Hodges Real Estate
Hodges Real Estate is a 172-year-old Victorian franchise network operating 12 offices across Melbourne and regional Victoria, providing residential and commercial sales, leasing, property management, and investment advisory services to individual and small-business clients.
- Company typePrivate
- Founded1855
- HeadquartersBrighton, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hodges Real Estate does
Hodges Real Estate is a Victorian real estate franchise network founded in 1855, making it the state's longest continuously operating agency. The company operates through 12 locally owned franchise offices across metropolitan Melbourne and regional Victoria, employing 101 team members including 29 auctioneers, and provides residential sales, commercial sales and leasing, residential leasing, property management, and investment advisory services to individual buyers, sellers, landlords, and commercial property owners. In 2025 the network transacted $836.6 million in property sales and managed a portfolio of 5,247 investment properties under a dedicated Portfolio Manager model.
Hodges Real Estate firmographics
Firmographics- Name
- Hodges Real Estate
- Legal name
- Hodges Real Estate
- Website
- https://hodges.com.au
- Company type
- Private
- Founded year
- 1855
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hodges Real Estate is a 172-year-old Victorian franchise network operating 12 offices across Melbourne and regional Victoria, providing residential and commercial sales, leasing, property management, and investment advisory services to individual and small-business clients.
- Ownership category
- akta.pro rank
Hodges Real Estate industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
Keywords
Where Hodges Real Estate is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Hodges Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions
- Property Management Fees: Ongoing management fees from portfolio of 5,247 managed properties. Operates under dedicated Portfolio System with one experienced Portfolio Manager per property.
- Leasing/Rental Services: Revenue from property leasing services for both residential and commercial properties
- Investment Advisory: Investment property advisory services including suburb guides and property matching for investors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Property appraisal services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hodges Real Estate product offering
Product offeringCore offering
Hodges Real Estate is Victoria's longest-running real estate agency, operating a franchise network of 12 offices that provides residential and commercial property sales, leasing, and property management services. The company supplements traditional agency services with the proprietary Hodges Reach platform, a data-driven marketing system that uses a buyer database to match properties with qualified buyers before public market release. It also offers investment property advisory, rental appraisals, and franchise opportunities for network expansion.
Product overview
Hodges Real Estate operates as a multi-office Victorian real estate network offering a unified platform of residential and commercial property services. The core portfolio includes traditional property buying, selling, and leasing services supplemented by the proprietary Hodges Reach sub-brand for pre-market buyer-seller matching, Property Management for investment oversight, and Franchise Opportunities for network expansion. Additional modules like Suburb Guides and Rental Appraisals support the core transaction services. The company distinguishes itself through franchisee-operated local offices with 12 locations, 101 team members, and 172 years of operation managing 5,247 properties with $836.6 million in property sold in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Hodges Reach: Innovative buyer-seller matching platform that uses proprietary database and hyper-local marketing to connect properties with qualified buyers before public market listing.
- Hodges Commercial
Quantifiable outcome
- Properties sold worth $836.6 million in 2025
- +2 more outcomes
Companies that use Hodges Real Estate
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Hodges Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hodges Real Estate partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Dancing With The Black DogminorMental health charity partnership supporting the important message 'it's ok to say if you don't feel ok'. Hodges proudly supports this charity and its mission.
- Cheltenham Panthers Netball ClubminorCommunity sports partnership supporting local netball club in the Cheltenham area.
- Mordialloc LSCminorCommunity sports partnership supporting Mordialloc Life Saving Club.
- Rye DemonsminorCommunity sports partnership supporting local sports club in Rye.
- Hampton Community CentreminorCommunity partnership supporting Hampton Community Centre programs and services.
- Ocean Grove CobrasminorCommunity sports partnership supporting local sports club in Ocean Grove.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Hodges Real Estate competitors and assessment
Company assessmentDirect peers
- McGrath Estate Agents: Australian residential real estate agency group with a strong metropolitan/ coastal focus. Comparable as a sales-led agency operating in overlapping premium Victorian suburbs with auction-centric services.
- Buxton Real Estate: Melbourne-focused residential real estate agency with strong Victorian footprint. Comparable given overlap in Melbourne metro/suburban markets and residential sales/property management services.
- Century 21 Australia: Global real estate franchise brand with an Australian franchise network. Comparable in franchise-led residential sales and property management offering across Victoria.
- Ray White (Australia): One of Australia's largest residential and commercial real estate franchise networks with hundreds of offices. Direct comparable in franchise-led residential brokerage, property management, and auction services.
- Raine & Horne: Long-established Australian real estate franchise network with residential, commercial, and property management services. Comparable as a heritage franchise competitor in the same Australian brokerage market.
- Belle Property: Australian boutique real estate franchise network focused on premium residential. Comparable in franchise-led residential sales, branding-driven positioning, and Victoria presence.
- Barry Plant: Long-established Victorian franchise real estate network operating across Melbourne metro and regional Victoria. Direct comparable given similar franchise model, geographic overlap, and residential/commercial service mix.
- LJ Hooker: Major Australian franchise real estate network with national footprint. Direct comparable across residential sales, property management, and commercial services; Gary Dans previously held a senior state role at LJ Hooker.
- Harcourts Australia: Large Australian/NZ real estate franchise network offering residential and commercial sales, leasing, and property management. Direct comparable in franchise-led agency model and premium residential focus.
Broad incumbents
- REA Group: Operator of realestate.com.au, Australia's dominant property portal. Not a direct brokerage but a key competitive force shaping agent leads, marketing spend, and the buyer-discovery funnel that Hodges Reach attempts to disintermediate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hodges Real Estate social profiles
Digital presenceHodges Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hodges Real Estate leadership team
Management profileNumber of profiles
Profiles3 records
Hodges Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hodges Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hodges Real Estate
What does Hodges Real Estate do?
Hodges Real Estate is Victoria's longest-running real estate agency, operating a franchise network of 12 offices that provides residential and commercial property sales, leasing, and property management services. The company supplements traditional agency services with the proprietary Hodges Reach platform, a data-driven marketing system that uses a buyer database to match properties with qualified buyers before public market release. It also offers investment property advisory, rental appraisals, and franchise opportunities for network expansion.
Is Hodges Real Estate a public or private company?
Hodges Real Estate is a private company. It is classified as unknown and is currently operating.
When was Hodges Real Estate founded?
Hodges Real Estate was founded in 1855. It employs 101 to 250 people.
Where is Hodges Real Estate based?
Hodges Real Estate is headquartered in Brighton, Australia, in the Oceania region.
How does Hodges Real Estate make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management Fees, leasing/Rental Services and investment Advisory.
Who are Hodges Real Estate's main competitors?
Direct peers on record are McGrath Estate Agents, Buxton Real Estate, Century 21 Australia, Ray White (Australia), Raine & Horne, Belle Property, Barry Plant, LJ Hooker and Harcourts Australia. REA Group is listed as a broad incumbent.
Does Hodges Real Estate have an API?
No public API is recorded for Hodges Real Estate.
What industry is Hodges Real Estate in?
Hodges Real Estate's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.