Nova Motorsport
Nova Motorsport is a UK-based motorsport tyre manufacturer that holds the Avon Motorsport brand licence and operates a Portuguese production facility with 500,000+ tyres annual capacity, supplying premium competition and specialist tyres to racing championships and competitors worldwide through a global specialist distributor network.
- Company typePrivate
- Founded2024
- HeadquartersBradford-on-avon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nova Motorsport does
Nova Motorsport is a UK-registered motorsport tyre manufacturer and global distributor that holds the exclusive brand licence for Avon Motorsport and owns the Portuguese tyre manufacturer Camac. Founded in January 2024 by Paul Hallas (Managing Director of SPC Rubber Group), the company acquired the manufacturing assets, intellectual property, and brand licence for Avon Motorsport products from Cooper Tire, and within two months acquired Camac, a 55-year-old Portuguese tyre factory in Palmeira, Santa Tirso with annual production capacity exceeding 500,000 tyres. Nova Motorsport serves motorsport championships, racing teams, historic racing series, hillclimb competitors, and individual drivers through a global network of specialist distributors and dealers, with operations spanning Europe, North America, Australasia, Africa, and Asia.
The company's product portfolio spans slicks (Avon Radial Slick, Avon Historic Slick, Avon Crossply Slick, Nova ZZR, Nova RX Slick), wet weather and cut-pattern tyres (Avon Crossply Cut Wet, Nova RX Wet, Nova RX Cut Wet, Avon Historic Cut Wet), all-weather and rallycross patterns (Avon CR6ZZ, Avon ACB10, Nova ZZS, Nova M+S, Nova ACB11), and ultra-high-performance rally tyres (Nova CT01, Nova DT02). Core technology comprises proprietary rubber compounds, FIA-homologated tread patterns, and bespoke tyre development capabilities spanning tooling design, manufacturing, indoor testing, and track support. The company also offers bespoke turn-key tyre development services for one-of-one vehicles, prototypes, and white-label applications. Nova Motorsport is ISO 9001:2015 certified and has a team drawn substantially from former Avon Motorsport personnel.
Nova Motorsport operates a B2B channel-partner go-to-market model, selling exclusively through specialist motorsport tyre distributors who provide trackside service and technical support to racing teams and competitors. Pricing is quote-based and not publicly disclosed. Revenue streams combine hardware sales of competition and specialist tyres (Nova-branded and Avon-branded) with professional services revenue from bespoke tyre development. Customer relationships are anchored by multi-year exclusive championship supply partnerships including RallyX Championship (five-year, starting 2024), Peter Auto (multi-year across Group C Racing, Classic Endurance Racing, 2.0L Cup, Sixties' Endurance), Historic Sports Car Club (multi-year across Derek Bell Trophy, Historic Formula 2/3, Historic Formula Ford, Classic Formula Ford), Caterham Motorsport (multi-year across all four championships), and the British Hillclimb Championship (title sponsor and official tyre supplier).
Nova Motorsport firmographics
Firmographics- Name
- Nova Motorsport
- Legal name
- Nova Motorsport Limited
- Website
- https://novamotorsport.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nova Motorsport is a UK-based motorsport tyre manufacturer that holds the Avon Motorsport brand licence and operates a Portuguese production facility with 500,000+ tyres annual capacity, supplying premium competition and specialist tyres to racing championships and competitors worldwide through a global specialist distributor network.
- Ownership category
- akta.pro rank
Nova Motorsport industry classification
Industry- Product category
- Motorsport and Competition Tyres
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)
- SIC
- Tires & Inner Tubes (3011)
- akta.pro primary industry
- Tires Manufacturing (IMACAIAK)
- akta.pro secondary industry
- Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)
Keywords
Where Nova Motorsport is headquartered
LocationHeadquarters
- HQ city
- Bradford-on-avon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Nova Motorsport business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Motorsport Tyre Sales: Direct sales of competition and specialist tyres to racing teams, championships, and individual competitors through a global distributor network. Includes Avon-branded and Nova-branded products.
- Bespoke Tyre Services: Custom tyre development and manufacturing services for unique vehicle requirements, providing mission-specific turn-key solutions from design through production.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Nova Motorsport product offering
Product offeringCore offering
Nova Motorsport manufactures and globally supplies premium competition and specialist motorsport tyres under its own Nova brand and the licensed Avon Motorsport and Avon Racing brands. The product range covers slicks, wet weather tyres, all-weather tyres, historic tyres, rally tyres, and rallycross-specific tyres, alongside turn-key bespoke tyre development services for unique vehicle applications. Manufacturing is conducted at the Palmeira, Portugal facility with annual production capacity exceeding 500,000 tyres, supported by a global network of specialist racing tyre distributors and direct championship partnerships.
Product overview
Nova Motorsport is a global motorsport and specialist tyre brand that manufactures and supplies a comprehensive range of premium competition and specialist tyres. The company operates as the licensed manufacturer and global supplier of Avon Motorsport products, holding the brand licence for the manufacture and sale of tyres under the Avon Motorsport and Avon Racing names. Their portfolio includes slicks (Avon Radial Slick, Avon Historic Slick, Avon Crossply Slick, Nova ZZR, Nova RX Slick), wet weather tyres (Avon Crossply Cut Wet, Nova RX Wet, Nova RX Cut Wet, Avon Historic Cut Wet), all-weather tyres (Avon CR6ZZ, Avon ACB10, Nova ZZS, Nova M+S, Avon Historic Cut All-Weather), and rallycross-specific tyres (Nova ACB11). Nova Motorsport also acquired Camac, a Portuguese tyre manufacturer with 55+ years of expertise. The company offers bespoke/custom tyre development services for unique applications and operates manufacturing facilities in Palmeira, Portugal with capacity exceeding 500,000 tyres annually.
Differentiator
Problem solved
Functional benefit
Brands
- Avon Motorsport: Licensed brand for the manufacture and sale of a broad range of motorsport tyres under the Avon Motorsport and Avon Racing names.
- Avon Racing
- Camac
Products and services
- Avon CR6ZZ Classic and Historic Road Legal Rally tyre optimised for all-weather conditions with an all-weather tread pattern designed for water evacuation and stability; complements chassis characteristics of classic and historic performance cars.
- Avon ACB9 Historic single-seater and sports car tyre featuring a classic and efficient tread pattern that eliminates the need for buffing; period-appropriate construction delivers authentic handling for historic racing.
- Avon ACB10 Formula Ford All-Weather Crossply tyre with a unique tread pattern requiring no buffing, optimised for performance in both dry and wet conditions.
- Nova ACB11 Nova Motorsport's dry weather tyre for rallycross competitions, designed exclusively for rallycross on both tarmac and loose surfaces with a 17% homologated FIA tread pattern and proprietary rallycross compound.
- Nova ZZR Dry weather-oriented tread pattern tyre with full racing tread compound for superior grip and durability; full competition construction provides stability and precision for Caterham Seven Championships.
- Nova ZZS Directional all-weather orientated tread pattern tyre with racing-derived tread compound offering exceptional grip in both wet and dry conditions; full competition construction for Caterham Seven Championships.
- Avon Radial Slick Radial slick tyre offering a diverse range of sizes, patterns, compounds, and constructions, crafted through a century of development for championship-winning performance.
- Avon Crossply Slick Crossply slick construction tailored for a broad spectrum of competition needs, offering a diverse selection of sizes, compounds, and constructions for championship-winning performance.
- Avon Crossply Cut Wet Patterned crossply construction tailored for a broad spectrum of competition needs, with compounds designed for wet weather conditions ensuring optimal grip and control on wet tracks.
- Avon Historic Slick Homologated for historic race championships, offering a diverse range of sizes with approved patterns and compounds delivering confidence-inspiring dry performance for classic and historic cars.
- Avon Historic Cut All-Weather Homologated for historic race championships with a wide range of sizes and approved patterns suitable for historic applications; provides reliable performance in both wet and dry conditions.
- Avon Historic Cut Wet Homologated and specified for numerous historic race championships; cut wet pattern for classic and historic competition cars with reliable wet weather performance.
- Nova M+S Ultra-high performance rally tyre for optimal grip and stability on unsealed surfaces for both historic and contemporary cars; asymmetric non-directional tread pattern extends tyre life and suits RWD, FWD, and 4WD applications.
- Nova RX Slick Rallycross-specific slick tyre with tailored construction for rallycross applications, run by a team of highly experienced former Avon Motorsport personnel.
- Nova RX Wet Rallycross wet weather tyre delivering enhanced grip and stability on wet tarmac and loose surfaces; 25% homologated FIA tread pattern tailored to rallycross applications.
- Nova RX Cut Wet Rallycross wet weather cut-pattern tyre with specially formulated compounds providing maximum traction at the start line and exceptional grip and acceleration for rallycross.
- Nova CT01 Ultra-high performance rally tyre designed for tough rally stages, featuring an R5-derived tread pattern available in four compounds: Extra Soft, Soft, Medium, and Hard.
- Nova DT02 Ultra-high performance rally tyre designed for tough rally stages, featuring an R5-derived tread pattern and available in four compounds: Extra Soft, Soft, Medium, and Hard.
- Avon ACB10 Sport Road legal tyre designed for lightweight competition vehicles, offering excellent grip in both dry and wet conditions.
- Avon CR28 Sport Road legal tyre for classic performance vehicles with competition tread compound and all-weather pattern for excellent grip and stability in varied conditions.
- Bespoke Tyre Services Mission-specific turn-key tyre development service for when off-the-shelf products are unsuitable; covers full tyre development including design, tooling, manufacturing, indoor testing, data generation, and track testing support from concept to sign-off.
Quantifiable outcome
- First Nova branded tyre (ACB11 for Rallycross) produced in August 2024, just four months after acquisition
- +2 more outcomes
Companies that use Nova Motorsport
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Nova Motorsport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nova Motorsport partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- Peter AutocoreMulti-year contract extension making Nova Motorsport the official tyre supplier to Group C Racing, Classic Endurance Racing 1 and 2, 2.0L Cup, and newly added Sixties' Endurance. Event service delivered through Sodipneu. Partnership represents a core pillar of Nova Motorsport's historic racing programme.
- Caterham MotorsportcoreMulti-year agreement formalising transfer of long-standing Caterham-Avon partnership to Nova brand. Nova Motorsport supplies tyres across all four official Caterham Motorsport Championships including Nova ZZR and ZZS tyres for Seven Championships.
- Crossflow CupsecondaryPartnership to support Historic Formula Ford racing in the US, marking Nova Motorsport's North American return in historic racing segment.
- CamaccoreAcquisition of Portugal's national tyre manufacturer Camac two months after Nova Motorsport's brand launch. Camac has over 55 years of expertise in handcrafted custom-built tyres. The facility is now Nova Motorsport's global production hub.
- RallyX ChampionshipcoreFive-year exclusive partnership commencing with 2024 season of the eight-round European-wide RallyX championship. Nova Motorsport supplies tyres to all rallycross categories.
- Historic Sports Car Club (HSCC)coreMulti-year agreement as official tyre partner and exclusive supplier to Derek Bell Trophy, Historic Formula 2, Historic Formula 3, Historic Formula Ford, and Classic Formula Ford championships.
- HVM RacingsecondaryTyre supply partnership for Historic Tour French Historic Championship and single-seater series including F3, FRenault, Formula Ford, and Historic Prototypes.
- SodipneusecondaryExclusive service provider for Peter Auto events, providing trackside tyre service and support for Nova Motorsport-supplied championships.
- Waltham ServicessecondaryAppointed as Nova Motorsport's official British Hillclimb sales and service provider, handling UK sales enquiries and providing trackside service for British Hillclimb Championship events.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Nova Motorsport competitors and assessment
Company assessmentBroad incumbents
- Continental: European tyre incumbent with motorsport and tuning segment coverage. Comparable to Nova Motorsport as another large competitor capable of competing for motorsport tyre supply contracts and homologation slots.
- Yokohama Rubber: Major Japanese tyre manufacturer with motorsport involvement in GT racing, drifting and World Time Attack. Comparable to Nova Motorsport as another motorsport-active tyre maker competing for series supply contracts and dealer relationships.
- Pirelli: Global tyre manufacturer with the largest premium motorsport footprint (F1 sole supplier, WRC, GT racing). Comparable to Nova Motorsport as a competitor in the motorsport tyre category, but its product breadth spans consumer, commercial and motorsport — making Nova a niche specialist it could displace in targeted series.
- Toyo Tires: Tyre manufacturer with strong motorsport positioning across drift, off-road and circuit racing. Comparable to Nova Motorsport as a competing supplier in regional motorsport championships and a promoter of proprietary motorsport product lines.
- Michelin: Global tyre incumbent with extensive motorsport presence (WRC, endurance, MotoGP, Le Mans). Comparable to Nova Motorsport as a competing supply option in motorsport tyre programmes but at significantly larger scale and broader product portfolio.
- Goodyear: Global tyre incumbent and parent of Cooper Tire (licensor of the Avon Motorsport brand used by Nova). Comparable to Nova Motorsport through overlapping motorsport programmes (NASCAR, endurance racing) and as the indirect owner of a key brand licence dependency for Nova.
- Falken Tire: Performance and motorsport-focused tyre brand owned by Sumitomo Rubber Industries, active in endurance and drift racing. Comparable to Nova Motorsport as a competing motorsport tyre brand leveraging a wider corporate parent in performance tyre segments.
- Hankook Tire: South Korean tyre major with growing motorsport presence including new flagship series supply deals. Comparable to Nova Motorsport as a globally resourced tyre maker competing in motorsport programmes where Nova is also bidding for supply and homologation slots.
Direct peers
- Hoosier Racing Tire: US-based specialist manufacturer of racing and competition-only tyres for oval track, drag, road racing and rally. Comparable to Nova Motorsport as both focus exclusively on motorsport tyres distributed through regional racing specialists and have championship-tied product ranges.
- Maxsport: Italian motorsport-tyre specialist serving rally, hillclimb and circuit racing with bespoke compound development. Closely comparable to Nova Motorsport in its emphasis on low-volume competition tyre ranges with championship-tied homologations and FIA-approved products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Nova Motorsport social profiles
Digital presenceNova Motorsport compliance and trust
Trust signalCompliance1 record
Nova Motorsport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nova Motorsport leadership team
Management profileNumber of profiles
Profiles5 records
Nova Motorsport subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nova Motorsport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nova Motorsport M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nova Motorsport
What does Nova Motorsport do?
Nova Motorsport manufactures and globally supplies premium competition and specialist motorsport tyres under its own Nova brand and the licensed Avon Motorsport and Avon Racing brands. The product range covers slicks, wet weather tyres, all-weather tyres, historic tyres, rally tyres, and rallycross-specific tyres, alongside turn-key bespoke tyre development services for unique vehicle applications. Manufacturing is conducted at the Palmeira, Portugal facility with annual production capacity exceeding 500,000 tyres, supported by a global network of specialist racing tyre distributors and direct championship partnerships.
Is Nova Motorsport a public or private company?
Nova Motorsport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nova Motorsport founded?
Nova Motorsport was founded in 2024. It employs 101 to 250 people.
Where is Nova Motorsport based?
Nova Motorsport is headquartered in Bradford-on-avon, United Kingdom, in the Europe region.
How does Nova Motorsport make money?
Two revenue lines are on record. Motorsport Tyre Sales are the primary driver. The others are bespoke Tyre Services.
Who are Nova Motorsport's main competitors?
Broad incumbents on record are Continental, Yokohama Rubber, Pirelli, Toyo Tires, Michelin, Goodyear, Falken Tire and Hankook Tire. Direct peers are Hoosier Racing Tire and Maxsport.
Does Nova Motorsport have an API?
No public API is recorded for Nova Motorsport.
What industry is Nova Motorsport in?
Nova Motorsport's product category is Motorsport and Competition Tyres. Its primary akta.pro industry code is IMACAIAK, Tires Manufacturing, with a secondary code of IMANAKAI, Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.