What Growthbeans does

Growthbeans is a Singapore-headquartered social enterprise operating under the legal entity Savoir Asia Consulting Pte Ltd, founded in 2015 by twin sisters Shane and Shamantha Yan. The company designs and delivers evidence-based social-emotional learning (SEL) programmes for three primary customer segments: workplaces seeking psychological safety and human-centred leadership development, schools and youth institutions seeking wellbeing and character education, and community groups seeking connection and belonging. A specialised fourth vertical — the ADHD Empowerment Programme developed in partnership with SPARK and approved under Singapore's National Youth Fund — serves neurodivergent youths and adults.

The core technology stack consists of proprietary digital tools and codified frameworks rather than AI-driven systems. Key products include the Growth Circles Webapp (facilitated small-group digital experiences), the Self Discovery Webapp (structured reflection tool), and psycho-education tools such as Beantastic. Underpinning these are proprietary frameworks — the Grow-Connect-Care framework (nine core skills), the Ecosystemic Wellbeing framework, the Sense-Connect-Do framework, and The Art of Relational Leadership (TARL) — grounded in Seligman's PERMA model, positive psychology, coaching principles, and social constructivism. The platform architecture is conventional web-application-based; no AI/ML capabilities, APIs, or third-party model integrations are disclosed.

The revenue model is a hybrid of professional services and subscription/recurring revenue. Programme fees (customised, quote-based, often structured as multi-year organisational contracts) represent the largest stream, complemented by subscription-style access to digital webapps and recurring revenue from facilitator certification cohorts (Growth+ Training Certification and TARL). GTM is community-led: direct partnerships with organisations form the primary sales channel, supplemented by a distributed network of 800+ certified Growth Facilitators (extending into Cambodia via sister organisation Growth Collective Cambodia) and self-serve digital access for individuals. Pricing is not publicly disclosed and is quote-based. Recognition includes 2025 endorsement in the Singapore Parliament by MOS Alvin Tan, national media coverage in Zaobao and The Straits Times, and TVK Cambodia coverage of the Self Awareness Festival 2025. The company has no disclosed external funding rounds and operates with a 1–10 person core team.

Name

Growthbeans

Legal name

Savoir Asia Consulting Pte Ltd

Website

https://growthbeans.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Growthbeans is a Singapore-based social enterprise founded in 2015 that delivers evidence-based social-emotional learning programmes, digital webapps, and facilitator certifications to workplaces, schools, communities, and neurodivergent individuals across Southeast Asia.

Ownership category

akta.pro rank

Product category

Social-Emotional Learning and Wellbeing Training

NAICS

Educational Services (611), Educational Support Services (61171), Professional and Management Development Training (61143), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Social Services (8300)

akta.pro primary industry

Leadership, Character Education & Values Development (EDAMAIAG)

Keywords

• Social-emotional learning
• Wellbeing programmes
• Coaching certification
• Growth facilitation
• Psychological safety training

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Programme Fees: Revenue generated from social-emotional learning programmes delivered to workplaces, schools, and communities. Programmes include workshops, facilitation sessions, and structured learning journeys.
2. Certification Programmes: Growth+ Training Certification and The Art of Relational Leadership (TARL) programme offering facilitation skills training with SUSS x Growth Collective SG Certificate of Completion
3. Digital Platform Subscriptions: Access to Growth Circles Webapp and Self Discovery Webapp for continuous self-awareness development

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Growthbeans sells evidence-based social-emotional learning programmes and digital tools for workplaces, schools, communities, and neurodivergent individuals. Its portfolio includes facilitated wellbeing programmes, the Growth Circles Webapp and Self Discovery Webapp for reflection and connection, the TARL 6-unit relational leadership journey, the Growth+ Training Certification for facilitators, and specialised offerings such as the ADHD Programme. All offerings are grounded in positive psychology, coaching, adult learning, and social constructivist principles.

Product overview

Growthbeans is a social enterprise offering a portfolio of evidence-based human development programmes and digital tools. The core product ecosystem consists of the Growth Circles Webapp (facilitated small-group digital experience), the Self Discovery Webapp (self-awareness reflection tool), and Wellbeing Programmes (emotional resilience training). These are complemented by in-person and blended programmes including TARL (The Art of Relational Leadership), a 6-unit facilitation skills programme, the Growth+ Training Certification for aspiring Growth Facilitators, and specialised offerings such as the ADHD Programme for neurodivergent individuals. All offerings are grounded in positive psychology, coaching, adult learning, and social constructivist principles.

Differentiator

Problem solved

Functional benefit

Brands

• Growth Collective SG: A community initiative in Singapore focused on growth, connection, and care.
• Growth Collective KH

Products and services

• Growth Circles Webapp A digital platform enabling facilitated small-group experiences for reflection, peer support, and authentic connection in psychologically safe spaces, for individuals and groups.
• Self Discovery Webapp A reflective web application enabling individuals to explore their strengths, values, and motivations for self-awareness and intentional living at their own pace.
• Well-being Programmes Interactive in-person and blended programmes building emotional resilience and wellbeing through play and reflective practice, integrating positive psychology principles, for workplaces, schools, and communities.
• The Art of Relational Leadership (TARL) A 6-unit learning journey equipping participants with facilitation skills, reflective practices, and frameworks to cultivate psychological safety and connection in group settings.
• Growth+ Training Certification A certification pathway for becoming a Growth Facilitator, including practice platforms, mentor access, and opportunities to lead Partner Circles and micro-jobs.
• ADHD Programme A ground-up community-based social-emotional learning programme empowering individuals with ADHD to embrace unique strengths and develop self-management strategies through psycho-education and collaborative learning.

Quantifiable outcome

• 2,700+ individuals supported
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• SPARKcoreStrategic or Co-development PartnerPartnership with SPARK for the ADHD empowerment programme - a social-emotional learning programme to help individuals with ADHD embrace their unique strengths and develop self-management strategies. SPARK co-facilitates the Parent Workshop component.
• National Youth Council (Singapore)coreStrategic or Co-development PartnerNational Youth Council approved the ADHD programme under the National Youth Fund, providing funding and institutional support for the ground-up community-based social emotional learning initiative.
• SUSS (Singapore University of Social Sciences)coreStrategic or Co-development PartnerPartnership offering SUSS x Growth Collective SG Certificate of Completion upon programme completion, adding academic credibility to Growth Facilitator certification.
• Growth Collective CambodiacoreStrategic or Co-development PartnerSister organization in Cambodia extending Growthbeans ecosystem internationally. Joint initiatives include Self Awareness Festival Cambodia and RISE Cambodia programme using the Beantastic tool.
• Growth Collective SGcoreStrategic or Co-development PartnerSingapore-based sister organization creating community growth circles and supporting the growth facilitator ecosystem in Singapore.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindful Schools: A K–12 SEL and mindfulness training organisation with a teacher-certification ecosystem. Directly comparable in building a facilitator network, delivering SEL programmes to schools, and deploying digital tools (webapps/online courses).
• Potential Project: A workplace leadership and mindfulness training provider serving global enterprises — similar in offering (mindfulness + SEL for psychological safety, leadership development) and customer profile (HR/L&D buyers in mid-market and enterprise).
• VIA Institute on Character: A non-profit that pioneered strengths-based development grounded in positive psychology research (VIA Character Survey). Highly comparable given Growthbeans' use of Seligman's PERMA model and strengths/value-clarification exercises (Self Discovery Webapp).
• Search Inside Yourself Leadership Institute (SIY): Founded by ex-Google engineer Chade-Meng Tan, SIY is a direct peer — a mindfulness and SEL-leadership training organisation selling programmes to workplaces and individuals grounded in neuroscience and positive psychology, similar in methodology (mindfulness + SEL) and customer base (corporates seeking psychological safety).
• The Arbinger Institute: A leadership and organisational-transformation provider grounded in relational accountability. Comparable in focus on 'inviting vs. excluding' mindsets, psychological safety training, and corporate L&D distribution.
• 6 Seconds: A global emotional-intelligence (EQ) network that trains coaches and delivers SEL programmes to schools, workplaces, and communities — directly comparable in EQ/SEL methodology, facilitator-certification model, and multi-segment (workplace + education + community) GTM.
• Life Labs Learning: A behavioural-science-led leadership and team-development provider offering workshops and digital tools to workplaces. Comparable in methodology (behavioural science + experiential learning), product format (workshops + digital reinforcement), and buyer (L&D leaders).

Broad incumbents

• BetterUp: The largest at-scale digital coaching and SEL platform, serving global enterprises with one-on-one coaching and AI-driven development. A broader incumbent offering overlapping SEL and leadership development but as part of a much wider portfolio at materially greater scale.
• CoachHub: A large digital-coaching platform serving enterprises globally with 1:1 and group coaching. A broader incumbent with overlapping SEL/leadership outcomes delivered via technology at much larger scale; comparable on enterprise buyer overlap though not on methodology or Asia focus.

Emerging players

• Character Lab: A research-driven SEL/character organisation that translates evidence into classroom practice for youth. Comparable in mission (character + SEL for youth) and use of research-based frameworks, but operates as a non-profit research/advocacy org rather than a commercial programme provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growthbeans