Rich's Plumbing, Heating & Air Inc.

What Rich's Plumbing, Heating & Air Inc. does

Rich's Plumbing, Heating & Air Inc. (legal entity: Rich's Plumbing Heating & Air Conditioning, Inc.) is a privately held, family-owned residential and light commercial plumbing and HVAC service contractor founded in 1989 and headquartered in East Brunswick, New Jersey. The company operates from three physical locations — East Brunswick (HQ), Elizabeth, and Bayville — and dispatches fully equipped service trucks to customers across approximately 11 service areas in Middlesex, Union, and Ocean counties, advertising a 60-minute response time, 24/7 emergency availability, and a 100% satisfaction guarantee. Its service catalog spans plumbing repair, installation and maintenance (water heaters including tankless, sump pumps, drain and sewer services including trenchless and hydro jetting, leak detection, water line repair, bathroom remodeling), HVAC repair and installation (heating, air conditioning, maintenance plans), and financing for larger-ticket jobs through Synchrony.

The underlying business is labor- and truck-based rather than technology-based; there is no proprietary software platform, no AI/ML capability, no API, and no app offering referenced in source material. Demand is generated through local SEO (service-area landing pages), an active blog, coupons and promotions, Google Reviews management, an NPS/post-project survey program, and SMS/email marketing consent-based messaging. Revenue mechanics are predominantly transactional per service call, supplemented by recurring maintenance plan fees. Customer segments are primarily residential homeowners across Central New Jersey with a secondary segment of small commercial properties requiring plumbing and HVAC maintenance and repair.

The firm is privately owned with no parent company, no subsidiaries, no institutional funding, and no M&A activity; the owner contact (James Johnson) operates through a Silver Strand email domain. It holds New Jersey contractor license #11239 and is licensed, bonded, and insured. Forward signals — service-area page buildout, content marketing cadence, Synchrony financing, and an expanding service catalog (trenchless sewer, tankless water heaters, hydro jetting) — point to incremental geographic and product surface expansion within the existing regional footprint rather than step-changes in scale.

Name

Rich's Plumbing, Heating & Air Inc.

Legal name

Rich's Plumbing Heating & Air Conditioning, Inc.

Website

https://richsplumbing.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Rich's Plumbing, Heating & Air Inc. is a family-owned residential and light commercial plumbing and HVAC service contractor founded in 1989, operating from three New Jersey offices and serving Central New Jersey homeowners with repair, installation, maintenance, and 24/7 emergency services.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodbridge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plumbing Services Revenue: One-time and recurring fees for plumbing repair, installation, drain cleaning, sewer services, water heater services, leak detection, fixture repair/installation, sump pump, bathroom remodeling, and related plumbing maintenance. Revenue is transaction-based per service call, supplemented by maintenance plans.
2. HVAC Services Revenue: One-time fees for HVAC repair, installation, and replacement of heating systems (furnaces, boilers) and air conditioning systems. Includes seasonal maintenance plans. Revenue is primarily transaction-based per job.
3. Financing Program Revenue: The company offers flexible financing plans through Synchrony to enable customers to pay for services over time. While financing is a payment mechanism rather than a direct revenue stream, it lowers barriers to large ticket purchases (new HVAC systems, sewer replacements) and may generate referral income or partnership revenue through the Synchrony relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rich's Plumbing, Heating & Air Conditioning, Inc. is a family-owned New Jersey service contractor that delivers residential and light-commercial plumbing, drain/sewer, and HVAC repair, installation, replacement, and maintenance. Core offerings cover water heaters (including tankless), sump pumps, drain and sewer cleaning (with trenchless and hydro jetting), leak detection, water line repair, fixture work, bathroom remodeling, and heating and air conditioning service, with annual maintenance plans and Synchrony-backed consumer financing.

Product overview

Rich's Plumbing, Heating & Air Inc. is a family-owned and operated service company (not a software product company) offering comprehensive plumbing, heating, and air conditioning services across New Jersey since 1989. The company's service portfolio is organized into three primary categories: Plumbing Services (encompassing water heaters, sump pumps, drains, sewers, leak detection, and bathroom remodeling), HVAC Services (covering heating and cooling repair, installation, and maintenance), and Drain/Sewer Services. The company does not offer a software product, API, or AI-powered technology platform. All offerings are traditional service-based solutions for residential and light commercial properties, supplemented by maintenance plans and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Comprehensive plumbing repair, installation, inspection, and maintenance services for residential and light-commercial properties in New Jersey, covering water heaters, sump pumps, drains, sewers, water lines, leak detection, fixture work, pipe repair, and bathroom remodeling.
• HVAC Services Heating and air conditioning repair, installation, replacement, and inspection for residential and light-commercial customers in New Jersey, covering furnaces, boilers, central air conditioners, heat pumps, and thermostat systems.
• Drain Services Emergency and scheduled drain services including drain cleaning, drain installation, drain repair, sewer cleaning, grease trap cleaning, and hydro jetting for residential and commercial customers.
• Sewer Services Sewer installation, repair, and cleaning services including trenchless sewer replacement, sewer line repair, and sewer line replacement for residential and light-commercial properties.
• Water Heater Services Water heater repair, installation, and maintenance services, including traditional tank and tankless water heater options, for residential customers in New Jersey.
• Leak Detection and Repair Professional leak detection services using advanced equipment to locate leaks in water lines, plumbing fixtures, and sewer lines without invasive procedures, followed by repair work for residential and small commercial customers.
• Bathroom Remodeling Complete bathroom renovation services including fixture installation, ADA-compliant fixtures, and plumbing upgrades for residential customers in New Jersey.
• HVAC Maintenance Plan Annual maintenance plan for HVAC systems designed to ensure optimal performance, prevent breakdowns, and extend equipment lifespan for residential customers.
• Synchrony Financing Plans Flexible consumer financing plans offered in partnership with Synchrony to help customers pay over time for plumbing repairs, new HVAC system installations, and water heater replacements.

Quantifiable outcome

• 60-minute response time for service calls
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ARS / Rescue Rooter: National residential HVAC, plumbing, and electrical services company with a strong mid-Atlantic footprint; directly competes in residential HVAC and plumbing repair, installation, and maintenance services.
• One Hour Heating & Air Conditioning: National HVAC service franchise under Neighborly offering residential heating and air conditioning installation, repair, and maintenance; comparable in HVAC-led service scope, emergency-response emphasis, and on-time guarantee positioning.
• Roto-Rooter: National plumbing and drain cleaning service company offering residential plumbing, sewer, and drain services across the U.S. via a mix of company-owned and franchised locations; directly competes with Rich's on plumbing service scope, residential customer base, and 24/7 emergency offering.
• Mr. Rooter Plumbing: National residential and commercial plumbing franchise under Neighborly offering drain cleaning, sewer, water heater, and plumbing repair services; closely comparable in service category mix and direct-to-consumer GTM motion.
• Horizon Services: Regional plumbing, heating, cooling, and electrical service company operating across Delaware, Pennsylvania, and parts of New Jersey; very comparable service mix (plumbing + HVAC), direct-to-consumer model, and mid-Atlantic geographic emphasis.

Regional players

• Len The Plumber: Mid-Atlantic residential plumbing, heating, and air conditioning service contractor operating across Maryland, Virginia, Pennsylvania, and D.C.; same multi-trade service mix (plumbing + HVAC), same residential focus, comparable regional scale.
• Boulden Brothers: Regional plumbing, heating, and cooling service contractor based in Delaware serving Delaware, Maryland, Pennsylvania, and New Jersey; closely comparable residential service mix and small-to-mid-size regional contractor profile.

Broad incumbents

• Neighborly: Multi-brand franchisor of residential home services (parent of Mr. Rooter, One Hour, Rainbow International, and others); a broad incumbent that aggregates many small plumbing and HVAC contractors under franchise brands competing in the same residential services space.
• ServiceMaster: Diversified national home and commercial services company spanning restoration, cleaning, and HVAC/plumbing services through multiple brands; broad incumbent that overlaps the residential services category at a national level.

Emerging players

• HomeServe: Home services membership company that sells emergency repair plans and dispatches local contractors for plumbing, HVAC, and electrical repairs; adjacent model that competes for the same residential homeowner relationships via a recurring service contract.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/richs-plumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rich's Plumbing, Heating & Air Inc.