Bari Jay Fashions Inc

What Bari Jay Fashions Inc does

Bari Jay Fashions Inc is a privately held, family-owned designer and wholesaler of made-to-order formal dresses, founded in New York in 1971 by Bruce Cohen and since 2008 operated by his daughters Erica and Susan Cohen. The company sells a broad assortment of formalwear — bridesmaids, prom, bridal informals, mothers of the bride/groom, kids/flower girls, maternity, special occasion/black tie, ready-to-ship infinity, and adjacent lines such as little white dresses and mini party dresses — organized around seven proprietary fabric collections (Bella Chiffon, Stretch Charmeuse, Jersey, Lux Stretch, Mikado, Stretch Crepe, Velvet) and an extensive color palette with 40+ color options on many styles. Catalog depth exceeds 379 styles across categories such as 218+ bridesmaids, 131 special occasion, 44 mothers, 47 kids, 31 prom, 27 bridal informals, and 11 maternity.

The operating model is B2B2C: products are sold both direct-to-consumer through a Shopify-powered storefront (barijay.com) with international shipping and multi-currency support, and through a network of authorized brick-and-mortar retailers accessible via a store locator and serviced through a dedicated BWW wholesale portal. Pricing is one-time/per-unit, ranging from $130 for ready-to-ship Jersey Infinity dresses up to ~$488 for special occasion gowns, with bridesmaid dresses in the $240-$397 band and prom dresses $279-$310; standard and rush made-to-order options are offered alongside in-stock items. Customer service and retailer relationships are described as personally handled by the owner-sisters.

Underlying technology is intentionally modest: a Shopify e-commerce site, a CFML-based retailer portal (portal.barijay.com), and a swatch/fabric-by-the-yard sampling service. There is no disclosed proprietary AI, data flywheel, public API, or platform ecosystem; growth depends on catalog breadth, brand tenure, retailer network, seasonal collection cadence (Spring 2025, Fall 2024, Spring 2026, Mothers 2026 Capsule, LWD, Mini Party Dresses), and a multi-channel organic social presence plus earned bridal-media coverage (e.g., The Knot). Ownership remains concentrated within the Cohen family with no disclosed institutional capital, subsidiaries, or M&A activity.

Name

Bari Jay Fashions Inc

Legal name

Bari Jay Fashions Inc

Website

https://barijay.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Bari Jay Fashions Inc is a family-owned, New York-based designer and wholesaler of made-to-order bridesmaid, prom, bridal, mothers, kids, maternity, and special occasion dresses, selling through a network of authorized retailers and a Shopify DTC storefront with international shipping.

Ownership category

akta.pro rank

Product category

Bridal and Formal Wear

NAICS

Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAFAI

Luxury Bridal & Occasionwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

SECONDARYCRAAAHAL

Maternity & Nursing Wear (Moms-to-be)

Consumer Products & Retail/Apparel, Footwear & Accessories/Children’s & Baby Apparel

SECONDARYCRAGAGAG

Special-Occasion & Formalwear Department Stores

Consumer Products & Retail/General Merchandise & Department Stores/Junior / Specialty Department Stores

SECONDARYHSACABAF

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination)

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

Keywords

• Bridesmaid dresses
• Bridal formal wear
• Prom dresses
• Made-to-order dresses
• Special occasion gowns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dress Sales: One-time sale of dresses to consumers and bridal parties. Products are sold as made-to-order with standard and rush options available, as well as ready-to-ship items. Revenue generated through direct consumer purchases via e-commerce and through authorized retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Bari Jay Fashions designs, manufactures, and sells made-to-order formal dresses for the bridal and special occasion market, spanning bridesmaids, bridal/informals, mothers of the bride/groom, prom, kids/flower girls, maternity, special occasion/black tie, LWD, and mini party dress categories. Products are offered in seven proprietary fabric collections with 40+ color options and inclusive sizing, available both as made-to-order pieces with rush options and as ready-to-ship Infinity dresses, distributed through a Shopify DTC storefront and a network of authorized retailers.

Product overview

Bari Jay Fashions Inc is a family-owned bridal and formal occasion dress company established in 1971, operated by sisters Erica and Susan Cohen. The company offers a comprehensive portfolio of made-to-order formal dresses primarily serving the wedding industry, with core products including Bridesmaids Dresses (218+ styles), Prom Dresses (31 styles), Bridal & Informals (27 products), and Mothers Dresses (44 styles). Their offerings extend to specialized categories like Kids/Flower Girls, Maternity, Special Occasion/Black Tie, LWD (Little White Dresses), and Mini Party Dresses. The company differentiates through seven proprietary fabric collections: Bella Chiffon, Stretch Charmeuse, Jersey, Lux Stretch, Mikado, Stretch Crepe, and Velvet. Additional offerings include Ready-to-Ship Infinity Dresses (in-stock with 1-3 day shipping), accessories (bows, shawls), Fabric by the Yard, The Swatch Shop color sampling service, and Bari Jay Dream Dress Gift Cards. Products are available through an extensive color palette organized by collections (Ravishing Reds, Envious Greens, Dreamy Purples, etc.) and are sold via authorized retailers, with a B2B portal for wholesale accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridesmaids Dresses Formal dresses designed for bridal party members (bridesmaids), available in 218+ styles with 40+ color options and silhouettes including A-line, mermaid, sheath, and trumpet. Made-to-order with inclusive sizing and rush options, intended for wedding parties coordinating looks for bridesmaids.
• Prom Dresses Formal dresses designed for prom and school dance events, with 31 products featuring popular silhouettes such as mermaid (22 styles) and V-neck (17 styles). Priced from $279–$310 and targeted at teen and young adult prom attendees.
• Bridal & Informals Dresses Wedding-appropriate dresses including bridal formal wear and informal bridal options, comprising 27 products designed for the bride and informal wedding participants across various wedding-related events.
• Mothers Dresses Dresses designed specifically for mothers of the bride or groom, with 44 elegant styles suitable for wedding ceremonies and receptions and complementary shawls and accessories.
• Kids / Flower Girl Dresses Children's formal dresses including flower girl outfits and junior sizes (8–18JR), with 47 products covering toddler to pre-teen sizes for flower girls and junior bridesmaids in wedding parties.
• Maternity Dresses Formal occasion dresses designed for pregnant customers, with 11 products featuring stretch fabrics and flattering silhouettes for weddings, baby showers, and other special events during pregnancy.
• Special Occasion / Black Tie Dresses Formal event dresses for black-tie occasions, galas, and special events beyond weddings, with 131 products including elegant gowns and sophisticated silhouettes priced up to $488.
• Ready-to-Ship Infinity Dresses Pre-made, in-stock convertible infinity dresses in jersey fabric that ship within 1–3 days, priced from $130. Designed for customers needing an immediate dress solution for bridesmaids, prom, or special occasion use.
• LWD (Little White Dresses) Collection Mini white dresses designed for wedding rehearsal dinners, after-parties, and bridal celebrations, with 9 styles suitable for bride-related pre- and post-wedding events.
• Mini Party Dresses Collection Short party dresses for birthdays, guest-of-honor events, and celebrations, with 9 styles in various colors including Mikado fabric options.
• 2026 Collection (Spring 2026) Seasonal Spring 2026 dress collection including new mothers capsule styles and general spring styles for weddings and special occasions.
• Mothers 2026 Capsule Collection Capsule collection of 8 new dress styles (M2601–M2608) designed for mothers of the bride/groom for special wedding moments, available to order.
• Spring 2025 Collection Seasonal Spring 2025 dress collection featuring styles for various wedding and special occasion uses.
• Fabric by the Yard Fabric sold by the yard from Bari Jay's proprietary collections, allowing customers to customize looks, create matching accessories, or sew extra coverage pieces.
• Bows & Accessories Accessory items including shawls, bows, and fabric rosettes designed to complement Bari Jay dresses, providing extra coverage and finishing touches for wedding and special occasion looks.
• Bari Jay Dream Dress Gift Card Gift cards starting at $25.00 USD allowing recipients to select their own preferred Bari Jay dress styles and colors.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Show Me Your Mumu: DTC boho-style bridal party and special occasion dress brand with a strong social/digital presence; partial overlap with Bari Jay's bridesmaid and special occasion categories, especially for younger and destination-wedding brides.
• Revelry: Modern bridesmaid dress brand focused on mix-and-match separates and digital-first experience; an emerging digital challenger overlapping Bari Jay's bridesmaid category.

Direct peers

• Kennedy Blue: Online-first bridesmaid dress retailer emphasizing inclusive sizing and broad color/style selection — directly comparable to Bari Jay's bridesmaid value proposition but with a more digital-first operating model.
• Birdy Grey: DTC bridesmaid dress brand focused on affordable, mix-and-match party looks with try-at-home — a direct digital-native competitor to Bari Jay's bridesmaids assortment.
• Azazie: DTC-first bridesmaid and special occasion dress brand offering try-at-home with a broad style catalog and inclusive sizing. Directly competes with Bari Jay in bridesmaids while leading the digital experience category Bari Jay does not.
• Jenny Yoo: Designer bridesmaid and occasionwear label carried in bridal salons and department stores; comparable to Bari Jay in bridal-party focus, with overlap on fabric-driven design (chiffon, crepe).
• Dessy Group: Long-established US designer and manufacturer of bridesmaid, prom and social occasion dresses sold through authorized retailers and wholesale. Directly comparable to Bari Jay in product mix, channel strategy and bridal/formalwear positioning.
• Alfred Sung: Established designer brand producing bridesmaid and social occasion dresses sold through retailers — directly overlaps Bari Jay's wholesale channel and bridesmaid/formalwear category.
• Bill Levkoff: Family-rooted US wholesaler of bridesmaid, prom and special occasion dresses distributed through authorized retailers — same B2B2C go-to-market and category overlap as Bari Jay.

Broad incumbents

• David's Bridal: Largest US specialty bridal retailer carrying bridesmaids, prom and special occasion dresses across many labels. Competes with Bari Jay across the bridal-party and prom customer, but as a multi-brand retailer rather than a single-brand designer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/barijayfashions
• Facebookfacebook.com/BariJayFashions
• Instagraminstagram.com/barijayfashions
• Pinterestpinterest.com/barijayfashion
• TikToktiktok.com/discover/bari-jay
• LinkedInlinkedin.com/company/bari-jay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bari Jay Fashions Inc