Lucas Oil Stadium
Lucas Oil Stadium is a publicly owned, 67,000+-seat multi-purpose venue in Indianapolis, home of the NFL's Indianapolis Colts, hosting concerts, NCAA tournaments, WWE, corporate events, and stadium tours across 180,000+ sq. ft. of event space.
- Company typePrivate
- Founded2008
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lucas Oil Stadium does
Lucas Oil Stadium is a multi-purpose sports and entertainment venue operated by the Capital Improvement Board of Managers of Marion County (CIB), a public government entity, and located at 500 South Capitol Avenue in downtown Indianapolis. Opened on August 16, 2008 at an approximate construction cost of $720 million financed jointly by the State of Indiana, the City of Indianapolis, and the Indianapolis Colts, the venue covers more than 1.8 million square feet and is configured for roughly 67,000 fixed seats (expandable above 70,000), 139 luxury suites, and 180,000+ square feet of combined exhibit and event space when the field is included with the Exhibit Hall. Its signature engineering asset is the first-of-its-kind SuperFrame two-panel retractable roof, with each 2.5-million-pound panel opening in approximately 9-11 minutes to reveal a 176,400-square-foot aperture; in summer 2022 the venue also replaced more than 50 LED displays totaling over 19,500 square feet and 21.3 million pixels, headlined by two 53-by-97-foot main video boards at 10mm pixel pitch.
The business model monetizes the asset across seven primary streams: event ticketing (through Ticketmaster and an on-site ticket office), recurring luxury suite rentals managed via coltssuites.com, exclusive catering and concessions operated by Sodexo Live! across 160+ stands, retail merchandise through Fanatics (operator of the Colts Pro Shop), scheduled public and private stadium tours, corporate facility rental of the Event Level, Exhibit Hall, and twelve meeting rooms, and naming-rights royalties from a 20-year, $122 million deal with Lucas Oil Products secured in 2006. Distribution is multi-channel: direct ticket sales via Ticketmaster and the stadium ticket office (cashless), sales-team-driven enterprise event bookings led by Booking Manager Mikayla Holcomb, and digital marketing through the official website, Instagram (@lucasoil.stadium), Facebook, and email newsletter subscription.
Lucas Oil Stadium serves four primary customer segments: NFL sports fans anchored by the Indianapolis Colts (approximately 8+ home games per regular season plus playoffs), corporate event planners, NCAA and other sports-tournament organizers (with the 2028 Women's and 2029 Men's Final Fours already on the books), and concert and live-entertainment promoters (with confirmed 2026 bookings including Bruno Mars, Ed Sheeran, Post Malone, WWE Royal Rumble, Monster Energy Supercross, and DCI World Championships). The venue is differentiated by an underground pedestrian connector linking it to the Indiana Convention Center and Circle Centre Mall, with access to more than 4,700 downtown hotel rooms without outdoor exposure, and by consecutive recognition as Top NFL Stadium and Best Stadium Experience by Stadium Journey since opening.
Lucas Oil Stadium firmographics
Firmographics- Name
- Lucas Oil Stadium
- Legal name
- Lucas Oil Stadium
- Website
- https://lucasoilstadium.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lucas Oil Stadium is a publicly owned, 67,000+-seat multi-purpose venue in Indianapolis, home of the NFL's Indianapolis Colts, hosting concerts, NCAA tournaments, WWE, corporate events, and stadium tours across 180,000+ sq. ft. of event space.
- Ownership category
- akta.pro rank
Lucas Oil Stadium industry classification
Industry- Product category
- Sports & Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Lucas Oil Stadium is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lucas Oil Stadium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Event Ticketing: Revenue from ticket sales for NFL games, concerts, and other events through Ticketmaster and the stadium ticket office. Children 24 months and younger do not need tickets for Colts home games.
- Suite and Premium Seating Rentals: 139 luxury suites including 8 field suites located 10 feet from the South end zone. Quarterback Suite on Upper Suite Level with 200 person capacity. Also includes club seats with access to East and West Club Lounges (approximately 30,000 square feet each).
- Catering and Concessions: Sodexo Live! is the sole licensed food and beverage operator at Lucas Oil Stadium. Over 160 permanent and portable concession stands throughout the stadium. All concession stands are accessible and cashless.
- Stadium Tours: Public tours offered Fridays at 11am, 1pm, and 3pm lasting approximately 60 minutes. Private tours available for groups of 25+. Tours include field, NFL locker room, press box, and exclusive areas typically inaccessible to public.
- Facility Rental and Event Hosting: Event Level offers nearly 135,000 square feet of space expandable to 180,000+ square feet combined with Exhibit Hall. Twelve meeting rooms totaling over 12,700 square feet. Hosts corporate functions, trade shows, banquets, and private events.
- Merchandise Sales: Fanatics operates the Colts Pro Shop and merchandise stands throughout the stadium. Pro Shop hours: Monday-Friday 11am-4pm, Saturday 10am-5pm, closed Sunday.
- Naming Rights: Lucas Oil Products secured naming rights from Indianapolis Colts at $122 million over 20 years (secured in 2006).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Public Tour - Standard Adult |
| One time/ perpetual license | Pay-as-you-go | Public Tour - Reduced Rate |
| One time/ perpetual license | Pay-as-you-go | Private Tour - Standard Group |
| One time/ perpetual license | Pay-as-you-go | Private Tour - Schools/Non-Profit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lucas Oil Stadium product offering
Product offeringCore offering
Lucas Oil Stadium is a multi-purpose sports and entertainment venue in Indianapolis that hosts NFL games for the Indianapolis Colts, concerts, NCAA championship events, drum corps competitions, corporate functions, trade shows, banquets, and private events. Core revenue-generating services include event ticketing (via Ticketmaster), luxury suite and premium seating rentals (139 suites), on-site catering and concessions (operated by Sodexo Live!), public and private stadium tours, and venue/facility rental for corporate and private events. The venue is operated by the Capital Improvement Board of Managers of Marion County (CIB).
Product overview
Lucas Oil Stadium is a multi-purpose sports and entertainment venue offering a comprehensive suite of event services. The stadium operates primarily as a physical venue hosting NFL games for the Indianapolis Colts, concerts, and other major events. Core service offerings include venue tours, premium event space rentals (suites, club lounges, field level, meeting rooms), exclusive in-house catering by Sodexo Live!, luxury suite rentals (139 total), and ticket sales. The venue is managed by the Capital Improvement Board and serves as home to the Indianapolis Colts while also hosting concerts, drum corps competitions, NCAA events, and corporate functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Stadium Tours Behind-the-scenes guided tours lasting approximately 60 minutes, including access to the field, NFL locker room, press box, and other exclusive areas not typically open to the public. Public tours offered Fridays at 11am, 1pm, and 3pm. Private tours available for groups of 25+.
- Premium Event Spaces and Facility Rental Rental of event spaces including Field Level, Exhibit Halls (combined with Event Level reaching 180,000+ sq. ft.), 12 meeting rooms (12,700+ sq. ft.), Lucas Oil Plaza, Club Lounges, Quarterback Suite, and Bud Light Terrace for corporate functions, weddings, banquets, and private events.
- Luxury Suite Rentals Rental of 139 luxury suites including 8 field suites located 10 feet from the South end zone, plus the Quarterback Suite on the Upper Suite Level with 200-person capacity. Suite rental bookings managed through coltssuites.com.
- Event Ticketing Ticket sales and distribution for Indianapolis Colts games, concerts, NCAA events, drum corps championships, WWE, and other stadium events through Ticketmaster (online and telephone) and the Lucas Oil Stadium Ticket Office.
- Sodexo Live! Catering and Concessions Exclusive in-house catering service by Sodexo Live! providing food and beverage for events ranging from casual brunches to elegant sit-down dinners and banquets. Over 160 permanent and portable concession stands throughout the stadium, all cashless and accessible.
Quantifiable outcome
- 2008 Sports Facility of the Year (Street & Smith's Sports Business Journal)
- +2 more outcomes
Companies that use Lucas Oil Stadium
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Lucas Oil Stadium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lucas Oil Stadium partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Sodexo Live!coreSodexo Live! is the sole licensed food and beverage operator at Lucas Oil Stadium. They offer diverse refreshments from over 160 permanent and portable concession stands, provide catering services for private events, and handle all concession operations for NFL games and major events.
- Smart CitycoreSmart City provides comprehensive internet, data networking, and equipment rental services including high-speed Wi-Fi, T-1/DS3 circuits, temporary LAN/WAN/VPN construction, webcasting, and complete networking services at 10/100/1000 Mb speeds.
- Denison ParkingcoreDenison Parking owns and operates nearly 2,000 parking spaces in multiple lots surrounding the stadium. Contact: (317) 916-1760.
- Contemporary Services Corporation (CSC)coreCSC provides 24-hour security, entrance screening, access control, event level and field security for all Colts home games and events. Has served since stadium opened in 2008, including Super Bowl XLVI and College Football Championship Game.
- BEST Crowd ManagementcoreBEST Crowd Management provides event staff including ushering and ticket taking for NFL Colts home games and other events. Also provides 24-hour security for Indiana Convention Center. Services over 124 stadiums, arenas and convention centers.
- Indiana University HealthcoreIndiana University Health provides First Aid services to all public events inside Lucas Oil Stadium. Main First Aid Office is in northwest corner of Street Level with four satellite stations throughout the building.
- FanaticscoreFanatics is the sole licensed retail operator at Lucas Oil Stadium, operating the Colts Pro Shop and merchandise stands throughout the stadium. Also operates retail at Colts training camp.
- TicketmastercorePrimary ticket distribution platform for all Lucas Oil Stadium events. Tickets available online and by phone through Ticketmaster. Will call pickup available at stadium ticket office.
- Lucas Oil Products, Inc.flagshipLucas Oil Products secured naming rights for the stadium from the Indianapolis Colts at a cost of $122 million over 20 years (secured in 2006). This is the stadium's namesake relationship.
- Indianapolis ColtsflagshipPrimary anchor tenant of Lucas Oil Stadium. NFL franchise playing home games at the stadium since its opening in 2008. Suite rentals managed through coltssuites.com.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Lucas Oil Stadium competitors and assessment
Company assessmentDirect peers
- SoFi Stadium: Home of the LA Rams and LA Chargers, SoFi Stadium is a multi-purpose NFL venue with retractable roof technology and large-scale concert/event hosting, directly comparable to Lucas Oil Stadium's NFL anchor + entertainment model.
- MetLife Stadium: Shared home of the NY Giants and NY Jets, MetLife Stadium is a large-capacity NFL venue hosting major concerts and international soccer — comparable in anchor-tenant model and event-driven revenue streams to Lucas Oil Stadium.
- AT&T Stadium (Dallas Cowboys): Home of the Dallas Cowboys, AT&T Stadium is a massive multi-purpose NFL venue hosting major concerts, NCAA events, and the Cotton Bowl Classic — directly comparable in scale, revenue mix, and event profile to Lucas Oil Stadium.
- Caesars Superdome: Home of the New Orleans Saints, the Caesars Superdome is a large-capacity NFL and mega-event venue hosting Super Bowls and Sugar Bowls — directly comparable in scale and mega-event bookings.
- NRG Stadium: Home of the Houston Texans, NRG Stadium is a retractable-roof NFL venue hosting Super Bowl LI and major concerts — directly comparable in retractable-roof design and multi-purpose event hosting.
- Allegiant Stadium: Home of the Las Vegas Raiders, Allegiant Stadium is a modern multi-purpose NFL venue hosting Super Bowl LVIII and major concerts — directly comparable as a newer-generation NFL venue competing for top concert and event bookings.
- Mercedes-Benz Stadium: Home of the Atlanta Falcons and Atlanta United, Mercedes-Benz Stadium is a retractable-roof multi-purpose NFL venue hosting SEC Championship, Chick-fil-A Peach Bowl, and major concerts — directly comparable to Lucas Oil Stadium's roof design and event mix.
- State Farm Stadium: Home of the Arizona Cardinals, State Farm Stadium is a retractable-roof NFL venue with a comparable mix of NFL games, NCAA events (Fiesta Bowl), and trade shows.
- U.S. Bank Stadium: Home of the Minnesota Vikings, U.S. Bank Stadium is a fixed-roof multi-purpose NFL venue hosting Final Four events and major concerts — comparable in NFL anchor tenancy, NCAA tournament hosting, and indoor event calendar.
Broad incumbents
- AEG (Anschutz Entertainment Group): Global venue operator and concert promoter that owns/operates multiple NFL-adjacent arenas and stadiums (e.g., Staples Center/Crypto.com Arena) — comparable as a broad incumbent in the multi-purpose sports and entertainment venue space that competes for tours and event bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lucas Oil Stadium social profiles
Digital presenceLucas Oil Stadium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucas Oil Stadium leadership team
Management profileNumber of profiles
Profiles1 record
Lucas Oil Stadium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucas Oil Stadium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucas Oil Stadium
What does Lucas Oil Stadium do?
Lucas Oil Stadium is a multi-purpose sports and entertainment venue in Indianapolis that hosts NFL games for the Indianapolis Colts, concerts, NCAA championship events, drum corps competitions, corporate functions, trade shows, banquets, and private events. Core revenue-generating services include event ticketing (via Ticketmaster), luxury suite and premium seating rentals (139 suites), on-site catering and concessions (operated by Sodexo Live!), public and private stadium tours, and venue/facility rental for corporate and private events. The venue is operated by the Capital Improvement Board of Managers of Marion County (CIB).
Is Lucas Oil Stadium a public or private company?
Lucas Oil Stadium is a private company. It is classified as state government owned and is currently operating.
When was Lucas Oil Stadium founded?
Lucas Oil Stadium was founded in 2008. It employs 11 to 50 people.
Where is Lucas Oil Stadium based?
Lucas Oil Stadium is headquartered in Indianapolis, United States, in the North America region.
How does Lucas Oil Stadium make money?
Seven revenue lines are on record. Event Ticketing is the primary driver. The others are suite and Premium Seating Rentals, catering and Concessions, stadium Tours, facility Rental and Event Hosting, merchandise Sales and naming Rights.
Who are Lucas Oil Stadium's main competitors?
Direct peers on record are SoFi Stadium, MetLife Stadium, AT&T Stadium (Dallas Cowboys), Caesars Superdome, NRG Stadium, Allegiant Stadium, Mercedes-Benz Stadium, State Farm Stadium and U.S. Bank Stadium. AEG (Anschutz Entertainment Group) is listed as a broad incumbent.
Does Lucas Oil Stadium have an API?
No public API is recorded for Lucas Oil Stadium.
What industry is Lucas Oil Stadium in?
Lucas Oil Stadium's product category is Sports & Entertainment Venue. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 711310 and its SIC code is 7900.