Metz Consumer Electronics
Metz Consumer Electronics is a German premium TV manufacturer founded in 1938, designing and producing OLED and Direct-LED televisions in Zirndorf and selling them exclusively through authorized specialist dealers in Germany and Austria, with the METZ blue sub-brand extending reach into global smart TVs.
- Company typePrivate
- Founded1938
- HeadquartersZirndorf, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Metz Consumer Electronics does
Metz Consumer Electronics GmbH is a privately held German manufacturer of premium televisions headquartered in Zirndorf, Franconia. Founded in 1938 by Paul Metz as Transformatoren- und Apparatefabrik Metz, the company develops and produces its entire TV portfolio at its Zirndorf facility, with screen sizes ranging from 32 to 77 inches across OLED and Direct-LED display technologies. Its product family spans the PRIMUS OLED flagship, Lunis, Aurus (and Aurus silverline special editions), Taris (Full HD), Cubus and Cubus compact (UHD), and CALEA compact, complemented by audio accessories including the KH-BT 04 Bluetooth headphones, subwoofers, stands, and wall mounts. Underlying the hardware are proprietary technologies: MetzVision image processing, MetzSoundPro multi-amplifier audio, the Tri-Star operating system, the SX8 Quad Core processor, the Metz Media System for home-network streaming, and the MetzRemote iOS/Android app. Metz complements the premium German-made line with the METZ blue sub-brand, a global smart TV line launched in 2018.
The company operates a focused go-to-market: TVs are sold exclusively through authorized specialist dealers (Fachhändler) in Germany and Austria, supported by a dedicated Fachhändlerportal. Revenue is generated through one-time hardware purchases via this dealer channel plus accessory sales, with pricing not publicly disclosed and customers directed to dealers for quotes. Metz has been owned since 2015 by Skyworth, a Chinese TV manufacturer, which provides global supply-chain scale while Metz retains German R&D and manufacturing identity. In 2023, the company expanded into photovoltaic (solar energy) systems as a new business vertical. The firm is managed by four Managing Directors and employs 101–250 people. Metz has won the PLUS X AWARD "Best Brand of the Year" multiple times (2016, 2017, 2023, 2025, 2026) and has been named "Specialist Retail Brand of the Year" for eight consecutive years as of 2026.
Metz Consumer Electronics firmographics
Firmographics- Name
- Metz Consumer Electronics
- Legal name
- Metz Consumer Electronics GmbH
- Website
- https://metz-ce.de
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Metz Consumer Electronics is a German premium TV manufacturer founded in 1938, designing and producing OLED and Direct-LED televisions in Zirndorf and selling them exclusively through authorized specialist dealers in Germany and Austria, with the METZ blue sub-brand extending reach into global smart TVs.
- Ownership category
- akta.pro rank
Metz Consumer Electronics industry classification
Industry- Product category
- Consumer Electronics (Premium Televisions)
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
- akta.pro secondary industries
- Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)
Keywords
Where Metz Consumer Electronics is headquartered
LocationHeadquarters
- HQ city
- Zirndorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Metz Consumer Electronics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- TV Hardware Sales: Sale of premium television sets (OLED and Direct-LED) in various screen sizes and model families. Revenue is generated through one-time hardware purchases made via authorized specialist dealers.
- Audio and Accessory Sales: Sale of complementary accessories including headphones (KH-BT 04 Bluetooth headphones), subwoofers, stand racks, metal bases, wall mounts, and VESA adapter bolts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Metz Consumer Electronics product offering
Product offeringCore offering
Metz Consumer Electronics designs, develops, and manufactures premium television sets (OLED and Direct-LED, in sizes from 32" to 77") and complementary audio accessories, all made in Germany at its Zirndorf facility. The portfolio spans the PRIMUS, Lunis, Aurus, Taris, Cubus, and CALEA product families, with special-edition lines (Aurus silverline, Cubus blackline/edition/pro) offering extended warranties. Audio accessories include the KH-BT 04 Bluetooth headphones, subwoofers, stand racks, metal bases, and wall mounts. Sales are made exclusively through authorized specialist dealers in Germany and Austria, with the METZ blue sub-brand serving global smart-TV markets.
Product overview
Metz Consumer Electronics is a German premium TV manufacturer offering a portfolio of distinct product lines and audio accessories. The core TV range includes OLED flagship models (PRIMUS, Lunis, Aurus), Full HD (Taris), and UHD (Cubus, CALEA) television lines, with special edition models (Aurus silverline, Cubus blackline, Cubus edition, Cubus pro) providing extended warranties and exclusive designs. Audio accessories include Bluetooth headphones (KH-BT 04), subwoofers, and stands. Software features include the proprietary Tri-Star operating system, Metz Media System for multimedia, MetzRemote app for smartphone control, MetzSoundPro audio processing, and MetzVision image technology. The METZ blue sub-brand extends smart TV capabilities to additional price segments. Products are sold exclusively through authorized specialist dealers and manufactured entirely in Germany at the Zirndorf facility.
Differentiator
Problem solved
Functional benefit
Brands
- METZ blue: Global smart TV brand launched in 2018, focusing on connected features and smart functionality at various price points.
- METZ Classic
Products and services
- PRIMUS OLED flagship television line manufactured in Germany, available up to 77-inch screen size, featuring comprehensive HDR support (Dolby Vision, HDR10+) and MetzVision processing. Targeted at premium home entertainment consumers.
- Lunis Premium OLED television line, including the first 42-inch OLED Made in Germany. Combines OLED picture quality with Metz's signature sound and comprehensive tuner options for premium home viewers.
- Aurus Premium OLED television positioned as Metz's introduction model into the OLED segment, combining distinctive character with comprehensive premium features for home viewers.
- Aurus silverline Limited-edition OLED special edition series featuring premium materials, unique design, and precise German craftsmanship, including World Cup 2026 (48") and anniversary (55") variants backed by an exclusive 5-year warranty.
- Taris Full HD television line aimed at smaller screen diagonals and standard viewing distances, capable of displaying UHD signals via DVB-S2 for entry-level home viewing.
- Cubus Energy-efficient UHD entry-level television combining MetzVision picture quality with MetzSound and comprehensive tuner/interface features, Made in Germany.
- Cubus compact Compact premium television in 32" and 40" screen sizes with high-end features, filling the gap left by market withdrawal of compact premium TVs.
- Cubus blackline Exclusive limited special-edition television with elegant Blackline design, strictly limited production, 5-year factory warranty (excluding panel), and a focus on sustainable materials.
- Cubus edition Limited-edition 85th anniversary commemorative television offering an 85-month (7 years, 1 month) warranty and a highly sustainable design presented at IFA Berlin 2023.
- Cubus pro Limited-edition 43-inch special television inspired by top athletes, combining high-quality materials with exclusive premium features and an extended 5-year warranty.
- CALEA compact 40 Compact Full HD television that rounds off the CALEA family of compact premium TVs Made in Germany, presented at IFA 2023.
- METZ blue Global smart-TV sub-brand launched in 2018 targeting smart-functionality consumers at a broader price segment, complementing the classic Metz premium TV portfolio.
- KH-BT 04 Bluetooth Headphones Premium Bluetooth headphones featuring Hybrid Active Noise Cancellation, durable craftsmanship, and Metz quality standards for long-lasting wireless listening.
- Subwoofer Audio accessory that complements Metz TV sound systems with enhanced bass performance for home entertainment.
- Stand Rack Furniture-style stand rack for Metz televisions providing an elegant placement solution.
- Metal Base (Metallfuß) Metallic base providing stable and durable support for Metz televisions.
- Wall Holder with VESA Adapter Bolts Wall mounting solutions including Metz wall-mount sets for rigid mounting and VESA adapter bolts for use with commercially available pivoting wall holders.
Quantifiable outcome
- Metz has been awarded 'Best Brand of the Year' multiple times (2016, 2017, 2023, 2025, 2026)
- +3 more outcomes
Companies that use Metz Consumer Electronics
Customer profileSegments1 record
Ideal customer profiles2 records
Metz Consumer Electronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature10 records
Metz Consumer Electronics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SkyworthcoreIn early 2015, Metz's TV business division was acquired by Skyworth, a global electronics giant and major player in the global TV business. The combination of Metz's 80 years of German technology experience with Skyworth's global scale created significant strategic potential. Skyworth became the parent company of Metz Consumer Electronics while Metz retained its German development and manufacturing identity. The partnership enabled Metz to withstand competitive pressure from the increasingly globalized electronics market while maintaining its 'Made in Germany' production commitment.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Metz Consumer Electronics competitors and assessment
Company assessmentEmerging players
- TCL: Global fast-growing smart-TV maker directly competing against the METZ blue sub-brand at the value-smart-TV tier. Relevant peer for Skyworth/METZ blue strategic positioning, though not direct Metz Classic competitor.
- Hisense: Top-tier global TV manufacturer expanding in premium OLED/ULED X lines. Competitor at scale in the European market and a relevant peer for Metz Classic pricing dynamics in premium TV.
Broad incumbents
- Samsung: World's largest TV maker with premium OLED and Mini-LED lines, smart-TV platform (Tizen), and vertically integrated panel production. Direct competitor in the global premium-TV category and a benchmark on scale/R&D cost structure.
- Panasonic: Premium Japanese TV maker with strong OLED position in Europe and aligned 'manufacturing quality' brand narrative. Comparable to Metz on premium engineering reputation and European specialist-dealer presence, though at global scale.
- Sony: Global premium TV maker (Bravia XR OLED/Mini-LED) and audio brand (Sony Pictures, PlayStation ecosystem). Significant overlap with Metz on OLED premium positioning and audiophile-leaning feature sets, but at much larger scale and global reach.
- Philips (TP Vision): European-headquartered TV brand (licensed to TP Vision) with strong German/Austrian retail presence and premium OLED/Mini-LED lines. Direct competitor in Metz's primary DACH market via similar specialist-dealer channels.
- LG Electronics: Pioneer of OLED TV panels (LG Display) and a top-3 global TV maker. Competes head-to-head with Metz in the OLED premium segment across Germany and Europe, and is a critical OLED panel supplier to many premium brands including Metz-adjacent OEMs.
Direct peers
- Loewe: German premium TV manufacturer (Kronach, Germany) with similar positioning: high-end OLED/LCD TVs sold via specialist dealers, Made-in-Germany engineering, premium ASPs. Most direct competitor to Metz in the German premium-TV niche.
- Bang & Olufsen: Danish premium audio-visual brand selling high-end TVs and speakers through branded stores and select dealers. Comparable to Metz on premium positioning, design-led premium pricing, and integrated audio/TV product strategy, though smaller TV unit volume.
- Grundig: Heritage German consumer electronics brand (now owned by Arçelik/Vestel). Competes with Metz in the German TV market across mass-market and value-premium tiers, with overlapping Fachhändler channel and similar brand heritage cues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Metz Consumer Electronics social profiles
Digital presenceMetz Consumer Electronics compliance and trust
Trust signalCompliance2 records
Metz Consumer Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metz Consumer Electronics leadership team
Management profileNumber of profiles
Profiles4 records
Metz Consumer Electronics subsidiaries and ownership
Company hierarchySubsidiaries2 records
Metz Consumer Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metz Consumer Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metz Consumer Electronics
What does Metz Consumer Electronics do?
Metz Consumer Electronics designs, develops, and manufactures premium television sets (OLED and Direct-LED, in sizes from 32" to 77") and complementary audio accessories, all made in Germany at its Zirndorf facility. The portfolio spans the PRIMUS, Lunis, Aurus, Taris, Cubus, and CALEA product families, with special-edition lines (Aurus silverline, Cubus blackline/edition/pro) offering extended warranties. Audio accessories include the KH-BT 04 Bluetooth headphones, subwoofers, stand racks, metal bases, and wall mounts. Sales are made exclusively through authorized specialist dealers in Germany and Austria, with the METZ blue sub-brand serving global smart-TV markets.
Is Metz Consumer Electronics a public or private company?
Metz Consumer Electronics is a private company. It is classified as corporate owned and is currently operating.
When was Metz Consumer Electronics founded?
Metz Consumer Electronics was founded in 1938. It employs 101 to 250 people.
Where is Metz Consumer Electronics based?
Metz Consumer Electronics is headquartered in Zirndorf, Germany, in the Europe region.
How does Metz Consumer Electronics make money?
Two revenue lines are on record. TV Hardware Sales are the primary driver. The others are audio and Accessory Sales.
Who are Metz Consumer Electronics's main competitors?
Emerging players on record are TCL and Hisense. Broad incumbents are Samsung, Panasonic, Sony, Philips (TP Vision) and LG Electronics. Direct peers are Loewe, Bang & Olufsen and Grundig.
Does Metz Consumer Electronics have an API?
No public API is recorded for Metz Consumer Electronics.
What industry is Metz Consumer Electronics in?
Metz Consumer Electronics's product category is Consumer Electronics (Premium Televisions). Its primary akta.pro industry code is CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters), with a secondary code of CRACAEAF, Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers). Its NAICS code is 4492 and its SIC code is 3651.