Norsirk

What Norsirk does

Norsirk AS is a Norwegian, government-approved producer responsibility organization (PRO) licensed under the Waste Regulations (Avfallsforskriften) to manage extended producer responsibility (EPR) on behalf of producers and importers. Founded in 1998 and headquartered in Oslo, the company operates schemes across electrical and electronic equipment (EE, under the Elretur brand), batteries, and an unusually broad packaging portfolio covering plastic, EPS, paper, cardboard, metal, glass, beverage, wood, single-use plastics, agricultural plastic, fisheries and aquaculture plastics (effective 1 March 2027), and textiles (following EU's October 2025 framework).

Operationally, Norsirk controls the full EPR value chain through third-party collection, transport, and treatment partners (Stena Recycling, Revac, Swerec, BEWI, EPS Recycling Denmark) plus reuse partnerships (OsloKollega, Sirkular Gjenbruk). Its proprietary digital layer is the Norsirkportalen customer portal, used by members to register, report quantities placed on the Norwegian market, and track collection and recycling performance. The business is B2B, sales-led, and monetized via recurring environmental fees (miljøgebyr) differentiated by product type and packaging recyclability, with an added-on layer of advisory services — PPWR/CBAM compliance consulting, sustainability packaging advisory, courses, webinars, logistics coordination, and climate accounting. European coverage is provided through PRONEXA, and Nordic bundling through Nordic PRO Solutions.

In 2025 Stena Metall AB acquired 100% of Norsirk from a consortium of industry associations (Stiftelsen Elektronikkbransjen, Applia Norway, IKT Norge, Abelia), ending foundation ownership and embedding Norsirk in a global metals and recycling group. The company holds ISO 9001, ISO 14001, and DNV Avfallsforskriften certifications, has been named the #1 EE waste collector in Norway by the Norwegian Environment Agency, and reports a 97.5% recycling rate on EE waste and a 41.5% plastic packaging material recycling rate in 2025.

Name

Norsirk

Legal name

NORSIRK AS

Website

https://norsirk.no

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Norsirk AS is a Norwegian government-approved producer responsibility organization managing extended producer responsibility for electrical and electronic equipment, batteries, and packaging on behalf of Norwegian producers, importers, and municipalities, operating since 1998 and now owned by Stena Metall AB.

Ownership category

akta.pro rank

Product category

Producer Responsibility Compliance Services

SIC

Refuse Systems (4953)

akta.pro primary industry

Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations) (EUAHABAJ)

akta.pro secondary industries

Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE), Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK), Supplier/Contractor Environmental Management & ISO 14001 Alignment (EUAHAIAI)

Keywords

• Producer responsibility services
• Waste collection management
• Electronic equipment recycling
• Battery recycling services
• Packaging waste compliance

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Producer Responsibility Membership Fees: Companies that produce or import EE products, batteries, or packaging pay membership fees (miljøgebyr/environmental fees) to Norsirk as a licensed producer responsibility organization. These fees fund the collection, transport, and recycling systems. The fees are based on the quantity of goods placed on the Norwegian market, with the fee structure differentiated based on recyclability of packaging materials.
2. Consulting and Advisory Services: Norsirk offers consulting services on sustainable packaging, regulatory compliance (PPWR, CBAM, waste regulations), and circular economy strategy. They also conduct courses and webinars on various topics within circular economy and producer responsibility.
3. Collection and Recycling Operations: Norsirk manages collection, transport, and recycling of EE waste, batteries, and all types of packaging (plastic, EPS, paper, cardboard, metal, glass, beverage packaging, wood, single-use plastics, agricultural plastic, fisheries and aquaculture plastic). Revenue is generated through environmental fees paid by producers, which fund the operational logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Norsirk is a government-approved Norwegian producer responsibility organization (PRO) that operates the full compliance value chain for companies placing electrical and electronic (EE) products, batteries, and packaging materials on the Norwegian market. The company manages collection, transport, recycling, regulatory reporting, and environmental treatment obligations on behalf of producers and importers, and is licensed by the Norwegian Environment Agency (Miljødirektoratet) to fulfil these statutory duties.

Product overview

Norsirk AS is a comprehensive producer responsibility organization (produsentansvarsselskap) approved by the Norwegian Environmental Agency, operating as a total solutions provider for extended producer responsibility (EPR) across Norway. Its core portfolio consists of multiple producer responsibility schemes — collectively covering EE products (Elretur), batteries, and the full range of packaging materials including plastic packaging, EPS (isopor), paper and cardboard, metal packaging, glass packaging, beverage packaging, wooden packaging, single-use plastics, agricultural plastic, fisheries and aquaculture plastics, and textiles. These are delivered as individual service lines under a unified compliance model. Supporting the producer responsibility schemes, Norsirk offers advisory services (rådgivning), PPWR compliance consulting, risk indicator tools, courses and webinars, logistics and waste collection, and climate accounting (klimaregnskap). European coverage is provided through PRONEXA, and Nordic-wide bundling is available via Nordic PRO Solutions. Customers interact with Norsirk through the Norsirkportalen digital platform for regulatory reporting and documentation. The company also provides source-sorting guidance (kildesortering) to consumers and businesses, and offers a secure data-destruction box solution (Sikker boks) for EE products containing sensitive information.

Differentiator

Problem solved

Functional benefit

Products and services

• Produsentansvar Elektronikk (Elretur) Producer responsibility scheme for electrical and electronic (EE) products that manages collection, transport, environmental treatment, and recycling of WEEE on behalf of producers and importers in Norway. Operates under the Elretur sub-brand.
• Produsentansvar Batteri

Quantifiable outcome

• 41.5% material recycling rate for plastic packaging in 2025, up from previous years
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• PRONEXAcoreStrategic or Co-development PartnerPRONEXA is the leading network for Extended Producer Responsibility (EPR) in Europe, headquartered in Munich. It offers producers a central European contact point for EPR on EE, batteries, and packaging. Norsirk is the Norwegian representative and member. PRONEXA is the evolution of WEEE Europe, which Norsirk co-founded in 2014.
• BEWI (BEWI Insulation Norge)coreStrategic or Co-development PartnerBEWI Insulation Norge is approved as a treatment facility and has signed a producer responsibility agreement for packaging with Norsirk. BEWI handles packaging material processing as part of the Norsirk collection network.
• OsloKollegaminorStrategic or Co-development PartnerOsloKollega is Oslo's largest inclusion enterprise. Through collaboration with Norsirk, they receive EE products for the circular value chain. Workers sort out valuable components (CPU, RAM) for reuse, with the rest sorted for optimal material recycling. OsloKollega provides work training for people outside the labor market.
• Sirkular GjenbrukminorStrategic or Co-development PartnerSirkular Gjenbruk receives discarded appliances from Power and RfD (Drammen) and repairs and resells them on the reuse market. They won the Oslo Diversity Prize (Mangfoldsprisen) 2020 for integrating people outside the labor market. Norsirk collaborates with them to increase reuse rates.
• Stena RecyclingcoreStrategic or Co-development PartnerStena Recycling handles collection and recycling of discarded electrical and electronic products for Norsirk through a multi-year agreement. They also operate a battery sorting line at Ausenfjellet for Norwegian market-collected batteries. Norsirk extended the agreement in 2020.
• RevaccoreStrategic or Co-development PartnerRevac in Vestfold handles processing of EE waste collected by Norsirk — including dismantling, sorting, and grinding. Norsirk extended its agreement with Revac in 2020. Revac works with Boliden in Sweden for metal smelting.
• SwereccoreStrategic or Co-development PartnerSwerec handles plastic recycling for Norsirk's collection system. All household plastic from Oslo, Grenland, Lindesnes municipality, and East Finnmark is sent to Swerec's facility in Sweden for processing.
• RfD (Renovasjonsselskapet i Drammensregionen)minorStrategic or Co-development PartnerRfD signed an agreement with Norsirk from March 2020 for collection and recycling of EE waste from all recycling stations in the Drammensregionen (serving 160,000 inhabitants). RfD also supplies appliances to Sirkular Gjenbruk.
• EPS Recycling (Denmark)minorStrategic or Co-development PartnerNorsirk signed an agreement with EPS Recycling in Denmark for EPS (expanded polystyrene) recycling. Two machines were ordered from the Danish company for deployment in Norway (in partnership with IVAR at Forus).
• IVAR (IKS)minorStrategic or Co-development PartnerIVAR was the first IKS to sign with Norsirk for a sustainable EPS recycling solution. The EPS press is available at the Forus recycling station for residents of Stavanger and Sandnes.
• Foxway and OPT (Oslo Protection Technology)minorStrategic or Co-development PartnerFoxway and OPT (partners featured in NRK coverage) handle mobile phone reuse operations with Norsirk. OPT sorts and processes mobiles for reuse, with Foxway handling large-scale reuse of rare earth metals.
• TradesolutionminorChannel Partner/ Reseller/ DistributorNorsirk signed an agreement with Tradesolution, one of the most important service providers for the Norwegian grocery sector. The agreement covers producer responsibility for packaging for companies supplying the Norwegian grocery market.
• CarrycutminorStrategic or Co-development PartnerCarrycut is a collaborative logistics platform where people with transport needs are matched with those who have spare capacity. Norsirk collaborated with Carrycut to test transport of EE products in Norway.
• Loop (Nasjonal merkeordning)minorStrategic or Co-development PartnerLoop is the project manager for Norway's national sorting labeling scheme (sorteringsmerkene). Norsirk encourages its customers to use these harmonized Nordic labels on their packaging to simplify waste sorting for consumers.
• WEEE Europe / WEEERepNorwaycoreTechnology or IntegrationNorsirk is the Authorised Representative for WEEE Europe in Norway and operates WEEERepNorway.com as the English-language portal. WEEE Europe provides a central European compliance point for electrical and electronic equipment producers.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Veolia: Global environmental services and waste management major. While not a direct Norwegian PRO competitor, Veolia operates adjacent recycling and waste services that compete for municipal and industrial producer responsibility contracts across Europe.
• Stena Recycling: Large Nordic recycler and key operational partner to Norsirk for EE and battery collection. Post-2025 it is affiliated with Norsirk's new parent (Stena Metall AB), creating both partnership continuity and potential channel overlap.
• Renewi: European waste-to-product company operating recycling services across multiple waste streams in the UK, Netherlands, and Belgium. Comparable as a broad recycling operator that competes for producer and municipal recycling volumes in overlapping geographies.

Regional players

• El-Kretsen: Swedish producer responsibility organization for EE products and batteries, operating the same PRO business model as Norsirk in a neighboring market. Norsirk's battery product manager (Kristina Eriksson) previously worked at El-Kretsen, indicating active cross-Nordic knowledge transfer.
• Elretur (Denmark): Danish producer responsibility organization for EE products, comparable in scope and business model to Norsirk's Elretur sub-brand. Shares operational knowledge and recycling partnerships with Norsirk's battery and EE operations.

Direct peers

• Recipo: Nordic producer responsibility organization operating across Sweden and other Nordic countries for EE products, batteries, and packaging, with a comparable compliance-as-a-service model and pan-Nordic producer onboarding.
• Grønt Punkt Norge: Approved Norwegian producer responsibility organization for packaging, directly competing with Norsirk in the domestic packaging EPR market with overlapping producer customers and similar fee-based revenue model.
• European Recycling Platform (ERP): Pan-European PRO offering compliance services for WEEE, batteries, and packaging across multiple EU countries. ERP is a comparable service provider for multinational producers seeking single-point European EPR compliance, overlapping with Norsirk via PRONEXA.
• RENE AG: Luxembourg-based pan-European PRO providing EPR services for packaging, WEEE, and batteries across many EU/EEA markets, serving as a direct peer in the cross-border producer responsibility space where Norsirk competes via PRONEXA.

Others

• Loop (Nasjonal merkeordning): Project manager for the harmonized Nordic sorting labeling scheme on packaging. Loop is an ecosystem partner to Norsirk rather than a competitor, enabling producers to adopt standardized sorting labels that feed into Norsirk's packaging compliance workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norsirk
• LinkedInlinkedin.com/company/16163507
• Xx.com/norsirk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norsirk