What Imprenta Communications Group does

Imprenta Communications Group is a Los Angeles-based, privately held full-service marketing, communications, and political campaign agency founded in 2001 by Ronald W. Wong. The firm specializes in multicultural marketing and communications targeting communities of color, combining public relations, advertising, social media and digital, political campaign management, crisis communications, and creative production under one roof. Its client base spans Fortune 500 companies (notably Pacific Gas & Electric), California state agencies (Covered California, the California Department of Insurance, California Community Colleges), large non-profit initiatives (The California Endowment's 10-year, $1 billion Building Healthy Communities program; Resources Legacy Fund), healthcare providers, and political candidates and ballot initiative campaigns.

The agency's competitive positioning is built on the political and cultural access of its senior leadership — CEO Ronald W. Wong served in the Clinton Administration and as senior staff to Governor Gray Davis and Speaker Willie Brown; EVP Joe Fernandez Zago runs a Sacramento office focused on Latino outreach in Northern California; SVP Katreena Salgado brings hospital marketing experience and a portfolio of more than 100 creative awards. Imprenta monetizes through project-based professional services engagements, with no disclosed proprietary technology product, no disclosed pricing model, and no disclosed recurring SaaS-style revenue. Distribution is direct enterprise and government sales conducted through senior-leadership relationships rather than a formal channel structure.

The firm has accumulated reputational assets including Inc. 5000 placement (#413 in 2015, repeat in 2016), a Los Angeles Business Journal ranking as the 12th-largest PR firm in 2014, and a long roster of Hermes, MarCom, Stevie, Pollie, PRSA, and Bull Dog awards through 2018. There is no evidence in the available data of institutional investment, M&A activity, patents, AI/ML capability, or post-2018 growth signals, which limits visibility into current scale and momentum.

Name

Imprenta Communications Group

Legal name

Imprenta Communications Group

Website

https://icgworldwide.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Imprenta Communications Group is a Los Angeles-based, privately held full-service multicultural marketing, communications, and political campaign agency founded in 2001, serving Fortune 500 companies, California government agencies, non-profits, and political clients through in-language PR, advertising, social media, and creative production services.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Public relations services
• Multicultural marketing
• Political campaign management
• Crisis communications
• Community outreach campaigns

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Marketing and Communications Services: Project-based professional services for campaign management, public relations, advertising, social media, creative production, and crisis communications. Revenue derived from client engagements across Fortune 500 companies, government entities, elected officials, candidates, initiatives, and non-profit organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Imprenta Communications Group is a full-service marketing, communications, and campaign agency that delivers integrated Public Relations, Advertising, Social Media & Digital, Political Campaigns, Crisis Communications, and Creative Production services. Engagements are project-based and tailored for Fortune 500 companies, government entities, elected officials, candidates, initiatives, causes, and non-profit organizations that need to authentically reach multicultural consumers and communities of color through in-language and culturally appropriate campaigns.

Product overview

Imprenta Communications Group is a full-service marketing, communications and campaign agency rather than a software product company. The company offers six integrated service lines: Public Relations, Advertising, Social Media & Digital, Political Campaigns, Crisis Communications, and Creative Production. These services are delivered as professional service offerings focused on multicultural marketing and community engagement, serving Fortune 500 companies, government entities, elected officials, candidates, initiatives, and causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Strategic public relations services for Fortune 500 companies, government entities, elected officials, candidates, and non-profit organizations, including media relations, public education, and advocacy campaigns.
• Advertising Multicultural advertising services including English and in-language collateral materials, broadcast, print, and out-of-home advertising targeting diverse communities.
• Social Media & Digital Social media and digital campaign services for reaching multicultural audiences across digital platforms, including paid social, microsites, email, and display banners.
• Political Campaigns Political campaign management services including ballot initiative campaigns, candidate campaigns, and grassroots advocacy with multilingual and multicultural outreach.
• Crisis Communications Crisis communication services and community engagement for managing public affairs during challenging situations for corporate and public-sector clients.
• Creative Production Creative production services including video production, microsites, email campaigns, direct mail, billboards, and display banners supporting integrated client campaigns.

Quantifiable outcome

• Won political campaigns for prominent candidates
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IW Group: Asian American-focused multicultural marketing and communications agency offering advertising, PR, and digital strategy. Closely comparable to Imprenta's Asian-American/multicultural community-of-color specialty, including in-language outreach.
• Mercury: Public affairs and communications firm providing strategic PR, crisis communications, and campaign execution for corporate, government, and political clients, overlapping Imprenta's public affairs and crisis service lines.
• The Axis Agency: Multicultural marketing and communications agency focused on Hispanic, African-American, and Asian-American consumers with PR, advertising, and digital offerings — overlapping Imprenta's community-of-color specialty and Fortune 500 target segment.
• Lopez Negrete Communications: Independent Hispanic-focused marketing and communications agency with full-service advertising, PR, digital, and community engagement capabilities — directly comparable to Imprenta's Latino community outreach practice led by EVP Joe Fernandez Zago.
• Sensis: Cross-cultural marketing agency combining advertising, PR, digital, and research to help brands reach multicultural and Hispanic audiences, providing the same integrated-services-plus-cultural-specialty model as Imprenta.
• GlobalHue: Independent multicultural advertising and communications agency serving Fortune 500 clients across African-American, Hispanic, and Asian-American segments with full-service creative and PR capabilities.
• Burrell Communications Group: Chicago-based independent multicultural agency with similar full-service capabilities (advertising, PR, digital, multicultural marketing) and a comparable track record working with Fortune 500 brands to reach African-American and other communities of color.
• SKDKnickerbocker: Public affairs and political communications firm combining public relations, advertising, and crisis communications for corporate and political clients; directly comparable to Imprenta's political campaign, ballot initiative, and crisis practices.

Broad incumbents

• Weber Shandwick: Large global PR and communications network under IPG offering PR, public affairs, and multicultural marketing at scale. Represents a broader incumbent that Imprenta competes against on Fortune 500 RFPs but does not specialize in multicultural community outreach to the same depth.
• Edelman: Largest global PR firm with broad public affairs, brand, and crisis communications practices plus multicultural specialties. Overlaps with Imprenta on corporate PR, public affairs, and crisis work but operates at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ronwong928
• LinkedInlinkedin.com/in/ron-wong-4576b71

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imprenta Communications Group