La Casa de los Abuelos

What La Casa de los Abuelos does

La Casa de los Abuelos is a private Mexican family restaurant chain operating 21 physical locations across 5 Mexican cities: Mexico City and State of Mexico, Acapulco, Cancún, Playa del Carmen, and Mérida. The company serves traditional Mexican cuisine (pozole, antojitos, breakfasts, enchiladas, seafood, chamorros, pasta, and desserts) under a positioning centered on home-cooked quality and a family-friendly atmosphere. The core customer segment is families with children, supported by a dedicated children's entertainment area branded 'Castillo de los Niños' that offers birthday party packages, and an in-house Panadería de Pan (bakery) and Pastelería (pastry) section operating with separate menus across all branches. No proprietary technology stack is described; the company operates a standard website presence on WordPress and a basic direct online ordering portal called 'Abuelos Express en línea' that processes credit/debit card transactions.

The business generates revenue through five streams: dine-in restaurant sales at the 21 locations, third-party delivery commissions via Rappi, Didi Food, and Uber Eats, direct online ordering via the proprietary website, in-restaurant bakery sales, and children's entertainment / birthday party packages under the Castillo de los Niños brand. Pricing is not publicly disclosed; a single pozole promotion is advertised at $99 MXN. The company is privately held, with no disclosed funding rounds, no institutional investors, no parent company, and no public stock listing. Founded year is not disclosed. Headcount is 258, implying an average of approximately 12 staff per location, which is consistent with a family casual dining operating model rather than a quick-service or fine-dining format. The company is compliant with Mexican federal data protection law (LFPDPPP) and processes personal data including payment information through its web ordering portal.

Distribution is omnichannel: physical dine-in at 21 locations, three third-party delivery aggregators, and a proprietary direct online ordering portal. Marketing is digital-first, anchored on a unified social media presence across Facebook, Instagram, YouTube, and TikTok under the handle 'lacasadelosabuelosoficial' / '@casadelosabuelos9913', with the corporate website serving as the central informational and ordering hub. The company's operational footprint is single-country (Mexico) and includes a mix of high-traffic metropolitan (CDMX) and tourist (Acapulco, Cancún, Playa del Carmen) markets, providing exposure to both local family and tourist dining demand.

Name

La Casa de los Abuelos

Legal name

La Casa de los Abuelos

Website

https://casadelosabuelos.com.mx

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

La Casa de los Abuelos is a private Mexican family restaurant chain operating 21 locations across 5 cities, serving traditional Mexican home-cooked cuisine to families with children, supplemented by an in-house bakery, children's entertainment, and multi-platform delivery.

Ownership category

akta.pro rank

Product category

Family Mexican Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Traditional Mexican cuisine
• Family restaurant chain
• Mexican bakery products
• Food delivery service
• Kids birthday parties

Headquarters

HQ city

Álvaro Obregón, CDMX

HQ country

Mexico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in restaurant sales: Revenue generated from in-restaurant dining across 21 locations nationwide, featuring traditional Mexican cuisine including pozole, antojitos, breakfasts, enchiladas, seafood, chamorros, and desserts. The business positions itself around home-cooked quality and family atmosphere.
2. Third-party delivery commissions: Orders placed through Rappi, Didi Food, and Uber Eats aggregators, generating revenue through the platform's transaction flow. Listed on all three major Mexican food delivery platforms.
3. Online ordering / Abuelos Express en línea: Direct online ordering via the company's own website, processing customer credit/debit card transactions for delivery orders. Collects cardholder name, card number, expiry date, card type, and security code to process transactions.
4. Bakery / Panadería sales: Dedicated bakery section offering bread and baked goods, available at multiple branch locations across all 5 cities with separate bakery menus.
5. Children's entertainment (Castillo de los Niños): Birthday party packages and child entertainment services offered under the 'Castillo de los Niños' (Children's Castle) brand, with dedicated spaces and themed offerings including Ferrero Rocher cake, tiramisu, tres leches, cheesecake, and other desserts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

La Casa de los Abuelos operates a chain of 21 family-casual restaurants across five Mexican cities serving traditional home-cooked Mexican cuisine — including pozole, antojitos, breakfasts, enchiladas, seafood, chamorros, and desserts — at dine-in locations. The chain supplements the core restaurant offering with an in-house Panadería de Pan bakery, a Castillo de los Niños children's entertainment and birthday-party area, a Pastelería dessert selection, and home delivery via its own "Abuelos Express en línea" portal and three third-party platforms (Rappi, Didi Food, Uber Eats).

Product overview

La Casa de los Abuelos is a Mexican family restaurant chain operating 21 branches across 5 cities (CDMX, EdoMex, Acapulco, Cancún, Mérida, and Playa del Carmen). The business operates as a unified restaurant concept with multiple integrated service modules: the core Main Restaurant offering full traditional Mexican cuisine menus (breakfasts, antojitos, specialties, seafood, meats, and beverages), the Panadería de Pan bakery section providing fresh bread and pastries, the Castillo de los Niños children's play area with birthday party packages, a comprehensive Pastelería dessert selection, and Delivery Service through third-party platforms Rappi, Didi Food, and Uber Eats. The company positions itself as a family-oriented dining experience where food and drinks are made like at home.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurante Principal (Main Restaurant)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• RappicoreChannel Partner/ Reseller/ DistributorRappi is a major Mexican food and grocery delivery platform. La Casa de los Abuelos is listed on Rappi, enabling customers to order restaurant food for home delivery through the Rappi app. The partnership extends the restaurant's reach to Rappi's user base across Mexico.
• Didi FoodcoreChannel Partner/ Reseller/ DistributorDidi Food is the food delivery arm of Chinese ride-hailing giant Didi. La Casa de los Abuelos is listed on Didi Food, providing last-mile delivery coverage through the Didi app ecosystem across Mexico. The deeplink on the restaurant's delivery page directs users to Didi Food.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats is the food delivery segment of Uber Technologies. La Casa de los Abuelos is listed on Uber Eats Mexico, accessible via direct URL in the store section of Uber Eats, enabling delivery to customers using the Uber app for food ordering.

Scale indicators1 record

Recent moves6 records

Expansion highlights10 records

Direct peers

• Vips: Operated by Alsea, Vips is a large Mexican full-service family restaurant chain with widespread locations across Mexico. Comparable on family-oriented casual dining format, multi-city footprint, and inclusion in delivery aggregator platforms.
• El Portón: Mexican family-style restaurant chain offering traditional Mexican dishes in a family-oriented environment across multiple locations. Comparable on traditional Mexican cuisine focus and family dining concept.
• La Casa de Toño: Mexican family restaurant chain specializing in pozole and traditional Mexican home-style cooking across multiple CDMX and State of Mexico locations. Directly comparable on cuisine, family-segment focus, and traditional Mexican home-cooked positioning.
• Los Bisquets de Obregón: Traditional Mexican family restaurant chain with broad menu of breakfasts, soups, and classic Mexican dishes, operating multiple branches across Mexico. Comparable on family dining format, traditional Mexican menu breadth, and bakery/breakfast specialization.
• Toks: Alsea-operated Mexican family restaurant chain serving traditional Mexican cuisine in a casual family setting across dozens of Mexican cities. Comparable on cuisine category, family dining experience, and multi-branch national footprint.
• Restaurante Arroyo: Iconic traditional Mexican restaurant in Mexico City known for festive atmosphere, family gatherings, and traditional cuisine. Comparable on traditional Mexican cuisine, family-segment focus, and CDMX market positioning.
• Fonda Margarita: Traditional Mexican restaurant focused on home-style cooking and family dining with multiple CDMX locations. Comparable on cuisine authenticity positioning and family dining segment.
• Sanborns Restaurants: Long-established Mexican restaurant chain operating inside department stores and standalone locations, serving traditional Mexican and continental cuisine. Comparable family-casual dining format and multi-city Mexican presence.

Broad incumbents

• IHOP (Mexico): American family breakfast/brunch concept operating in Mexico with delivery via Rappi, Didi Food, and Uber Eats. Comparable family-segment focus, breakfast offering, and aggregator platform partnerships, though cuisine differs.
• Chili's (Mexico): Operated by Alsea in Mexico, Chili's is a large casual dining chain present across major Mexican cities with broad menu including Tex-Mex offerings. Comparable family casual dining format and multi-city Mexican footprint, though broader menu than traditional-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@casadelosabuelos9913/featured
• Facebookfacebook.com/lacasadelosabuelosoficial
• Instagraminstagram.com/lacasadelosabuelosoficial
• LinkedInlinkedin.com/company/lacasadelosabuelosoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Casa de los Abuelos