What Monroe Village does

Monroe Village is a Life Plan Community (Continuing Care Retirement Community / CCRC) located in Monroe Township, Middlesex County, New Jersey. It is operated by Springpoint, a nonprofit senior living organization, and serves older adults seeking a single-campus continuum of care. The community offers independent living, assisted living, memory care, skilled nursing care at Village Point, rehabilitation services, and home care, enabling residents to transition across care levels as needs evolve without changing communities. The single-campus model is the defining structural feature of the operation.

The revenue model follows standard CCRC mechanics: prospective residents pay a one-time entrance fee (typically structured with refundable options), followed by recurring monthly service fees that cover housing, dining, amenities, and access to healthcare services. Additional revenue is generated from skilled nursing, rehabilitation, and home care service utilization. Monroe Village competes for residents on the basis of third-party quality credentials — including a 2026 Newsweek/Statista Best CCRCs ranking of 6th in New Jersey and 137th nationwide, a 2025 U.S. News & World Report Best Nursing Homes designation, 2025 Great Place to Work certification, and Certified Age Friendly Employer 2025 status — and on promotional pricing actions such as the America's 250th Anniversary Incentive offering up to 50% off entrance fees. Demand generation is conducted through the Monroe Village website (instrumented with Google Analytics and remarketing), on-site events, and traditional senior living referral channels.

As a nonprofit operating unit within the Springpoint portfolio, Monroe Village is not a venture-backed, acquirer-target, or M&A-relevant asset. Its trajectory is driven by organic occupancy management, pricing actions, and credential-based positioning rather than expansion, acquisition, or capital markets activity. No public financials, headcount, unit counts, or technology stack beyond the marketing website are disclosed in the available input.

Name

Monroe Village

Legal name

Monroe Village

Website

https://monroevillageonline.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Monroe Village is a nonprofit Life Plan Community in Monroe Township, NJ, operated by Springpoint, offering independent living, assisted living, memory care, skilled nursing, rehabilitation, and home care to older adults on a single campus.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living community
• Continuing care retirement
• Independent living services
• Assisted living care
• Memory care nursing

Headquarters

HQ city

Monroe Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Entrance Fees: One-time entrance fees for Life Plan Community residency, with promotional incentives available (up to 50% off)
2. Monthly Service Fees: Recurring monthly fees for independent living and care services, with promotional discounts available (up to $1,776 off)
3. Healthcare Services: Revenue from assisted living, memory care, skilled nursing, rehabilitation, and home care services provided on campus

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Monroe Village operates a Life Plan Community (Continuing Care Retirement Community) in Monroe Township, NJ, providing a full continuum of senior living and healthcare services on a single campus. Core offerings include Independent Living apartments, Assisted Living, Memory Care, Skilled Nursing at the Village Point neighborhood, Rehabilitation, and Home Care, supported by the LivWell wellness program and on-site dining venues.

Product overview

Monroe Village is a Life Plan Community (also known as Continuing Care Retirement Community or CCRC) operated by Springpoint. The community offers a continuum of care structured as a portfolio of residential and healthcare services. The core offering is Independent Living, which provides maintenance-free apartments for active seniors with access to amenities and community programs. Should residents' needs change, they have guaranteed access to higher levels of care including Assisted Living, Memory Care, Skilled Nursing (at Village Point), Rehabilitation, and Home Care services—all available on the same campus. Supporting services include the LivWell multidimensional wellness program and on-site dining venues (Village Bistro and Fireside Restaurant). This integrated model allows residents to age in place with seamless transitions between care levels as needed.

Differentiator

Problem solved

Functional benefit

Brands

• Village Point: Free-standing nursing neighborhood located on the main campus providing skilled nursing care.

Quantifiable outcome

• Ranked 6th in New Jersey and 137th nationwide among approximately 1,900 CCRCs evaluated by Newsweek and Statista for 2026

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SpringpointcoreOthersSpringpoint is the parent nonprofit organization operating Monroe Village and other Life Plan Communities. Springpoint provides strategic direction, financial oversight, wellness programs (LivWell), and shared services across its community network. Monroe Village is one of several Springpoint communities recognized among America's Best CCRCs, including The Atrium at Navesink Harbor, Meadow Lakes, and Winchester Gardens.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Winchester Gardens: A Springpoint Life Plan Community in Maplewood, NJ providing independent living, assisted living, memory care, and skilled nursing. Sister nonprofit CCRC sharing brand, programming, and operational infrastructure.
• Acts Retirement-Life Communities: Nonprofit operator of CCRC campuses across the eastern U.S. offering independent living through skilled nursing. Closely comparable on entrance-fee CCRC model, nonprofit structure, and continuum-of-care delivery.
• Lifespace Communities: Nonprofit operator of 16+ Life Plan Communities across the U.S. with entrance-fee structure and full continuum care. Directly comparable business model, mission alignment, and pricing approach.
• Erickson Senior Living (HumanGood): National CCRC operator offering entrance-fee Life Plan Communities with full continuum of care for older adults. Highly comparable on CCRC business model, pricing structure, and target demographic, though at significantly larger scale.
• The Atrium at Navesink Harbor: Another Springpoint-operated Life Plan Community in Red Bank, NJ. Directly comparable as a sister nonprofit CCRC offering a full continuum of care under the same parent organization and shared LivWell wellness programming.
• Meadow Lakes: A Springpoint-affiliated CCRC in Hightstown, NJ (also Middlesex County) offering independent living, assisted living, memory care, and skilled nursing. Closest geographic peer and most directly comparable on service mix and pricing model.

Broad incumbents

• Brookdale Senior Living: The largest U.S. senior living operator with extensive New Jersey footprint across independent living, assisted living, memory care, and skilled nursing. Comparable on full continuum care and senior demographic, though predominantly for-profit rental model.
• Sunrise Senior Living: A large national senior living operator offering independent living, assisted living, and memory care across the U.S., including multiple New Jersey communities. Comparable on care continuum and target demographic, but operates at much larger scale.
• Atria Senior Living: National senior living operator with multiple New Jersey communities offering independent living, assisted living, and memory care. Comparable on demographic and service model, but lacks the CCRC entrance-fee/continuum structure.

Emerging players

• Juniper Communities: Smaller senior living operator with New Jersey presence focused on assisted living, memory care, and wellness-driven programming. Comparable on care services and demographic, but operates without the full CCRC entrance-fee structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Monroe-Village-103769799788005
• LinkedInlinkedin.com/company/monroe-village

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monroe Village