Dobrý web

What Dobrý web does

Dobrý web is a Czech digital marketing and UX training platform, operating as the education arm of Sherpas, s. r. o. (IČ: 24724505, Prague) since the November 2017 consolidation of the Sherpas group's agency and training activities. Founded in 2004 and headquartered at Vodičkova 710/31, Prague, the company delivers training in Czech to marketing professionals, business owners, and corporate teams in the Czech Republic.

The core product is an e-learning and live-training platform covering 20+ disciplines including SEO, PPC/SEM, content marketing, social media marketing, email marketing, PR, brand building, web analytics (GA4, Looker Studio), UX design, copywriting, product photography, and social video production. The technology stack is a conventional learning management system hosted at online.dobryweb.cz, with self-paced video courses, recorded sessions, and a 'Dobrý TIP' newsletter. Product surface spans individual course purchases (290–4,828 Kč), an annual subscription (Předplatné) with individual, small-team, and large-team tiers (21,990 Kč down to 16,990 Kč per license per year, with custom pricing above 5 licenses), and bespoke corporate offerings — custom training sessions starting at 30,000 Kč per day and a 'Digitální akademie na míru' Digital Academy program for large organisations.

The go-to-market is sales-led, combining a self-serve e-learning channel for individuals with direct enterprise sales for custom training and Digital Academy contracts. Distribution is exclusively domestic (Czech Republic), supported by organic SEO, a newsletter, a Facebook presence, and a media partnership with Lupa.cz. Named enterprise customers include PwC Česká republika, T-Mobile Czech Republic, Seznam.cz, Deutsche Telekom, Mazars, BASF, ČSOB, E.ON, Philips, Rock Point, Sodexo, and Vodafone. The company is privately held, has no disclosed external funding, and operates with 11–50 employees. As of the data window, all courses are offered free of charge through 30 June 2026.

Name

Dobrý web

Legal name

Sherpas, s. r. o.

Website

https://dobryweb.cz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Dobrý web is a Czech e-learning and live-training platform, operating as the training brand of Sherpas, s. r. o. since 2017. It delivers Czech-language digital marketing and UX courses to individuals, SMBs, and enterprise clients across 20+ disciplines via subscription, one-time course purchase, and custom corporate training.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Educational Services (611), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Digital marketing training
• UX design courses
• E-learning platform
• Corporate training services
• SEO education

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Sales: One-time purchase of individual online courses and e-books at fixed prices
2. Annual Subscription: Subscription model providing access to complete course library for individuals and teams, billed annually
3. Corporate Training (Custom): Bespoke training programs for corporate clients, starting at 30,000 Kč per session, tailored to specific company needs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dobrý web operates an online education platform and training business offering digital marketing and UX courses in the Czech Republic. It delivers self-paced video courses via a subscription-access e-learning library, live in-person workshops, custom corporate training, and a Custom Digital Academy for large organizations. The catalog spans SEO, PPC, content marketing, social media, email marketing, copywriting, PR, web analytics, and UX design.

Product overview

Dobrý web operates as an online education platform under the Sherpas digital agency, offering a portfolio of digital marketing and UX training products. The core offering consists of e-learning and video courses accessible via individual purchases or annual subscription plans (Předplatné). The platform provides over 20 course categories including SEO, PPC/SEM, social media marketing, email marketing, content marketing, copywriting, PR, brand building, web analytics (Looker Studio), and UX design. Courses are delivered as on-demand video content, live in-person sessions, or recorded archives. Additional offerings include custom training programs (Školení na míru), a custom Digital Academy for organizations (Digitální akademie na míru), and a copywriting e-book. Subscription tiers provide access to the full course library for individuals, small teams, and large organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Online E-learning and Video Courses

Quantifiable outcome

• 98% of participants report being very satisfied with course content and instructor expertise

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sherpas (s. r. o.)coreStrategic or Co-development Partner · 1 November 2017Sherpas is the parent company and digital agency under which Dobrý web operates since November 2017. Sherpas is a UX-driven digital agency providing performance marketing, user research, and UX services.
• Sherpas TECHminorChannel Partner/ Reseller/ DistributorSpecialized technology division of Sherpas focused on technical implementations and integrations, also a customer of Dobrý web training programs.
• Lupa.czminorGTM or Marketing PartnerCzech technology news portal serving as a media partner for Dobrý web, providing media visibility and credibility.
• DigiAka (Digital Academy)minorOthersPartnership with DigiAka digital academy program, leveraging 5 years of experience in organizing public semester courses.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• General Assembly: Provider of short-form, cohort-based, and corporate professional training in digital marketing, data, and design, with both individual and enterprise/B2B offerings. Comparable to Dobrý web's hybrid course + custom corporate training go-to-market.
• Google Skillshop: Google's official free learning and certification platform for Google Ads, Analytics, and marketing tools. Directly overlaps Dobrý web's paid courses on Google Analytics (GA4), Looker Studio, SEM, and online advertising.
• HubSpot Academy: Free online training and certification program from HubSpot covering inbound marketing, SEO, content, and social media. Competes in the same digital-marketing curriculum niche as Dobrý web and pressures its self-serve free-tier positioning.
• Brainstation: Digital skills training provider offering individual online courses and corporate training programs in digital marketing, data, and design. Comparable to Dobrý web's combination of on-demand video courses and bespoke live corporate workshops.
• Udemy: Global creator-led online course marketplace where instructors publish on-demand video courses across digital marketing, business, and tech. Directly comparable to Dobrý web's self-paced e-learning catalog with multi-instructor publishing, individual purchases, and subscription tiers.
• Simplilearn: Professional certification and digital-skills training provider with self-paced online courses and corporate training programs in digital marketing, SEO, and analytics. Direct overlap with Dobrý web's individual + corporate course model and Czech/EMEA-style B2B sales motion.
• Skillshare: Subscription-based creator-led learning platform focused on creative and professional skills. Comparable to Dobrý web's annual subscription (Předplatné) model offering access to a multi-instructor course library for a flat recurring fee.
• LinkedIn Learning: Professional learning platform with subscription and enterprise (L&D) licensing focused on business, marketing, and tech skills. Directly comparable to Dobrý web's individual subscriptions plus bespoke corporate academies for employers like PwC, T-Mobile, and BASF.

Broad incumbents

• Coursera: Large-scale online learning platform partnering with universities and firms to deliver courses, certificates, and enterprise licenses across marketing, business, and tech. Acts as a global incumbent competing with Dobrý web's enterprise e-learning subscriptions and corporate academies.

Regional players

• Seduo.cz: Czech online learning marketplace (part of the Alma Career / LMC group) selling video courses in Czech on business, marketing, and tech topics. Direct domestic competitor that overlaps with Dobrý web's e-learning course catalog and self-serve distribution in the Czech Republic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dobryweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dobrý web