Thanksgiving Point Golf Club

What Thanksgiving Point Golf Club does

Thanksgiving Point Golf Club is a public-access 18-hole championship golf facility located in Lehi, Utah, opened in 1997 and designed as a 7,714-yard Johnny Miller signature course set against the Jordan River and cradling the Ashton Gardens at Thanksgiving Point. The course is professionally managed by Troon Golf, which provides operational expertise, the Troon Card loyalty program with access to 90+ affiliated facilities, and shared technology infrastructure including the official mobile app with GPS caddie, digital scorecards, and tee-time booking. The club is consistently recognized by GolfWeek, Golf Digest, and Links Magazine as one of the top public courses in Utah, and has hosted the Web.com Tour's Utah Championship, Champions Challenge featuring legends such as Nicklaus and Player, and the Utah State Amateur Championship.

The business operates a diversified revenue model anchored in dynamic-priced green fees, tiered season passes (individual $1,850; corporate $4,000-$8,000), and ancillary on-site verticals: Clubhouse Grill restaurant, an on-site and online golf shop (Nike, Callaway, Titleist, TaylorMade, TravisMathew, Lululemon), Callaway club rentals ($37-$65), PGA-led instruction and junior camps, men's and ladies' leagues, group/corporate outings, weddings, and corporate meetings. Pricing is dynamic by demand/season with tee times bookable up to 21 days in advance via the ForeUp Software platform; rates peak above $125 per round for the public.

Customer segments span individual golfers and families (primary), corporate groups and tournament organizers, wedding and special-event clients, and league players. The club leverages multi-channel marketing including organic social (Facebook, Instagram), an email newsletter (eClub), SEO, and event-driven PR from major tournament hosting. Distribution is direct-to-consumer (website, phone, on-site) plus indirect distribution through the global Troon Card network. The asset is privately held and operates under Troon management as part of the broader Thanksgiving Point destination complex.

Name

Thanksgiving Point Golf Club

Legal name

Thanksgiving Point Golf Club

Website

https://thanksgivingpointgolfclub.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Thanksgiving Point Golf Club is a public-access 18-hole Johnny Miller signature course in Lehi, Utah, managed by Troon Golf and serving individual golfers, corporate groups, wedding/event clients, league players, and junior golfers through green fees, season passes, F&B, retail, and tournaments.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf courses
• Golf event venues
• Golf instruction services
• Corporate golf outings
• Wedding reception venues

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fees & Daily Golf: Daily green fees with cart, subject to dynamic pricing based on demand and season. Primary revenue driver for daily play.
2. Season Passes: Corporate season passes (up to 20 or 40 tee times for 4 golfers each) and individual unlimited play passes with cart access fees.
3. Food & Beverage: Clubhouse Grill restaurant serving golfers and public. Offers private party events and catering.
4. Golf Shop Merchandise: On-site and online golf shop selling apparel, equipment, and gifts. Authorized retailer of Lululemon, Nike, Travis Matthew, Callaway, Titleist, TaylorMade, and other brands.
5. Golf Equipment Rentals: State-of-the-art Callaway rental club sets available for 9 or 18 holes.
6. Events & Weddings: Venue rental for weddings, corporate meetings, holiday parties, showers, birthday parties, and anniversaries. Includes custom culinary offerings and event planning services.
7. Group Golf Outings: Tournament and group event services including green fees, cart rental, personalized signage, professional scoring, and custom merchandise.
8. Golf Leagues: Men's and Ladies' leagues with weekly play, annual memberships, and optional prize pools.
9. Golf Instruction: Private lessons, group clinics, junior camps, and Ladies' Night Out programs taught by PGA professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Thanksgiving Point Golf Club operates a 7,714-yard Johnny Miller Signature 18-hole championship public golf course in Lehi, Utah. It sells daily green fees, corporate and individual season passes, golf instruction, leagues, group outings, weddings and corporate events, on-site dining at the Clubhouse Grill, and golf merchandise plus equipment rentals through its on-site and online shop.

Product overview

Thanksgiving Point Golf Club operates as a single-facility golf destination offering a 7,714-yard Johnny Miller Signature 18-hole championship golf course as its core product. The club supplements this with integrated services including the Clubhouse Grill restaurant (open to public and golfers), a fully-stocked Golf Shop (both on-site and online), golf instruction programs, men's and women's leagues, group outings, and event venues for weddings and corporate meetings. Technology offerings include an official mobile app with GPS and scoring features. The club is managed by Troon Golf, which provides loyalty programs (Troon Card, Troon Family Golf) and operational infrastructure across all touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Troon Rewards: Troon loyalty program offering savings on golf fees and exclusive benefits
• Troon Family Golf
• Troon FIT
• Troon Card

Products and services

• Golf Course A 7,714-yard Johnny Miller Signature 18-hole par-72 championship public golf course open seven days a week in Lehi, Utah, set against the Jordan River and cradling the Ashton Gardens at Thanksgiving Point. Available to all skill levels with dynamic green-fee pricing and season-pass options.
• Clubhouse Grill Restaurant On-site restaurant serving golfers and non-golfers with seasonal dishes, chef specials, private party capabilities, and catering for events.
• Golf Shop On-site and online golf retail store carrying men's and women's apparel, equipment, and gifts from brands including Nike, Travis Mathew, Bad Birdie, Callaway, Titleist, TaylorMade, Foot Joy, and Lululemon.
• Golf Club Rentals Callaway rental golf club sets available for 9-hole ($37) or 18-hole ($65) rounds, including men's and ladies', left- and right-hand sets with Callaway golf balls.
• Golf Instruction Player development programs including private lessons, group clinics, Ladies' Night Out, and junior camps led by PGA-certified professionals for all skill levels.
• Golf Leagues Structured weekly league play including a 9-hole Ladies' League (Tuesdays) and a Men's League (Wednesdays/Thursdays), with flighted handicapped competition, annual memberships, and per-round entry fees for players 16+.
• Group Golf Outings Tournament and group event services including green fees, GPS golf car rental, personalized cart signs, professional scoring, contest setup, and custom merchandise, managed by Troon Golf's tournament coordination team.
• Weddings & Special Events Wedding and special-event venue services featuring the Great Room ballroom, Clubhouse Grill, and Board Room, with custom culinary offerings and full event planning support.
• Corporate Events & Meetings Off-site meeting and corporate event hosting with an equipped board room and event spaces, including AV equipment, catering options, and professional event coordination.
• Driving Range Practice facility located adjacent to the 8th hole with range balls dispensed from an automated ball machine during operating hours; accessible from the golf course during play or by car for range ball purchases.

Quantifiable outcome

• Named one of GolfWeek's 'Best Golf Courses You Can Play in Utah' - Top 5 ranking
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and notable.

• Troon GolfcoreStrategic or Co-development PartnerThanksgiving Point Golf Club is proudly managed by Troon Golf, the worldwide leader in golf and golf-related hospitality. Troon provides operational expertise, marketing support, technology platforms (app, booking), loyalty programs (Troon Card, Troon Rewards), and access to a global network of affiliated properties.
• ForeUp SoftwarecoreTechnology or IntegrationProvides tee time booking engine and reservation management system integrated into the club's website, enabling online tee time reservations 21 days in advance.
• Callaway GolfcoreTechnology or IntegrationProvides state-of-the-art rental club sets available to guests without equipment. Men's and Ladies' sets available in left and right hand configurations, including Callaway golf balls.
• Tony Finau FoundationnotableGTM or Marketing PartnerAnnual Corporate Cup tournament benefitting Tony Finau Foundation, featuring Utah native and PGA Tour professional Tony Finau. Sold out inaugural year; provides high-profile event and charitable giving opportunity.
• PGA of AmericacoreStrategic or Co-development PartnerClub employs PGA-certified professionals and participates in PGA Junior League. Hosted PGA Jr. League National Championship events and various PGA-sanctioned tournaments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TPC Scottsdale: Premier daily-fee championship public course with PGA Tour heritage, full F&B, and event venue operations — directly comparable business model with aspirational tournament pedigree similar to Thanksgiving Point's Web.com Tour events.
• Promontory Club: Multi-course private club in Park City, UT; while access model differs (private vs. public), it competes for the same premium Utah golf, wedding, and corporate event clientele in the broader state market.
• Wolf Creek Golf Club: Top-ranked public championship course in Eden, UT — also competes for the same "Top 5 public course in Utah" positioning and attracts similar tournament, league, and event business.
• Troon North Golf Club: Sister Troon-managed premium public-access facility in Scottsdale, AZ; operates the same Troon Card loyalty, app technology, and service standards, providing direct comparability on operating model and customer experience.
• Sand Hollow Resort: Championship public-access golf resort in Hurricane, UT featuring a top-ranked course, full F&B, event venues, and lodging — same model as Thanksgiving Point and direct geographic competitor for Utah public-golf market share.
• The Olympic Club: Historic premium public/private championship facility in San Francisco with major championship pedigree, F&B, and event venues — analog for the championship heritage and event revenue Thanksgiving Point aspires to capture.
• Quintero Golf Club: Premium public-access championship course in Peoria, AZ — comparable daily-fee championship positioning with high green-fee pricing, single-asset model, and similar event/league programming.

Regional players

• Stonebridge Golf Club: Public-access course in Utah serving the Salt Lake/Utah Valley corridor — comparable regional market positioning though at lower price point than championship-tier facilities like Thanksgiving Point.
• Coral Canyon Golf Course: Public championship course in Washington, UT — competes in the broader Utah/southwest public-golf market with similar John Fought-style design and similar green-fee positioning.
• Victory Ranch: Private club/resort in Heber City, UT with championship golf, real estate, and event capabilities — competes for the same Utah premium golf and destination event demand, particularly from Park City-area visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThanksgivingPointGolfClub
• Instagraminstagram.com/thanksgivingpointgolfclub
• Xx.com/tpointgolfclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thanksgiving Point Golf Club