Panel Town and Floors

What Panel Town and Floors does

Panel Town & Floors is a privately held, family-owned flooring retailer founded in 1967 in Dayton, Ohio, now operating from a showroom and headquarters at 1063 Dublin Road in Columbus, Ohio. The company runs a hybrid distribution model combining a physical Columbus showroom with a national e-commerce storefront (paneltown.com), supported by a third-party Room Visualizer powered by Chameleon Power and a Buy With Prime integration for fulfillment. It sells hardwood flooring (engineered, prefinished solid, unfinished, parquet), waterproof flooring (LVP, LVT, waterproof wood, laminate), trim and moldings, professional installation tools and equipment, and flooring supplies (coatings, abrasives, adhesives, subfloor prep, floor care) across a catalog of more than 1,500 specialty SKUs sourced from brands including COREtec, Shaw, Kährs, Mullican, Raintree, Duchateau, Festool, and Bona.

The business serves two principal customer segments: DIY homeowners and interior designers purchasing online or visiting the Columbus showroom, and professional contractors and installers purchasing through a dedicated wholesale/bulk channel with job-site delivery. Pricing is per square foot for flooring and per unit for supplies, with free shipping on orders over $75, and the company offers flooring financing to both new and existing customers. An NWFA-Certified sales team and partnerships with the National Wood Flooring Association and Loba-Wakol (for Connected Systems Training) reinforce the company's positioning around expert guidance rather than discount-led volume.

Revenue mechanics are one-time transactional sales rather than subscription or recurring contracts. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity; founder Ed Dillin is listed as founder and ownership remains within the founding family. Certifications on products carried include GREENGUARD/GreenGuard Gold, CARB II, and Floor Score, indicating the merchandise mix meets low-emission indoor air quality standards relevant to commercial and residential buyers.

Name

Panel Town and Floors

Legal name

Panel Town & Floors

Website

https://paneltown.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Panel Town & Floors is a family-owned flooring retailer and online distributor, founded in 1967 and based in Columbus, Ohio, selling 1,500+ specialty hardwood, waterproof, laminate, and parquet flooring products plus tools and supplies to DIY homeowners, designers, and professional contractors nationwide.

Ownership category

akta.pro rank

Product category

Flooring Retail and Distribution

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Hardwood Flooring Retail (CRAIAGAB)

akta.pro secondary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Hardwood flooring retail
• Luxury vinyl plank
• Flooring supplies
• Installation tools
• Waterproof flooring

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Flooring Retail: Direct-to-consumer online sales of hardwood flooring, waterproof flooring (LVP, LVT, laminate), flooring supplies, tools, and equipment. Products are sold per square foot or per unit with free shipping on orders over $75.
2. Contractor/Professional Sales: B2B sales to contractors, installers, and professionals with bulk pricing, wholesale pricing options, and job-site delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Panel Town and Floors is a family-owned flooring retailer and online distributor selling hardwood, waterproof vinyl, laminate, and parquet flooring along with installation tools, adhesives, finishes, abrasives, and subfloor preparation supplies. They serve both DIY homeowners and professional contractors through a Columbus, Ohio showroom and an e-commerce storefront that offers unit pricing to consumers and bulk/wholesale pricing with job-site delivery to trade customers.

Product overview

Panel Town & Floors is a flooring retailer and distributor offering a comprehensive portfolio of flooring products and supplies. The core offerings include hardwood flooring (engineered, prefinished, unfinished), waterproof flooring (LVP, LVT, waterproof wood, laminate), and parquet patterns. The company also provides a full range of professional tools and equipment (power tools, machines, hand tools, moisture testing) and flooring supplies (coatings, abrasives, adhesives, floor care, subfloor preparation). They carry and resell multiple branded product lines including COREtec, Happy Feet, Shaw, Kährs, Mullican, Raintree, Bona, Loba-Wakol, Duchateau, TORLYS, Robbins, Hartco, and Festool. Additional services include financing options, wholesale pricing for contractors, room visualization tools, and Buy With Prime integration. The company operates a Columbus, Ohio showroom alongside their online store.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

21 partnerships are on record, tiered core.

• BonacoreTechnology or IntegrationPremium floor finish and cleaning product brand. Panel Town carries Bona's full line of floor finishes, stains, cleaners, and professional-grade floor care products.
• Loba-WakolcoreTechnology or IntegrationEuropean manufacturer of floor finishes and adhesives. Panel Town hosts Loba-Wakol Connected Systems Training events for flooring professionals.
• Basic CoatingscoreTechnology or IntegrationProfessional floor finishing products and eco-friendly cleaners. Squeaky Cleaner recommended for hardwood and laminate floor maintenance.
• COREteccoreTechnology or IntegrationPremium waterproof vinyl flooring brand. COREtec introduced the first waterproof vinyl floor and Panel Town carries their extensive LVP and LVT collections.
• Shaw FloorscoreTechnology or IntegrationMajor flooring manufacturer offering hardwood, laminate, and vinyl products. Flat-rate shipping available on Shaw floors.
• KährscoreTechnology or IntegrationSwedish manufacturer of engineered hardwood flooring with 150-year track record. Offers patented multi-layer parquet technology and Woodloc interlocking systems.
• MullicancoreTechnology or IntegrationAmerican hardwood flooring manufacturer. Panel Town carries Castillian Premier Herringbone and other premium engineered hardwood collections.
• Happy FeetcoreTechnology or IntegrationLuxury vinyl plank manufacturer known for commercial-grade products like the Ironman line with 22 mil wear layers. Flat-rate shipping available.
• FestoolcoreTechnology or IntegrationProfessional-grade power tools for flooring installation and finishing. Panel Town carries Festool sanders, saws, and accessories.
• Anderson TuftexcoreTechnology or IntegrationPremium carpet and hardwood flooring brand known for quality construction and design.
• DuchateaucoreTechnology or IntegrationHigh-end hardwood flooring including the Martyn Lawrence Bullard Collection with designer chevron and parquet options.
• RaintreecoreTechnology or IntegrationInnovative waterproof hardwood flooring with real wood surfaces bonded to waterproof cores. Ideal for kitchens, basements, and high-moisture areas.
• TORLYScoreTechnology or IntegrationLaminate and vinyl flooring manufacturer offering easy-install systems and eco-friendly products.
• RobbinscoreTechnology or IntegrationEstablished hardwood flooring manufacturer with quality engineered and solid wood products.
• HartcocoreTechnology or IntegrationPremium hardwood flooring brand offering engineered and solid options with quality finishes.
• WoodwisecoreTechnology or IntegrationProfessional wood floor products and supplies for installation and finishing.
• WakolcoreTechnology or IntegrationGerman manufacturer of professional flooring adhesives and installation products.
• SomersetcoreTechnology or IntegrationAmerican-made hardwood flooring manufacturer known for quality solid and engineered products.
• TitebondcoreTechnology or IntegrationProfessional woodworking and flooring adhesives manufacturer.
• TruCorcoreTechnology or IntegrationPremium vinyl flooring brand offering LVP and LVT with waterproof construction.
• National Wood Flooring Association (NWFA)coreStrategic or Co-development PartnerIndustry association for wood flooring professionals. Panel Town staff are NWFA-Certified and recommend NWFA-certified professional installers.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• Wayfair: Large online home goods marketplace with growing flooring assortment (LVP, hardwood, area rugs) and nationwide fulfillment. Competes on convenience and discovery at the top of the online funnel.
• BuildDirect: Online-only flooring and building materials retailer offering hardwood, vinyl, tile, and decking direct-sourced from manufacturers. Comparable e-commerce-first motion without showroom capex.

Direct peers

• Floor & Decor Holdings: Largest U.S. specialty flooring retailer with 200+ stores, selling hardwood, tile, LVP, laminate, tools, and supplies to both consumers and contractors. Directly comparable assortment, dual B2C/B2B motion, and contractor-focused service model.
• Empire Today: U.S. flooring retailer offering in-home shopping, financing, and installation across carpet, hardwood, LVP, and tile. Comparable end-to-end flooring purchase experience with strong financing offering.
• LL Flooring (formerly Lumber Liquidators): National hardwood- and vinyl-focused specialty retailer with showroom + e-commerce. Overlaps Panel Town on hardwood, waterproof LVP, and DIY/pro installer customer base.
• Carpet One Floor & Home: Cooperative of independently owned flooring retailers offering carpet, hardwood, LVP, tile, and installation with national buying power. Closest comparable in co-op/independent specialty flooring retail model.

Broad incumbents

• Lowe's: Second-largest U.S. home improvement chain with comparable flooring assortment, in-store design services, and pro-contractor pricing programs. Adjacent competitor with broader category scope.
• Shaw Floors Direct: Direct-to-consumer channel of major flooring manufacturer Shaw Industries. Competes with Panel Town on Shaw-branded hardwood, LVP, and laminate sold direct to consumers.
• Home Depot: Largest U.S. home improvement retailer carrying extensive hardwood, LVP, laminate, tile, tools, and installation services. Competes on price, selection, and pro-contractor programs but does not specialize in flooring.
• Mohawk Industries (Mohawk Flooring Center / Direct): World's largest flooring manufacturer with retail-direct and dealer programs across hardwood, LVP, carpet, and tile. Competes on product breadth and brand-direct fulfillment to consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/paneltown
• YouTubeyoutube.com/@Paneltown
• Facebookfacebook.com/PanelTown
• Instagraminstagram.com/paneltownfloors
• Pinterestpinterest.com/paneltown

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panel Town and Floors