ProCom Sales
- Company typePrivate
- Founded1999
- HeadquartersWoodstock, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
ProCom Sales firmographics
Firmographics- Name
- ProCom Sales
- Legal name
- ProCom Sales Inc.
- Website
- https://procomsalesinc.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where ProCom Sales is headquartered
LocationHeadquarters
- HQ city
- Woodstock
- HQ country
- United States
- HQ region
- North America
Markets served
ProCom Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufacturer Representative Commissions: ProCom Sales operates as a manufacturer representative agency earning commissions from the manufacturers they represent. They connect manufacturers' products to distributors and end users in the telecom, broadband, and power utility sectors through their team of industry experts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
ProCom Sales product offering
Product offeringCore offering
ProCom Sales (now operating as StruXur) is an outsourced sales organization and manufacturer representative agency that represents a complementary group of manufacturers serving the broadband, telecom, and power utility industries. The company provides product expertise, multi-category solutions, and product demonstrations, selling directly to end users and through distributors across network infrastructure, pathways and enclosures, installation and test equipment, and productivity and safety categories.
Product overview
ProCom Sales Inc., now operating under the StruXur brand, is an outsourced sales organization that serves as a manufacturer representative agency. The company represents a complementary group of manufacturers whose products help customers in the broadband, telecom, and power utility industries. The product portfolio spans five main categories: Network Infrastructure (durable components supporting network systems), Pathways and Enclosures (systems protecting network infrastructure), Installation and Test Equipment (productivity and performance tools), and Productivity and Safety solutions. These products collectively serve the broadband/telecom industry (testing solutions, physical layer products, access products, CATV, networking) and power utility sector (transmission & distribution, substation, metering, gas, overhead & underground). The StruXur brand was established following the 2025 merger with Forward Solutions, combining both organizations' expertise and manufacturer partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Network Infrastructure Products Durable, high-quality components that support and protect network infrastructure for broadband, telecom, and utility applications, offered through ProCom Sales/StruXur's manufacturer representation.
- Pathways and Enclosures Reliable systems designed to protect network infrastructure through proper cable routing and enclosure solutions, represented by ProCom Sales/StruXur.
- Installation and Test Equipment Equipment and tools that increase productivity, maximize system performance, and prevent downtime during installation and maintenance operations, represented by ProCom Sales/StruXur.
- Productivity and Safety Solutions Solutions that enhance operational efficiency while keeping workforce safe in telecom, broadband, and power utility environments, represented by ProCom Sales/StruXur.
- StruXur Sales Support Services Outsourced sales organization providing product expertise, multi-category insights, and product demonstrations for manufacturers serving broadband, telecom, and power utility industries. Services include connecting product benefits to solve customer needs and presenting multi-category solutions for single builds or projects.
Companies that use ProCom Sales
Customer profileSegments3 records
Ideal customer profiles4 records
ProCom Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProCom Sales partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Forward SolutionscoreForward Solutions merged with ProCom Sales to create a larger sales organization under the StruXur brand. The merger gives ProCom access to expanded resources and allows both companies to leverage shared strengths in serving the telecom, broadband, and power utility industries. StruXur is now a division of Forward Solutions.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
ProCom Sales competitors and assessment
Company assessmentDirect peers
- Power & Tel: Telecommunications and utility supply distributor serving carriers, contractors, and utilities with network infrastructure, fiber, and outside plant products — directly overlapping ProCom/StruXur's broadband, telecom, and power utility verticals and distribution-channel model.
- Forward Solutions: Now ProCom/StruXur's parent company following the Nov 2025 merger. Forward Solutions is itself an outsourced sales organization serving telecom, broadband, and utility markets with complementary manufacturer partners — making it the most directly comparable peer.
- Winn-Marion Companies: Industrial sales and service firm acting as a manufacturer representative and distributor for electrical, instrumentation, and telecommunications products. Comparable to ProCom/StruXur as a multi-line rep agency serving utility-adjacent markets.
- KGP Logistics: Telecommunications distributor specializing in network infrastructure materials, equipment, and supply chain services for carriers and contractors. Operates in the same telecom outside-plant channel as ProCom/StruXur.
Regional players
- Werner Electric Supply: Upper-Midwest-focused electrical and communications distributor serving industrial, utility, and contractor customers. Overlaps with ProCom/StruXur in telecom outside-plant and utility infrastructure product categories at a regional scale.
- Crescent Electric Supply Company: Regional electrical and data communications distributor serving contractors, utilities, and industrial customers across the US. Comparable in the telecom outside-plant / utility infrastructure channel but operating primarily as a stocking distributor rather than a rep agency.
- Border States Electric: Employee-owned regional electrical and communications distributor with strong utility and contractor presence across the US Midwest and beyond. Comparable as a multi-line distributor serving telecom and utility end markets, though with a different go-to-market than a pure rep firm.
Broad incumbents
- WESCO International: Global distributor and supply-chain solutions provider for electrical, communications, and utility markets (parent of Anixter). Operates at significantly larger scale than ProCom/StruXur and competes for the same telecom/broadband/utility spend pool.
- Sonepar USA: US arm of global electrical distribution group, operating numerous regional brands serving utility, telecom, and contractor markets. Functions as a broad incumbent alternative channel to ProCom/StruXur's rep agency model.
- Graybar: One of North America's largest distributors of electrical, communications, and data networking products, serving telecom, utility, and contractor end-markets. A broad incumbent whose channel can compete with or complement ProCom/StruXur's rep agency model at national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ProCom Sales social profiles
Digital presenceProCom Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProCom Sales leadership team
Management profileNumber of profiles
ProCom Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProCom Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProCom Sales
What does ProCom Sales do?
ProCom Sales (now operating as StruXur) is an outsourced sales organization and manufacturer representative agency that represents a complementary group of manufacturers serving the broadband, telecom, and power utility industries. The company provides product expertise, multi-category solutions, and product demonstrations, selling directly to end users and through distributors across network infrastructure, pathways and enclosures, installation and test equipment, and productivity and safety categories.
Is ProCom Sales a public or private company?
ProCom Sales is a private company. It is classified as corporate owned and is currently operating.
When was ProCom Sales founded?
ProCom Sales was founded in 1999. It employs 11 to 50 people.
Where is ProCom Sales based?
ProCom Sales is headquartered in Woodstock, United States, in the North America region.
How does ProCom Sales make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are ProCom Sales's main competitors?
Direct peers on record are Power & Tel, Forward Solutions, Winn-Marion Companies and KGP Logistics. Regional players are Werner Electric Supply, Crescent Electric Supply Company and Border States Electric. Broad incumbents are WESCO International, Sonepar USA and Graybar.
Does ProCom Sales have an API?
No public API is recorded for ProCom Sales.