Who's On Third

What Who's On Third does

Who's On Third is a single-location casual dining sports bar and restaurant operating at 1007 N Doctor M.L.K. Jr Dr on Old World Third Street in Downtown Milwaukee, one block from Fiserv Forum and the Deer District. The venue features wall-to-wall TVs and a 120-inch projection screen that drops from the ceiling for marquee game viewing, supported by an Official Milwaukee Bucks Bar designation and a 2014 Business Insider recognition as one of the 19 Best Sports Bars in America. It operates under the Cream City Concepts hospitality group alongside sister venues Oak Barrel Milwaukee and Who's on Layton.

The business extends its footprint through three adjacent revenue streams. Cream City Catering deploys an industrial mobile kitchen to off-premise venues for weddings, corporate events, and private parties, preparing food on-site rather than reheating. The south bar private room (capacity ~80) plus an outdoor patio (~60) host private events from corporate happy hours to rehearsal dinners. Two shuttle programs — a free courtesy shuttle to Brewers games, Summerfest, and Wisconsin State Fair, and a paid Packers Bus shuttle to Lambeau Field with a tailgate package at partner D2 Sports Pub — turn the venue into an event-mobility hub for the Milwaukee sports and entertainment calendar.

The revenue model is purely transactional and event-driven. Food and beverage is sold at unit pricing ($7.99-$26 menu range, $9-$14 cocktails) with a Mon-Fri 2pm-5pm happy hour; private events and catering are quote-based; shuttle packages are fixed per-person pricing ($89 or $119). Customer segments are horizontal and diversified: sports fans, corporate groups, wedding and event hosts, and event-goers. The venue is privately held within Cream City Concepts with no disclosed external capital, no technology platform ownership beyond a SpotHopper-built website, and no AI/ML capabilities in the product stack.

Name

Who's On Third

Legal name

Who's On Third

Website

https://whosonthirdmke.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Who's On Third is a single-location sports bar and restaurant in Downtown Milwaukee, steps from Fiserv Forum, offering dine-in service, private events, mobile-kitchen catering, and shuttle programs tied to the Milwaukee and Green Bay sports calendars.

Ownership category

akta.pro rank

Product category

Sports Bar and Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Neighborhood & Sports Bars (THAFAEAA), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Casual Dining Restaurants (THAFACAB)

Keywords

• Sports bar dining
• Mobile kitchen catering
• Private event hosting
• Shuttle transportation services
• Casual American restaurant

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: On-premise dining and bar sales including appetizers, sandwiches, burgers, brats, wings, salads, cocktails, beer, and specialty drinks. Pricing ranges from $7.99 for sides to $26 for wing platters.
2. Private Event Hosting: South bar private party room (up to 80 guests) and outdoor patio (up to 60 guests) available for booking. Events served buffet-style with floor staff.
3. Catering Services: Full-service catering through Cream City Catering with onsite mobile kitchen. Event formats include plated dinner, family-style, buffet, or drop-off catering.
4. Packers Bus Shuttle Packages: Luxury coach shuttle to Lambeau Field for Packer home games. Two tiers: Bus Only ($89/person) and Bus + Full Tailgate ($119/person with 2 hours at D2 Sports Pub).
5. Courtesy Shuttle Service: Free shuttle to Brewers games, concerts, Summerfest, and Wisconsin State Fair. Wristbands provided with any purchase. Complimentary service to drive bar traffic.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Who's On Third operates a casual dining sports bar and restaurant in Downtown Milwaukee offering American fare, craft cocktails, beer, and large-format sports viewing via TVs and a 120-inch projection screen. The business extends its hospitality through full-service catering via the Cream City Catering mobile kitchen, private event hosting, complimentary Milwaukee courtesy shuttles to Brewers games, Summerfest, and the Wisconsin State Fair, and premium Packers Bus shuttle packages to Lambeau Field.

Product overview

Who's On Third is a single-location casual dining sports bar in Downtown Milwaukee operated by Cream City Concepts hospitality group. The core offering is the restaurant and bar experience featuring game day viewing with multiple TVs and a 120-inch projection screen. The business extends its hospitality through complementary services including full-service catering via the Cream City Catering mobile kitchen division, private event hosting in dedicated spaces, complimentary shuttle services to local venues (Brewers games, Summerfest, Wisconsin State Fair), and premium Packers Bus shuttles to Green Bay for home games. A daily happy hour program rounds out the offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Who's On Third Restaurant & Bar Casual dining sports bar and restaurant offering American fare, cocktails, beer, and large-format sports viewing via TVs throughout and a 120-inch projection screen. Open daily for walk-in dining and bar service, with official Milwaukee Bucks Bar designation.
• Cream City Catering with Mobile Kitchen Full-service catering division that travels to event venues with an industrial mobile kitchen to cook food fresh on-site. Supports plated dinner, family-style, buffet, and drop-off formats for weddings, corporate lunches, private parties, graduation parties, and milestone celebrations. Includes linens, plateware, silverware, and water service.
• Private Events at South Bar and Patio Private event hosting for corporate happy hours, birthday parties, rehearsal dinners, watch parties, and team outings. South bar holds up to 80 guests with built-in bar and AV; outdoor patio accommodates an additional 60 guests. Buffet-style service with floor staff.
• Milwaukee Courtesy Shuttle Service Free shuttle service from the Downtown Milwaukee bar to Milwaukee Brewers home games, concerts at American Family Field, Summerfest, and Wisconsin State Fair. Complimentary with any food or drink purchase; wristbands provided to identify riders. Shuttle departs approximately two hours before events.
• Packers Bus Shuttles Luxury coach bus service from Milwaukee to Green Bay for Packers home games at Lambeau Field. Bus Only ($89/person) includes ice-cold drinks, snacks, party captains, onboard restrooms, and A/C. Bus + Full Tailgate ($119/person) adds two hours at D2 Sports Pub with unlimited beer, seltzers, cocktails, soft drinks, a full food buffet, and a DJ, one block from Lambeau Field. Tickets sold via Eventbrite.
• Happy Hour Weekly happy hour program running Monday through Friday from 2pm to 5pm, featuring discounted select cocktails and appetizers such as Summer Shandy $5, Bush Light $3, Pretzel Basket $7, and Loaded Nachos $7.

Quantifiable outcome

• Named one of the 19 Best Sports Bars in America by Business Insider in 2014
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cream City ConceptscoreStrategic or Co-development PartnerParent hospitality company operating Who's On Third along with other restaurants, catering, and lodging across Milwaukee. Every location runs on the same standard of 'premium hospitality, delivered with intention — every guest, every day.'
• D2 Sports PubcoreStrategic or Co-development PartnerD2 Sports Pub at 788 Armed Forces Dr., Green Bay is the tailgate partner for the Who's on Third Packers Bus shuttle. Located directly in front of bus drop-off, one block from Lambeau Field gates. Bus + Tailgate package includes two hours at D2 with unlimited drinks and full food buffet.
• Oak Barrel MilwaukeeminorOthersRelated restaurant location operated by Cream City Concepts. Listed as 'Other Locations' on Who's On Third website alongside Who's on Layton.
• Who's on LaytonminorOthersRelated restaurant location operated by Cream City Concepts. Listed as 'Other Locations' on Who's On Third website alongside Oak Barrel Milwaukee.
• EventbriteminorChannel Partner/ Reseller/ DistributorTicketing platform used to sell Packers Bus shuttle tickets. Seats are limited and the experience sells out, managed through Eventbrite.
• Milwaukee BuckscoreOthersOfficial Milwaukee Bucks Bar designation. The venue is promoted as the go-to sports bar for Bucks games and official partner for watching Bucks events.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Twin Peaks Restaurant: National sports-bar chain emphasizing large-screen sports viewing and a casual-dining bar menu. Comparable on category, customer profile, and core experience, but operates as a chain with broader geographic reach than Who's On Third's single Milwaukee site.
• Buffalo Wild Wings: Largest national sports bar chain with broad wings-and-beer offering and heavy TV/sports positioning. Overlaps directly with Who's On Third on menu (wings, beer, sports viewing) but operates as a franchise/chain model across hundreds of locations versus Who's On Third's single-unit local concept.

Direct peers

• Who's on Layton: Another sibling concept under Cream City Concepts operating a restaurant/bar in Milwaukee. Shares the same group brand DNA, operational standards, and shared services as Who's On Third, providing direct intra-portfolio comparability on unit economics and concept performance.
• Steny's Tavern & Grill: Long-standing Milwaukee sports bar located on Old World Third Street adjacent to Who's On Third. Directly competes for the same sports-fan customer base and Deer District event-driven traffic with a comparable tavern menu and game-day positioning.
• Catering by Skipolini's / Zilli Hospitality Group: Milwaukee-area full-service catering operators serving weddings, corporate events, and private parties with comparable on-site food preparation capabilities. Most direct local comparable to Who's On Third's Cream City Catering mobile-kitchen catering line.
• Kelly's Bleachers: Milwaukee bar and grill with a strong sports-viewing focus and similar casual-dining menu. Operates as a regional competitor for sports fans and pre/post-game crowds in the same metro.
• Milwaukee Brat House: Milwaukee downtown sports bar and grill on Old World Third Street serving a similar brat/burger/wings menu to a sports-fan and downtown customer base. Competes directly for the same Old World Third Street and Deer District traffic.
• Points East Pub: Milwaukee sports bar and grill in the Walker’s Point area serving a similar sports-viewing, casual-dining customer base. Comparable on product offering, pricing, and game-day GTM motion in the same metro market.
• Oak Barrel Milwaukee: Sister restaurant operated by Cream City Concepts, the same parent hospitality group as Who's On Third. Operates in Milwaukee with similar casual dining/bar offering and is explicitly cross-promoted on the Who's On Third website, making it the most direct intra-group comparable.

Others

• SportService / Delaware North (Fiserv Forum concessions): Operates food and beverage concessions inside Fiserv Forum itself, directly competing for the Bucks-fan food/beverage dollar that Who's On Third captures pre- and post-game. Relevant comparable as a venue-embedded competitor for the same event-driven customer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/whosonthirdmke
• Facebookfacebook.com/whosonthirdmilwaukeespub
• LinkedInlinkedin.com/company/who-s-on-third
• Instagraminstagram.com/whos_on_third

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Who's On Third