Don Hattan Chevrolet

What Don Hattan Chevrolet does

Don Hattan Dealerships is a privately held, family-owned automotive retail group headquartered in Wichita, Kansas, operating four dealership rooftops under the legal umbrella of the Jill Hattan Company: Don Hattan Chevrolet (Wichita), Don Hattan Ford (Augusta), Don Hattan Derby (used vehicles plus First Edition Customs), and Don Hattan West (Wichita). Founded in 1949 when Don Hattan purchased a Chevrolet dealership in Valley Center, Kansas for $13,000, the business is now led by third-generation dealer principal Jill Hattan, who took over in 2009 and has expanded the operation from a single rooftop to four. The group sells new Chevrolet and Ford vehicles, more than 500 pre-owned units across multiple brands, and provides full-service repair and maintenance for all makes and models, OEM parts ordering, vehicle financing, and trade-in services. Its distinctive commercial model centers on a no-haggle, market-based pricing system — an AI-driven tool that analyzes over 20,000 vehicles per hour — and uses non-commissioned Customer Experience Advocates in place of traditional high-pressure sales staff.

Revenue is generated through four primary streams: one-time new and used vehicle sales, service and parts (factory-trained technicians, same-day appointments, Tuesday Ladies' Day promotions), financing transactions (in-house and via Ford Credit), and First Edition Customs vehicle modification services at the Derby location. The pricing model is transaction-based with transparent upfront pricing rather than negotiation, supported by complimentary Auto Check reports and detailed reconditioning records. The primary customer segments are individual consumers in the greater Wichita MSA (Wichita, Derby, Park City, Andover, Augusta) and a secondary commercial/business segment for heavy-duty Chevrolet work trucks. Marketing is regionally focused on community involvement, content (Automotive Insider blog), and reputation (thousands of 5-star Google reviews). The group has no disclosed external institutional or private equity investment, and the Jill Hattan Company umbrella also encompasses adjacent ventures such as Pink Saloon, indicating a multi-business local commerce strategy built around the dealership core.

Name

Don Hattan Chevrolet

Legal name

Don Hattan Dealerships

Website

https://donhattan.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Don Hattan Dealerships is a privately held, family-owned automotive group operating four Chevrolet, Ford, and used-vehicle rooftops across the Wichita, Kansas MSA since 1949, selling new and used vehicles, service, parts, financing, and customization under a no-haggle, AI-priced model.

Ownership category

akta.pro rank

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: New and used vehicle sales across four dealership locations. Sells Chevrolet, Ford, and high-quality used vehicles. No-haggle, transparent market-based pricing model.
2. Automotive Service & Parts: Full-service auto repair and maintenance for all makes and models. Factory-trained technicians, same-day appointments available. Tuesday Ladies' Day promotions. Parts ordering department.
3. Financing: In-house financing options and partnership with Ford Credit for Ford vehicle financing. Apply for financing online. Trade-in value assessments.
4. First Edition Customs: Custom car modification shop at Don Hattan Derby offering lift kits, wheels, tires, performance parts, exhaust systems, window tinting, and installation services for vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Don Hattan Dealerships is a multi-rooftop automotive dealership group retailing new Chevrolet and Ford vehicles, more than 500 pre-owned vehicles, full-service auto repair and maintenance for all makes and models, OEM parts, in-house and partner vehicle financing, and aftermarket vehicle customization through First Edition Customs. Transactions use a transparent, no-haggle Market-Based Pricing model supported by AI-driven real-time competitive analysis.

Product overview

Don Hattan Chevrolet operates as a full-service automotive dealership under the Don Hattan Dealerships group—a female-owned automotive organization serving Wichita, Derby, Park City, and Andover, KS since 1949. The company offers a unified portfolio centered on new and pre-owned vehicle sales (Chevrolet, Ford, and additional brands), comprehensive auto service and parts, and First Edition Customs for vehicle customization. The four locations—Don Hattan Ford in Augusta, Don Hattan Chevrolet in Wichita, Don Hattan Derby, and Don Hattan West—share a Market Based Pricing model that eliminates traditional haggling using real-time competitive analysis. Service offerings span routine maintenance to complex repairs across all makes and models, while First Edition Customs provides lift kits, wheels, tires, and performance accessories with professional installation. The company emphasizes transparent, low-pressure customer experiences with same-day service appointments and complimentary shuttle.

Differentiator

Problem solved

Functional benefit

Products and services

• Don Hattan Chevrolet New Vehicle Sales Sale of new Chevrolet vehicles, including Silverado, Trax, Equinox, and other Chevrolet models, offered at transparent, no-haggle market-based prices at the north Wichita Don Hattan Chevrolet location, serving individual consumers and commercial buyers.
• Don Hattan Ford New Vehicle Sales Sale of new Ford vehicles at the Don Hattan Ford rooftop in Augusta, Kansas, supported by Ford Credit financing options and Don Hattan's market-based pricing model, intended for individual consumers and local commercial buyers.
• Pre-Owned Vehicle Sales Retail sale of 500+ high-quality used vehicles across multiple brands at the group level, including at the Don Hattan Derby used-vehicle location, with complimentary AutoCheck history reports and detailed reconditioning records and market-based pricing.
• Automotive Service & Maintenance Full-service auto repair and maintenance for all makes and models, including routine maintenance, complex repairs, tire services, brake services, and oil changes, delivered by factory-trained technicians at the Chevrolet, Ford, Derby, and West rooftops with same-day appointments, complimentary shuttle, and recurring Tuesday Ladies' Day promotions.
• Parts Department Ordering and sale of genuine OEM parts for Chevrolet, Ford, and other vehicle brands, with an online parts request submission option available to consumers.
• First Edition Customs Vehicle customization services offered at the Don Hattan Derby location, including lift kits, leveling kits, wheels, tires, exhaust systems, cold air intakes, performance chips, bed covers, window tinting, and professional installation, drawing on brands such as Rough Country, Fuel Off-Road, KMC, WeatherTech, BFGoodrich, Nitto, and Toyo.
• Dealership Vehicle Search Tool Online inventory search and filtering tool on the Don Hattan website enabling customers to browse and filter 500+ new and pre-owned vehicles across all four Kansas locations by price, make, model, body style, mileage, year, drivetrain, and features.
• Financing Services Vehicle financing and loan origination services delivered through the dealership group, including online pre-approval applications, trade-in valuation tools, and lending partnerships with Ford Credit (for Ford vehicles) and Chevrolet Financial, supporting retail and commercial buyers.

Quantifiable outcome

• Over 20,000 vehicles analyzed every hour for pricing competitiveness
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Chevy Cares ProgramminorGTM or Marketing PartnerPartnership with Chevy Cares program to support local schools through test drive events and fundraising initiatives, such as the Back-to-School Test Drive promotion at Chisholm Trail Elementary
• Butler Community CollegeminorStrategic or Co-development PartnerService managers and fixed operations manager serve on Butler Automotive Technology Advisory Board. Partnership provides internships for automotive technology students and current employment for Butler Tech graduates
• WSU TechminorStrategic or Co-development PartnerDirector of Fixed Operations serves on WSU Tech Advisory Board. Creating internship program with automotive technology students
• American Heart AssociationminorGTM or Marketing PartnerPartnership during National Heart Month for women's heart health awareness. Hosts Service Drive Campaign where customers can donate to AHA, tied into Ladies' Day events
• Beauties & Beasts Animal RescueminorGTM or Marketing PartnerAnnual Pups & Trucks Adoption Event and Test Drive promotion to fundraise and raise awareness for local animal rescue

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Carvana: Carvana is an online-only used vehicle retailer using a no-haggle transparent pricing model and vertical e-commerce platform. Its consumer-facing pricing transparency approach mirrors Don Hattan's market-based no-haggle philosophy, though Carvana operates without physical dealership rooftops.

Direct peers

• CarMax: CarMax pioneered the no-haggle, transparent pricing model for used vehicles in the US, making it a direct conceptual peer to Don Hattan's market-based pricing approach. Both serve individual consumers with multi-brand used car inventory and emphasize pricing transparency over negotiation.
• Sonic Automotive: Sonic Automotive is a public multi-brand franchised automotive dealer group with new vehicle, used vehicle, and F&I revenue streams — structurally parallel to Don Hattan's four-rooftop Chevrolet/Ford/pre-owned operation. Both operate multi-franchise dealer groups serving similar consumer and commercial customers.

Broad incumbents

• Group 1 Automotive: Group 1 Automotive is a public automotive retailer with 200+ dealerships in the US and UK, operating franchised new vehicle stores across most major brands. Its multi-brand, multi-rooftop operating model directly parallels Don Hattan's Chevrolet/Ford/pre-owned strategy.
• Penske Automotive Group: Penske Automotive Group is a premium-focused automotive retailer with franchised dealerships and Penske-branded used vehicle stores in the US, UK, and Germany. While larger and more international, its franchised new vehicle retailing model parallels Don Hattan's core business model.
• Asbury Automotive Group: Asbury Automotive Group is a public automotive retailer operating 150+ franchised dealerships across the US, plus standalone used vehicle stores and F&I product businesses. Its multi-brand franchise operating model is structurally similar to Don Hattan's dealer group, though at much larger scale.
• AutoNation: AutoNation is the largest US automotive retailer by transactions, operating hundreds of franchised dealerships across multiple brands and serving individual consumers and commercial customers. Don Hattan's multi-rooftop Chevrolet/Ford operation mirrors AutoNation's franchise-based retail model at a much smaller scale.
• Lithia Motors: Lithia Motors is the largest US automotive retailer by revenue with 300+ stores across all major brands, pursuing aggressive M&A-driven growth. Don Hattan exemplifies the multi-rooftop family dealer group that Lithia has historically targeted for acquisition to fuel its expansion strategy.

Regional players

• Conklin Cars: Conklin Cars is a family-owned multi-rooftop automotive dealer group operating in the Wichita, Kansas market across multiple brands. As a direct local competitor, Conklin competes with Don Hattan for the same Wichita-area consumers across overlapping brand franchises.
• Rusty Eck Ford: Rusty Eck Ford is a Wichita-area Ford franchised dealership that directly competes with Don Hattan Ford in Augusta for the same Wichita-area Ford buyers. Both target overlapping inventory and service offerings within the same primary trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/donhattan
• Facebookfacebook.com/donhattanchevrolet
• LinkedInlinkedin.com/company/don-hattan-dealerships
• Instagraminstagram.com/donhattandealerships

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don Hattan Chevrolet