EAF
EAF is a German B2B IT hardware distributor serving resellers, system houses, and corporate buyers with 300,000+ products from 300+ manufacturers through an EDI-integrated e-commerce platform shipping across Europe.
- Company typePrivate
- Founded1990
- HeadquartersGoch, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What EAF does
EAF (eaf computer service supplies GmbH) is a German B2B IT hardware distributor founded in 1990 and headquartered in Goch, Germany. The company operates an e-commerce platform that supplies IT hardware, components, and accessories exclusively to business customers — resellers, system integrators, system houses, and corporate buyers — through a catalog of more than 300,000 products sourced from over 300 brand manufacturers. Categories span components and accessories, printers and supplies, notebooks, server/storage/networking equipment, peripherals, consumer electronics, power supply, and an extension into home and living categories. EAF's positioning is strictly B2B: it requires a valid VAT ID at signup, hides pricing behind account login, and explicitly excludes consumer (B2C) buyers.
The underlying technology is a B2B e-commerce platform with EDI (Electronic Data Interchange) integration that enables automated ordering and seamless connectivity with customers' ERP and warehouse management systems via current price and product data feeds. The company also offers refurbished and bulk-packed merchandise alongside new products, each with differentiated warranty terms (3 months vs. 12 months). All shipments are dispatched from the single Goch warehouse, with support for four website languages (German, English, French, Dutch) and documented shipping into Germany, France, the Netherlands, and the United Kingdom.
EAF generates revenue primarily through hardware sales to B2B buyers under a pay-as-you-go dealer pricing model denominated in euros, ex-works Goch, plus VAT and shipping. Go-to-market is channel-partner driven: the company exclusively serves business customers with VAT identification, has no consumer storefront, and runs marketing concentrated on SEO-optimized product catalog discoverability supplemented by a LinkedIn and Instagram presence. The legal entity is a German private limited company (GmbH), privately held with no disclosed parent, institutional investor, or public listing.
EAF firmographics
Firmographics- Name
- EAF
- Legal name
- eaf computer service supplies GmbH
- Website
- https://eaf-gmbh.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EAF is a German B2B IT hardware distributor serving resellers, system houses, and corporate buyers with 300,000+ products from 300+ manufacturers through an EDI-integrated e-commerce platform shipping across Europe.
- Ownership category
- akta.pro rank
Where EAF is headquartered
LocationHeadquarters
- HQ city
- Goch
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
EAF business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- IT Hardware Distribution: B2B distribution of IT hardware components, peripherals, servers, storage, networking equipment, and accessories. Revenue generated through product sales to resellers, system houses, and business customers. Offers new, refurbished, and bulk merchandise options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B dealer pricing upon account login |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
EAF product offering
Product offeringCore offering
EAF is a B2B IT hardware distributor that sells more than 300,000 products from over 300 brand manufacturers exclusively to business customers, resellers, and system houses across Europe. Orders are placed through the eaf-gmbh.de online shop or via EDI integration with customer ERP systems, with all shipments dispatched from a single warehouse in Goch, Germany. The catalog covers IT components, printers and consumables, notebooks, server/storage/networking, peripherals, mobile devices, cameras, consumer electronics, power supply, and home/living products, including refurbished and bulk-pack options.
Product overview
EAF (eaf computer service supplies GmbH) is a German B2B IT hardware distributor and procurement platform operating exclusively for business customers, resellers, and system integrators. The company offers over 300,000 products from more than 300 brand manufacturers, with a focus on IT components & accessories, printers & supplies, notebooks, servers/storage & networking equipment, peripherals, consumer electronics, and power supply solutions. The product portfolio includes Components & Accessories (processors, graphics cards, memory, storage), Printers (maintenance kits, toner, spare parts), Notebooks (laptops, batteries, docking stations), Server/Storage/Network (switches, transceivers, network adapters, SAS/SATA cables, WLAN modules), Peripherals (monitors, keyboards, mice, workstations), and extended categories such as Telephone/Tablet, Camera, Consumer Electronics, Power Supply, and Home & Living products. The company provides automated EDI ordering and ERP integration capabilities, offers refurbished and bulk merchandise options, and ships throughout Europe from their warehouse in Goch, Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Components & Accessories
Companies that use EAF
Customer profileSegments2 records
Ideal customer profiles2 records
EAF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
EAF partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
EAF competitors and assessment
Company assessmentBroad incumbents
- Arrow Electronics: Global broadline distributor with strong enterprise and components portfolio including server, storage, networking, and embedded; overlaps with EAF's server/storage/network and components categories in Europe.
- Ingram Micro: Global broadline IT distributor with a much larger vendor portfolio, deeper rebate tiers, and global logistics; competes with EAF across categories but operates at a fundamentally different scale and breadth.
- TD SYNNEX: Global broadline IT distributor formed from the merger of Tech Data and SYNNEX; competes with EAF in servers, components, peripherals, and networking across Europe via its European operations.
Regional players
- Westcoast: UK-based broadline IT distributor serving resellers with a comparable B2B catalog, EDI/ERP integration, and product mix; competes with EAF in the UK reseller segment but does not serve continental Europe.
Direct peers
- Mindfactory: German IT e-tailer serving B2B and prosumer customers with a deep IT components, peripherals, and PC-building catalog, overlapping directly with EAF's core components, peripherals, and consumer-electronics categories.
- ALSO Group: Swiss-headquartered pan-European IT broadline distributor serving resellers and system integrators with comparable B2B catalog, EDI integration, and logistics across the same European geographies EAF serves.
- Reichelt Elektronik: German electronics distributor with a large catalog of components, networking, and IT peripherals; competes with EAF in Germany and Europe on overlapping SKU sets, EDI-capable B2B ordering, and price competitiveness.
- Jacob Elektronik: German IT e-tailer focused on B2B and prosumer buyers with a comparable mix of IT hardware, networking, and peripherals; competes with EAF on price, catalog depth, and EDI/ERP ordering capability.
- Bechtle: German IT systems house and broadline distributor with a B2B e-commerce platform, EDI/ERP integration, and a comparable mix of IT hardware, software, and services for German and European resellers and end-customers.
- Alternate: German IT e-tailer distributing components, peripherals, notebooks, and consumer electronics with a B2B dealer program; directly comparable to EAF on product mix, customer type, and pan-European shipping.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EAF social profiles
Digital presenceEAF financial estimates
Financial estimateRevenue estimate
Valuation estimate
EAF leadership team
Management profileNumber of profiles
EAF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EAF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EAF
What does EAF do?
EAF is a B2B IT hardware distributor that sells more than 300,000 products from over 300 brand manufacturers exclusively to business customers, resellers, and system houses across Europe. Orders are placed through the eaf-gmbh.de online shop or via EDI integration with customer ERP systems, with all shipments dispatched from a single warehouse in Goch, Germany. The catalog covers IT components, printers and consumables, notebooks, server/storage/networking, peripherals, mobile devices, cameras, consumer electronics, power supply, and home/living products, including refurbished and bulk-pack options.
Is EAF a public or private company?
EAF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EAF founded?
EAF was founded in 1990. It employs 101 to 250 people.
Where is EAF based?
EAF is headquartered in Goch, Germany, in the Europe region.
How does EAF make money?
One revenue line is on record: IT Hardware Distribution.
Who are EAF's main competitors?
Broad incumbents on record are Arrow Electronics, Ingram Micro and TD SYNNEX. Westcoast is listed as a regional player. Direct peers are Mindfactory, ALSO Group, Reichelt Elektronik, Jacob Elektronik, Bechtle and Alternate.
Does EAF have an API?
No public API is recorded for EAF.