Extra Computer
EXTRA Computer GmbH is a German IT hardware manufacturer (founded 1989, Giengen an der Brenz) producing branded business PCs, industrial PCs, and rugged mobile devices through specialist resellers across the DACH region.
- Company typePrivate
- Founded1989
- HeadquartersGiengen An Der Brenz, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Extra Computer does
EXTRA Computer GmbH is a privately held German IT hardware manufacturer and system integrator founded in 1989 and headquartered in Giengen an der Brenz, Baden-Württemberg. The company develops, produces, and distributes Business-IT and Industry-IT systems under three proprietary brands—exone for office PCs, notebooks, thin clients, workstations, and servers; Calmo for industrial PCs, panel PCs, and touch monitors Made in Germany; and Pokini for rugged tablets, notebooks, and vehicle terminals—with over 100,000 individual configurations available on demand. Hardware is assembled at the Giengen facility using a mix of German and European components, complemented by an exone.Cloud services portfolio (IaaS, backup, email archiving, hosted servers, housing) and certified reseller partnerships with technology vendors such as IGEL, Proxmox, Zebra, Philips, Logitech, Durabook, CHERRY, Seal Shield, and General Touch.
The business model is a pure channel model: products are sold exclusively through a network of selected specialist resellers (Fachhändler) rather than direct to end customers, with pricing quoted per configuration rather than published. Recurring revenue is generated through exone.Cloud subscriptions, professional services (technical support, on-site service, extended warranty), and an equipment leasing offering; one-time hardware sales across the exone, Calmo, and Pokini lines remain the core revenue driver. Go-to-market is concentrated in the DACH region, with selected international deployment, supported by ISO 9001, TISAX, and ECOVADIS certifications that qualify the company for automotive and EU digital-sovereignty procurement.
The customer base is overwhelmingly indirect and SMB-oriented, mediated by resellers and IT services partners (e.g., MR-MediaVision, Guder Informationstechnik, BERRETZ IT-Systeme, itelio, linCK-IT, CSW Computer System Weißmann, Riedle IT-Dienstleistungen). End verticals targeted through dedicated sales motions include healthcare, airports, automotive, and mechanical engineering. Ownership is private with no disclosed external investors, no parent company, no public funding rounds, and no M&A activity in the input record; leadership comprises CEO and Managing Director Christian Herzog.
Extra Computer firmographics
Firmographics- Name
- Extra Computer
- Legal name
- EXTRA Computer GmbH
- Website
- https://exone.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EXTRA Computer GmbH is a German IT hardware manufacturer (founded 1989, Giengen an der Brenz) producing branded business PCs, industrial PCs, and rugged mobile devices through specialist resellers across the DACH region.
- Ownership category
- akta.pro rank
Extra Computer industry classification
Industry- Product category
- Business IT Hardware Manufacturing
- NAICS
- Electronic Computer Manufacturing (334111), Computer and Peripheral Equipment Manufacturing (33411), Computer and Electronic Product Manufacturing (334)
- SIC
- Electronic Computers (3571), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial Embedded Computers (Box PCs) (HDACALAF)
- akta.pro secondary industries
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), General-Purpose Compute (VMs & Bare Metal IaaS) (HDABAAAA)
Keywords
Where Extra Computer is headquartered
LocationHeadquarters
- HQ city
- Giengen An Der Brenz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Extra Computer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales (Business IT): One-time sale of PC systems, notebooks, thin clients, workstations, servers, storage, and UPS systems under exone brand. Direct manufacturer pricing with no intermediaries.
- Hardware Sales (Industry IT): One-time sale of industrial PCs, rugged tablets, rugged notebooks, vehicle terminals, panel PCs, and touch monitors under Calmo and Pokini brands.
- Cloud Services (exone.Cloud): Recurring revenue from IaaS, backup services, online storage, email archiving, hosted servers, housing, and software licenses.
- Accessories and Components: Printers, monitors, docking stations, input devices, mounts, bags, power supplies, and batteries.
- Professional Services: Technical support, on-site service, extended warranty packages, driver downloads, software selection, and FTP access services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Business IT products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Extra Computer product offering
Product offeringCore offering
EXTRA Computer GmbH manufactures and supplies IT hardware for business and industrial use under three proprietary brands: exone (Business IT - PCs, notebooks, thin clients, workstations, servers, storage, UPS), Calmo (Industry IT - industrial PCs, panel PCs, touch monitors, Made in Germany), and Pokini (Rugged Mobile - tablets, notebooks, vehicle terminals for harsh environments). The company also offers exone.Cloud services (IaaS, backup, online storage, email archiving, hosted servers, housing). Production takes place at the Giengen an der Brenz facility, with over 100,000 individual configurations available on demand.
Product overview
EXTRA Computer GmbH is a German IT hardware manufacturer offering a portfolio of Business-IT and Industry-IT solutions, with over 100,000 configurable product combinations. The company operates three proprietary sub-brands: exone for Business-IT (PC systems, notebooks, thin clients, workstations, servers), Calmo for Industry-IT (industrial PCs, panel PCs, touch monitors), and Pokini for rugged mobile computing (rugged tablets, rugged notebooks, vehicle terminals). The product portfolio is complemented by the exone.Cloud platform providing IaaS, backup services, online storage, email archiving, software licenses, hosted servers, and housing solutions. The company manufactures at its headquarters in Giengen an der Brenz, Germany, and emphasizes Made in Germany quality with direct manufacturer sales.
Differentiator
Problem solved
Functional benefit
Brands
- exone: Business-IT products for reliable and durable use in office environments. The product portfolio covers hardware equipment requirements in businesses.
- Calmo
- Pokini
- exone.Cloud
Products and services
- exone (Business IT product line)
- Calmo (Industry IT product line)
- Pokini (Rugged Mobile product line)
- exone.Cloud
- Zebra Tablets and Barcode Scanners
- Leasing Service
- Accessories and Components
Quantifiable outcome
- 100,000+ individual configurations available on demand
- +2 more outcomes
Companies that use Extra Computer
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Extra Computer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Extra Computer partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ProxmoxcoreEXTRA Computer holds 'Authorized Reseller' status as a partner of Proxmox. As an authorized reseller, the company provides Proxmox VE software along with comprehensive consultation and support for implementation and usage. They offer tailored solutions ensuring optimal performance and security.
- IGELcoreEXTRA Computer offers IGEL Ready certified hardware across multiple product lines with IGEL OS pre-installed from the factory. They continuously certify additional models for IGEL and can develop custom IGEL Ready hardware on request.
- Zebra TechnologiescoreEXTRA Computer is a partner for Zebra tablets and barcode scanners. Zebra is a global leader in data capture and processing solutions, offering tablets and scanners designed for enterprise use in demanding environments.
- PhilipsminorPhilips monitors distributed through EXTRA Computer, known for brilliant image quality, innovative technologies, and ergonomic design for professional office, creative, and industrial use.
- Logitech International S.A.minorLogitech peripherals including keyboards, mice, headsets, and webcams distributed through EXTRA Computer product portfolio.
- Durabook (Twinhead)minorDurabook rugged mobile devices including notebooks, tablets, and convertibles for industrial, construction, and field service use are distributed through EXTRA Computer.
- Seal Shield LLCminorSeal Shield hygienic peripherals including water and disinfectant-resistant keyboards and mice distributed through EXTRA Computer for medical facilities and hygiene-critical environments.
- General Touch Technology Co., Ltd.minorGeneral Touch touchscreen solutions distributed through EXTRA Computer for industrial, retail, healthcare, and public sector applications.
- CHERRYminorCHERRY peripherals including mechanical keyboards, mice, and input devices distributed through EXTRA Computer, known for German engineering quality.
- ECOVADISminorEXTRA Computer holds ECOVADIS certification for sustainability and CSR rating, demonstrating commitment to environmental and social responsibility.
- ENX Association (TISAX)minorEXTRA Computer holds TISAX certification through ENX Association for trusted information security assessment exchange.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Extra Computer competitors and assessment
Company assessmentDirect peers
- Bluechip Computer AG: German system house and hardware manufacturer offering custom-configured business PCs, servers, and workstations through a partner channel. Directly comparable to Extra Computer in target customer (German SMB and mid-market), channel-led GTM, and custom configuration business model.
- Advantech: Global manufacturer of industrial PCs, panel PCs, embedded systems, and IoT platforms. Comparable to Extra Computer's Calmo and Pokini lines as a specialist in industrial-grade and rugged computing for harsh environment and automation deployments.
- Getac Technology: Manufacturer of rugged notebooks, tablets, and handheld computers for defense, industrial, and field service. Directly comparable to Extra Computer's Pokini rugged mobile line in product category and target use cases (harsh environment mobile computing).
- Tarox AG: German IT manufacturer and distributor specializing in custom-built PCs, servers, and storage for B2B. Direct peer in terms of German manufacturing, channel partner distribution, and configurable hardware offerings aimed at mid-market business customers.
- Wortmann AG: German IT manufacturer and distributor producing TERRA-branded PCs, notebooks, servers, and thin clients. Closely comparable to Extra Computer's exone line as a German-made, channel-focused mid-market business IT vendor with similar product breadth and Made-in-Germany positioning.
- Kontron AG: European provider of embedded computing modules, industrial PCs, and IoT solutions. Directly comparable to Extra Computer's Calmo industrial PC line in product category (rugged/embedded industrial computing) and target verticals (automation, transportation, energy).
Broad incumbents
- Lenovo: World's largest PC OEM with ThinkPad, ThinkCentre, and ThinkSystem lines that compete with Extra Computer across business IT, workstations, and servers. Broad incumbent that pressures pricing and channel share for smaller German system builders.
- Fujitsu Client Computing: Major global PC, workstation, and server OEM with significant DACH presence and a strong CELSIUS workstation and ESPRIMO business PC portfolio. Broad incumbent competing with Extra Computer's exone line on business IT, but with a global footprint and enterprise focus that Extra Computer does not match.
- HP Inc. Global PC, workstation (Z by HP), and printing OEM. Competes with Extra Computer's exone business IT and Calmo industrial lines across both commodity office PCs and higher-end workstations, with substantially greater scale and brand recognition.
Regional players
- Bechtle AG: Large German-headquartered IT system house and managed services provider that resells business IT and operates its own hardware brands. Comparable as a DACH IT channel ecosystem peer — competing for the same German resellers, end customers, and configuration-led deals — but with a much larger service and managed services mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Extra Computer social profiles
Digital presenceExtra Computer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extra Computer leadership team
Management profileNumber of profiles
Profiles1 record
Extra Computer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extra Computer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extra Computer
What does Extra Computer do?
EXTRA Computer GmbH manufactures and supplies IT hardware for business and industrial use under three proprietary brands: exone (Business IT - PCs, notebooks, thin clients, workstations, servers, storage, UPS), Calmo (Industry IT - industrial PCs, panel PCs, touch monitors, Made in Germany), and Pokini (Rugged Mobile - tablets, notebooks, vehicle terminals for harsh environments). The company also offers exone.Cloud services (IaaS, backup, online storage, email archiving, hosted servers, housing). Production takes place at the Giengen an der Brenz facility, with over 100,000 individual configurations available on demand.
Is Extra Computer a public or private company?
Extra Computer is a private company. It is classified as unknown and is currently operating.
When was Extra Computer founded?
Extra Computer was founded in 1989. It employs 51 to 100 people.
Where is Extra Computer based?
Extra Computer is headquartered in Giengen An Der Brenz, Germany, in the Europe region.
How does Extra Computer make money?
Five revenue lines are on record. Hardware Sales (Business IT) is the primary driver. The others are hardware Sales (Industry IT), cloud Services (exone.Cloud), accessories and Components and professional Services.
Who are Extra Computer's main competitors?
Direct peers on record are Bluechip Computer AG, Advantech, Getac Technology, Tarox AG, Wortmann AG and Kontron AG. Broad incumbents are Lenovo, Fujitsu Client Computing and HP Inc.. Bechtle AG is listed as a regional player.
Does Extra Computer have an API?
No public API is recorded for Extra Computer.
What industry is Extra Computer in?
Extra Computer's product category is Business IT Hardware Manufacturing. Its primary akta.pro industry code is HDACALAF, Industrial Embedded Computers (Box PCs), with a secondary code of IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs). Its NAICS code is 334111 and its SIC code is 3571.