Sarara
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Sarara firmographics
Firmographics- Name
- Sarara
- Legal name
- The Sarara Foundation
- Website
- https://sarara.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sarara industry classification
Industry- Product category
- Safari Ecotourism and Conservation Hospitality
- NAICS
- Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (71213), Administration of Conservation Programs (92412)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Social Services (8300)
- akta.pro primary industry
- Safari Lodges & Tented Camps (THAAAHAC)
- akta.pro secondary industries
- Community-Based & Indigenous-Owned Nature Lodges (THAAAHAI), Safari Camps & Tented Lodges (THAGAOAF)
Keywords
Where Sarara is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sarara business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ecolodge Accommodations: Revenue from four unique safari accommodations: Sarara Camp (6 tented rooms), Sarara Treehouses (8 tented rooms), Reteti House (exclusive-use with 7 rooms), and Sarara Wilderness (mobile camp with 6 tents). Accommodations include all meals, beverages, game drives, and activities.
- Donations to The Sarara Foundation: Tax-deductible donations to the 501(c)(3) foundation supporting community conservation, healthcare, and education programs for the Samburu people.
- Reteti Elephant Adoption: Partnership with Reteti Elephant Sanctuary allowing donors to adopt orphaned elephants and support the sanctuary's conservation work.
- Activity Experiences: Additional revenue from optional paid activities including scenic flights, helicopter safaris, and heli-camping experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | All-inclusive safari package including accommodation, meals, beverages, activities, and conservation experiences |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Sarara product offering
Product offeringCore offering
Sarara operates four all-inclusive safari ecolodge properties within Kenya's 850,000-acre Namunyak Wildlife Conservancy: Sarara Camp (6 tented rooms), Sarara Treehouses (8 elevated tented rooms), Reteti House (exclusive-use 7-room lodge), and Sarara Wilderness (mobile 6-tent camp). Stays include all meals, beverages, game drives, horseback safaris, Reteti Elephant Sanctuary visits, and Samburu cultural experiences. The Sarara Foundation runs supporting conservation programs in healthcare, education, and economic development for the Indigenous Samburu community.
Product overview
Sarara is a community conservation and ecotourism destination operated by the Indigenous Samburu people of Northern Kenya, comprising four unique eco-stay properties: Sarara Camp (main camp with six tented rooms and exclusive Sarara House), Sarara Treehouses (eight treehouse-style tents), Reteti House (exclusive-use lodge), and Sarara Wilderness (mobile tented camp). The portfolio is unified by its commitment to off-grid solar-powered luxury, wildlife conservation, and Samburu cultural experiences. Supporting the ecotourism operations, The Sarara Foundation manages conservation programs including the Reteti Elephant Sanctuary, Nomadic Healthcare Program, Nomadic Education Program (Montessori schools), and Milk to Market Program. Guests can participate in diverse safari activities such as game drives, walking safaris, horseback rides, and cultural experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Sarara Camp Main safari camp featuring six spacious en-suite tented rooms with solar-heated outdoor showers, overlooking the Mathews Mountain Range and 850,000-acre wildlife conservancy, with infinity pool, waterhole frequented by wildlife, and exclusive two-bedroom Sarara House with plunge pool. All-inclusive stay includes meals, beverages, game drives, and activities for high-end safari travelers.
- Sarara Treehouses Eco-lodge with eight en-suite tented rooms raised among the ancient forest canopy at the foot of Warges Peak, featuring outdoor solar-heated showers, infinity pool overlooking a permanent waterhole, and wildlife including elephants and buffalo roaming freely beneath the suites. Built using natural materials from the area, entirely eco-friendly and off-the-grid.
- Reteti House Exclusive-use ecolodge with four standalone rooms, a family room, and a two-room family suite with shared living space, offering uninterrupted views and located a 10-minute walk from Reteti Elephant Sanctuary. Designed for families and private groups seeking privacy, flexibility, and proximity to elephant conservation activities.
- Sarara Wilderness Mobile tented camp with six en-suite tents set up exclusively in the wider Samburu Ecosystem along the Ewaso Nyiro River, offering an authentic wilderness camping experience for guests seeking a remote, untamed safari setting.
- Safari Activities Range of safari experiences available to guests including unrestricted game drives with Samburu guides, walking safaris, horseback safaris, fly camping, guided bush walks, visits to the Singing Wells, Ngoma dancing, beading with Samburu ladies, heli rides, visits to manyatta homesteads, scenic flights, helicopter safaris, and heli-camping experiences.
Quantifiable outcome
- Wildlife populations restored over 30 years of community conservation
- +2 more outcomes
Companies that use Sarara
Customer profileSegments3 records
Ideal customer profiles4 records
Sarara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sarara partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Reteti Elephant SanctuarycoreReteti Elephant Sanctuary is a pioneering elephant orphanage located adjacent to Sarara properties, particularly close to Reteti House (10-minute walk). The sanctuary takes in orphaned and abandoned elephant calves with the aim to release them back into the wild herds. Sarara guests receive included visits to the sanctuary, making it a core part of the conservation experience offering. The sanctuary is operated by the Namunyak community.
- Namunyak Wildlife Conservation TrustcoreThe Namunyak Wildlife Conservation Trust is the indigenous community trust that owns and manages the 850,000-acre conservancy where Sarara operates. All ecolodges are located within or adjacent to the conservancy. The trust represents the Samburu community's land ownership and conservation governance.
- Namunyak Projects, Ltd.minorMentioned in company Terms of Use as an affiliated entity that Sarara operates on behalf of, alongside the Namunyak Wildlife Conservation Trust.
- AMREF (Maisha)minorPartnership with AMREF's Maisha silver package for emergency evacuation and flying doctors coverage across Kenya, Tanzania, and Zanzibar. Recommended to guests for peace of mind while traveling in Eastern Africa.
- SafarilinkminorScheduled flight operator offering flights from Nairobi Wilson Airport to Kalama airstrip, serving as a transportation partner for Sarara guests. Also operates flights to Lewa Downs.
- Air KenyaminorScheduled flight operator providing access to Kalama airstrip for Sarara guests as an alternative to Safarilink.
Scale indicators4 records
Expansion highlights6 records
Sarara competitors and assessment
Company assessmentDirect peers
- Singita: Operates ultra-luxury safari lodges and tented camps across several African countries with a strong conservation and community-investment narrative. Closely comparable to Sarara in price point, all-inclusive structure, conservation branding, and HNW target market.
- Wilderness Safaris: One of Africa's largest luxury safari operators with extensive community and conservation partnerships across Southern and East Africa. Comparable on scale of conservation-led safari product and HNW clientele.
- andBeyond: Luxury safari and travel operator running high-end lodges across Kenya, Tanzania, and Southern Africa with a community-conservation positioning. Directly comparable on product, guest demographic, and conservation-led brand promise.
- Great Plains Conservation: Luxury safari camps in Botswana, Kenya, and Zimbabwe with a strong conservation/anti-poaching narrative. Comparable to Sarara on small-portfolio luxury positioning and impact-led brand storytelling.
- Segera Retreat: Ultra-luxury six-villa retreat on a 50,000-acre conservancy in Laikipia, Kenya, with art, conservation, and wellbeing positioning. Comparable on small-footprint, high-rate luxury safari product targeting HNW travelers.
- Ol Pejeta Conservancy: Large Kenyan conservancy offering luxury lodges plus wildlife and conservation experiences, including the only northern white rhinos. Comparable as a community/conservancy-based safari destination in Kenya with attached conservation programs.
- Asilia Africa: East Africa-focused safari operator with camps in community-owned conservancies (e.g., Mara and Ol Pejeta). Most directly comparable to Sarara on the community-conservancy model and HNW eco-tourist customer.
- Tswalu Kalahari Reserve: South Africa's largest private game reserve with ultra-luxury lodge accommodation and a strong conservation/land-restoration story. Comparable on private-reserve luxury model and conservation-led premium pricing.
- Borana Conservancy: Community-owned Kenyan conservancy with luxury lodge and safari experiences in the Laikipia region. Closely comparable on community-conservancy ownership, conservation-led brand, and luxury safari product in Kenya.
Broad incumbents
- African Wildlife Foundation: Large pan-African conservation NGO operating across multiple countries with a strong community-conservation mandate. Comparable to The Sarara Foundation's nonprofit conservation and community-program work, though it does not run luxury lodges itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sarara social profiles
Digital presenceSarara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sarara leadership team
Management profileNumber of profiles
Sarara subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sarara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sarara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sarara
What does Sarara do?
Sarara operates four all-inclusive safari ecolodge properties within Kenya's 850,000-acre Namunyak Wildlife Conservancy: Sarara Camp (6 tented rooms), Sarara Treehouses (8 elevated tented rooms), Reteti House (exclusive-use 7-room lodge), and Sarara Wilderness (mobile 6-tent camp). Stays include all meals, beverages, game drives, horseback safaris, Reteti Elephant Sanctuary visits, and Samburu cultural experiences. The Sarara Foundation runs supporting conservation programs in healthcare, education, and economic development for the Indigenous Samburu community.
Is Sarara a public or private company?
Sarara is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sarara founded?
Sarara was founded in 2016. It employs 51 to 100 people.
Where is Sarara based?
Sarara is headquartered in Denver, United States, in the North America region.
How does Sarara make money?
Four revenue lines are on record. Ecolodge Accommodations are the primary driver. The others are donations to The Sarara Foundation, reteti Elephant Adoption and activity Experiences.
Who are Sarara's main competitors?
Direct peers on record are Singita, Wilderness Safaris, andBeyond, Great Plains Conservation, Segera Retreat, Ol Pejeta Conservancy, Asilia Africa, Tswalu Kalahari Reserve and Borana Conservancy. African Wildlife Foundation is listed as a broad incumbent.
Does Sarara have an API?
No public API is recorded for Sarara.
What industry is Sarara in?
Sarara's product category is Safari Ecotourism and Conservation Hospitality. Its primary akta.pro industry code is THAAAHAC, Safari Lodges & Tented Camps, with a secondary code of THAAAHAI, Community-Based & Indigenous-Owned Nature Lodges. Its NAICS code is 71219 and its SIC code is 7000.