Growth Collective SG

What Growth Collective SG does

Growth Collective SG is a Singapore-based, grant-funded nonprofit collective formed in 2015 as a coalition of seven organisations from Singapore's mental wellbeing and mental health ecosystem. The organisation's mission is to develop "Growth Champions" with human-centric skills through structured peer support, with the goal of building communities where individuals feel supported and able to grow. It operates exclusively in Singapore, with no disclosed expansion beyond the domestic market.

The company delivers three core programs: (1) Growth Circles — 2-hour, small-group, peer-support sessions (in-person at Youth Corps Singapore and online) facilitated by trained Growth Facilitators and guided by a webapp, focused on psychological safety, emotional and cultural intelligence, and people skills; (2) Growth Facilitator Training — a 4-day, primarily in-person certification program that converts participants into certified peer facilitators, with an advanced Growth Fellow recognition tier and quarterly Community of Practice sessions; and (3) the Employee Wellbeing Campaign — a 6-month cohort-based CSR campaign co-organised with SGTech that offers three employer recognition levels (Advocate, Ambassador, Champion). A Partner Programs offering with three tiers (Advocate, Champion, Sponsor) extends engagement pathways to corporates and community organisations. The technology stack is minimal: there is no proprietary platform, no AI/ML components, and only a basic webapp to support session facilitation. The facilitation methodology, which borrows from coaching, peer support, and psychological first aid, is positioned as the principal form of program IP.

Growth Collective SG is not a commercial entity in the conventional sense. All three core programs are provided at no cost to individuals and employers, and pricing is uniformly freemium with no disclosed paid tiers. The Employee Wellbeing Campaign is fully sponsored by the Johnson & Johnson Foundation, and the Community Foundation of Singapore is also listed as a supporter, making the organisation dependent on philanthropic grant funding rather than recurring commercial revenue. Go-to-market is community-led and event-driven: free Growth Circle sessions (registered via Eventbrite) drive word-of-mouth acquisition, with progression into the Growth Facilitator pipeline; the corporate channel runs through SGTech's employer network and recognition platform. The leadership is a volunteer Steering Committee chaired by Shane Yan, with Adrian Tan as Vice-Chair, supported by a broader Committee and "Supported By" contributors; no operational headcount is disclosed.

Name

Growth Collective SG

Legal name

Growth Collective SG

Website

https://growthcollective.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Growth Collective SG is a Singapore-based, grant-funded nonprofit coalition of seven organisations that delivers free peer-support Growth Circles, Growth Facilitator certification, and an Employee Wellbeing Campaign (with SGTech) to individuals and corporate employers.

Ownership category

akta.pro rank

Product category

Community Mental Wellbeing Services

NAICS

Civic and Social Organizations (813410), Educational Support Services (611710), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Corporate Foundations & CSR Grantmaking (BPAGAKAC), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Peer support groups
• Mental wellbeing programs
• Facilitator training programs
• Employee wellbeing campaigns
• Community mental health

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grant and Foundation Funding: Growth Collective SG is funded primarily by grant funding from organizations such as the Johnson & Johnson Foundation. The organization operates all programs (Growth Circles, Growth Facilitator Training, Employee Wellbeing Campaign) at no cost to participants, suggesting a grant-funded nonprofit model rather than a commercial revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Growth Collective SG is a Singapore-based nonprofit coalition that delivers free, peer-based Growth Circles for mental wellbeing and people-skills development, facilitated by trained Growth Facilitators in small groups. It also runs a 4-day Growth Facilitator Training program that certifies individuals to lead Circles, and an Employee Wellbeing Campaign with SGTech that helps Singapore employers improve talent attraction, engagement, and retention through structured wellbeing programs.

Product overview

Growth Collective SG offers a tiered wellbeing program centered on Growth Circles — peer support sessions that provide psychological safety for participants to improve mental well-being and people skills. The core offerings include Growth Circles (open enrollment and organizational programs), the Growth Facilitator Training (a 4-day certification program), and an Employee Wellbeing Campaign with three corporate recognition levels. The program pathway progresses from participating in Growth Circles, to becoming a certified Growth Facilitator through training and practice, to advancing as a Growth Fellow through continued community involvement. The company also offers partnership programs for organizations and sponsors to champion growth and well-being in their communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Circles

Quantifiable outcome

• 60% of workers who felt cared for plan to stay with their companies for 3+ years, vs. only 7% who don't feel cared for
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered supporting, core and minor.

• EmpactsupportingStrategic or Co-development PartnerListed as a supporter of Growth Collective SG, contributing to the organization's capacity to deliver programs.
• SGTechcoreStrategic or Co-development PartnerSGTech is the primary industry partner for the Employee Wellbeing Campaign. SGTech co-organises the campaign with Growth Collective SG, providing employer outreach, recognition platforms, and industry credibility for the Advocate/Ambassador/Champion awards. The campaign is hosted on SGTech's platform.
• Youth Corps SingaporecoreChannel Partner/ Reseller/ DistributorYouth Corps Singapore hosts monthly in-person Growth Circle sessions on the first Wednesday of each month. The partnership provides physical venue, participant reach, and co-delivery of community programs targeting youth and young adults.
• National Gallery SingaporeminorStrategic or Co-development PartnerListed as a partner organisation supporting Growth Collective SG's community-building and outreach initiatives.
• Nee Soon SouthminorChannel Partner/ Reseller/ DistributorCommunity partner that collaborates with Growth Collective SG to deliver Growth Circles to residents in the Nee Soon South area.
• SG Mental Well-being NetworksupportingGTM or Marketing PartnerGrowth Collective SG is recognised by the SG Mental Well-being Network, lending credibility and visibility within Singapore's mental health ecosystem.
• IHPR (Institute for Human Potential and Resilience)minorStrategic or Co-development PartnerListed as a partner organisation contributing to Growth Collective SG's network of mental health and wellbeing collaborators.
• The Yuhua FamilyminorChannel Partner/ Reseller/ DistributorCommunity partner collaborating with Growth Collective SG to deliver Growth Circles to residents in the Yuhua constituency.
• Growth BeanssupportingStrategic or Co-development PartnerReferenced as a related entity in the ecosystem of organisations contributing to the Growth Collective mission, likely providing program design or facilitation support.
• SGAssistsupportingStrategic or Co-development PartnerListed as a partner organisation in the mental wellbeing and mental health ecosystem that collaborates with Growth Collective SG.
• EmpathosupportingStrategic or Co-development PartnerListed as a partner organisation in the mental wellbeing ecosystem collaborating with Growth Collective SG.
• Psychosocial InitiativesupportingStrategic or Co-development PartnerListed as a partner organisation in the mental health ecosystem that collaborates with Growth Collective SG.
• Singapore University of Social Sciences (SUSS)supportingStrategic or Co-development PartnerListed as an academic partner contributing expertise and reach to the Growth Collective ecosystem.
• Community of Practice in Social Service (COPSS)supportingStrategic or Co-development PartnerListed as a partner organisation in the social service ecosystem that collaborates with Growth Collective SG.
• Singapore Association for Social Service (SACS)supportingStrategic or Co-development PartnerListed as a partner organisation in the social service ecosystem that collaborates with Growth Collective SG.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: Global enterprise mental health benefits platform. Comparable to Growth Collective SG's corporate wellbeing positioning, addressing employer demand for employee mental health support, though delivered via clinical therapy access rather than community peer support.
• Calm: Global mental wellness app with employer partnerships. Comparable as a broad incumbent in the mental wellbeing space targeting both consumers and corporate buyers, addressing employee stress and engagement outcomes similar to those cited in Growth Collective SG's value proposition.
• Modern Health: Global enterprise mental wellbeing platform combining coaching, therapy, and self-guided content. Comparable as a corporate-facing wellbeing solution targeting retention and engagement outcomes similar to those Growth Collective SG cites for its Employee Wellbeing Campaign.
• Spring Health: Enterprise mental health benefits platform serving employers globally. Comparable to Growth Collective SG given its focus on employer-funded employee mental wellbeing and measurable productivity/retention outcomes, though delivered through a tech-enabled clinical model.
• BetterUp: Global enterprise coaching and mental wellbeing platform. Comparable to Growth Collective SG's Employee Wellbeing Campaign as a corporate wellbeing offering targeting talent retention and employee engagement, though delivered via 1:1 coaching rather than peer-facilitated group circles.
• Headspace: Global mental wellbeing and mindfulness platform with a strong consumer and employer (Headspace for Work) offering. Comparable to Growth Collective SG on the wellbeing-skill-development dimension (mindfulness, emotional intelligence) and corporate wellbeing segment overlap.

Emerging players

• MindFi: Singapore-based mental wellness app offering mindfulness and wellbeing content for individuals and corporate users. Comparable given overlapping Singapore geography, mental wellbeing focus, and mix of consumer and employer-side engagement.
• Intellect: Singapore-headquartered mental wellbeing platform serving employers and individuals across Asia. Comparable to Growth Collective SG as a Singapore-based mental wellbeing provider targeting both individuals and corporate clients, though operating on a commercial B2B SaaS model rather than a coalition grant-funded approach.

Direct peers

• Silver Ribbon Singapore: Singapore nonprofit focused on mental health awareness and workplace mental wellbeing advocacy. Comparable to Growth Collective SG given its employer-facing wellbeing campaigns and coalition-style partnerships in Singapore's mental health ecosystem.
• Samaritans of Singapore (SOS): Singapore-based nonprofit providing emotional support and crisis intervention services. Comparable to Growth Collective SG as a community-rooted mental wellbeing organization operating support programs free to the public within Singapore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/growthcollectivesg

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Collective SG