PlanetAdvertise.com
PlanetAdvertise.com is a family-owned Idaho Falls marketing services firm founded in 1998 that sells on-hold telephone messaging, streaming business music, web/SEO services, and proprietary Belnap audio hardware to SMBs and larger enterprises via a US/Canada/Australia dealer network.
- Company typePrivate
- Founded1998
- HeadquartersIdaho Falls, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PlanetAdvertise.com does
PlanetAdvertise.com Inc. is a family-owned marketing services company founded in 1998 by Joe Belnap and headquartered in Idaho Falls, Idaho. Its core product is On-Hold Marketing — telephone on-hold music and messaging supported by a library of 1,000+ royalty-free music tracks and a network of professional voice talents, delivered through proprietary Belnap-branded hardware including the Belnap 700 digital player and the newer DP-9000 / POH-SD 9000 IP Dual Zone Network Audio Player, with a $29.95/month streaming business music subscription offered alongside physical units. The company also sells Web Marketing services spanning web design and development, SEO/PPC, marketing consulting, and PayPal-integrated billpay.
The business operates a dealer and reseller model covering the United States, Canada, and Australia, supplemented by the PartnersOnHold.com industry-specific partnering program and a customer referral program offering $25 account credit. Pricing is fragmented and SMB-oriented: hardware units list at $179–$279, streaming at $29.95/month, and web/consulting engagements are bespoke. The company states it serves startups through Fortune 500 customers, although no enterprise logos or contract values are disclosed.
Operationally, PlanetAdvertise.com is structured as a bootstrapped, owner-operated firm with 1–10 employees and no disclosed funding rounds. Founder Joe Belnap is reported to handle customer service directly. The company also maintains a portfolio of premium domain names for sale, providing a secondary revenue line. There is no evidence of AI/ML integration, in-house research, or external investment; strategic activity has focused on incremental hardware refresh, a recurring streaming revenue line, and partner-channel geographic reach rather than technology disruption or scale fundraising.
PlanetAdvertise.com firmographics
Firmographics- Name
- PlanetAdvertise.com
- Legal name
- PlanetAdvertise.com Inc.
- Website
- https://planetadvertise.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlanetAdvertise.com is a family-owned Idaho Falls marketing services firm founded in 1998 that sells on-hold telephone messaging, streaming business music, web/SEO services, and proprietary Belnap audio hardware to SMBs and larger enterprises via a US/Canada/Australia dealer network.
- Ownership category
- akta.pro rank
PlanetAdvertise.com industry classification
Industry- Product category
- On-Hold Marketing Services
- NAICS
- Music Publishers (512230), Record Production and Distribution (51225), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industries
- On-Demand Music Streaming Platforms (MPAIADAA), Remote Recording & Online Session Services (MPAIAHAL)
Keywords
Where PlanetAdvertise.com is headquartered
LocationHeadquarters
- HQ city
- Idaho Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PlanetAdvertise.com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- On-Hold Equipment Sales: Hardware sales including DP-9000 ($279), DP-700 ($179), and Belnap 700 devices with various production package add-ons. One-time purchase with optional ongoing subscriptions for message-on-hold content.
- Music and Message on Hold Production: Custom voice recording, professional editing, and royalty-free music integration for telephone on-hold applications.
- Web Development and Marketing Services: Website development, search engine optimization, pay-per-click advertising management, online shopping cart setup, and web hosting services.
- Invoice/Service Billing: Pre-defined invoice amounts ranging from $120 to $510 for various service tiers.
- Streaming Music Subscription: Optional monthly subscription at $29.95 per month featuring over 70 interruption-free music stations with custom brand message insertion capabilities.
- Domain Name Sales: Sale of owned domain names portfolio including domains like 24hourartshow.com, belnap.com, boisebaseball.com, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DP-9000 Equipment Only |
| One time/ perpetual license | Pay-as-you-go | DP-9000 with Custom Production |
| One time/ perpetual license | Pay-as-you-go | DP-700 Equipment Only |
| One time/ perpetual license | Pay-as-you-go | DP-700 with Custom Production |
| Subscription | Monthly | Streaming Business Music Subscription |
| Subscription | Monthly | Service Invoice Tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PlanetAdvertise.com product offering
Product offeringCore offering
PlanetAdvertise.com specializes in telephone music and message on hold services, including proprietary digital on-hold audio equipment (DP-9000 and Belnap 700 devices), professional voice talent recording, royalty-free music libraries, and ongoing production services. The company also provides comprehensive web marketing services encompassing website development, domain registration, search engine optimization, pay-per-click advertising management, and marketing consulting. Operations are owner-led from Idaho Falls, Idaho, serving clients from individual entrepreneurs to Fortune 500 enterprises.
Product overview
PlanetAdvertise.com Inc. is a family-owned marketing services company with over 20 years of experience, offering two core product lines: On Hold Marketing and Web Marketing. On Hold Marketing includes telephone music and message on hold services with supporting offerings such as professional voice talent recordings, royalty-free music libraries, and hardware equipment (DP-9000 and Belnap 700 digital players). Web Marketing encompasses website development, domain registration, search engine optimization, and pay-per-click advertising management. Additional services include marketing consulting, bill payment processing, domain name sales, and dealer/referral/partnering programs. The company serves small businesses, enterprises, Fortune 500 companies, and individuals from its Idaho Falls, Idaho location.
Differentiator
Problem solved
Functional benefit
Products and services
- On Hold Marketing Telephone music and message on hold services that deliver branded audio content to callers placed on hold, designed to improve caller retention, reduce silence-related hang-ups, and deliver targeted marketing messages during wait time.
- On Hold Equipment (DP-9000 and Belnap 700) Digital music and message on hold players, including the DP-9000 IP dual-zone network audio player (cloud-streamed, web-managed via LAN or Wi-Fi) and the Belnap 700 thumb-drive digital device, both compatible with all PBX phone systems accepting MOH input.
- Voice Talent Recordings Professional voice recording services providing nationally recognized voice talents for telephone on-hold applications, including voices featured in animated films and advertising spots, with over 20 years of telephone-specific voice expertise.
- Royalty-Free Music Libraries Access to a royalty-free music catalog containing over 1,000 selections plus hundreds of sound effects available for on-hold applications, bundled as part of the company's on-hold production services.
- Web Marketing Services Comprehensive internet advertising and website services including domains, development, search engine optimization, pay-per-click advertising, email, blogs, social media, web shopping carts, and merchant account setup for small businesses and enterprises.
- Search Engine Optimization and Pay-Per-Click Advertising Search engine optimization and pay-per-click management services improving website visibility and rankings across search engines such as Google, Yahoo, and Bing, with roots as one of the original Alta Vista agent programs in the US.
- Marketing Consulting Business and marketing plan consulting that analyzes a client's business and recommends appropriate media and venue strategies before they commit thousands of dollars on campaigns.
- Domain Name Sales Sale of company-owned domain names from a portfolio of business, sports, and event-related names such as 24hourartshow.com, belnap.com, and boisebaseball.com; customers can make offers via text message.
- Bill Pay Services Online bill payment processing allowing customers to pay invoices for ongoing services via PayPal, with predefined invoice amounts ranging from $120 to $510 and custom quantities at $1.00 USD.
- Streaming Business Music Subscription Optional monthly subscription service at $29.95 per month offering over 70 interruption-free music streams fully licensed for business playback, with the ability to insert custom brand messages or ads.
Quantifiable outcome
- 80% of business callers are placed on hold - on-hold messaging reduces abandonment
- +5 more outcomes
Companies that use PlanetAdvertise.com
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
PlanetAdvertise.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
PlanetAdvertise.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PartnersOnHold.comcorePartnersOnHold.com is a strategic initiative looking for industries common in most cities that want professional sound on hold while saving money. Offers quarterly ad writing, current quarterly program participation, and new industry partnering opportunities. Partners can have locations ranging from single site to over 1000 locations.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
PlanetAdvertise.com competitors and assessment
Company assessmentDirect peers
- Easy On Hold: Specialist in telephone on-hold messaging, equipment sales, and voice talent services targeting SMBs and dealers. Closely mirrors PlanetAdvertise's core on-hold marketing product, including hardware players, custom voice production, and royalty-free music libraries.
- Tel-Serve USA: Provider of on-hold messaging, music, and equipment with a dealer/reseller channel. Closely comparable to PlanetAdvertise's on-hold equipment, production, and dealer program offering.
- OnHold Music.com: Direct competitor in the on-hold messaging space, offering custom voice, music production, and equipment with a dealer/wholesale program. Highly comparable business model and customer base to PlanetAdvertise's on-hold division.
Broad incumbents
- Squarespace: DIY website builder and commerce platform targeting SMBs and individuals. Comparable to PlanetAdvertise's web development and shopping cart offerings, with a fully self-serve SaaS delivery model that contrasts with PlanetAdvertise's service-led approach.
- GoDaddy: Major provider of domain registration, website building, hosting, and SMB marketing services. Overlaps with PlanetAdvertise's web marketing product line, including domain sales, web development, and PPC offerings, at significantly greater scale.
- Mood Media (formerly Muzak): The largest commercial background music and on-hold messaging provider globally, serving enterprise customers with music licensing, hardware, and content. Directly comparable to PlanetAdvertise's on-hold streaming subscription and hardware business, but at vastly greater scale.
- West Interactive (West Corporation): Large-scale provider of customer communication services including messaging, telephony, and contact center solutions. Tangentially comparable through enterprise on-hold and telephony-adjacent offerings, though much broader in scope.
Emerging players
- Soundstripe: Subscription-based royalty-free music and sound effects platform serving creators and businesses. Comparable to PlanetAdvertise's 1,000+ music and SFX library offering but delivered as a scalable SaaS rather than a service-led on-hold product.
- Pandora for Business: Licensed streaming music service designed for businesses, providing background and on-hold audio. Comparable streaming subscription model to PlanetAdvertise's $29.95/month business music service.
- Epidemic Sound: Subscription royalty-free music platform with licensing for commercial use. Comparable licensing/content model to PlanetAdvertise's royalty-free music library, though targeting a broader creator and business audience via a self-serve model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
PlanetAdvertise.com social profiles
Digital presencePlanetAdvertise.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanetAdvertise.com leadership team
Management profileNumber of profiles
Profiles1 record
PlanetAdvertise.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanetAdvertise.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanetAdvertise.com
What does PlanetAdvertise.com do?
PlanetAdvertise.com specializes in telephone music and message on hold services, including proprietary digital on-hold audio equipment (DP-9000 and Belnap 700 devices), professional voice talent recording, royalty-free music libraries, and ongoing production services. The company also provides comprehensive web marketing services encompassing website development, domain registration, search engine optimization, pay-per-click advertising management, and marketing consulting. Operations are owner-led from Idaho Falls, Idaho, serving clients from individual entrepreneurs to Fortune 500 enterprises.
Is PlanetAdvertise.com a public or private company?
PlanetAdvertise.com is a private company. It is classified as family owned and is currently operating.
When was PlanetAdvertise.com founded?
PlanetAdvertise.com was founded in 1998. It employs 1 to 10 people.
Where is PlanetAdvertise.com based?
PlanetAdvertise.com is headquartered in Idaho Falls, United States, in the North America region.
How does PlanetAdvertise.com make money?
Six revenue lines are on record. On-Hold Equipment Sales are the primary driver. The others are music and Message on Hold Production, web Development and Marketing Services, invoice/Service Billing, streaming Music Subscription and domain Name Sales.
Who are PlanetAdvertise.com's main competitors?
Direct peers on record are Easy On Hold, Tel-Serve USA and OnHold Music.com. Broad incumbents are Squarespace, GoDaddy, Mood Media (formerly Muzak) and West Interactive (West Corporation). Emerging players are Soundstripe, Pandora for Business and Epidemic Sound.
Does PlanetAdvertise.com have an API?
No public API is recorded for PlanetAdvertise.com.
What industry is PlanetAdvertise.com in?
PlanetAdvertise.com's product category is On-Hold Marketing Services. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIADAA, On-Demand Music Streaming Platforms. Its NAICS code is 512230 and its SIC code is 7311.