living operator, is enhancing Dementia Live within their communities by hosting in-person coach training sessions through regional events. AGE-u-cate has also updated its Dementia Live white paper in partnership with The Arbor Company to incorporate the latest research.
- Northern Illinois University (NIU)coreAGE-u-cate has partnered with Northern Illinois University (NIU) to deliver Dementia Live as part of higher education aging courses. Julie Boggess, AGE-u-cate VP, serves as an instructor and Interim Director of Gerontology at NIU, integrating experiential dementia training into college curricula.
- Dementia Friendly Fort WorthminorDementia Friendly Fort Worth uses Dementia Live as a central catalyst for community awareness and dementia-friendly community building, reaching thousands of family caregivers, first responders, hospitals, long-term care communities, and faith organizations.
- Alzheimer and Parkinson Association of IRCminorThe Alzheimer and Parkinson Association of IRC utilized AGE-u-cate's Virtual Dementia Live Experience during COVID-19 pandemic restrictions, continuing to serve their community with dementia education while social distancing.
- National Association of Health Care Assistants (NAHCA)minorAGE-u-cate participates in NAHCA events and symposia addressing CNA workforce issues. NAHCA Board Chair Sherry Perry met with AGE-u-cate to discuss CNA career advancement through dementia training programs.
- Pioneer NetworkminorAGE-u-cate has participated in the Pioneer Network National Conference, offering Dementia Live and Compassionate Touch programs to conference attendees and contributing to culture change discussions in aging services.
- AARPminorAARP is referenced as a key stakeholder in dementia caregiver support, with AGE-u-cate positioning its education programs as aligned with AARP's caregiver advocacy initiatives. AGE-u-cate blog content cites AARP caregiver statistics and resources.
- Alzheimer's AssociationminorThe Alzheimer's Association is referenced as a key partner in community dementia education. AGE-u-cate collaborates with local Alzheimer's Association chapters and cites their research and resources in program materials.
- CDC Healthy Brain InitiativeminorAGE-u-cate aligns its community dementia education programs with the CDC Healthy Brain Initiative, emphasizing caregiver support as a critical public health strategy and integrating caregiver resources into state and local public health efforts.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AGE-u-cate competitors and assessment
Company assessmentBroad incumbents
- HealthStream: Enterprise healthcare learning and workforce development platform serving health systems and senior care organizations; competes in dementia and aging services training at scale with deep enterprise sales coverage.
- Relias: Large healthcare and senior care workforce training platform used by thousands of providers; offers dementia/elder care modules and competes for enterprise training spend with a much broader catalog and embedded compliance features.
- Crisis Prevention Institute (CPI): Provides dementia-capable training and certification programs (including Dementia Capable Care) to healthcare, senior living, and human services organizations; a broader incumbent with overlapping curricula for behavior management and person-centered care.
Direct peers
- Second Wind Dreams: Operates the Virtual Dementia Tour, an immersive sensory simulation experience that is the closest direct analog to AGE-u-cate's Dementia Live program, targeting similar caregiver and community audiences in senior care and first-responder training.
- CareAcademy: Online training and certification platform purpose-built for professional caregivers and home health agencies; competes for the same home care, hospice, and senior living training budgets with a more software-native delivery model.
- Positive Approach to Care (Teepa Snow): Provides dementia education and training programs and certifications to professional and family caregivers, with a similarly experiential, person-centered approach and a comparable train-the-trainer/coach distribution model in senior living and home care.
Others
- Alzheimer's Association: Large nonprofit providing community dementia education, training resources, and care consultations; an adjacent, non-commercial training and awareness provider that AGE-u-cate already references as a content and community partner.
- The Beryl Institute: Global community and resource center advancing the patient/professional experience in healthcare; AGE-u-cate has an active partnership with the Institute and overlaps in the aging services experience-improvement training audience.
Emerging players
- DementiAbility Methods: Specialized dementia care education and Montessori-based training provider for senior living staff and care partners; a niche peer focused on a specific methodology within the same training buyer set.
- National Council of Certified Dementia Practitioners (NCCDP): Provides dementia practitioner certification and training curricula to healthcare professionals, competing for the same staff certification budgets in senior living and home care organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AGE-u-cate social profiles
Digital presenceAGE-u-cate financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGE-u-cate leadership team
Management profileNumber of profiles
Profiles2 records
AGE-u-cate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGE-u-cate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGE-u-cate
What does AGE-u-cate do?
AGE-u-cate Training Institute delivers experiential dementia care education through a Train the Trainer licensing model. It sells the Dementia Live®, Compassionate Touch®, REVEAL Aging™, Facilitator Dementia Education Series, and Flashback™ programs to healthcare, senior living, hospice, higher education, government, and community organizations, certifying internal coaches who then deploy training within their facilities and communities. Delivery spans in-person workshops, a virtual Dementia Live Experience, and self-paced online courses hosted on a TalentLMS learning portal.
Is AGE-u-cate a public or private company?
AGE-u-cate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AGE-u-cate founded?
AGE-u-cate was founded in 2011. It employs 1 to 10 people.
Where is AGE-u-cate based?
AGE-u-cate is headquartered in Bedford, United States, in the North America region.
How does AGE-u-cate make money?
Three revenue lines are on record. Training Program Licensing & Certification is the primary driver. The others are online Learning Courses and virtual Training Events & Webinars.
Who are AGE-u-cate's main competitors?
Broad incumbents on record are HealthStream, Relias and Crisis Prevention Institute (CPI). Direct peers are Second Wind Dreams, CareAcademy and Positive Approach to Care (Teepa Snow). Others are Alzheimer's Association and The Beryl Institute. Emerging players are DementiAbility Methods and National Council of Certified Dementia Practitioners (NCCDP).
Does AGE-u-cate have an API?
No public API is recorded for AGE-u-cate.
What industry is AGE-u-cate in?
AGE-u-cate's product category is Dementia care training & education. Its primary akta.pro industry code is HSABAEAI, Family Caregiver Training & Dementia Coaching, with a secondary code of HLADALAG, Caregiver Support, Coaching & Training. Its NAICS code is 611430 and its SIC code is 8200.