Antica Pizzeria

What Antica Pizzeria does

Antica Pizzeria S.r.l. is an Italian artisan manufacturer of stone-baked frozen pizzas and pizza bases, founded in 1997 and headquartered in La Salute di Livenza (Venice), Italy. The company operates a small production facility staffed by approximately 12 employees, including expert pizzaioli who handcraft the products using specialized semi-finished dough formulations that incorporate soy flour, wheat germ, soy lecithin, and potato flakes. Standard production capacity is 2,000–3,000 pizzas per day, with finished products preserved through rapid freezing for a 12-month shelf life.

The product portfolio comprises three core lines: Palline Pizza (par-baked dough balls in 220g, 280g, and 650g sizes for customers who want to control leavening), Dischi Pasta Pizza (pre-formed dough discs in 29–50 cm diameters that are garnish-ready in under five minutes), and Pizze Surgelate (fully topped frozen pizzas ready to bake in approximately three minutes). All products are positioned as labor-saving solutions for food-service operators who lack qualified pizza makers. The company holds FSSC 22000, ISO 22000, HACCP, CE marking, and US Army Veterinary Service approved-supplier certifications.

Antica Pizzeria generates revenue through a direct B2B sales model targeting the HO.RE.CA. (Hotel/Restaurant/Café) sector, including pizzerias, restaurants, bistros, pubs, cafés, fast-food outlets, and canteens. Primary markets are Italy, Germany, Austria, and Ireland. Marketing is conducted principally through a bilingual Italian/English website (anticapizzeria.it), with no disclosed digital advertising or social media strategy. The company is privately held under founder or family ownership with a registered share capital of €50,000 and no evidence of external institutional investment; reported turnover is approximately €1 million.

Name

Antica Pizzeria

Legal name

Antica Pizzeria S.r.l.

Website

https://anticapizzeria.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Antica Pizzeria is an Italian artisan manufacturer founded in 1997 that produces handcrafted, stone-baked frozen pizzas, dough balls, and pre-formed discs for B2B food-service operators across Italy, Germany, Austria, and Ireland, with ~12 employees and ~€1M revenue.

Ownership category

akta.pro rank

Product category

Frozen Pizza Manufacturing

NAICS

Frozen Specialty Food Manufacturing (311412), Bakeries and Tortilla Manufacturing (3118)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050)

akta.pro primary industry

Frozen Pizza & Flatbreads (CRADADAB)

akta.pro secondary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• Frozen pizza manufacturing
• Artisan pizza production
• B2B foodservice supply
• Stone-baked frozen pizza
• Pizza dough products

Headquarters

HQ city

La Salute Di Livenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Frozen Pizza Products B2B Sales: Manufactures and sells frozen pizza products (pizza balls, dough discs, and fully prepared frozen pizzas) directly to food service establishments. Products can be prepared without skilled personnel, enabling faster service. Revenue generated through product sales to pizzerias, restaurants, bars, and other HO.RE.CA. businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Antica Pizzeria manufactures and supplies stone-baked, artisan-quality frozen pizza products — including pizza dough balls, pre-formed dough discs, and fully topped frozen pizzas — for B2B food service operators. Products are handcrafted by expert pizza makers, frozen for preservation, and designed to be prepared in 3-5 minutes without skilled labor, enabling restaurants, pizzerias, bistros, pubs, cafés, and fast-food outlets to serve consistent, high-quality pizza quickly.

Product overview

Antica Pizzeria is an Italian artisan manufacturer specializing in frozen pizzas and pizza bases cooked on stone. The company operates a platform-plus-products model comprising three core product lines: Pizza Balls (Palline Pizza) for custom leavening control, Pizza Dough Discs (Dischi Pasta Pizza) for quick-service flexibility, and Fully Topped Frozen Pizzas (Pizze Surgelate) for instant preparation. All products are handcrafted by expert pizzaioli and designed for the hospitality industry (pizzerias, restaurants, bistros, pubs, cafes) to enable rapid service without skilled labor while maintaining consistently high quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Palline Pizza (Pizza Balls) Pizza dough balls for HO.RE.CA. operators who want to expand the ball to their preferred leavening level while maintaining long shelf life. Available in 220gr, 280gr, and 650gr sizes, with options including Kamut flour and semi-finished dough formulations.
• Dischi Pasta Pizza (Pizza Dough Discs) Pre-formed pizza dough discs combining speed and flexibility, ready to garnish, cook, and serve in under 5 minutes. Available in diameters of 29-30 cm, 30-32 cm, and 45-50 cm, designed for food service operators needing flexible garnishing and quick service.
• Pizze Surgelate (Frozen Pizzas) Fully topped frozen pizzas ready to bake in approximately 3 minutes, available in thin, small, large, and maxi sizes. Customizable filling available upon request, with options including soy mozzarella; intended for instant service in pizzerias, restaurants, and other HO.RE.CA. establishments.

Quantifiable outcome

• Increases customer sales by 20-30% per year through consistent quality and customer retention
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Findus Group: European frozen-food manufacturer with a broad frozen-meal and pizza portfolio. Comparable as an established European frozen-pizza incumbent competing for the same foodservice and retail channels.
• McCain Foods: Global leader in frozen foodservice products, including pizza. Comparable as a broad-line frozen foodservice supplier targeting the same HO.RE.CA. customers but with much larger scale and product breadth.
• Dr. Oetker: German multinational food manufacturer with the Ristorante frozen pizza brand and a foodservice pizza business. Comparable in frozen pizza category but operates at vastly larger scale across both retail and foodservice globally.
• Nestlé (Buitoni): Global CPG giant whose Buitoni brand manufactures frozen pizzas across Europe. Comparable as a major industrial frozen-pizza competitor with deeper distribution and marketing budgets than Antica.

Others

• Veroni: Italian food manufacturer (cured meats and prepared foods) with B2B foodservice distribution in Europe. Comparable as an adjacent Italian artisanal food producer supplying HO.RE.CA. accounts across similar European markets.
• Bofrost: European direct-to-home frozen food specialist operating in Italy and other EU markets. Comparable as a frozen-food distribution and brand operator in Antica's geographies, though its model is DTC rather than B2B foodservice.

Direct peers

• Roncadin: Italian manufacturer of frozen pizzas and pizza bases serving European retail and foodservice channels. Highly comparable as a mid-sized B2B/B2C frozen pizza producer with overlapping product formats (bases, finished pizzas) and geographic markets.
• Italpizza: Italian producer of frozen pizzas and dough bases for retail and foodservice. Comparable in product mix (pizza bases and finished pizzas), Italian manufacturing base, and pan-European distribution focus.

Emerging players

• Giovanni Rana: Italian premium frozen pasta and prepared-food brand with growing foodservice presence. Comparable as an Italian artisanal frozen-food producer targeting similar Ho.Re.Ca. customers with adjacent (pasta vs. pizza) product lines.

Regional players

• Orogel: Italian cooperative producing frozen foods (vegetables, prepared meals) with retail and foodservice channels. Comparable as an Italy-based frozen-food producer, though its category focus is broader than pizza.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antica Pizzeria