What Larry King does

Larry King is a United Kingdom-based luxury hair salon and haircare brand founded in 2017 and headquartered in Sawbridgeworth, employing an estimated 11-50 people. Built around celebrity hairstylist Larry King, the company operates a direct-to-consumer model combining physical salon services with a proprietary range of professional haircare products. It runs four salon locations — three in premium London neighborhoods (Marylebone, South Kensington, Notting Hill) and one in Monaco — offering cuts, color, and styling delivered by a hand-picked team of colourists and stylists, alongside a Larry King Academy for hairdressing training and education.

The company's product portfolio spans styling products (A Social Life For Your Hair, Velvet Texture Clay, Volumizing Hair Mist, My Nanna's Mousse, Nourishing Curl Enhancer), finishing products (Ride or Die Texture Spray, Spoilt For Choice Hair Oil), and scalp/wash care (Clean As A Whistle Scalp Scrub), organized by hair concern such as Volume, Texture, Frizz Control, Dry & Damaged, Curls & Waves, and Scalp & Detox. Products are sold through a Shopify-powered e-commerce storefront with a Subscribe & Save subscription service, an integrated appointment booking system, Phorest gift card integration for salon vouchers, and orbe.app for multi-language localization. The technology stack is off-the-shelf commerce infrastructure rather than proprietary systems.

Revenue is generated across three streams: salon appointment services at four locations, one-time sales of haircare products (priced roughly $21-$67 for full-size items on the US site), and recurring revenue via the Subscribe & Save program. Go-to-market is direct-to-consumer, driven by the founder's celebrity clientele reputation, editorial press coverage (Harper's Bazaar, Grazia, Evening Standard), content marketing (The Down Low blog, Larry's Session Portfolio), email newsletters offering 10% off first orders, and an active social media presence across Instagram, TikTok, Facebook, LinkedIn, and YouTube. The e-commerce store ships globally to over 40 countries, supplemented by third-party stockists.

Name

Larry King

Legal name

Larry King

Website

https://larryking.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Larry King is a UK-based luxury hair salon and direct-to-consumer haircare brand founded in 2017, operating salons in London and Monaco and selling professional styling and finishing products online to luxury-conscious consumers and haircare enthusiasts.

Ownership category

akta.pro rank

Product category

Luxury Hair Salon & Professional Haircare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112), Health and Personal Care Retailers (456), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Shampoo & Scalp Cleansers (CRABABAA)

Keywords

• Luxury hair salon
• Professional haircare products
• Hair styling services
• Haircare subscription service
• Celebrity stylist brand

Headquarters

HQ city

Sawbridgeworth

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Salon Services: Hair salon appointments offering cuts, color, and styling services at four London locations with expert colourists and stylists
2. Haircare Product Sales: Sale of proprietary haircare products including styling products, finishing products, shampoos, conditioners, and travel sets through e-commerce and salon locations
3. Subscription Service: Subscribe & Save program providing recurring revenue through scheduled product deliveries

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Larry King is a direct-to-consumer luxury hair salon and haircare brand. It operates four physical salon locations delivering haircuts, color, and styling services from expert colourists and stylists, and sells a proprietary range of professional haircare products (styling, finishing, and scalp care) through its e-commerce store and a Subscribe & Save recurring delivery program. The brand also runs the Larry King Academy for hairdressing training.

Product overview

Larry King is a London-based luxury hair salon brand with an associated haircare product line. The offering consists of salon services (with locations in Marylebone, South Kensington, Notting Hill, and Monaco) complemented by a proprietary range of professional haircare products. The product portfolio spans styling products (A Social Life For Your Hair, Velvet Texture Clay, Volumizing Hair Mist, My Nanna's Mousse, Nourishing Curl Enhancer), finishing products (Ride or Die Texture Spray, Spoilt For Choice Hair Oil), and scalp/haircare (Clean As A Whistle Scalp Scrub). Products are organized by concern (Volume, Texture, Frizz Control, Dry & Damaged, Curls & Waves, Scalp & Detox) and offered through the e-commerce shop with a Subscribe & Save subscription service. The brand also offers a Larry King Academy for professional training.

Differentiator

Problem solved

Functional benefit

Brands

• Larry King Academy: Hairdressing training and education academy operated by the company.

Products and services

• Ride or Die Texture Spray A texture spray providing instant texture, volume and body; featured as a new hero finishing product. Priced at $34 for 250ml.
• A Social Life For Your Hair

Quantifiable outcome

• Recognized as one of the best London hair salons by Harper's Bazaar

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• PhorestsupportingTechnology or IntegrationPhorest gift card platform integrated for salon voucher purchases, enabling online gift card sales for salon appointments

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Olaplex: Premium haircare brand that built salon-distribution scale through patented bond-building chemistry. Comparable premium positioning and salon-channel strategy, though anchored by proprietary IP rather than stylist celebrity.
• Living Proof: Science-led premium haircare brand with salon and DTC distribution. Comparable premium positioning and product-development-led go-to-market, though operating at meaningfully larger scale.
• Oribe: Established luxury professional haircare brand sold through high-end salons and prestige retailers globally. Direct competitor for premium positioning and salon-channel distribution, but at materially larger scale and broader portfolio.
• R+Co: Professional salon haircare brand with cult styling products sold through salons and DTC. Comparable in targeting stylists and stylists' clients with design-forward, premium-priced product line.
• Kérastase: L'Oréal-owned luxury professional haircare brand sold through salons worldwide. Sets the competitive benchmark for luxury salon-channel haircare pricing and prestige positioning.

Emerging players

• Sachajuan: Swedish luxury professional haircare brand founded by celebrity stylists, distributed through premium salons and DTC. Closely comparable founder-stylist DNA and minimalist premium product positioning.
• Charlotte Mensah: UK-based textured-hair salon and product brand. Comparable as a London stylist-founded haircare business targeting a specific hair concern segment with salon-plus-product model.

Direct peers

• John Frieda: Celebrity stylist-founded haircare brand with broad mass and prestige retail distribution. Direct comparable as a stylist-name-driven haircare brand monetising founder reputation across a multi-SKU product range.
• BLEACH London: London-based salon and haircare brand operating physical locations plus a DTC product line targeting fashion-forward consumers. Highly comparable UK-based salon-plus-products hybrid model.
• Hershesons: London-based luxury hair salon group with proprietary product line and celebrity stylist equity. Closest direct peer given overlapping London salon footprint, founder-led brand, and DTC haircare product business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@larryking8903
• Facebookfacebook.com/larrykinghaircare
• LinkedInlinkedin.com/company/larry-king-haircare
• Instagraminstagram.com/larrykinglondon
• TikToktiktok.com/@larrykinglondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larry King