Lobeco

Digital Marketing Serviceslobeco.org

Lobeco is a Munich-headquartered digital marketing and communications agency with 130+ employees across Germany, Switzerland, and China, serving enterprise clients in consumer goods, mobility, energy, sports, and public sectors with consulting, creative, performance marketing, AI, and sports sponsorship services.

Company typePrivate
Founded2014
HeadquartersMünchen, Germany
Headcount101–250
GTM typeB2B
OfferingServices

What Lobeco does

Lobeco (legal entity LOBECO GmbH) is a privately held German digital marketing and communications agency headquartered in Munich, operating regional offices in Shanghai, Zurich, and Berlin with a headcount exceeding 130. The firm delivers an integrated portfolio of professional services spanning strategic consulting, creative and content production, performance marketing (SEO/SEA, display), corporate communications, data and analytics, video and livestreaming production (via two in-house studios in Munich), sports marketing and sponsorship activation, and digital innovation services (AR, VR, Web 3.0). Its China Services practice, anchored by the Shanghai office, is positioned as a dedicated bridge for Western brands entering or expanding in China, including clients such as Paulaner, Viessmann, and FC Bayern activations.

The company has productized an AI services line comprising CorporateGPT (an enterprise knowledge-management offering), AI Workshops, AI Keynotes, and AI Consulting, with 2025-dated marketing collateral indicating active commercialization of AI advisory work alongside traditional agency services. Client relationships span large enterprises (Siemens, BMW Motorrad, Continental, Würth, HypoVereinsbank, Lidl Schweiz, Viessmann, Schöck), sports organizations and rights holders (FC Bayern, DFB), and public-sector entities (CSU, Wir.Berlin). Revenue is generated via project-based and retainer professional services engagements under a consultative, sales-led GTM motion targeting enterprise buyers in Germany, Switzerland, and China; no pricing, ARR, or revenue figures are publicly disclosed, and ownership appears founder- or management-held with no external PE/VC backing identified.

Lobeco firmographics

Firmographics

Name: Lobeco
Legal name: LOBECO GmbH
Website: https://lobeco.org
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 101–250 employees
Short description: Lobeco is a Munich-headquartered digital marketing and communications agency with 130+ employees across Germany, Switzerland, and China, serving enterprise clients in consumer goods, mobility, energy, sports, and public sectors with consulting, creative, performance marketing, AI, and sports sponsorship services.
Ownership category
akta.pro rank

Lobeco industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: B2B/ABM Creative Agencies (MPAAAAAI)
akta.pro secondary industry: B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

Digital marketing services
AI consulting
Performance marketing
Sports marketing
Creative communications

Where Lobeco is headquartered

Location

Headquarters

HQ city: München
HQ country: Germany
HQ region: Europe

Offices4 records

Markets served

Lobeco business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Consulting Services: Strategy consulting, digital brand positioning, and campaign strategy services billed on project or retainer basis
Creative & Content Services: Creative campaign development, content creation, graphic and motion design services
Performance Marketing: Advertising, display advertising, SEO/SEA services typically billed on project or retainer basis
Sports Marketing & Sponsoring: Sports marketing campaigns, rights management, and athlete consulting services
Video & Streaming Production: Video production, livestreaming, and in-house studio services
Data & Analytics Services: Performance analysis, reporting, data management, and campaign setup consulting
Digital Innovation: AR, VR, Web 3.0 solutions and emerging platform services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Lobeco product offering

Product offering

Core offering

Lobeco is a Munich-headquartered digital marketing and communications agency offering AI consulting, creative services, performance marketing, sports marketing, video production, and data analytics services. The firm serves enterprise clients across Germany, Switzerland, and China with cross-functional marketing and communications engagements.

Product overview

Lobeco is a digital marketing and communications agency, not a traditional SaaS product company. The company offers a portfolio of interconnected professional services organized around digital marketing, communication, and innovation. Core offerings include AI services (AI Workshops, CorporateGPT, AI Keynotes, AI Consulting), Strategic Consulting, Digital Innovation (AR/VR/Web 3.0), Creative Services (Content Creation, Graphic & Motion Design), Performance Marketing (SEO/SEA, Display Advertising), Data & Analytics, Corporate Communications, Video & Streaming, Sports Marketing & Sponsoring, and China Services. With over 130 employees across Munich, Shanghai, Zurich, and Berlin, Lobeco serves corporate clients across diverse industries including consumer goods, energy, mobility, sports, and public sector. The company positions itself as helping clients become champions in digital marketing and communication by leveraging technological innovation.

Differentiator

Problem solved

Functional benefit

Companies that use Lobeco

Customer profile

Named customers13 records

Segments7 records

Ideal customer profiles1 record

Lobeco technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Lobeco partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Lobeco competitors and assessment

Company assessment

Emerging players

Pilot Group: Munich-based digital agency specializing in digital transformation, enterprise platforms, and marketing technology. Local peer in Lobeco's home market with overlapping enterprise and digital-services focus.
TLGG (Havas): Düsseldorf-based digital communications and content agency (now part of Havas), with strong content-marketing and corporate-comms capabilities comparable to Lobeco's content, social, and corporate comms practices.

Direct peers

Scholz & Friends: Germany-headquartered creative agency with full-service brand and digital transformation offerings. Comparable business model and customer profile to Lobeco across German enterprise and consumer-goods clients.
Udg United Digital Group: Germany-based digital agency group providing consulting, creative, digital marketing, and technology services to enterprise clients. Highly comparable peer operating in the same DACH digital-marketing-services category as Lobeco.
SinnerSchrader (Accenture Song): Formerly independent digital agency now operating within Accenture Song, focused on digital experience, ecommerce, and marketing transformation for European enterprises. Direct overlap with Lobeco's digital innovation and performance marketing offerings.
Serviceplan Group: Largest owner-managed creative and digital agency group in Germany and Europe, offering integrated consulting, creative, media, and digital innovation services. Closest direct peer to Lobeco across both the full-service agency model and the DACH enterprise client base.
Jung von Matt: Hamburg-headquartered independent creative agency group with strong digital and brand-strategy capabilities. Competes with Lobeco for the same enterprise clients in automotive, consumer goods, and public sector across the DACH region.

Broad incumbents

DDB Germany (DDB Tribal): German arm of the global Omnicom-owned DDB network offering creative, digital, and brand strategy services. Competes with Lobeco for German enterprise and consumer-goods clients with the backing of a global holding company.
Ogilvy Germany: Global WPP-owned brand and advertising network with German operations serving multinational and German enterprise clients. Broader portfolio scale than Lobeco but directly competes on creative, consulting, and digital strategy mandates.

Regional players

Kolibri Games / Played (services) peers are not direct; using broader category peer: Ressource Communications: DACH-based integrated communications agency specializing in corporate communications, PR, and content marketing. Comparable on the corporate-communications and content-creative services that Lobeco offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Lobeco financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lobeco leadership team

Management profile

Number of profiles

Lobeco funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lobeco M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lobeco

What does Lobeco do?

Is Lobeco a public or private company?

Lobeco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Lobeco founded?

Lobeco was founded in 2014. It employs 101 to 250 people.

Where is Lobeco based?

Lobeco is headquartered in München, Germany, in the Europe region.

How does Lobeco make money?

Seven revenue lines are on record. Consulting Services are the primary driver. The others are creative & Content Services, performance Marketing, sports Marketing & Sponsoring, video & Streaming Production, data & Analytics Services and digital Innovation.

Who are Lobeco's main competitors?

Emerging players on record are Pilot Group and TLGG (Havas). Direct peers are Scholz & Friends, Udg United Digital Group, SinnerSchrader (Accenture Song), Serviceplan Group and Jung von Matt. Broad incumbents are DDB Germany (DDB Tribal) and Ogilvy Germany. Kolibri Games / Played (services) peers are not direct; using broader category peer: Ressource Communications is listed as a regional player.

Does Lobeco have an API?

No public API is recorded for Lobeco.

What industry is Lobeco in?

Lobeco's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7311.