Invisible Friends

What Invisible Friends does

Invisible Friends is a digital collectibles brand operated by Random Character Collective, LLC, a private California-based LLC founded in 2022. The company's core product is a portfolio of Ethereum-based NFT collections featuring animated "invisible" character avatars across multiple formats: 2D Friends (the original collection), 3D Friends (3D-rendered variants), Kith Friends (a collaboration with apparel brand Kith), and Physical Toy (tangible merchandise counterparts). Minting uses a provably fair randomization system leveraging SHA-256 hashing of each GIF, Ruby Array#shuffle with a block-number seed (block 14264359), and a community-derived rotation amount (11,944 BING BONG reactions) with the final provenance hash saved on-chain for verification.

The company serves NFT collectors and enthusiasts as its primary customer segment, with a secondary use case for owners seeking to monetize their holdings via physical merchandise production. Revenue is generated through primary NFT sales during initial mint windows, secondary market royalties via OpenSea, and direct physical merchandise sales through a separate storefront at shop.invisiblefriends.io. Under the Terms and Conditions, NFT holders receive limited commercial licensing rights to produce and sell physical merchandise featuring their owned art, while Random Character Collective retains underlying intellectual property.

The business operates with a product-led growth motion relying on community engagement via Discord, Twitter (@InvsbleFriends), and Instagram. Distribution occurs primarily through OpenSea for global secondary trading and self-serve wallet-connected minting on invisiblefriends.io for primary issuance. The company maintains no disclosed headcount, no external funding rounds, no named institutional investors, and no senior leadership roster in the public material reviewed.

Name

Invisible Friends

Legal name

Random Character Collective, LLC

Website

https://invisiblefriends.io

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Invisible Friends is a 2022-founded NFT collectibles brand operating four Ethereum-based avatar collections (2D, 3D, Kith, Physical Toy) under Random Character Collective, LLC, serving retail NFT collectors via OpenSea and a direct website storefront.

Ownership category

akta.pro rank

Product category

NFT Digital Collectibles

NAICS

Art Dealers (45992)

akta.pro primary industry

Trading Cards & Collectibles NFT Marketplaces (FSADANAI)

Keywords

• NFT collectibles
• Digital avatars
• Profile picture NFTs
• Blockchain art
• Crypto collectibles

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain

Revenue model

1. Primary NFT Sales: Revenue is generated through the initial minting and sale of Invisible Friends NFT collectibles directly from the project website. Initial minting prices and quantities are determined at launch.
2. Secondary Market Royalties: The project likely earns royalties on secondary market sales through OpenSea's royalty mechanism, though specific royalty percentages are not disclosed in the available source material.
3. Commercial Licensing (NFT Owner Rights): NFT owners receive commercial rights to produce and sell physical merchandise featuring their Licensed NFT's art, creating a potential licensing revenue stream for owners. RCC retains IP ownership while granting limited commercialization rights.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Invisible Friends is an Ethereum-based NFT collectibles project that creates and sells animated digital avatar characters. The offering includes multiple collections (2D Friends, 3D Friends, Kith Friends, and Physical Toy) traded on OpenSea, with owners receiving personal use and commercial merchandise rights. Minting uses a provably fair SHA-256 randomization system with community-supplied seeds for transparent token distribution.

Product overview

Invisible Friends is a collectibles company offering a portfolio of NFT avatar collections. The core product lineup consists of 2D Friends (primary collection), 3D Friends (3D variant), Kith Friends (collaboration with Kith brand), and Physical Toys (tangible merchandise counterparts). Additionally, a PFP Tool feature enables owners to crop their avatars for social media profile picture use. All digital collections are traded on the OpenSea marketplace with Licensed NFT ownership governed by RCC (Random Character Collective, LLC) terms and conditions.

Differentiator

Problem solved

Functional benefit

Brands

• 2D Friends: 2D avatar collection of Invisible Friends NFTs available on OpenSea.
• 3D Friends
• Kith Friends
• Physical Toy

Products and services

• 2D Friends The primary 2D avatar NFT collection featuring invisible character designs. Collectible digital assets purchased as NFTs on OpenSea for use as profile pictures and personal digital art.
• 3D Friends Three-dimensional avatar NFT collection featuring 3D invisible character designs. Extended format of the core Invisible Friends collectibles offering additional visual depth and digital art appeal.
• Kith Friends Branded collaboration collection of Invisible Friends avatars developed in partnership with Kith fashion brand. NFT collectibles combining Invisible Friends character design with Kith brand identity.
• Physical Toy Physical merchandise collectibles corresponding to the digital NFT avatars. Bridges the gap between digital collectibles and tangible products for collectors who want physical representations.

Quantifiable outcome

• 78 tokens minted in one transaction with verified provenance hash
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cool Cats: Blue-chip Ethereum-based character NFT collection with an established brand that has pursued multiple sub-collections and licensing extensions. Comparable as a multi-collection avatar brand with merchandise ambitions.
• Pudgy Penguins: Character-based NFT collection that has aggressively expanded into physical toys sold at major retailers like Walmart. Closely comparable as a digital avatar NFT brand successfully bridging into mainstream physical merchandise.
• Doodles: Ethereum-based character NFT collection with hand-drawn art and community-driven brand. Comparable as an avatar/PFP collectibles brand pursuing brand extensions into media and merchandise.
• Bored Ape Yacht Club: Flagship Ethereum-based PFP avatar NFT collection from Yuga Labs. Direct competitor as a premium avatar NFT project targeting collectors seeking status-driven digital identity and community membership.
• Azuki: Anime-styled avatar NFT collection with strong streetwear and fashion brand collaborations (e.g., BEANZ). Comparable as a collectibles brand extending into fashion, physical merchandise, and community-driven utility.
• Milady Maker: Ethereum-based character NFT collection with a distinctive aesthetic and strong meme-driven community culture. Comparable as a smaller-scale avatar NFT brand competing on cultural cachet and collector identity.
• CryptoPunks: Iconic 10,000-character Ethereum NFT collection originally from Larva Labs (now Yuga Labs). Direct competitor as a profile-picture avatar NFT project on Ethereum targeting collectors and status-seekers.
• World of Women: Ethereum-based avatar NFT collection with a focus on art-driven PFPs and community, plus brand collaborations (e.g., Reese Witherspoon's Hello Sunshine). Direct peer in art-led PFP NFT collectibles.
• Moonbirds: Ethereum-based PFP NFT project with profile picture utility and a membership-oriented holder community. Direct peer in the avatar/PFP NFT category with comparable brand-extension ambitions.

Others

• Kith: Established multi-channel fashion and lifestyle brand headquartered in New York. Listed as an OTHERS peer because Kith is a collaboration partner (Kith Friends sub-collection) rather than a competitor, but is highly relevant as a comparable for how the project extends into physical fashion/lifestyle merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InvsbleFriends
• Instagraminstagram.com/invisiblefriends_io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisible Friends