Hangloose Adventure

What Hangloose Adventure does

Hangloose Adventure is a UK-based operator of outdoor adventure experiences, running activities from two embedded locations: the Eden Project in Cornwall and the Bluewater shopping centre in Kent. The product set centres on adrenaline attractions — including what the company describes as England's longest and fastest zipline (Skywire), the UK's only outdoor skydiving machine, Europe's largest swing, a high-ropes course (Skytrek), an Aqua Park, wild swimming and a wellness sauna — alongside packages and family bundles. Activities are designed and built in-house using 3D CAD modelling and self-build expertise, which also underpins a parallel B2B consultancy service that licenses ride-design and operational know-how to third-party operators worldwide.

The business makes money primarily through direct B2C ticket sales and bundled packages (individual tickets priced ~£11–£70+, with combined packages up to ~£139.99 and family tickets to ~£140), gift vouchers, and an emerging subscription / membership layer covering Skydive Academy (ProFlyer), Wild Swimming and Wild Sauna. Customer segments span leisure families, schools, corporate team-building, hen and stag parties, charity and community groups, and adaptive visitors. The Eden Project venue is operated under a partnership that routes Eden visitor traffic into Hangloose activities, while the Bluewater site anchors the brand into one of Europe's largest retail-footfall destinations. The company employs 51–100 staff and won the Small Visitor Attraction of the Year award in 2023, supporting both premium pricing and the credibility of its B2B consultancy offering.

Name

Hangloose Adventure

Legal name

Hangloose Adventure

Website

https://hanglooseadventure.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hangloose Adventure operates two UK outdoor adventure venues at the Eden Project in Cornwall and the Bluewater centre in Kent, running ziplines, swings, an outdoor skydiving machine, high ropes, aqua park and wild swimming experiences for leisure families, schools, corporate groups and adaptive visitors, alongside a B2B ride-design consultancy.

Ownership category

akta.pro rank

Product category

Adventure and Outdoor Recreation Activities

NAICS

Amusement and Theme Parks (71311), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)

akta.pro secondary industries

Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC), Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD), Skydiving Experiences (Tandem, AFF, Scenic Jumps) (THAAAMAA)

Keywords

• Outdoor adventure activities
• Zipline experiences
• High ropes courses
• Outdoor skydiving machine
• Adventure park operations

Headquarters

HQ city

Saint Austell

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Activity Ticket Sales: Individual activity bookings including Skywire (zipline), Skydive, Giant Swing, Skytrek (high ropes), Aqua Park, Wild Swimming, and Sauna. Customers purchase single or multiple activity tickets through online booking platforms.
2. Package Bundles: Discounted multi-activity packages offering savings of up to 25% compared to individual purchases. Packages range from 2-4+ activities combining various attractions.
3. Gift Vouchers: Activity vouchers, monetary vouchers, and family vouchers valid for 12 months. Available as digital e-vouchers or physical printed vouchers (£4.50 each).
4. Consultancy Services: Professional adventure activity consultancy and building services for third-party clients worldwide, including concept planning, 3D modelling, engineering, and full construction.
5. Swim Memberships: Monthly and annual memberships for wild swimming at Bluewater, with tiered benefits including free speedy saunas, reduced-price sessions, and bring-a-friend passes.
6. Skydive Memberships and Subscriptions: Pro Flyer subscriptions (Levels 1-3) with bundled flight minutes, plus Skydive Academy packages with structured training sessions.
7. Birthday Parties: Hosted birthday party packages with minimum 6 attendees, including activities, food options, and dedicated support.
8. Media Bundles: Digital photo and video packages capturing customer experiences on activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hangloose Adventure operates two outdoor adventure parks in the UK (Bluewater, Kent and Eden Project, Cornwall) selling adrenaline activity experiences including ziplines (Skywire), giant swings, the UK's only outdoor skydiving machine, high ropes aerial trekking, inflatable aqua park, wild swimming, and sauna. Offerings include individual activity tickets, multi-activity package bundles, memberships (Wild Swimming, ProFlyer), gift vouchers, structured birthday parties, corporate and school group bookings, and a separate B2B adventure consultancy service providing 3D CAD modelling, engineering, and construction of ropes courses, climbing walls, ziplines, and descenders for clients worldwide.

Product overview

Hangloose Adventure operates as an outdoor adventure activity company with two locations: Bluewater in Kent (near London) and Eden in Cornwall (at the Eden Project). The core offering consists of adrenaline activities including ziplines (Skywire), giant swings (Gravity/Giant Swing), outdoor skydiving machines, and aerial trekking courses (Skytrek). Additional offerings include water-based activities (Aqua Park, Wild Swimming, Sauna) at Bluewater, plus various package bundles, membership programs (Wild Swimming, ProFlyer, Skydive Academy), gift vouchers, family tickets, and corporate/group bookings. The company also offers adventure activity consultancy services for building similar attractions. Activities are designed for various age groups with specific weight and age restrictions, and include accessibility options with carers flying free.

Differentiator

Problem solved

Functional benefit

Products and services

• Skywire (Bluewater)

Quantifiable outcome

• Up to 25% savings with activity packages
• +2 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Eden ProjectcoreStrategic or Co-development PartnerHangloose Eden operates within the Eden Project site in Cornwall, offering adventure activities adjacent to the iconic biomes. Joint ticket packages combine Eden Project entry with Hangloose Skywire experiences. The partnership aligns with Eden Project's values of transformational social and environmental services.
• BLAZEminorStrategic or Co-development PartnerCharity founded in memory of Benjamin who passed away from aggressive paediatric brain tumour. Hangloose hosts annual Santa Flight event at Bluewater with £20 per ticket donated to the charity. Partnership supports grieving siblings and raises brain tumour awareness.
• Derriford Children's WardsminorStrategic or Co-development PartnerAnnual Santa Zipline Flight raises money for Derriford Children's Wards at Plymouth Hospital. Annual fundraising event supporting local healthcare.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Go Ape: UK's largest high-ropes, zip-line and aerial adventure operator with 30+ sites. Most directly comparable to Hangloose on aerial trekking, ropes courses and zipline activities across multiple UK locations.
• iFly Indoor Skydiving: Global indoor vertical wind tunnel skydiving operator with multiple UK sites. Directly comparable to Hangloose's outdoor skydiving machine product, with a more distributed, asset-lighter multi-site model.
• Zip World: Welsh multi-site zipline and adventure operator famous for record-breaking zip lines and treetop attractions. Closest peer on zipline-led business model and record-attraction positioning.
• The Bear Grylls Adventure: Birmingham NEC-based indoor adventure centre featuring indoor skydiving (iFly), high ropes, climbing and diving cages. Directly comparable on outdoor skydiving machine and aerial adventure activities.
• Adrenalin Quarry: Cornwall-based adventure park offering coasteering, the UK's only aqua park, and ziplines. Directly comparable as a UK outdoor adventure competitor, with the additional overlap of being in Cornwall.
• Liquid Leisure: UK-based inflatable aqua park and water-based adventure operator. Directly comparable on the Aqua Park product line and water-based family thrill experiences.

Broad incumbents

• Thorpe Park: Merlin-operated UK theme park focused on thrill rides. Adjacent incumbent competing for the same family and thrill-seeker day-trip audience as Hangloose, but with a roller-coaster-led portfolio.
• Sundown Adventureland: Nottinghamshire family theme park with rides and attractions targeting families with younger children. Overlaps on the family day-out and group-booking customer segments served by Hangloose.
• Flamingo Land: Yorkshire theme park and resort combining rides, zoo and holiday accommodation. Overlaps on family and group adventure days out, particularly the Yorkshire/North-of-England catchment Hangloose does not currently serve.
• Alton Towers: UK's largest theme park operator with a broad ride portfolio including thrill coasters. Adjacent incumbent offering overlapping adrenaline experiences at much greater scale but as part of a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HanglooseAdv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hangloose Adventure