What Market Forces does

Market Forces is an Australian nonprofit environmental advocacy organization founded in 2013 and headquartered in Fitzroy, operating as an affiliate member of Friends of the Earth Australia. Its core mission is to shift investment away from fossil fuels by targeting the financial institutions — particularly Australian banks and superannuation funds — that finance fossil fuel expansion. The organization serves individual climate-conscious consumers, retail shareholders, super fund members, and banking customers who want their money aligned with climate commitments.

The company's product surface consists of web-based comparison tools (Compare Banks, Compare Super Funds), proprietary research indices (the Climate Wreckers Index covering 190 global expansion companies and the FFX 200 list), a Shareholder Action Platform supporting AGM resolutions, and named campaign initiatives (Banks, Super, Asia, Stop Adani). Distribution is fully digital, anchored by marketforces.org.au, with email mobilization, social media, and earned media as the primary channels. Partnerships with Friends of the Earth Australia, Asia Shareholder Action, and Fossil Free Chattogram extend reach across Australia and into Asia.

Market Forces is a donation-funded nonprofit with 11-50 employees and no publicly disclosed financials. Revenue is generated through individual donations and member support via an on-site donate funnel; all comparison tools, research reports, and campaign resources are provided free of charge. The organization does not operate as a commercial software product, and its go-to-market is community-led advocacy rather than a sales motion — relying on grassroots mobilization, AGM shareholder resolutions, and public pressure campaigns to drive outcomes at targeted financial institutions.

Name

Market Forces

Legal name

Market Forces

Website

https://marketforces.org.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Market Forces is an Australian nonprofit advocacy organization that campaigns to shift investment away from fossil fuels by pressuring banks, super funds, and companies through research tools, comparison platforms, and shareholder resolutions, serving climate-concerned consumers and retail investors.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

akta.pro primary industry

Climate Risk Reporting & Disclosure Analytics (TCFD/ISSB, EU Taxonomy, CSRD, NAIC) (EUABALAG)

akta.pro secondary industries

Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG), Financial Climate Stress Testing & Portfolio Analytics (Banks, Asset Managers, Insurers) (EUABALAE)

Keywords

• Environmental advocacy services
• Fossil fuel divestment campaigns
• Climate shareholder activism
• Bank fossil financing research
• Super fund climate comparison

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and member support: Market Forces generates revenue through donations from individuals who support their environmental campaigns. The organization operates donate buttons throughout their website and positions themselves as a membership-based movement where supporters contribute financially to enable campaign activities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Market Forces is an Australian nonprofit environmental advocacy organization that runs climate-focused campaigns targeting banks, superannuation funds, and fossil fuel companies. It operates web-based comparison tools (Compare Banks, Compare Super Funds) and produces research indices (Climate Wreckers Index, Fossil Fuel Expansion Index) that enable individuals to assess and pressure financial institutions on fossil-fuel financing. The organization also facilitates shareholder action at company AGMs and coordinates Asia-Pacific climate campaigns through partnerships such as Asia Shareholder Action.

Product overview

Market Forces is a nonprofit environmental advocacy organization that operates a suite of campaign tools, research resources, and comparison platforms focused on shifting investment away from fossil fuels. The core products include: Compare Banks and Compare Super Funds - web-based comparison tools enabling users to assess financial institutions' fossil fuel financing; the Climate Wreckers Index and Fossil Fuel Expansion Index - research reports identifying companies with major expansion plans; the Shareholder Action Platform and Shareholder Resolutions - tools enabling community members to engage with companies and lodge AGM resolutions on climate issues. These are supported by targeted campaign initiatives (Banks, Super, Asia, Stop Adani), investor briefings, and company/project profiles. The organization does not operate as a commercial software product but as a coalition resource platform enabling public engagement with financial institutions on climate issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Compare Banks Web-based comparison tool that enables users to compare the fossil-fuel investment positions of 106+ banks, credit unions, and mutuals operating in Australia, including funding amounts and position statements, and to send pre-drafted messages to banks financing fossil fuels.
• Compare Super Funds Web-based comparison tool that allows users to check whether their Australian superannuation fund invests retirement savings in polluting fossil fuels, with detailed breakdowns of fund exposures to Climate Wreckers Index companies.
• Climate Wreckers Index Research index identifying 190 companies globally with the biggest coal, oil, and gas expansion plans, used to analyze super fund investments in climate-wrecking companies.
• Fossil Fuel Expansion Index (FFX 200) Global research index listing the 200 companies with the biggest fossil fuel expansion plans, used to identify which companies are most responsible for exacerbating climate change.
• Shareholder Resolutions Agency Service Agency-agreement process that allows shareholders to delegate Market Forces to lodge resolutions and member statements on their behalf at company AGMs for climate-related proposals.
• Investor Briefings Company-specific investor briefings providing climate-related financial risk analysis for companies including Santos, Woodside, and Japanese corporations.

Quantifiable outcome

• 3,754+ messages sent to banks through the Compare Banks platform
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Friends of the Earth AustraliacoreOthersMarket Forces is an affiliate member of Friends of the Earth Australia. This affiliation positions Market Forces within a broader environmental movement network and provides organizational support and credibility within the climate activism community.
• Asia Shareholder ActioncoreStrategic or Co-development PartnerAsia Shareholder Action is an Asia-Pacific-based initiative that Market Forces is part of, seeking to empower shareholders to take action on climate change. Market Forces contributes research, campaign resources, and coordinated action frameworks to this regional initiative.
• Fossil Free ChattogramminorGTM or Marketing PartnerCampaign partnership supporting Fossil Free Chattogram, an initiative to keep fossil fuels out of Bangladesh. Market Forces provides campaign resources and shares content supporting this regional climate initiative.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ShareAction: ShareAction is a UK-based NGO that mobilizes shareholders and pension savers to push for responsible investment, including climate-aligned policies at AGMs. It is highly comparable to Market Forces' Shareholder Action Platform and shareholder resolution services.
• BankTrack: BankTrack is a Dutch-based international NGO that specifically tracks and ranks commercial bank financing of fossil fuels and other harmful sectors. It is a direct peer to Market Forces' Banks Campaign and Compare Banks tool, operating a similar bank-scrutiny model globally.
• 350.org: 350.org is a global grassroots climate advocacy organization that runs divestment campaigns targeting banks, insurers, and fossil fuel companies. It is comparable to Market Forces in running international fossil fuel divestment campaigns and mobilizing individual supporters.
• InfluenceMap: InfluenceMap is a think tank that produces research and indices tracking corporate lobbying and capital allocation on climate issues. It is comparable to Market Forces in producing investor-facing climate data products and tracking companies' climate positions.
• Carbon Tracker Initiative: Carbon Tracker produces financial analysis on stranded-asset risk and fossil fuel exposure, used by investors and policymakers. It is comparable to Market Forces' Climate Wreckers Index and FFX 200 research products, though with a more financial-analyst positioning.
• Climate Action 100+: Climate Action 100+ is an investor-led initiative coordinating engagement with the world's largest corporate greenhouse gas emitters on climate. It is comparable to Market Forces' investor-facing AGM campaigns and company-specific investor briefings.
• Rainforest Action Network: Rainforest Action Network runs corporate accountability campaigns targeting banks and financial institutions over fossil fuel and deforestation financing. It is comparable to Market Forces in pressuring banks via direct campaigns and corporate engagement.
• Friends of the Earth: Friends of the Earth is the international environmental advocacy network of which Market Forces is an Australian affiliate. It is directly comparable as a federated grassroots environmental advocacy network running fossil fuel and climate finance campaigns globally.

Broad incumbents

• Sierra Club: Sierra Club is one of the largest and oldest environmental advocacy organizations in the US, with campaigns spanning climate, fossil fuels, and finance. It is comparable as a broader incumbent in the environmental advocacy space, though with a much wider portfolio than Market Forces' finance-focused niche.
• Greenpeace: Greenpeace is a global environmental advocacy organization running campaigns against fossil fuel financing and corporate climate inaction. It is comparable to Market Forces as a broad incumbent in environmental advocacy, with overlapping fossil fuel and climate finance campaign work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/market_forces
• Facebookfacebook.com/MarketForces
• LinkedInlinkedin.com/company/market-forces
• Instagraminstagram.com/marketforces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Forces