Easy On Hold
Easy On Hold is a privately held cloud-based caller experience platform that delivers music on hold, voiced messages, AI-generated voices, and streaming business music to over 10,000 businesses across 20+ industries, integrating with 30+ phone and contact-center platforms.
- Company typePrivate
- Founded1995
- HeadquartersPortage, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Easy On Hold does
Easy On Hold (legally TBA, Inc.) is a privately held, founder-operated company providing a cloud-based caller experience platform that delivers music on hold, professional voiced messages, AI-generated voice content, and streaming business music to business phone systems. The platform is built around the Content Control Center™, a centralized cloud dashboard for scheduling, managing, and deploying audio across one or many locations, complemented by the proprietary 2-Channel Business Audio System (2CBAS) hardware device for on-premise playback with automatic failover to USB. The company integrates with more than 30 phone and contact-center platforms (Cisco, Microsoft Teams Phone, Genesys, Avaya, RingCentral, Mitel, Five9, NICE CXone, Asterisk/FreePBX, 3CX, 8x8, Nextiva, Dialpad, etc.), and supports native apps such as the RingEX Music On Hold App for RingCentral.
The product portfolio spans licensed music libraries (78 channels, 65+ style categories), Cover Tunes (cover versions of popular songs), human-recorded voice messages (delivered in 3 business days), AI Studio (generative text-to-speech with voice cloning in 68+ languages, accents, and dialects), overhead announcement services, and IVR/auto-attendant voice prompts. Easy On Hold serves over 10,000 businesses across more than 20 industries, including healthcare (Mayo Clinic, Cleveland Clinic, HCA, Baptist Health, MD Now), automotive (Carvana, Vizio), equipment (Kubota), financial (Dun & Bradstreet, EHealth), waste (Republic Services), security (Brinks), and large diversified customers (Westinghouse, HubSpot).
The business generates revenue primarily through monthly subscriptions (packages starting at $49/month), one-time hardware sales ($475/$485 for the 2CBAS device), professional voice recording services, and a channel partner/reseller program targeting MSPs, IT resellers, and telephony providers. The company markets through direct sales (website, free consultations, custom script samples), content marketing (blog, knowledge base, monthly newsletter), and organic social. Founded in the mid-1990s by CEO Julie Brown, Easy On Hold is bootstrapped with no disclosed external institutional funding and operates with a small employee base (11-50).
Easy On Hold firmographics
Firmographics- Name
- Easy On Hold
- Legal name
- TBA, Inc. d/b/a Easy On Hold
- Website
- https://easyonhold.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easy On Hold is a privately held cloud-based caller experience platform that delivers music on hold, voiced messages, AI-generated voices, and streaming business music to over 10,000 businesses across 20+ industries, integrating with 30+ phone and contact-center platforms.
- Ownership category
- akta.pro rank
Easy On Hold industry classification
Industry- Product category
- Telephony Audio Services
- NAICS
- Other Sound Recording Industries (512290), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)
- akta.pro secondary industry
- Remote Recording & Online Session Services (MPAIAHAL)
Keywords
Where Easy On Hold is headquartered
LocationHeadquarters
- HQ city
- Portage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easy On Hold business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Music and Message Licensing/Subscription: Monthly subscription service for streaming music on hold, voiced messages, and AI-generated voice content. Packages start from $49 per month. Includes licensed music library access, voice recording services, and content management platform access.
- Hardware Sales: Sale of 2-Channel Business Audio System (2CBAS) device for businesses requiring on-premise audio playback. Priced at $475.00 with USA shipping or $485.00 with Canada shipping.
- Professional Voice Recording Services: Human voice recordings delivered in 3 business days for on-hold messages, IVR/auto-attendant prompts, and overhead announcements. Professional voice talent with AI voice cloning capabilities.
- Partner Program Revenue: MSPs, IT resellers, and telephony providers can offer Easy On Hold streaming music on hold to their clients and earn recurring revenue through partner/reseller arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Package |
| One time/ perpetual license | Pay-as-you-go | 2-Channel Business Audio System Hardware |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Easy On Hold product offering
Product offeringCore offering
Easy On Hold is a cloud-based caller experience platform that provides licensed music on hold, professional human voice recordings, AI-generated voice content, and streaming business music for business phone systems. The company delivers fully licensed audio content and management tools through its proprietary Content Control Center platform, integrated with 30+ phone system platforms. Offerings include subscriptions to streaming music/messages, AI Studio text-to-speech voice generation, professional voice recording services, and the 2-Channel Business Audio System hardware device.
Product overview
Easy On Hold is a cloud-based caller experience platform offering music on hold, voiced messages, and AI-powered voice services for business phone systems. The core portfolio includes Music On Hold (streaming and downloadable licensed music), Messages On Hold (professional human voice recordings), AI Voices On Hold (generative AI voice cloning), and Streaming Business Music. The platform integrates with 35+ phone systems including 3CX, 8x8, Asterisk, Avaya, Cisco, Genesys, Microsoft Teams, Mitel, and RingCentral. Key supporting products include AI Studio for text-to-speech generation, Content Control Center for content management and scheduling, Overhead Announcements for in-store audio, Cover Tunes for licensed song covers, and the 2-Channel Business Audio System hardware device. The RingEX Music On Hold App provides automated caller audio specifically for RingCentral platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Music On Hold Streaming and downloadable on-hold music for business phone systems. Offers 70+ hit music streams and 65+ style categories. Fully licensed for commercial use with streaming live or audio file options.
- Messages On Hold Professional human voice recordings for on-hold messaging. Scripts and recordings tailored by industry including healthcare, dental, credit unions, and more. Ready in 3 business days.
- AI Voices On Hold Generative AI voice generation that clones human voice talent for instant on-hold message creation. Supports 68+ languages, accents, and dialects. Creates text-to-speech output in approximately 5 seconds.
- AI IVR/Auto-Attendant AI-powered voice prompts and greetings for interactive voice response systems. Uses cloned human voices for consistent brand experience across all platforms. Supports natural language processing and multilingual deployments.
- Streaming Business Music Ad-free, profanity-free background music for offices, restaurants, hospitals, and retail spaces. 78 curated channels licensed for business use. Centralized control for one or hundreds of locations.
- Overhead Announcements Professional voice services for in-store/business environment announcements. Includes business hours, news, and promotions broadcast over speakers with customizable scheduling.
- 2-Channel Business Audio System (2CBAS) Professional-grade hardware device for streaming music on hold and business background music. Features dual audio channels, automatic failover to USB drive, remote software updates, and IT-friendly security with minimal bandwidth consumption (0.025 GB/hr at 128kbps). Ships at $475 (USA) or $485 (Canada).
- Content Control Center Cloud-based management portal for controlling on-hold music and messages. Features include scheduling by date/time, message topic control, combine and download for file-based systems, and AI Studio access.
- AI Studio Text-to-speech service using generative AI to instantly convert text into lifelike voices. Includes voice cloning matching human talent, 68+ language translations, and instant audio generation.
- RingEX Music On Hold App Automated caller audio application for RingCentral RingEX platform. Eliminates manual file uploads with automatic updates, intelligent variation, scheduling, AI voice creation, and dynamic weather integration.
Quantifiable outcome
- Studies show adding voices to music on hold can improve caller retention up to 75%
- +4 more outcomes
Companies that use Easy On Hold
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
Easy On Hold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability8 records
Feature7 records
Easy On Hold partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, general and featured.
- Microsoft Teams PhonecoreFirst live streaming hold music integration for Microsoft Teams Phone. Certified Microsoft Teams Partner with native integration allowing streaming music and messages directly into Teams Phone platform with free trial available.
- CiscocoreCisco Compatible certified integration. Supports Cisco UCCE, PCCE, UCCX, CUCM platforms. Optional RTP multicast streaming for enterprise Cisco CUCM deployments.
- Genesys (Engage & Cloud)coreGenesys AppFoundry certified partner for integration with both Genesys Engage and Genesys Cloud platforms. Supports streaming music and messages for contact center deployments.
- AvayacoreAvaya Dev Connect Technology Partner. Integration with Avaya Aura Media Server and AAMS platforms.
- RingCentralcoreNative integration with RingCentral RingEX platform. Dedicated RingEX App from Easy On Hold provides automated caller audio with scheduling, AI voice, and dynamic weather integration.
- 3CXgeneralIntegration with 3CX platform supporting file-based music on hold with randomization options and playlist support.
- 8x8generalIntegration with 8x8 platform supporting file upload of custom on-hold messages with Combine and Download feature for 8X8 audio library.
- Asterisk / FreePBXgeneralIntegration with Asterisk open-source PBX and FreePBX GUI. Supports MPG123 integration with HTTP/HTTPS streams and custom streaming categories.
- MitelgeneralIntegration with Mitel MiVoice platform for streaming music on hold and messages.
- NextivageneralIntegration with Nextiva platform for custom hold music and messaging.
- DialpadgeneralIntegration with Dialpad platform for custom on-hold audio.
- Five9generalIntegration with Five9 cloud contact center platform.
- BroadSoftgeneralIntegration with BroadSoft (now part of Sony Ericsson) platforms.
- NICE CXonegeneralIntegration with NICE CXone contact center platform.
- AccuWeatherfeaturedDynamic weather integration through AccuWeather providing real-time weather updates for RingEX App. Hourly updated conditions from trusted weather intelligence source.
- MSPs, IT Resellers, Telephony Providers (Partner Program)corePartner program allowing MSPs, IT resellers, and telephony providers to offer Easy On Hold streaming music on hold to their clients and earn recurring revenue. Revenue sharing opportunities available.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Easy On Hold competitors and assessment
Company assessmentBroad incumbents
- Mood Media: Mood Media is a long-standing incumbent in in-store music, hold-music, and customer experience audio for retail, hospitality, and healthcare. It competes broadly with Easy On Hold for enterprise contracts and is a much larger but less specialized alternative.
- PlayNetwork: PlayNetwork delivers licensed music, messaging, and audio branding for global retail and hospitality brands. It competes with Easy On Hold in streaming business music and on-hold messaging for enterprise multi-location customers.
- Spotify for Business: Spotify for Business offers background music for retail and hospitality. While not licensed explicitly for telephone on-hold in the same way, it is a partial alternative for the streaming business music half of Easy On Hold's portfolio.
Direct peers
- Soundtrack Your Brand: Soundtrack Your Brand streams licensed background music for businesses including hospitality, retail, and offices. It overlaps with Easy On Hold's Streaming Business Music offering in customer base (multi-location businesses) and licensing-led value proposition.
- Cloud Cover Music: Cloud Cover Music provides licensed streaming background music and on-hold messaging for businesses via cloud delivery. It directly competes with Easy On Hold's streaming business music and music-on-hold products on the same SMB and multi-location use cases.
- OnHold Studio: OnHold Studio is a focused on-hold messaging provider producing custom voice prompts and music-on-hold audio for SMBs. It is a direct SMB competitor to Easy On Hold's Messages On Hold and Music On Hold core offerings.
- Rockbot: Rockbot provides licensed streaming music for businesses and venues with central management across locations. It overlaps with Easy On Hold's streaming business music and central control capabilities.
- Telephone Audio Media: Telephone Audio Media specializes in on-hold messaging and voice prompt production for business phone systems. It competes directly with Easy On Hold in the SMB and mid-market custom voice/music on-hold space.
Emerging players
- Castus: Castus provides streaming audio solutions for venues and businesses including hold music and in-store audio. It partially overlaps with Easy On Hold's on-hold messaging and business music offerings as a smaller, focused competitor.
- Listen Loop: Listen Loop is a cloud-based background music streaming service for businesses. It is an emerging player with overlapping background-music streaming functionality to Easy On Hold's Streaming Business Music product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Easy On Hold social profiles
Digital presenceEasy On Hold compliance and trust
Trust signalCompliance5 records
Easy On Hold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy On Hold leadership team
Management profileNumber of profiles
Profiles1 record
Easy On Hold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy On Hold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy On Hold
What does Easy On Hold do?
Easy On Hold is a cloud-based caller experience platform that provides licensed music on hold, professional human voice recordings, AI-generated voice content, and streaming business music for business phone systems. The company delivers fully licensed audio content and management tools through its proprietary Content Control Center platform, integrated with 30+ phone system platforms. Offerings include subscriptions to streaming music/messages, AI Studio text-to-speech voice generation, professional voice recording services, and the 2-Channel Business Audio System hardware device.
Is Easy On Hold a public or private company?
Easy On Hold is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy On Hold founded?
Easy On Hold was founded in 1995. It employs 11 to 50 people.
Where is Easy On Hold based?
Easy On Hold is headquartered in Portage, United States, in the North America region.
How does Easy On Hold make money?
Four revenue lines are on record. Music and Message Licensing/Subscription is the primary driver. The others are hardware Sales, professional Voice Recording Services and partner Program Revenue.
Who are Easy On Hold's main competitors?
Broad incumbents on record are Mood Media, PlayNetwork and Spotify for Business. Direct peers are Soundtrack Your Brand, Cloud Cover Music, OnHold Studio, Rockbot and Telephone Audio Media. Emerging players are Castus and Listen Loop.
Does Easy On Hold have an API?
No public API is recorded for Easy On Hold.
What industry is Easy On Hold in?
Easy On Hold's product category is Telephony Audio Services. Its primary akta.pro industry code is MPAIADAI, Enterprise Audio Publishing & Private Podcast Platforms, with a secondary code of MPAIAHAL, Remote Recording & Online Session Services. Its NAICS code is 512290 and its SIC code is 7385.