MILWAUKEE BRAT HOUSE LLC

What MILWAUKEE BRAT HOUSE LLC does

Milwaukee Brat House LLC is a privately held, Wisconsin-domiciled LLC operating two casual-dining restaurants in the Milwaukee metropolitan area — a flagship Downtown location at 1013 N Doctor Martin Luther King Jr Drive and a secondary location at 4022 N Oakland Ave in Shorewood. The company employs 26 people and operates under the Heard Hospitality group umbrella. Its core offering is a hearty pub menu centered on bratwurst and Wisconsin comfort food (including signature items such as the Jumbo Bavarian Pretzel, Brat House Sausage Sampler, Famous Beer Cheese Soup, and Blueberry Breakfast Brats), paired with a full-service bar featuring craft beers and cocktails. Menu items are priced in the $5.95-$23.95 range, and both locations operate extended hours until 2:00-2:30 AM to capture late-night demand.

The business generates revenue through two interlocking streams: on-premise food and beverage sales across both restaurant locations, and a differentiated event transportation service that bundles rides with food/drink packages. The transportation line includes free shuttle service (with F&B purchase) to Milwaukee-area events such as Brewers home games, Summerfest, and the State Fair, alongside paid round-trip VIP coach bus packages to Green Bay Packers games ($89-$119/person with all-inclusive beverages and tailgate access via The Bar-Holmgren Way) and concerts at Alpine Valley and Camp Randall. The go-to-market motion is direct-to-consumer, leveraging physical dining, third-party ticketing via Ticketleap, and Popmenu-powered website ordering. Customer segments are diffuse across local diners, sports enthusiasts, and food-focused visitors, with strategic partnerships anchoring its sports-entertainment positioning — notably an official Milwaukee Brewers tailgate partnership operating the Sausage Haus Pavilion at American Family Field alongside other Heard Hospitality venues.

Name

MILWAUKEE BRAT HOUSE LLC

Legal name

MILWAUKEE BRAT HOUSE LLC

Website

https://milwaukeebrathouse.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Milwaukee Brat House LLC operates two casual-dining restaurants in the Milwaukee area (Downtown and Shorewood) serving bratwurst and Wisconsin pub fare, complemented by event shuttle and coach bus services to Packers, Brewers, and concert venues for local diners and sports fans.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant / Sports Bar

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Wisconsin pub food
• Bratwurst restaurant
• Craft beer bar
• Sports event shuttles
• Tailgate packages

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Traditional restaurant revenue from serving hearty menu of bratwurst and pub favorites, craft beers, and cocktails across two locations. Revenue generated through on-premise dining with extended hours until 2:00-2:30 AM.
2. Event Transportation Services: Shuttle services to Brewers home games, Summerfest, State Fair, and Milwaukee area concerts are free with food/beverage purchase. Coach bus trips to Packers games and concerts include all-inclusive drink packages and pre-game tailgate experiences.
3. Packers Coach Bus Packages: Round-trip VIP coach bus tickets with tailgate access priced at $119/person including all-you-can-drink on bus and VIP tailgate at The Bar-Holmgren Way. Standard round-trip bus tickets at $89/person. Tailgate party wristbands available separately at $49/person.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Milwaukee Brat House LLC operates two full-service casual dining restaurants in the Milwaukee metropolitan area (Downtown and Shorewood, Wisconsin), serving a hearty menu of bratwurst, Wisconsin cheese curds, burgers, beer cheese soup, wings, and other pub favorites alongside a full bar of craft beers and cocktails. The restaurants operate with extended late-night hours (until 2:00–2:30 AM). The company supplements its core restaurant business with integrated event transportation services, including complimentary shuttles to Brewers games, Summerfest, and the Wisconsin State Fair, plus VIP coach bus trips to Green Bay Packers games and Alpine Valley/Camp Randall concerts.

Product overview

Milwaukee Brat House LLC operates two restaurant locations in the Milwaukee area (Downtown and Shorewood, Wisconsin) offering hearty pub fare centered on bratwurst and other American pub favorites. The company provides complementary transportation services including free shuttles to local events and VIP coach bus trips for Packers games and concerts. The core product is the restaurant experience with a full-service bar, featuring signature items like the Jumbo Bavarian Pretzel, Brat House Sausage Sampler, Famous Beer Cheese Soup, and various bratwurst specialties. The company positions itself as a professional drinking establishment celebrating Milwaukee's beer culture and community camaraderie.

Differentiator

Problem solved

Functional benefit

Products and services

• Milwaukee Brat House - Downtown Location

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Heard HospitalitycoreOthersSister company and parent hospitality group operating multiple Milwaukee-area restaurant and bar venues. Milwaukee Brat House is part of the Heard Hospitality portfolio of establishments.
• The Bar – Holmgren WaycoreStrategic or Co-development PartnerPartner venue located steps away from Lambeau Field providing exclusive VIP pre-game tailgate access for Milwaukee Brat House coach bus customers. Includes all-you-can-eat-and-drink spread, tailgate games, private restrooms, and DJ.
• Milwaukee BrewerscoreStrategic or Co-development PartnerOfficial partnership with Milwaukee Brewers to host tailgate parties at American Family Field. Partnership includes Jack's American Pub, WurstBar, Nettie's Irish Pub, and Wanaki. Operates Sausage Haus Pavilion for Brewers Opening Day, select games, and concerts.
• Jack's American PubminorStrategic or Co-development PartnerPartner venue in the official Brewers tailgate party partnership, hosting tailgate experiences at American Family Field
• WurstBarminorStrategic or Co-development PartnerPartner venue in the official Brewers tailgate party partnership, hosting tailgate experiences at American Family Field
• Nettie's Irish PubminorStrategic or Co-development PartnerPartner venue in the official Brewers tailgate party partnership, hosting tailgate experiences at American Family Field
• WanakiminorStrategic or Co-development PartnerPartner venue in the official Brewers tailgate party partnership, hosting tailgate experiences at American Family Field

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Holler House: Historic Milwaukee tavern and bar known for its bowling alley and neighborhood regulars. Comparable late-night neighborhood bar experience with casual food service in the Milwaukee market.
• Sobelman's Pub & Grill: Milwaukee casual pub and grill famous for burgers and a lively bar scene. Closely matches the casual dining, late-night bar, and neighborhood pub positioning of Milwaukee Brat House.
• AJ Bombers: Milwaukee-based casual burger and beer hall concept. Comparable casual bar/restaurant operating model and target customer base of locals seeking hearty food and craft beer.
• Kroll's West: Green Bay-area casual restaurant specializing in German fare, burgers, and Friday fish fry. Comparable as a Wisconsin-based German/casual concept and natural competitor for the Packers fan occasion.
• The Brown Bottle: Milwaukee neighborhood restaurant and bar focused on elevated comfort food and cocktails. Comparable casual full-service bar/restaurant operating model targeting the same local clientele.
• Mader's Restaurant: Long-established Milwaukee German restaurant offering traditional German fare, beer, and bar service. Highly comparable operating model, cuisine category, and customer base in the same metro market.
• Lakefront Brewery: Milwaukee craft brewery with a full food menu and beer hall. Already a direct supplier to Milwaukee Brat House; comparable as a brewpub offering local craft beer paired with Wisconsin pub fare.
• Old German Beer Hall: Milwaukee German-themed beer hall serving sausages, pretzels, and German fare with a heavy beer focus. Directly comparable as a fellow Milwaukee-based German/Wisconsin pub competing for the same brat-and-beer occasion.
• WurstBar: Milwaukee sausage-themed bar with a curated bratwurst and beer menu. Already a co-partner with Milwaukee Brat House in the official Brewers tailgate; directly competes in the brat-centric pub niche.

Broad incumbents

• Buffalo Wild Wings: National sports bar chain combining wings, beer, and extensive game-day viewing. Comparable as a scaled casual dining/sports bar format, though lacks the local Wisconsin/bratwurst differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/milwaukee-brat-house-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MILWAUKEE BRAT HOUSE LLC