Root of Happiness Kava - Buy Kava & Kava Bars

Name

Root of Happiness Kava - Buy Kava & Kava Bars

Legal name

Root Of Happiness

Website

https://rootofhappinesskava.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Botanical Beverages and Kava Products

NAICS

Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fermented Beverage Concentrates & Bases (Kombucha Concentrate, Starters) (AFAFAHAG)

akta.pro secondary industries

Fermented Beverage Contract Manufacturing & Private Label (AFAFAHAJ), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Kava root powders
• Kava extracts
• Fresh frozen kava
• Kava bar service
• Wholesale kava distribution

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify storefront. Consumers purchase kava products (powders, extracts, shots, capsules, accessories) with shipping fulfillment nationwide.
2. Wholesale B2B Distribution: B2B wholesale supply of premium kava products to kava bars, cafes, retailers, wellness stores, manufacturers, and distributors. Volume pricing available for larger commercial orders including 100-1,000 kg range.
3. Kava Bar Retail: In-person hospitality revenue from 6 kava bar locations in Northern California serving traditional shells, functional botanical drinks, and specialty coffee. Over 7 million shells served since 2012.
4. Custom Manufacturing Services: Qualified custom manufacturing for established operators including bulk ingredients, extracts, and private label/white label arrangements for distributor relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Root of Happiness sources, manufactures, and sells premium kava products including traditional root powders, fresh frozen kava, water-soluble CO2 extracts, instant kava, capsules, and ready-to-drink kava shots. The company operates a vertical farm-to-shell supply chain with FDA-registered cGMP manufacturing, third-party testing, and six retail kava bar locations in Northern California serving traditional shells and crafted kava drinks. They also provide B2B wholesale supply and custom manufacturing services to other kava bars, retailers, and distributors.

Product overview

Root of Happiness is a vertically integrated kava company operating since 2006 across the entire supply chain from Pacific farm sourcing through manufacturing and retail. The product portfolio centers on premium traditional kava root powders (Fijian, Vanuatu, Tongan, Samoan varieties), supplemented by innovative processed formats including Polynesian Gold® CO2 water-soluble extracts (30% and 70% kavalactones), instant kava powders, and premium capsules. The company pioneered fresh frozen kava distribution (2016) and the original commercial water-soluble CO2 extract (Polynesian Gold® in 2012). Ready-to-use offerings include Kava Shots™ (2015) and drink mixes. The portfolio is completed by accessories (AluBall Pro shakers, strainer bags), sample packs, and six Northern California kava bar locations. B2B services include wholesale supply and custom manufacturing. The company also operates KavaLytics®, a portable analytical screening platform for rapid kava quality evaluation.

Differentiator

Problem solved

Functional benefit

Brands

• Polynesian Gold®: Water-soluble CO2 kava extract brand, the first commercially available extract of its kind introduced in 2012, now widely used in kava shots and other products nationwide.
• American Koniak™
• KavaLytics®
• Kava Shot™
• Bula Blend™
• AluBall Pro
• Kali Kava
• American Kava Culture

Products and services

• Premium Traditional Kava Powders Traditional ground kava root powders sourced from Fiji, Vanuatu, Tonga, Samoa, Solomon Islands, and Hawaii, offered in Premium and Superior grades. Sold to individual consumers for at-home preparation by kneading in water and straining, and to wholesale accounts for kava bar service.
• Fresh Frozen Kava Kava processed from fresh root and frozen rather than dried, preserving the character of the plant in a format rarely available outside kava-growing regions. Ships with expedited frozen shipping included and is available through partner pickup locations across the U.S.
• Polynesian Gold® CO2 Kava Extract Proprietary water-soluble CO2 kava extract line including 30% and 70% Kavalactone concentrates processed in ISO 9001, ISO 14001, and ISO 22000 certified facility. Used as an ingredient in capsules, beverages, shots, and other applications by both consumers and B2B customers.
• Instant Kava True water-extracted instant kava powder produced from Premium Fijian Kava using a proprietary 4th generation water extraction process combined with particle size reduction for higher bioavailability. Contains approximately 5.81% kavalactones with a 462 chemotype, sold in 50g packaging to individual consumers.
• Premium Kava Capsules Capsules manufactured with Polynesian Gold® 30% Kavalactone CO2 Kava extract. Includes standard Kava Extract Capsules (240mg kavalactones, 30ct) and Liposomal varieties (250mg kavalactones, 30ct), packaged at maximum FDA allowable dose for consumer use.
• Kava Shot™ Original 100% Kava Shot introduced in 2015 as a concentrated, shelf-stable, ready-to-drink 2oz kava shot in Tropical Mango Flavor. Available as single unit or case of 12 to individual consumers and wholesale accounts.
• Kava Shakers and Strainer Bags Kava preparation accessories including the AluBall Pro Kava Maker (36-oz BPA-free Tritan bottle with Tanoa Grips and patented brewing ball) and custom 150-micron mesh strainer bags (8" x 10" oval, FDA-approved, BPA-free, washable). Same equipment used at the company's own kava bars.
• Wholesale Program B2B wholesale supply program for kava bars, cafes, retailers, wellness stores, manufacturers, and distributors offering traditional powders, fresh frozen kava, instant formats, concentrates, and bar-ready products. Includes documented production standards, volume pricing for 100-1,000 kg range orders, and a $500 minimum order threshold.

Quantifiable outcome

• 7M+ shells served since 2012
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kava CoalitioncoreStrategic or Co-development Partner · 1 January 2024Root of Happiness is a founding member of the Kava Coalition, working directly with state and local health departments to bridge the gap between kava's long safety record and how it is actually regulated. The company contributes to regulatory discussions, industry standards, and certification initiatives.
• American Kava CultureminorStrategic or Co-development Partner · 1 January 2023Launched American Kava Culture as a community for growers, researchers, enthusiasts, and industry participants interested in cultivating kava in the United States. Provides forum for sharing propagation methods, cultivation experience, plant identification, research, and practical knowledge.
• American Kava AssociationcoreStrategic or Co-development Partner · 1 January 2014Helped establish one of the earliest American industry organizations devoted to kava standards, education, regulatory issues, and responsible commercial practices in 2014.
• Pacific Growers and ExporterscoreStrategic or Co-development PartnerDirect sourcing relationships with established Pacific growers and processors. Personal relationships built through face-to-face meetings and regular audits of supplier operations. Includes partnerships with sustainable farms in Fiji, Hawaii, and other Pacific Island nations.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Traditional Medicinals: Established botanical wellness brand offering teas, tinctures, and functional beverages with national distribution. Comparable as a premium botanical wellness CPG brand with overlap on adaptogenic/wellness positioning and regulatory experience in herbal ingredients.
• GT's Living Foods: Major US fermented beverage brand (kombucha leader) with retail distribution across natural and conventional channels. Comparable as a category-leading functional beverage CPG brand with premium positioning and broad US retail presence.
• Health-Ade: Premium kombucha and functional beverage brand with national retail distribution. Comparable as a premium functional beverage CPG competing for similar health-conscious consumers in the natural products channel.

Direct peers

• Kavafied: Premium kava brand specializing in kava shots, extracts, and traditional powders. Overlaps directly with Root of Happiness in RTD shot format and CO2-extract product lines.
• Wakaya Perfection: Premium Fijian kava brand offering powders, capsules, and instant kava. Directly comparable as a Pacific-origin premium kava CPG brand with similar noble-cultivar positioning and wellness use cases.
• South Pacific Elixirs: Vanuatu-based kava producer and supplier of traditional powders and extracts. Competes in the same noble-cultivar Pacific-origin kava supply market and serves US wholesale accounts.
• Fiji Kava: Public Australian-listed kava company producing premium noble kava from Fiji. Directly comparable vertically integrated source-to-product kava manufacturer competing in the same Pacific-origin premium kava category.
• Kalm with Kava: US-based online retailer and wholesaler of kava products including powders, extracts, and shots. Competes directly with Root of Happiness in DTC e-commerce and wholesale B2B supply to kava bars.

Regional players

• Bula Kava Bar: US kava bar chain with retail locations in multiple states. Comparable as a kava bar operator, though geographically dispersed differently than Root of Happiness's Northern California cluster, and may also overlap as a wholesale customer.

Emerging players

• Botanical Sciences LLC: US-based kava and botanical products company with retail bar operations and product lines. Comparable as a vertically integrated kava brand, though smaller scale and less established than Root of Happiness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rootofhappiness

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root of Happiness Kava - Buy Kava & Kava Bars